# Marketing database

Designer_name:
Portuguese Association of Announcers (APAN) & Federation of the Portuguese Agri-Food Industry (FIPA)

Objective:
To contribute towards tackling obesity in Portugal.

Products_exempted:
Bouillon/stock cubes; Herbs and spices; Coffee and tea; plain bottled water; sugar-free gum and sugar-free mints

Target_audience_age_details:
Food products and non-alcoholic beverages.

Child_directed_marketing_details:
Advertising to media audiences with a minimum of 35% of children under 12 years.

Media_AD_broadcast_details:
The companies which signed the pledge have committed to only advertise to children under 12 on TV food and beverage products that meet the nutrition criteria.

Media_AD_non_broadcast_details:
The companies which signed the pledge have committed to only advertise food and beverage products that meet the nutrition criteria to children under 12 on print, company's website and third-party websites.

Measure_age_details:
Under 12 years: To not advertise food products which do not meet the EU Pledge nutrition criteria to media audiences with a minimum of 35% of children under 12 years.

Measure_location_details:
To not advertise food products in primary schools up to 4th grade ('escolas do primeiro ciclo'), except when requested by, or agreed with, the school and if there is an educational purpose.

Measure_content_details:
Promotion of literacy on marketing towards children in schools with children aged between 7 and 11 years old. The industry initiative is associated with Media Smart, the program launched by advertisers in 2008, which is going on in nearly 2,200 schools across the country http://www.compromissos-alimentar.com/wp-content/uploads/2017/01/201102110957-ci_apan.pdf

Measure_criteria_details:
No advertising of products to children under 12 years (as defined under the "target audience" tab) which do not meet the EU Pledge nutrition criteria.

Measure_other_details:
Promotion of literacy on marketing towards children in schools with children aged between 7 and 11 years old. The industry initiative is associated with Media Smart, the program launched by advertisers in 2008, which is going on in nearly 2,200 schools across the country http://www.compromissos-alimentar.com/wp-content/uploads/2017/01/201102110957-ci_apan.pdf

Implementation_procedure_details:
Implemented in October 2009 and updated on 19th February 2016.

Monitoring_details:
Monitoring since the 1st of January 2011.

Monitoring_responsible:
Accenture Media Management assesses how the companies are adjusting their commercial communication directed at children. The Polytechnic Institute of Castelo Branco monitors the marketing in schools.

Monitoring_independence_details:
The signatories committed to undertake independent monitoring since the 1st of January 2011.

Adherence_details:
There are 39 companies participating in the pledge.

Non_compliance_assessment_details:
All advertisements which were not in compliance with the pledge were identified by Accenture Media Management and The Polytechnic Institute of Castelo Branco.

Non_compliance_consequences_details2:
All instances of non-compliance were reported to the EU Pledge member companies concerned. Companies were thus able to identify each non-compliant spot by market, product, channel and time. This has allowed companies to take corrective action where necessary, to adapt media planning where appropriate, and to update guidance to marketing departments where needed.

Code_description:
The pledge is a voluntary initiative led by food and beverages producers operating in Portugal. It is aimed at changing the marketing directed at children under 12 years of age on TV, internet, in the press as well as in schools. This initiative, which was launched in October 2009, follows the EU Pledge.


Objective:
"• To offer protection for children from inappropriate and/or harmful commercial communications;
• To acknowledge the special susceptibilities of children and ensure that commercial communications do not exploit these susceptibilities;
• To ensure that commercial communications are fair and present the product or service promoted in a way that is easily interpreted by children and does not raise unrealistic expectations of the capabilities or characteristics of the product or service being promoted, and;
• To provide unambiguous guidelines to broadcasters, advertisers, parents, guardians and children on the standards they can expect from commercial communications on Irish broadcasting services."

Scope_details:
"The Code shall apply specifically to commercial communications that promote products, services, or activities that are deemed to be of particular interest to children and/or broadcast during and between children’s programmes i.e. children’s commercial communications."

Products_exempted:
Yes. "Upon the recommendation of the Department of Health, advertisements and other commercial communications for cheese will be exempted from the Nutrient Profiling Model. Instead, commercials for cheese products that appear in children’s programmes or which are directed at children will be required to carry an on-screen message indicating the recommended maximum daily consumption limit for cheese. This exemption applies to cheese products only and not to products where cheese is an ingredient e.g. pizza." (http://www.bai.ie/en/bai-issues-rules-on-food-advertising-to-children/)

Scope_products_alcoholic beverages_details:
It is not specified: "Children’s Commercial Communications are commercial communications that promote products, services, or activities that are deemed to be of particular interest to children and/or broadcast during and between children’s programmes."

Scope_services_details:
It does not specify which services are covered: "Children’s Commercial Communications are commercial communications that promote products, services, or activities that are deemed to be of particular interest to children and/or broadcast during and between children’s programmes."

Target_audience_age_details:
"Commercial communications for HFSS food products and/or services shall not be permitted in children’s programmes…"

Target_audience_age2_details:
Children’s commercial communications for HFSS food products and/or services shall not include health and nutrition claims and promotional offers

Target_audience_age3_details:
"Avoid the use of language, special effects or imaginative scenes which could confuse the child or have them believe that the product or service has capabilities or characterisitics that it does not have in reality."

Target_audience_age4_details:
"State orally any on-screen messages or small print in order to ensure that children of this age understand the message."

Target_audience_children_details:
"Child refers to any person under 18 years of age and references to Children should be constructed accordingly. The Code recognises that children of different ages require different levels of protection."

Child_directed_marketing_details:
"Children’s programmes are programmes that are commonly referred to as such and/or have an audience profile of which over 50% are under 18 years of age. Where provisions of the Code are categorised as pertaining to those under 15 years, those under 13 years or those under 6 years of age, these provisions will apply to (i) commercial communications targeting these age groups, (ii) commercial communications broadcast during programmes where over 50% of the audience are of these age groups."

Media_exemptions:
Yes. Public service announcements and charity appeals broadcast free of charges. "Forms of commercial communication include, inter alia, advertising, sponsorship, teleshopping and product placement, but do not include public service announcements and charity appeals broadcast free of charges.". "For the purpose of this Code, the definitions for the following types of commercial communications contained in the General Commercial Communications Code will apply:
- Advertising;
- Sponsorship;
- Misleading, Comparative, Surreptitious and Subliminal Commercial Communications;
- Teleshopping;
- Television Product Placement;
- Virtual, Interactive and Split-screen Advertising."

Media_AD_broadcast_details:
The Code does not refer to TV and radio advertising specifically. It states that "for the purpose of this Code, the definitions for [advertising] contained in the General Commercial Communications Code will apply". Nevertheless, given that the Code has been developed by the Broadcasting Authority of Ireland and "broadcasters within the jurisdiction of the Republic of Ireland must comply with the provisions of the Code", both radio and TV are assumed to be covered.

Media_AD_non_broadcast_details:
It is mentioned that virtual, interactive and split-screen advertising falls under the definition of commercial communications.

Media_ProductPlacement_details:
It is mentioned that television product placement falls under the definition of commercial communications.

Media_Sponsorship_details:
Sponsorship falls under the definition of commercial communications. Furthermore, it declares that "children's commercial communications shall not portray of refer to celebrities or sports stars to promote food and drink products (including HFSS food products and/or services) unless the commercial communication is part of a public health or education campaign".

Measure_age_details:
"The Code recognises the principle that children of different ages require different levels of protection. In order to give this principle practical effect, the Code stipulates general principles that apply to children’s commercial communications and also stipulates a number of protections that apply to children under 6 years of age [state orally any on-screen messages or small print in order to ensure that children of this age understand the message], those under 13 years of age [children’s commercial communications for HFSS food products and/or services shall not include health and nutrition claims and promotional offers] and those under 15 years of age [see in the code where "U/15" is mentioned]."

Measure_time_details:
Time of broadcast is one of the contextual factors used to consider whether a children's commercial communications is appropriate.

Measure_content_details:
Examples: "avoid the use of language, special effects or imaginative scenes which could confuse the child or have them believe that the product or service has capabilities or characteristics that it does not have in reality… Children's commercial communications shall not directly encourage or exhort children to ask adults to buy them the products or services being promoted."

Measure_criteria_details:
"The Nutrient Profiling Model developed by the UK Food Standards Agency should be used to assess whether commercial communications is for a product or service that is high in fat, salt or sugar and therefore subject to restrictions and regulation".

Implementation_procedure_details:
"The effective date of this Code is September 2nd 2013."

Monitoring_responsible:
Broadcasting Authority of Ireland (BAI) - "The BAI regulates all content broadcast on all Irish licensed broadcasters, both programming and commercial content. In addition to processing broadcasting complaints, the BAI monitors broadcast content for compliance with broadcasting codes and rules". (http://www.bai.ie/en/broadcasting/regulation/)

Monitoring_complaints_details:
"Complaints
Any viewer or listener may make a complaint if they are dissatisfied with the manner in which a broadcaster is complying with this Code. Further information on the complaints process is available on www.bai.ie or by phoning 01 6441200."; "Broadcasters shall conform to all of the principles."

Adherence_details:
Since this is statutory regulation, all broadcasters are expected to adhere.

Non_compliance_consequences_details2:
"The BAI notifies the contractor or broadcaster where it appears that there is non-compliance. In this case, the contractor or broadcaster is informed that the notification is a “warning notice” and is asked to provide to, and agree with, the BAI a plan for remedying the apparent non-compliance and ensuring there is no re-occurrence of it […]. If the matter is not remedied to the BAI’s satisfaction, the BAI may refer the matter to the Compliance Committee which may ultimately result in an investigation and formal sanctions […]. The Compliance Committee may decide to initiate a statutory investigation […] where there is apparent non-compliance by broadcaster or contractor […]. The Compliance Committee, following such statutory investigation, may recommend certain actions […] the Compliance Committee may recommend the suspension or termination of a contractor's contract […]. The Compliance Committee may find that there has been a breach by the broadcaster concerned, or that the broadcaster has failed to co-operate in an investigation, and recommend to the Authority that it notifies the broadcaster of its findings. The Compliance Committee also has the right to discontinue an investigation in circumstances where it considers that it may be inappropriate and/or impractical to continue with an investigation."; There are two different types of statutory Compliance Committee investigations, depending on the type of investigation with the BAI: 1) Investigation into the Affairs of a Contractor - the Authority, on foot of a recommendation from the Compliance Committee, may suspend or terminate a contract; 2) The Compliance Committee, having considered a report by an investigating officer, may find that there has been a breach by the broadcaster concerned of the statutory provisions or the broadcaster concerned has failed to co-operate in an investigation.
In such a case, the Authority will issue a notification to the broadcaster of the Compliance Committee’s decision and state whether it intends to apply to the High Court for a determination and the imposition of a financial sanction. The Authority shall indicate the amount of the financial sanction (not exceeding €250,000) that it proposes if the matter is to be dealt with by the Authority and the Authority may indicate the amount of the financial sanction (not exceeding €250,000) which it intends to recommend to the High Court if the matter is to be dealt with by the High Court. The Authority will then make the appropriate application to the High Court for a determination by the High Court, unless the broadcaster requests that the Authority makes a determination in the matter. If the broadcaster opts for the Authority to deal with the matter, the Authority may direct the broadcaster to pay a financial sanction. (http://www.bai.ie/en/broadcasting/regulation/)

Code_description:
"These rules state that commercial communications for HFSS food (including drinks) shall not be permitted in children’s programmes. In addition, content rules will apply to commercial communications for HFSS food broadcast outside of children’s programmes but which are directed at children. Such commercial communications shall not:
 -   Include celebrities or sports stars;
 -   Include programme characters;
 -   Include licensed characters e.g. characters and personalities from cinema releases;
 -   Contain health or nutrition claims;
 -   Include promotional offers;
 -   No more than 25% of sold advertising time and only one in four advertisements for HFSS food are permissible across the broadcast day on radio and television services." (http://www.bai.ie/en/bai-issues-rules-on-food-advertising-to-children/)


Designer_name:
The Committee of Advertising Practice (CAP)

Objective:
"…to inform advertisers and broadcasters of the standards expected in the content and scheduling of broadcast advertisements and to protect consumers."

Scope_details:
"The spirit, as well as the letter, of the rules in this section applies to all advertisements that promote, directly or indirectly, a food or soft drink product."

Products_exempted:
No exemptions. The nutrient profiling model of Food Standards Agency "applies equally to all food and drink; there are no exemptions or category-specific criteria".

Scope_products_alcoholic beverages_details:
The code does not detail specific alcoholic beverages it covers; instead, it refers to alcohol in general. Further, it declares that "Alcoholic drinks are defined as those containing at least 0.5% alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol."

Scope_products_nonalcoholic beverages_details:
"The spirit, as well as the letter, of the rules in this section applies to all advertisements that promote, directly or indirectly, a food or soft drink product."

Target_audience_details:
""Audience" comprises all those who are likely to see or hear a given advertisement".

Target_audience_age_details:
Food products, non-alcoholic beverages and drinks containing less than 1.2% alcohol by volume when presented as low-alcohol or no-alcohol versions of an alcoholic drink

Target_audience_adults_details:
As mentioned above (therefore, adults are also targeted).

Child_directed_marketing_details:
For the avoidance of doubt, any given timing, programme category or age band restriction subsumes any other less severe restriction. Thus,  on television, a 9.00pm restriction subsumes both a 7.30pm restriction as well as the restriction on scheduling in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to children below the age of 16 or to programmes likely to have a significant child audience. Special care needs to be exercised if a programme for, or likely to be of interest to, children is transmitted late in the evening or in the early hours of the morning, for example at Christmas. If such a programme is transmitted after 9.00pm, no advertisement carrying a timing restriction may be transmitted in or around that programme."

Media_AD_broadcast_details:
"All advertisements (including teleshopping, content on selfpromotional
television channels, television text and interactive television advertisements) and programme sponsorship credits on radio and television services licensed by Ofcom".

Measure_age_details:
High in fat, salt or sugar (HFSS) food advertising towards children under 16.

Measure_time_details:
"Broadcasters must take special care when scheduling advertisements that might be unsuitable for children or young persons […] or for broadcast around sensitive programming or news items. Particular sensitivity is required for advertisements inserted in or around news or current affairs programmes…";  "… restriction on scheduling in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children < 16".

Measure_content_details:
"Advertisements must avoid anything likely to condone or encourage poor nutritional habits or an unhealthy lifestyle, especially in children. Advertisements must not condone or encourage excessive consumption of any food. Only nutrition claims listed in the updated Annex of the EU Regulation (as reproduced in the EU Register) are permitted in advertisements. Only health claims listed as authorised in the EU Register or claims that would have the same meaning for the audience may be used in advertisements. Nutrition claims must comply with the criteria in the EU Register. Advertisements that contain nutrition or health claims must be supported by documentary evidence to show they meet the conditions of use associated with the relevant claim, as specified in the EU Register. Advertisements must not give a misleading impression of the nutrition or health benefits of the product as a whole and factual nutrition statements should not imply a nutrition or health claim that cannot be supported. Claims must be presented clearly and without exaggeration. References to general benefits of a nutrient or food for overall good health or health-related well-being are acceptable only if accompanied by a specific authorised health claim. Claims of a nutrition or health benefit that gives rise to doubt the safety or nutritional adequacy of another product are unacceptable. Comparisons between foods must not discourage the selection of options such as fresh fruit and fresh vegetables, which generally accepted dietary opinion recommends should form a greater part of the average diet. Advertisements must not disparage good dietary practice. No advertisement should suggest that a balanced and varied diet cannot provide adequate nutrients in general. Comparative nutrition claims must compare the difference in the claimed nutrient to a range of foods of the same category which do not have the composition that allows them to bear a nutrition claim. An advertisement may use one product as the sole reference for comparison only if that product is representative of the products in its category. The difference in the quantity of a nutrient or energy value must be stated in the advertisement and must relate to the same quantity of food.
These are not accepted in advertisements for products subject to this section [Food, food supplements and associated health or nutrition claims]: Claims that state or imply health could be affected by not consuming a food; Claims that state or imply a food prevents, treats or cures human disease. Reduction-of-disease-risk claims are acceptable if authorised by the EU Register; Health claims that refer to the recommendation of an individual health professional. Health claims that refer to the recommendation of an association are acceptable only if that association is a health-related charity or a national representative body of medicine, nutrition or dietetics; References to changes in bodily functions that could give rise to or exploit fear in the audience; Health claims that refer to a rate or amount of weight loss.
Vitamins, minerals and other food supplements: BCAP advises advertising industry stakeholders to ensure that claims made for vitamins, minerals and other food supplements are in line with the requirements of the EU Regulation. Advertisements must not state or imply that a balanced and varied diet cannot provide appropriate quantities of nutrients in general. Individuals must not be
encouraged to swap a healthy diet for supplementation. Advertisements that contain Nutrition or health claims must be supported by documentary evidence to show they meet the conditions of use associated with the relevant claim, as specified by the EU Register.
Infant and follow-on formula: Advertisements for infant formula are prohibited. Advertisements must not confuse between infant formula and follow-on formula.
Food and soft drink product advertising to children: Television only - Promotional offers… may not be used in HFSS product advertisements targeted directly at pre-school or primary school children. Advertisements featuring a promotional offer linked to a food product of interest to children must avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption. Advertisements must not seem to encourage children to eat or drink a product only to take advantage of a promotional offer: the product should be offered on its merits, with the offer as an added incentive. Advertisements featuring a promotional offer should ensure a significant presence for the product. Advertisements for collection-based promotions must not seem to urge children or their parents to buy excessive quantities of food. They must not directly encourage children only to collect promotional items, emphasise the number of items to be collected or create a sense of urgency. If a promotional offer can also be bought, that must be made clear. Closing dates for collection-based promotions must enable the whole set to be collected without having to buy excessive or irresponsible quantities of the product in a short time. Advertisements must not encourage children to eat more than they otherwise would. The notion of excessive or irresponsible consumption relates to the frequency of consumption as well as the amount consumed. Licensed characters and celebrities popular with children must be used with a due sense of responsibility. They may not be used in HFSS product advertisements targeted directly at pre-school or primary school children. That prohibition does not apply to advertiser-created equity brand characters (puppets, persons or characters), which may be used by advertisers to sell the products they were designed to sell. Licensed characters and celebrities popular with children may present factual and relevant generic statements about nutrition, safety, education or similar. No nutrition or health claim may be used in HFSS product advertisements targeted directly at pre-school or primary school children. For the avoidance of doubt, claims referring to children's development or health are
acceptable in non-HFSS product advertisements, if those claims are authorised by the European Commission. Although children might be expected to exercise some preference over the food they eat or drink, advertisements must be prepared with a due sense of responsibility and must not directly advise or ask children to buy or to ask their parents or other adults to make enquiries or purchases for them. Nothing in an advertisement may seem to encourage children to pester or make a nuisance of themselves. Advertisements must not imply that children will be inferior to others, disloyal or will have let someone down, if they or their family do not buy, consume or use a product or service. Advertisements must neither try to sell to children by appealing to emotions such as pity, fear, loyalty or self-confidence nor suggest that having the advertised product somehow confers superiority, for example, making a child more confident, clever, popular or successful. Advertisements addressed to children must not urge children to buy or persuade others to buy and must avoid high-pressure or hard-sell techniques. Neither the words used nor the tone of the advertisement should suggest that young viewers could be bullied, cajoled or otherwise put under pressure to acquire the advertised item. If an advertisement for a children's product contains a price, the price must not be minimised by the use of words such as "only" or "just". // Radio only - Promotional offers to children must be used with a due sense of responsibility. They may not be used in food or soft drink product advertisements targeted directly at pre-school or primary school children; that prohibition does not apply to advertisements for fresh fruit or fresh vegetables. Advertisements that contain a promotional offer linked to a food or drink product of interest to children must neither seem to encourage children to eat or drink a product only to take advantage of a promotional offer nor create a sense of urgency. If a promotional item can also be bought, that must be made clear. Closing dates for collection-based promotions must enable the whole set to be collected without having to buy excessive or irresponsible quantities of the product in a short time. Licensed characters and celebrities popular with children must be used with a due sense of responsibility. They may not be used in food or soft drink product advertisements targeted directly at pre-school or primary school children. That prohibition does not apply to advertisements for fresh fruit or fresh vegetables or to advertiser-created equity brand characters (puppets, persons or characters), which may be used by advertisers to sell the products they were
designed to sell. Licensed characters, equity brand characters or celebrities well-known to children may present factual and relevant generic statements about nutrition, safety, education and the like. Claims referring to children's development or health are acceptable in radio food or soft drink product advertisements if those claims are authorised by the European Commission."

Measure_criteria_details:
Nutrient profiling model published by the Food Standards Agency is used to determine food and drink products that are high in fat, salt or sugar (HFSS).

Measure_age_alcohol_details:
"Advertisements for alcoholic drinks should not be targeted at people under 18 years of age".

Measure_time_alcohol_details:
"These may not be advertised in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 18: alcoholic drinks containing 1.2% alcohol or more by volume. These products may not be advertised in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to persons below the age of 16: drinks containing less than 1.2% alcohol by volume when presented as low-alcohol or no-alcohol versions of an alcoholic drink".

Measure_content_alcohol_details:
Advertisements must not feature, imply, condone or encourage irresponsible or immoderate drinking. That applies to both the amount of drink and the way drinking is portrayed. References to, or suggestions of, buying repeat rounds of alcoholic drinks are not acceptable. Advertisements must neither imply that alcohol can contribute to an individual's popularity or confidence nor imply that alcohol can enhance personal qualities. Advertisements must not imply that drinking alcohol is a key component of social success or acceptance or that refusal is a sign of weakness. Advertisements must not imply that the success of a social occasion depends on the presence or consumption of alcohol. Advertisements must not link alcohol with daring, toughness, aggression or unruly, irresponsible or antisocial behaviour. Advertisements must not link alcohol with sexual activity, sexual success or seduction or imply that alcohol can enhance attractiveness. That does not preclude linking alcohol with romance or flirtation. Advertisements must not portray alcohol as indispensable or as taking priority in life. Advertisements must not imply that drinking can overcome problems or that regular solitary drinking is acceptable. Advertisements must not imply that alcohol has therapeutic qualities. Alcohol must not be portrayed as capable of changing mood, physical condition or behaviour or as a source of nourishment. Although they may refer to refreshment, advertisements must not imply that alcohol can improve any type of performance. Advertisements must not link alcohol to illicit drugs. Advertisements may give factual information about the alcoholic strength of a drink. They may also make a factual alcohol strength comparison with another product, but only when the comparison is with a higher-strength product of a similar beverage. Advertisements must not imply that a drink may be preferred because of its alcohol content or intoxicating effect. There is an exception for low-alcohol drinks, which may be presented as preferable because of their low alcoholic strength. In the case of a drink with relatively high alcoholic strength in relation to its category, the factual information should not be given undue emphasis. Advertisements may include alcohol promotions but must not imply, condone or encourage immoderate drinking. Advertisements must not feature alcohol being handled or served irresponsibly. Advertisements must not link alcohol with the use of potentially dangerous machinery or driving. Advertisements may feature sporting and other physical activities (subject to other rules in this section) but must not imply that those activities have been undertaken after the consumption of alcohol. Advertisements must not normally show alcohol being drunk by anyone in their working environment. 
Television only - Alcohol advertisements must not: be likely to appeal strongly to people under 18, especially by reflecting or being associated with youth culture or showing adolescent or juvenile behaviour; include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18.
Radio only - Alcohol advertisements must not: be targeted at those under 18 years or use a treatment likely to be of particular appeal to them; include a person or character whose example is likely to be followed by those aged under 18 years or who has a particular appeal to those aged under 18.
Alcohol advertisements must not feature in a significant role anyone who is, or seems to be, under 25 and must not feature children. An exception is made for advertisements that feature families socialising responsibly. Here, children may be included but they should have an incidental role only and anyone who seems to be under the age of 25 must be obviously not drinking alcohol. Advertisements for alcoholic drinks may give factual statements about product contents, including comparisons, but must not make any health claims, which include fitness or weight-control claims. The only permitted nutrition claims are "low alcohol", "reduced alcohol" and
"reduced energy" and any claim likely to have the same meaning for the audience."

Measure_criteria_alcohol_details:
The Code applies to all alcoholic beverages: "Alcoholic drinks are defined as those containing at least 0.5% alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol."

Measure_time_general_details:
"For the avoidance of doubt, any given timing, programme category or age band restriction subsumes any other less severe restriction. Thus, on television, a 9.00pm restriction subsumes both a 7.30pm restriction as well as the restriction on scheduling in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to children below the age of 16 or to programmes likely to have a significant child audience. Special care needs to be exercised if a programme for, or likely to be of interest to, children is transmitted late in the evening or in the early hours of the morning, for example at Christmas. If such a programme is transmitted after 9.00pm, no advertisement carrying a timing restriction may be transmitted in or around that programme."

Implementation_procedure_details:
"The Communications Act 2003 requires Ofcom to set, and from time to time review and revise, codes containing such standards for the content of television and radio services licensed under the Broadcasting Acts 1990 and 1996"

Monitoring_responsible:
Advertising Standards Authority ("Co-regulation sees the ASA given responsibility on a day-to-day basis for regulating the content of broadcast (TV and radio) ads under contract from Ofcom.")

Monitoring_review_details:
"… the industry does not administer its own rules. That’s why it established the ASA as the independent body that investigates complaints and rules on whether ads should be changed or withdrawn." - ASA website

Monitoring_independence_details:
"… the industry does not administer its own rules. That’s why it established the ASA as the independent body that investigates complaints and rules on whether ads should be changed or withdrawn." - ASA's website

Monitoring_funding:
It is not specifically mentioned in the code. However, ASA itself is funded by advertisers. Also, ASA does not receive Government funding. ASA is "funded by a voluntary levy, or in simple terms a charge, on the cost of advertising space, i.e. the amount of money advertisers pay media owners, such as billboard sites, newspapers, posters, online etc., to run their ads. The levy, which is 0.1% on the cost of buying advertising space and 0.2% on some direct mail ensures the ASA is adequately funded to keep UK advertising standards high. For example, that means where an ad costs £1,000 to appear on a billboard, £1 of that would be collected and go towards funding the ASA". ASA also receives a small income from charging for some seminars and premium industry advice services. The levy system means the ASA has the necessary resources to handle around 30,000 complaints each year and independently check thousands of ads every year. In addition, the funding supports CAP’s Copy Advice service which provides pre-publication advice to advertisers, agencies and the media". Https://www.asa.org.uk/about-asa-and-cap/about-regulation/our-funding.html

Monitoring_frequency:
"Ofcom must ensure that the standards from time to time in force under this section include i. minimum standards applicable to all programmes included in TV and radio; ii. Such other standards applicable to particular descriptions of programmes, or of television and radio services, as appeared to them appropriate for securing the standards objectives."

Monitoring_report_details:
"Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation". Link: https://www.asa.org.uk/codes-and-rulings/rulings.html

Monitoring_complaints_details:
"The Communications Act requires Ofcom to establish procedures for the handling and resolution of complaints about the observance of standards"

Non_compliance_assessment_details:
"All compliance matters (copy clearance, content, scheduling and the like) are the ultimate responsibility of each broadcaster. The ASA may decline to investigate where there is a dispute which, in its view, would be better resolved by another regulator or through the Courts."

Non_compliance_prescreening_details:
"Broadcasters must ensure that previously approved copy is not re-run for subsequent campaigns without periodic checks to ensure that all claims are still accurate". Additionally, there is a "Copy Advice service which provides pre-publication advice to advertisers, agencies and the media".

Non_compliance_consequences_details2:
Page 136: "Ofcom retains these powers a) to direct the broadcast of a correction or statement of findings; b) to impose a financial penalty or shorten a licence period and c) to revoke a licence".

Code_description:
"The UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive tv ads) and programme sponsorship credits on radio and television services licensed by Ofcom.
The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules." 
"The system has been described as self-regulation within a co-regulatory framework. It is underpinned by an “enabling statutory instrument”, The Contracting Out (Functions Relating to Broadcast Advertising) and Specification of Relevant Functions Order 2004 and a formal Deed between Ofcom and the ASA (Broadcast), BCAP and Basbof."


Objective:
"The EU Pledge nutrition criteria are designed for the exclusive purpose of defining better-for-you options in the context of food and beverage advertising to children under twelve and specifically for the product categories covered."

Scope_details:
As described under the tab "General info".

Products_exempted:
Bouillon/stock cubes; Herbs and spices; Coffee and tea; plain bottled water; sugar-free gum and sugar-free mints.

Target_audience_age_details:
Food products and non-alcoholic beverages

Child_directed_marketing_details:
Advertising to children under 12 years "means advertising to media audiences with a minimum of 35% of children under 12 years."

Media_exemptions:
Yes. "Packaging, in-store and point of sale as well as forms of marketing communications which are not under the direct control of the brand owner, such as user-generated content, are not covered by this policy."
"The commitments concern product advertising; brand advertising, i.e. “generic” advertising for a brand or company, which does not feature specific products, is not covered."
In primary schools: "menus or displays for food and beverage products offered for sale, charitable donations or fundraising activities, public service messages, government subsidised/endorsed schemes, such as the EU School Milk Programme, and items provided to school administrators for education purposes or for their personal use are not covered."

Media_AD_broadcast_details:
The companies which signed the pledge have committed to only advertise to children under 12 on TV and radio food and beverage products that meet the nutrition criteria.

Media_AD_non_broadcast_details:
The companies which signed the pledge have committed to only advertise food and beverage products that meet the nutrition criteria to children under 12 on print, third-party internet and company-owned websites, cinema, DVD/CD-ROM and outdoor marketing.

Media_DirectMarketing_details:
In the Implementation Guidance Note: "Companies should not promote products which do not meet the EU Pledge common nutrition criteria directly to children under 12, e.g. through email, telemarketing, mobile, SMS or direct mail and other forms of direct promotions. Sampling (outside the school environment) remains outside the scope of this commitment". Although "other forms of direct promotions" is mentioned, it does not specify which forms of promotions are those.

Media_ProductPlacement_details:
In the Implementation Guidance Note: "Audiovisual content: In accordance with EU law (Audiovisual Media Services Directive) member companies will not engage in any product placement in children’s programming, as defined at national level.
Other editorial content: In addition, member companies should not actively seek to place products in other editorial content aimed at children under 12 in exchange of payment or other promotional consideration".

Measure_age_details:
Under 12. "No advertising of products to children under 12 years, except for products which fulfil specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines [EU Pledge nutrition criteria]".

Measure_location_details:
Primary schools. "No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes". The EU Pledge also covers outdoor marketing.

Measure_criteria_details:
No advertising of products to children under 12 years which do not meet the EU Pledge nutrition criteria.

Implementation_procedure_details:
There is an "Implementation Guidance Report" (http://eu-pledge.eu/sites/eu-pledge.eu/files/misc/Implementation_Guidance_Report.pdf).

Monitoring_review_details:
"EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States."

Monitoring_independence_details:
There are both self-monitoring and 3rd party monitoring (as mentioned above).

Adherence_details:
There are 22 companies participating, representing more than 80% of EU food and beverage advertising spend.

Non_compliance_assessment_details:
The EU Pledge commissioned the following third-party organisations to carry out the independent monitoring: Accenture Media Management to review independently EU Pledge member companies’ compliance with the commitment on food and beverage advertising on TV, print and internet; BDRC Continental to monitor compliance with the commitment on product-related communications in primary schools; and EASA to monitor the compliance of marketing communications for food and beverage products on company-owned websites (since 2012).

Non_compliance_prescreening_details:
Information was not found on prescreening for ads.

Non_compliance_consequences_details2:
"All instances of non-compliance were reported to the EU Pledge member companies concerned. Companies were thus able to identify each non-compliant spot by market, product, channel and time. This has allowed companies to take corrective action where necessary, to adapt media planning where appropriate, and to update guidance to marketing departments where needed."

Code_description:
"The EU Pledge is a voluntary initiative by leading companies to change food and beverage advertising to children under the age of twelve on TV, print and internet in the European Union. Member companies pledge not to advertise food and beverage products to children under twelve, or only to advertise those products that meet specific nutrition criteria."


Code name:
The Danish Code of Responsible Food Marketing Communication to Children

Designer_name:
Forum of Responsible Food Marketing Communication

Objective:
"The code seeks to ensure that children are not exposed to marketing communication for foods with a high content of sugar, fats and salt."

Scope_products_foods_details:
"The definition of "food" is in accordance with the definition found in article 2 of the regulation (EC) no. 178/2002 of the European Parliament and of the council of the 28th January 2002."

Target_audience_details:
"The criteria apply to all marketing in media directed towards children under the age of 13 in Denmark".

Child_directed_marketing_details:
To help evaluate whether or not a media is aimed - partly or in full - at children under the age of 13, a set of questions were created:
- Is the use of speech particularly aimed at children?
- Do the effects used appeal particularly to children? The effects could for example be: animation, cartoons, games and play.
- Are there people or characters particularly appealing to children? It could for example be teenage or child actors, pop stars, super heroes, hosts in children’s programs or other famous television hosts or characters.
- Are the topics discussed particularly relevant to children? The topics could for example be: "first love", "friendships", "idols".
- Do children under the age of 13 participate?
- How is the target group defined?
- Actual users?

Media_exemptions:
Yes. Sponsoring of local organisations or events or other Corporate Social Responsibility (CSR) related activities; Packaging. "The code covers food marketing communication in media. Therefore, sponsoring of local organizations or events or other CSR related activities are not covered by the code. The Forum recommends business operators that engage in such activities consider the messages they convey to children concerning dietary habits and lifestyle when doing so. Packaging of the food is an integral part of the product and is not considered a media."

Media_AD_broadcast_details:
"In general all media are covered by the code. That means you cannot advertise foods covered by the code in TV, newspapers, magazines, mobile services and social media if they are targeted at children under the age of 13."

Media_AD_non_broadcast_details:
"In general all media are covered by the code. That means you cannot advertise foods covered by the code in TV, newspapers, magazines, mobile services and social media if they are targeted at children under the age of 13."

Media_DirectMarketing_details:
"In general all media are covered by the code. That means you cannot advertise foods covered by the code in TV, newspapers, magazines, mobile services and social media if they are targeted at children under the age of 13."

Measure_age_details:
"Marketing of foods with high content of sugar, fats or salt [determined by the code's nutrient profile model] in the media or in parts of the media, where the target audience is under 13, is not allowed."

Measure_time_details:
Time of broadcasting should be taken into consideration when determining whether a media is targeted at children.

Measure_content_details:
"In order to determine whether or not a media has children as its target group the following should be taken into consideration: content, use of language, and visual effects; whether or not children are represented…"

Measure_criteria_details:
Code's nutrient profile model is used to identify foods with high content of sugar, fats or salt.

Implementation_procedure_details:
"The code entered into force on the 1st of January 2008 and was revised in August 2010 and December 2013."

Monitoring_responsible:
"It is the advertisers in the Danish Food and Drink Federation in the Confederation of Danish Industry, the Danish Chamber of Commerce, the Association for the hotel, restaurant and tourism industry in Denmark, the Danish Brewer's Association, the Danish Advertisers Association, and the Federation of Retail Grocers in Denmark who bear the responsibility to oversee that foods with a high content of sugar, fats or salt are not marketed in children's media. The resposibility extends throughout the whole marketing process, from concept and advertisement development to the implementation of the marketing plan."

Monitoring_frequency:
"All members of the Forum carry out regular spot checks of food advertisements in children's media".

Monitoring_report_details:
Status of forum of responsible food marketing communication 2014: https://kodeksforfoedevarereklamer.di.dk/SiteCollectionDocuments/Forum%20for%20fødevarereklamer%20folder%20UK_2014.pdf

Non_compliance_consequences_details2:
"The Code is now complied with. Should a breach nonetheless occur, the involved parties will immediately be contacted in order to correct the violation."

Code_description:
"The Forum of Responsible Food Marketing Communication is a voluntary across-industry initiative. Through its ethical marketing code it serves to ensure focus on the marketing of foods with high content of sugar, fats and salt in all stages of the marketing process across children's media. This includes, but is not limited to, commercials on TV, the internet, in magazines mobile services and social media which are aimed at children under the age of 13. Self-policing on the part of the parties involved is an integral part of the code."


Objective:
To provide oportunities for food and distribution companies to raise awareness of their responsible advertising and marketing attitude towards children under the age of 12.

Media_DirectMarketing_details:
Direct marketing and mobile and SMS marketing of foods which do not meet the EU Pledge nutrition criteria.

Media_ProductPlacement_details:
It refers to product placement but does not specify which forms of product placement are addressed (therefore none was ticked here).

Measure_location_details:
Primary schools. "No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes". The pledge also covers outdoor marketing and cinema.

Monitoring_responsible:
FEVIA, COMEOS and UBA monitor commitments annually.

Monitoring_independence_details:
FEVIA, COMEOS and UBA annually follow up on the commitments. Advertising on TV is monitored annually. The monitoring in schools and online alternate.
For the monitoring of the engagements, FEVIA, COMEOS and UBA work together with external specialists:
- Mindshare
- university of Ghent
- Jury for Ethical Practices on advertising.

Monitoring_frequency:
Advertising on television is monitored annually while monitoring in schools and on-line are alternating (once every 2 years).

Adherence_details:
The companies that subscribed the Belgian Pledge can be found on the website: https://www.belgianpledge.be/nl

Non_compliance_assessment_details:
FEVIA, COMEOS and UBA annually follow up on the commitments. Advertising on TV is monitored annually. The monitoring in schools and online alternate.
For the monitoring of the engagements, FEVIA, COMEOS and UBA work together with external specialists:
- Mindshare
- university of Ghent
- Jury for Ethical Practices on advertising"

Code_description:
In line with the "EU Pledge", the Belgian food and distribution industries launched the Belgian Pledge in 2012.  Since 2012, television, the press, online (business) websites and basic schools have been addressed. The scope of the commitment has been expanded in 2017 and is now extended to radio, cinema, corporate profiles on social media, DVD / CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile marketing and SMS.


Objective:
To adjust food and beverage producers advertising behaviour towards children under the age of 12.

Media_AD_broadcast_details:
The companies which signed the pledge have committed to only advertise to children under 12 on TV and radio food and beverage products that meet the nutrition criteria

Media_AD_non_broadcast_details:
Companies which have signed the pledge should not advertise foods which do not meet the EU Pledge nutrition criteria in children's magazines, cinema, DVD/CD ROM, interactive games and outdoor marketing to children under 12.

Media_DirectMarketing_details:
Advertising in the form of e-mails, telephone marketing, SMS and mobile marketing.

Measure_location_details:
Primary schools. "No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes". The pledge [not advertise foods which do not meet the EU Pledge nutrition criteria to children under 12] also applies to outdoor marketing (advertising in public spaces, e.g. mobile outdoor advertising such as bus, train, truck and advertising on buildings and posters in children's environment) and cinema.

Implementation_procedure_details:
Implemented in 2010. Common nutrition criteria apply since 1 January 2015.

Monitoring_details:
Media Focus (independent market research company). External monitoring includes the analysis of television advertising, children's magazines and brand websites.

Monitoring_independence_details:
Media Focus (independent market research company)

Monitoring_report_details:
Results of monitoring are presented on the Swiss Pledge website: http://swiss-pledge.ch/charta-teilnehmer/, however, no report was found.

Adherence_details:
The companies which commited to the Swiss Pledge are listed on the Swiss Pledge website (http://swiss-pledge.ch/charta-teilnehmer/): Coca-Cola; Danone; Intersnack; Kellog's; Mars; McDonald's; Nestlé; PepsiCo; Rivella; Unilever; Zweifel.

Code_description:
The Swiss Pledge was initiated in 2010 by food and beverage producers with the aim of adjusting their own advertising behaviour towards children under the age of 12. The companies underline their responsible advertising behaviour towards children under 12. The voluntary initiative is open to other market participants who commit themselves to meeting the minimum criteria . These include:
    - Restricted product advertising to children under 12 years. Only products that meet defined nutritional criteria may be advertised.
    - No product-specific communication at primary schools (children under 12 years), unless specifically requested or approved by the school administration for educational purposes.
 Common nutritional criteria apply since 1 January 2015.


Objective:
To set regulation concerning the provision of audiovisual media service.

Scope_details:
It is a general code on Radio and TV; and has some provisions on alcohol.

Scope_products_alcoholic beverages_details:
It refers to alcoholic beverages as a whole.

Target_audience_details:
The code contains provisions regarding television broadcasts, on-demand TV, Teletext and radio broadcasts, which targets all population. The code has some specifications for children under the age of 12 which are not specifically related with food and beverage (including alcohol) marketing.

Target_audience_age_details:
Commercial advertisements in general (more information under the tab "Measures General").

Media_AD_broadcast_details:
"This Act contains provisions regarding television broadcasts, on‐demand TV, Teletext and radio broadcasts". Media services providers may not broadcast films, TV series, sport programmes and light entertainment programmes with product placement of alcoholic beverages or other products from companies whose principal activity is the manufacture or sale of alcoholic beverages if they are directed to children below the age of 12 years.

Media_ProductPlacement_details:
"Programmes with product placement may only be broadcast if the programmes do not improperly promote commercial interests…"; No product placement of alcoholic beverages in films, TV series, sport programmes and light entertainment programmes".

Media_Sponsorship_details:
"Programmes in television broadcasts, Teletext or in on-demand TV may not be sponsored by any party whose principal activity is the manufacture or sale of alcoholic beverages…"

Measure_age_general_details:
Children under 12. "TV broadcasts that contain religious services or programmes primarily aimed at children below 12 years of age may not be interrupted by advertising. In on‐demand TV, programmes primarily aimed at children below the age of 12 may not be interrupted by advertising."; "Commercial advertising in television broadcasts, Teletext and on-demand TV may not be designed to attract the attention of children less than 12 years of age."

Measure_time_general_details:
"Advertisements may be broadcasted on TV for not more than twelve minutes per hour between each full hour… The total time of a commercial break on television on any given occasion may not be less than one minute after deducting the broadcast time for the advertising indication…"

Measure_content_general_details:
"Individuals or characters who play a prominent role in programmes that are primarily aimed at children below the age of 12 years may not appear in the commercial advertising on television broadcasts, Teletext and on-demand TV"; "Commercial advertising in television broadcasts, Teletext and on-demand TV may not be designed to attract the attention of children less than 12 years of age".

Implementation_procedure_details:
Date of adoption: 17 June 2010
Date of entry into force: 1 August 2010

Monitoring_responsible:
The Chancellor of Justice; the Broadcasting Commission; the Broadcasting Authority; The Consumer Ombudsman.

Monitoring_review_details:
Government with Broadcasting Commission, Broadcasting Authority and The Consumer Ombudsman.

Non_compliance_consequences_details2:
"A natural or legal person that disregards the provisions and conditions set forth in this Section may be ordered to pay a special fee… The special fee will be not less than five thousand kronor and not more than five million kronor. However, the fee should not exceed 10% of the broadcaster’s annual turnover during the preceding financial year."; "The decision may contain an order subject to a conditional fine… In an order, the Broadcasting Authority may prohibit contravention by the licence holder of decisions regarding broadcasting times on community radio announced by the Authority, or forbid the licence holder to allow another party to utilise the licence holder’s broadcasting rights. The order may be issued subject to a conditional fine."; "If a natural or legal person repeatedly broadcasts portrayals of violence or pornographic images on television at times and in a manner referred to in Chapter 5 Section 2, the Office of the Chancellor of Justice may order the party concerned not to broadcast such programmes again at times and in a manner that constitutes a significant risk that children may see the programmes."

Code_description:
"This Act implements in part Directive 89/552/EEC of the European Parliament and of the Council of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive), amended through Directive 2007/65/EC of the European Parliament and of the Council of 11 December 2007, and hereinafter called “the AV Directive. This Act applies to television broadcasts and on-demand TV that can be received in any State to which European Economic Area Treaty shall apply (EEA State) and broadcasts of radio programmes by satellite that can be received in Sweden if the natural or legal person conducting broadcasting operations has a registered address in Sweden or the transmission to the satellite is from a transmitter in Sweden."


Scope_details:
"(1) This Act applies to the offering, selling and other marketing of consumer goods and services by businesses to consumers. The Act applies also where a business
acts as an intermediary in the transfer of goods or services to consumers.
(2) This Act does not apply to statutory insurance, group life assurance of employees, or corresponding benefits granted by a municipal insurance institution."
"(1) The provisions in sections 13—15 and 18(1) of this chapter do not apply to distance selling where
(1) the delivery of foodstuffs, beverages or other everyday items to the home or workplace of the consumer by way of a regular delivery system;
(2) accommodation, transportation, restaurants or leisure services, if the business at the conclusion of the contract undertakes to perform the service
at a given time or within a given period."
The Act does not mention which marketing techniques are addressed.

Target_audience_children_details:
Considerations regarding the age-appropriateness of marketing are made on a case-by-case basis, independent of the general definition of a child being a person below the age of 18 under Finish law.

Media_exemptions:
Yes. "(1) The provisions in sections 13—15 and 18(1) [of chapter 6] do not apply to distance selling where
(1) the delivery of foodstuffs, beverages or other everyday items to the home or workplace of the consumer by way of a regular delivery system;
(2) accommodation, transportation, restaurants or leisure services, if the business at the conclusion of the contract undertakes to perform the service at a given time or within a given period."

Media_AD_broadcast_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_AD_non_broadcast_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_DirectMarketing_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_ProductPlacement_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_Sponsorship_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_PointOfSale_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Media_ProductDesign_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits and marketing techniques with a special appeal to children are.

Measure_location_details:
The Consumer Protection Act itself does not mention any restrictions or encouragement. Nevertherless, the Guidelines state for instance that "the range of soft drinks and sweets available in vending machines at schools is in conflict with the health education that these schools provide".

Measure_time_details:
The Consumer Protection Act itself does not mention any restrictions or encouragement. The Guidelines mention time by saying/asking "is the period when children and adolescents are watching TV programmes made for them the right time to advertise sweets and soft drinks?"

Measure_content_details:
The Consumer Protection Act itself does not mention any restrictions or encouragement. The Guidelines state for instance that "advertisers should ponder whether promoting sales of sweets, soft drinks and hamburgers with the aid of toys that interest children or powerful marketing by means of volume discounts are in harmony with public health goals".

Measure_criteria_details:
Neither the Consumer Protection Act nor the Guidelines define what unhealthy dietary habits are.

Measure_age_general_details:
The Consumer Protection Act itself does not mention any restrictions or encouragement; however, the Guidelines specify some cases where marketing violates the Consumer Protection Act. Furthermore, it mentions that "marketing aimed at minors must be appraised more strictly than on average. That is because minors, due to the limited nature of their knowledge or experience, can be regarded as unusually susceptible to the influences of marketing".

Implementation_procedure_details:
The Act entered into force on 1 September 1978.

Monitoring_responsible:
It is not mentioned. The Market court is mentioned (e.g "Examples of the things that the Market Court has found to be inappropriate marketing include unnecessary use of violence, discrimination on the basis of gender or origin or presenting inappropriate behavioural models to children.").

Non_compliance_assessment_details:
Nonetheless, the guidelines state that "examples of the things that the Market Court has found to be inappropriate marketing include unnecessary use of violence, discrimination on the basis of gender or origin or presenting inappropriate behavioural models to children."

Code_description:
The Finnish Consumer Protection Act regulates all marketing targeting consumers, including food marketing to children. It applies to the offering, selling and other marketing of consumer goods and services by businesses to consumers. The Act applies also where a business acts as an intermediary in the transfer of goods or services to consumers. The Consumer Ombudsman's Guidelines: Children and Foodstuffs marketing (2004, developed in cooperation with the National Public Health Institute) set out how to apply the Consumer Protection Act. The Guidelines specify that the purpose of food advertisements must be explicit, that the way of presenting cannot be misleadig and that advertising practices should not encourage unhealthy dietary habits in children. The guidelines do not impose requirements on companies that exceed statutory requirements, but clarify how the supervisory authority applies the law.


Code name:
Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice

Designer_name:
Multi-sectoral group established by the Minister of Health (a group made up of Government departments, health agencies, advertising bodies, retailers and representatives of the food and drink sectors)

Objective:
"The purpose of these codes is to ensure that foods high in fat, especially saturated fat, sugar and salt are marketed and advertised in a responsible way, thereby reducing the exposure of the Irish population to marketing communication concerning these foods to exert a positive influence on healthy eating patterns. It should be noted that the overall objective of this code is to reduce exposure of the Irish population to marketing initiatives relating to relating to foods that are high in fat, sugar and/or salt (HFSS foods)."

Scope_details:
The codes particularly target HFSS foods - "sub category of food that is deemed high in fat, sugar and/or salt by the application of the Nutrient Profile model used by the Broadcast Authority of Ireland (General and Children's Commercial Communications Codes)".

Scope_services_details:
Retail food industry (chapter 9 of the code).

Target_audience_details:
The Codes target all population; and have a strong focus on chidren.

Target_audience_age_details:
Food products and non-alcoholic beverages (rules set out in the ASAI Code of Standards for Advertising and Marketing Communications in Ireland - section 5)

Target_audience_age2_details:
Food products and non-alcoholic beverages (children's media defined by these codes)

Target_audience_age3_details:
Food products and non-alcoholic beverages (for print media - section 7.4)

Target_audience_age4_details:
Food products and non-alcoholic beverages (for sponsorship - section 8)

Child_directed_marketing_details:
"Children’s Media are, for the purpose of this Code of Practice, non-broadcast media created specifically to be used and enjoyed by those under the age of 15 and/or those whose audience or user profile consists of 50% or more of this age group. This applies to all forms of digital media, out of home media, print media and cinema."; Print media: "Marketing Communications for HFSS foods will only be carried in consumer publications where the adult readership is 75% or greater. A consumer publication or issue is taken to mean the complete edition published that day to include any supplements or advertising inserts."

Media_exemptions:
Yes. "These Codes of Practice do not apply to radio or television broadcasters regulated in the State or to non- linear audio-visual media services (ODAS) providers e.g. RTE Player, TV3 Player etc. These Codes of Practice do not apply to corporate social responsibility initiatives, donations or patronage. These codes of practice do not apply to packages, wrappers, labels, tickets, timetables and menus unless they advertise another product or a sales promotion or are recognisable in a marketing communication."; Sponsorship: "the restrictions will not extend to corporate identities, trading names, or masterbrands."

Media_AD_non_broadcast_details:
"The food and beverage industry in Ireland, together with the advertising industry that covers non-broadcast digital media, out of home media, print media and cinemas undertake to abide by the rules… Out of Home Media includes all out of home advertising and marketing communications delivered via such formats as billboards or hoardings, public transport stops or shelters, interiors and exteriors of buses or trains, or building banners."

Media_DirectMarketing_details:
"Marketing Communications for HFSS food by means of e-mail and Short Message Service (SMS) shall not target children under the age of 15."

Media_ProductPlacement_details:
"Marketing Communications carried outside of Children's Media which are targeted at children shall not include: licensed characters and celebrities popular with children in any communication for a HFSS food."

Media_Sponsorship_details:
Print Media: "HFSS food sponsorship of sports pages or sports supplements is not allowed."; Code of Practice for Sponsorship linked to HFSS Food - "… applies to all forms of commercial sponsorship of activities or events of any kind. No sponsorship involving HFSS food will be permitted for any other setting dedicated to use by children of primary school age. No sponsorship involving HFSS food will be permitted of events of particular appeal to children of primary school age."

Media_PointOfSale_details:
"The retail food industry in Ireland undertakes to operate the specific rules for retail product placement… Active promotion of the consumption of 5 to 7 portions of fruit and vegetables a day by customers in store through point of sale materials and other online and offline communication platforms; Promotion of meal deal offers that deliver choice for customers in order to promote a healthy balanced diet; Where practical, the provision of a HFSS food free checkout option to customers to allow the use of a checkout lane that does not stock HFSS foods. In retail environments with 4 or more checkout bays, a minimum of 1 in 4 bays should be free of HFSS foods. Other outlets with less than 4 checkouts are encouraged to provide 1 non-HFSS checkout, where practical."

Measure_age_details:
Children under 16 (rules set out in the ASAI Code of Standards for Advertising and Marketing Communications in Ireland - see below).
Children under 15 (Code of Practice for Marketing Communications for high in fat, salt or sugar (HFSS) Food and Non-Broadcast Media, Out of Home Media, Print Media and Cinemas): "where appropriate age-filters exist on websites and social media apps, marketing communications for HFSS foods are not permitted to target children under the age of 15; marketing communications for HFSS food by means of e-mail and Short Message Service (SMS) shall not target children under the age of 15; marketing communications for HFSS food by means of social media shall not target children under the age of 15; … The websites of food businesses should not carry content that is designed to engage children under the age of 15 with HFSS food brands e.g. children's area, videos, 'webisodes', branded education and interactive features."
Under 18 (print media): "Marketing Communications for HFSS foods will only be carried in consumer publications where the adult readership is 75% or greater".
Children of primary school age: "No sponsorship involving HFSS food will be permitted for any other setting dedicated to use by children of primary school age. No sponsorship involving HFSS food will be permitted of events of particular appeal to children of primary school age."

Measure_location_details:
General rules for all Codes of Practice: "Locations primarily used by children shall be free from all forms of marketing communication for high in fat, salt or sugar (HFSS) foods. Examples of such settings include registered crèches, pre-schools, nurseries, family and child clinics, paediatric services, schools, dedicated school transport, playgrounds and youth centres."; "Out of Home Media includes all out of home advertising and marketing communications delivered via such formats as billboards or hoardings, public transport stops or shelters, interiors and exteriors of buses or trains, or building banners. Displays of HFSS food will be restricted from 100 metres of school gate for large roadside billboard formats which include but is not limited to 48 sheet sizes and larger for example and 60 metres for 6 sheet sizes and particular attention will be given to HFSS foods that particularly appeal to children."; Sponsorship: "No sponsorship involving HFSS food will be permitted for any other setting dedicated to use by children of primary school age." In retail environments with 4 or more checkout bays, a minimum of 1 in 4 bays should be free of HFSS foods. Other outlets with less than 4 checkouts are encouraged to provide 1 non-HFSS checkout, where practical.

Measure_content_details:
Rules set out in the ASAI Code which also apply to these 3 Codes of Practice:
General requirements - "Marketing communications for food should not encourage or condone excess consumption. They should not encourage an unhealthy lifestyle or unhealthy/unbalanced eating or drinking habits. Marketing communications for food should not disparage good dietary practice or the selection of options that accepted dietary opinion recommends should form part of the average diet. Marketing communications should not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
Requirements for Children - Marketing communications for food and beverages addressed to children should not mislead children as to the potential benefits from consumption of the product, either physically, socially or psychologically. Children under 16: except those for fresh fruit or fresh vegetables, marketing communications should not seem to encourage children to eat or drink a product only to take advantage of a promotional offer: the product should be offered on its merits, with the offer as an added incentive; marketing communications featuring a promotional offer should ensure a significant presence for the product; marketing communications featuring a promotional offer linked to a food product of interest to children should avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption; marketing communications should not encourage children to eat more than they otherwise would; marketing communications for collection-based promotions should not seem to urge children or their parents to buy excessive quantities of food. Pressure to purchase: ... marketing communications should be prepared with a due sense of responsibility and should not directly advise or ask children to buy or to ask their parents or other adults to make enquiries or purchases for them. Recognisability: a marketing communication should be designed and presented in such a way that it is clear that it is a marketing communication; advertorials should be clearly identified, should be distinguished from editorial matter and should comply with the Code."
General rules for all Codes of Practice: … Marketing Communications for HFSS food must be transparent and recognisable as such to the target audience. For example, editorial marketing communications must clearly indicate whether the content is paid for.
Code of Practice for Marketing Communications for HFSS Food on Non-Broadcast Media, Out of Home Media, Print Media and Cinemas - Genera Rules for all forms of Non-Broadcast: Marketing Communications carried outside of Children's Media which are targeted at children shall not include: a) Licensed characters and celebrities popular with children in any communication for a HFSS food; b) Communications for HFSS food that utilize either promotions or competitions. Additional Rules for Non-Broadcast Digital Media: … Where Marketing Communications for HFSS food is permissible, it shall not exceed a maximum of 25% of total advertising space; The websites of food businesses should not carry content that is designed to engage children under the age of 15 with HFSS food brands e.g. children's area, videos, 'webisodes', branded education and interactive features. Additional rules for out of home media: … Space limitation across the various HFSS product categories will be a total of 33% of the available space by cycle and by format; … Marketing communications utilising wraparounds or takeovers for HFSS foods will account for less than 5% of the total available advertising space. Additional rules for print media: … Where marketing communications for HFSS food is permissible, it shall not, in ordinary circumstances, exceed a maximum of 25% of total advertising space. Additional rule for cinema: Where marketing communication for HFSS food is permissible, it shall not exceed a maximum of 25% of total advertising space by screening." "The retail food industry in Ireland undertakes to operate the specific rules for retail product placement… 1. Active promotion of the consumption of 5 to 7 portions of fruit and vegetables a day by customers in store through point of sale materials and other online and offline communication platforms. 2. Provision of meal deal offers that deliver choice for customers in order to promote a healthy balanced diet. 3. Where practical, the provision of a HFSS food free checkout option to customers to allow the use of a checkout lane that does not stock HFSS foods.

Measure_criteria_details:
Nutrient Profile model used by the Broadcast Authority of Ireland (General and Children's Commercial Communications Codes) to identify high in fat, salt or sugar (HFSS) foods. 
4. Provision of calorie labelling information in food service areas such as delis and hot food counters. Provision of calorie labelling will be in line with legal requirements and in their absence with ‘Putting Calories on Menus in Ireland - Draft Technical Guidance for Food Businesses’ available free from the Food Safety Authority of Ireland website (www.fsai.ie)."

Implementation_procedure_details:
The Codes were issued in February 2018 and will be "entered into freely by all companies and partner organisations whishing to achieve the stated purpose of these Codes".

Monitoring_responsible:
"These Codes will be monitored for compliance and effectiveness by a monitoring body designated by the Minister for Health. These Codes will be underpinned by guidance developed by the monitoring body with respect to its application."

Monitoring_review_details:
Monitoring body designated by the Minister for Health.

Monitoring_independence_details:
Monitoring body designated by the Minister for Health. "Monitoring will include: a. Independent research/monitoring across all of the areas governed by these Codes to assess adherence, and  b. Investigating and dealing with complaints, if any… The monitoring body shall commission such research that will inform it of the effectiveness of these Codes in achieving their stated aims and objectives. The monitoring body will have the responsibility to investigate any complaint submitted and seek remedial action if necessary."

Monitoring_frequency:
"The monitoring body will be free to decide on its operational methods".

Monitoring_report_details:
The Codes just came out, so there is no publicly available report yet; however, an annual report is foreseen: "The monitoring body shall produce an annual report for the Minister which shall cover effectiveness and complaints".

Monitoring_complaints_details:
"Members of the public can make complaints in respect of the ASAI Code and information in this regard is provided on the website of the ASAI (www.asai.ie)."; "Complaint procedures will be an integral part of the agreed Codes of Practice: a. The monitoring body will develop and maintain procedures relating to complaints. b. Complaints alleging breaches of these Codes will be investigated by the monitoring body. c. Complaints must be submitted in writing in accordance with operational methods established by the monitoring body. All evidence provided to the monitoring body will be handled safely and sensitively. d. All complaints upheld will be published and will be notified to the appropriate regulatory body where appropriate. On foot of an upheld complaint immediate steps will be taken by the affected body to ensure no further breach occurs. They will advise the monitoring body of all remedial measures/actions."

Adherence_details:
It will be measured through the companies and partner organisations which commit to comply with the Codes.

Non_compliance_assessment_details:
Compliance is assessed by the monitoring body designated the Minister for Health (as described above).

Non_compliance_consequences_details2:
"All complaints upheld will be published and will be notified to the appropriate regulatory body where appropriate. On foot of an upheld complaint immediate steps will be taken by the affected body to ensure no further breach occurs. They will advise the monitoring body of all remedial measures/actions."

Code_description:
The document/'Code' has three codes: 1) "Code of Practice for Marketing Communications for HFSS Food on Non-Broadcast Media, Out of Home Media, Print Media and Cinemas; 2) "Code of Practice for Sponsorship linked to HFSS Food"; 3) "Code of Practice Relating to Retail Product Placement of HFSS Foods". "These codes must address the desire to protect consumers and balance this against the need of the food industry to continue its economic development. These codes sit alongside and complement other voluntary and statutory measures intended to ensure the responsible marketing of food to the public. These include the Food Industry EU Pledge and company internal codes of conduct, the Advertising Standards Authority For Ireland (ASAI) Code of Standards for Advertising and Marketing Communications in Ireland, the Broadcast Authority of Ireland (BAI) General and Children’s Commercial Communications Code and the World Health Organisation (WHO) Set of Recommendations on the Marketing of Foods and Non-Alcoholic Beverages to Children."


Code name:
The Advertising Code for Alcoholic Beverages

Objective:
To set  advertising code for alcoholic beverages and for non-alcoholic beverages

Scope_products_alcoholic beverages_details:
"Beverages containing a half (0.5) or more percent of alcohol by volume"

Target_audience_details:
The code is directed at all population and has a section on vulnerable groups - pregnant women and minors: "Advertising messages for alcoholic beverages shall not be aimed specifically at minors."; "The industry itself uses the age limit of 18 years… "; " Shall not be aimed specifically at pregrant women".

Child_directed_marketing_details:
"An advertisement for alcoholic beverages is deemed to be aimed specifically at minors, if it holds a noticeably greater appeal for minors than for adults; broadcasting station for young persons: broadcasting station of which over 25 % of the viewing and listening public are minors."

Media_AD_broadcast_details:
"Advertising messages for alcoholic beverages may not be broadcast on radio and television immediately before, during, or directly after programs that, according to viewer or listener rating figures generally accepted in the market, are listened to or viewed by more than twenty-five percent (25%) minors."; "Broadcasting stations intended for young persons shall not advertise alcoholic beverages."

Media_AD_non_broadcast_details:
"On internet sites which specifically aim at minors no advertising messages for alcoholic beverages shall be placed."; "Advertising for alcoholic beverages is not permitted on billboards, posters, bus shelters and hoardings that are in view of alcohol rehabilitation centres or educational centres that are attended primarily by minors, or along motorways or roads outside built-up areas". Advertising messages for alcoholic beverages that are broadcast in cinemas and theatres shall contain an educational slogan.

Media_DirectMarketing_details:
"Advertising messages for alcoholic beverages shall not be sent to minors solicited or unsolicited, in the form of an SMS, nor in the form of ring tones or mobile telephone games."

Media_ProductPlacement_details:
"Advertising messages for alcoholic beverages shall not be sent to minors solicited or unsolicited, in the form of internet games or other computer games, particularly intended to reach minors"

Media_Sponsorship_details:
"Sponsoring [telephone games, internet games or other computer games]... by the sector is not allowed."; "The advertising of alcoholic beverages at events is not permitted if it can be reasonably assumed that drinking alcoholic beverages will facilitate disruption of the public order and/or that disruption of the event concerned will be promoted"; "Advertising messages for alcoholic beverages shall not be borne by a sporting individual or sporting team, or displayed on vehicles that the individual or sporting team uses in the exercise of speed sports."

Media_PointOfSale_details:
"The offer free of charge or at less than half the normal retail price of objects bearing advertising messages for alcoholic beverages to persons, who have not yet reached the legal age for purchasing the alcoholic beverage concerned, is not permitted"; "Unless at sampling events, advertising involving an alcoholic beverage being offered by a member of the sector or with the active participation of a member of the sector to private persons free of charge or for less than half the normal retail price, is not permitted."; "During promotional catering campaigns it is not permitted to offer alcoholic beverages free of charge or to sell them at less than half the normal retail price. During promotional catering campaigns no more than one alcoholic beverage per person shall be offered at a reduced price. During promotional catering campaigns it is not permitted to offer an alcoholic beverage at a reduced price and at the same time give away a 'premium', i.e. a free gift."; "During trade fairs exhibitors are permitted to offer the visitors who have reached the legal age for purchasing alcoholic beverages, an alcoholic beverage if requested."

Measure_age_alcohol_details:
"Advertising messages for alcoholic beverages shall not be aimed specifically at minors [persons under the age of 18]".

Measure_location_alcohol_details:
Events; hoardings next to alcohol rehabilitation centres or educational centres attended mostly by minors, or along motorways or roads outside built-up areas; cinemas and theatres; and manifestations and festivities. "The advertising of alcoholic beverages at events is not permitted if it can be reasonably assumed that drinking alcoholic beverages will facilitate disruption of the public order and/or that disruption of the event concerned will be promoted"; "Advertising for alcoholic beverages is not permitted on billboards, posters, bus shelters and hoardings that are in view of alcohol rehabilitation centres or educational centres that are attended primarily by minors, or along motorways or roads outside built-up areas"; "In the case of advertising messages for alcoholic beverages that are broadcast... in cinemas, theatres... shall contain an educational slogan [‘Geen 18, geen alcohol’] [Not 18, no alcohol]. This slogan can be used in combination with ‘Geniet, maar drink met mate’ [Enjoy, but drink in moderation]. The slogan should be clearly visible and encourage the consumer to adopt a responsible attitude towards alcohol consumption."; "Members of the sector are not permitted to make professional tap systems available free of charge or for a symbolic amount at manifestations, events and festivities."

Measure_time_alcohol_details:
"Advertising messages for alcoholic beverages shall not be broadcast on radio or television immediately before, during or immediately after programmes that, according to generally accepted listening or viewing figures, are heard or watched for more than twenty-five percent (25%) or more by minors."

Measure_content_alcohol_details:
"Advertisements of alcoholic beverages shall not show, suggest, nor stimulate any excessive or otherwise irresponsible consumption. Advertising messages for alcoholic beverages shall not negatively depict abstinence or the moderate use of alcoholic beverages, nor shall advertising present alcoholic beverages favourably compared to any non-alcoholic beverage. Advertising messages for alcoholic beverages shall cause no confusion about the alcohol percentage of alcohol in the beverage. Advertising messages for alcoholic beverages, including brand name, type name and packaging shall not create the impression that the beverage in question is a soft drink, lemonade or other non-alcoholic beverage. Advertising messages for alcoholic beverages shall not suggest that the percentage of alcohol is in itself a favourable quality. Nor shall the suggestion be made that a lower percentage means a diminished risk. Advertising messages for alcoholic beverages shall not conflict with the requirements of good taste and decency, or harm human dignity and integrity.
Claims - Advertising messages for alcoholic beverages: shall not refer to the uninhibiting effect of alcoholic beverages such as the reduction or disappearance of feelings of anxiety, inner conflicts or feelings of social inadequacy; shall make no reference to possible health benefits as a result from the consumption of alcoholic beverages; shall in no way suggest that the consumption of alcoholic beverages improves physical or mental performance; shall in no way suggest that the consumption of alcoholic beverages enhances sporting performance; shall in no way suggest that the consumption of alcoholic beverages affects professional performance favourably; shall not create the impression that the consumption of alcoholic beverages can contribute to social or sexual success.
Minors - Advertising messages for alcoholic beverages shall not be aimed specifically at minors and shall not make use of illustrations, a colour scheme or design, cartoons, symbols or idols, sound, music, ring tones, SMS or language and expressions typical for minors, which hold a noticeably greater appeal for minors than for adults. Advertising messages for alcoholic beverages shall not show persons younger than twenty-five who drink alcoholic beverages or who encourage the consumption of alcoholic beverages. Advertising messages for alcoholic beverages shall not suggest that the consumption of alcoholic beverages is a sign of maturity and that abstinence is a sign of immaturity.
High-risk situations - Advertising messages for alcoholic beverages shall not depict situations that encourage risky behaviour. Advertising messages for alcoholic beverages shall not associate the consumption of alcoholic beverages and active participation in traffic using a vehicle of any kind. This provision does not apply if, and in so far as the advertising message contains a warning against driving or riding after consuming alcoholic beverages.
Collective advertising for various types of alcoholic beverages is not permitted. Advertising for alcoholic beverages is only permitted with designation of the brand or trade name, and in the case of wine, also with designation of the place or region of origin. The linkage of the brand name of an alcoholic beverage to an event is permitted.
Internet sites of which the (brand) name of the alcoholic beverage is also part of the domain name shall contain a clearly visible mention of the legal minimum age limit for purchasing alcoholic beverages. These internet sites shall not include chat boxes. "Every advertising message for an alcoholic beverage should show an educational slogan ‘Geen 18, geen alcohol’ [Not 18, no alcohol]. This slogan can be used in combination with ‘Geniet, maar drink met mate’ [Enjoy, but drink in moderation]."

Measure_criteria_alcohol_details:
Alcoholic beverages are considered "beverages containing a half (0.5) or more percent of alcohol by volume".

Implementation_procedure_details:
"The Code became operative on 1 May 2005".

Monitoring_review_details:
"The burden of proof regarding the reach of advertising messages falls on the advertiser, who has to base his figures on generally accepted viewer or listener ratings in the market or any other valid and representative evidence."

Monitoring_funding:
Not mentioned. It says: "The burden of proof regarding the reach of advertising messages falls on the advertiser", but it is not stated who funds it.

Non_compliance_consequences_details2:
"Retail and catering industry alert
Alert
If a packaging of alcoholic beverage, according to a final decision of the Stichting Reclame Code (Advertising Code Foundation), has been found in breach of the Advertising Code for Alcoholic Beverages (RvA), STIVA will undertake the below-mentioned successive actions:
1) Get in touch with the producer
2) Get in touch with the importer (if applicable)
3) If, within 3 months, no action is taken upon the judgment, STIVA can give out a so-called ‘retail alert’. This means that STIVA gives a warning to the relevant branch organisations of supermarkets, licensed victuallers and catering facilities that the packaging concerned is in breach of the Advertising Code for Alcoholic Beverages (RvA)."

Code_description:
"The renewed Advertising Code for Alcoholic beverages (RvA9 will come into force as from January 1st, 2014."  http://stiva.nl/en/alcoholcode/1506-2/. "The Advertising Code for Alcoholic Beverages applies to advertising for alcoholic beverages and for non-alcoholic beverages in so far as these are commended for consumption in combination with alcoholic beverages. This Code applies to all advertising intended specifically for the Netherlands."


Code name:
Ley 11/2010, de 17 de diciembre, de prevención del consumo de bebidas alcohólicas en menores de edad

Designer_name:
Autonomous Community of Galicia (Comunidad Autónoma de Galicia)

Objective:
The purpose of this law is to regulate, within the framework of the competences that the Autonomous Community of Galicia has attributed statutorily, actions and initiatives in the field of prevention of the consumption of alcoholic beverages in minors, especially those aimed at:
A) Defining the characteristics that strategies for the prevention of alcohol consumption in minors, health education and awareness, social and family must have.
B) Limiting the access of minors to alcoholic beverages.
C) Exercising administrative control of this restriction to the consumption of alcoholic beverages by minors, which addresses both the sale and supply as well as consumption by minors, on public roads or establishments.
D) Establishing limitations to certain advertising practices, promotion and sponsorship of the abusive consumption of alcoholic beverages.
E) Establishing the sanctioning regime.
F) Establishing the information system on results of the application of the standard.
G) Establishing hourly limitations for the nightly sale of alcoholic beverages.
H) Establishing management control measures in public domain spaces.

Scope_details:
This law addresses the consumption of alcoholic beverages, and has an article (15) titled 'Limitations of advertising, promotion and sponsorship of alcoholic beverages' ("Limitaciones de la publicidad, promoción y patrocinio de bebidas alcohólicas").

Scope_products_alcoholic beverages_details:
The law provides the definition of "Bebidas fermentadas" and "Bebidas alcoholicas espirituosas o destiladas".  It refers to alcoholic beverages in general, but does not specify which alcoholic beverages are included.

Media_AD_non_broadcast_details:
Prohibited in books, magazines, leaflets and any other printed media or digital format in Galicia, if directed at minors.

Media_DirectMarketing_details:
Prohibited on the covers and back covers, hobby sections of magazines, brochures or any other printed or digital format edited in Galicia. This prohibition is exempted in specialized publications or directed to professionals. The promotion of alcoholic beverages through the distribution of information by mailing, mail, telephone or e-mail within the Autonomous Community aimed specifically at minors is not allowed. Vouchers are not specifically mentioned but considered here.

Media_ProductPlacement_details:
As mentioned above, reference to books and magazines directed at minors.

Media_Sponsorship_details:
Any type of sponsorship or funding of programmes, spaces, pages or services with the distinctive of alcoholic beverages in activities -sporting, educational, recreational or public shows directed or in which a majority of minors participate is prohibited.

Media_PointOfSale_details:
In the promotion and/or sponsorship activities, alcoholic beverages cannot be offered to minors. The delivery to minors of goods or services related exclusively to alcoholic beverages or habits of their consumption, and those that bear marks, symbols or badges that can identify an alcoholic beverage are also prohibited.

Measure_age_alcohol_details:
Under 18. Any campaign, whether as an advertising activity or not, aimed at minors and that induces, directly or indirectly, the consumption of alcoholic beverages by them is prohibited; There can be no promotion of alcoholic beverages specifically aimed at minors.

Measure_location_alcohol_details:
All types of direct, indirect or subliminal advertising of alcoholic beverages are prohibited: in educational centres for minors; in centers destined for minors; in all centres which minors have mainly access to; in premises intended for public shows and recreational activities, during activities with access to, or participation mainly from, minors. Access and visits of minors to alcohol production centres, fairs, contests, exhibitions and similar activities to promote alcoholic beverages are forbidden, unless they are accompanied by adults with responsibility for them.

Measure_time_alcohol_details:
It is prohibited to sell alcohol between 22pm and 9am the following day. Exception: sale for consumption in the authorised establishments, electronic sales, sale for distribution to professionals and the sale in the supply market, in their authorised schedules.

Measure_content_alcohol_details:
The use of images or voices of minors in advertising, promotion and sponsorship of alcoholic beverages is prohibited. The use of arguments, styles, typographies or designs associated with minors in advertising, promotion and sponsorship of alcoholic beverages is prohibited. Advertising, promotion and sponsorship of the association of the consumption of alcoholic beverages with any improvement of the physical or psychic performance or improvements of the sports performance, with the driving of vehicles or handling of weapons, with the potential personal or social success or with the improvement in conflict resolution are prohibited. Nor can this consumption be associated with educational and health practices. In the promotion and/or sponsorship activities, alcoholic beverages cannot be offered to minors. The delivery to minors of goods or services related exclusively to alcoholic beverages or habits of their consumption, and those that bear marks, symbols or badges that can identify an alcoholic beverage are also prohibited. Any type of promotion that may induce the abusive consumption of alcoholic beverages is prohibited, especially those that may do so by lowering their prices in establishments where their sale is authorised.

Measure_criteria_alcohol_details:
The law provides the definition of "Bebidas fermentadas" and "Bebidas alcoholicas espirituosas o destiladas".  It refers to alcoholic beverages in general, but does not specify which alcoholic beverages are included.

Implementation_procedure_details:
The present law came into force two months after its publication in «Diario Oficial de Galicia». («Diario Oficial de Galicia» number 248, 28 December 2010).

Monitoring_details:
The system will have a continuous evaluation mechanism that allows the early detection of deviations and generates corrective actions.

Monitoring_responsible:
Autonomous Community of Galicia (Comunidad Autónoma de Galicia) (article 38)

Monitoring_review_details:
Autonomous Community of Galicia. Competencies: Ensure, within the framework of its competencies, compliance with the different control measures established by this law, especially in the municipal offices.

Non_compliance_consequences_details2:
Fines are foreseen in case there are minor, serious and very serious infringements (601,01€ - 3.005,06 €; 3.005,06 € - 15.025,30 €; 15.025,30 € - 601.012,11 € for minor, serious and very serious infringements, respectively). In cases of special gravity with serious and serious consequences for health, the Council of the Xunta de Galicia may agree on shutting down temporary the establishment, facility or service for a maximum period of five years. In this case, the suppression, cancellation or suspension of any type of financial aid or subsidies that the individual or the infringing entity may have obtained or requested from the Galician public Administration may be imposed as a complementary sanction (article 27 http://www.mspsi.gob.es/alcoholJovenes/docs/autonomica/Ley11_2010_GAL.pdf)

Code_description:
The law came into force two months after its publication in «Diario Oficial de Galicia». («Diario Oficial de Galicia» number 248, 28 December 2010). See more info above.


Objective:
"The aim of this provision is to limit the influence of commercial advertising by reminding consumers of the importance of a healthy diet and physical activity for their health."

Scope_details:
Article L 2133-1 of the Public Health Code mandates that "commercial communications for drinks with added sugar, salt or sweeteners, or for processed food, must contain a health message. For commercial communications on the Internet, on television or on the radio, this obligation only applies to messages broadcasted from the French territory and received on this territorry. The same obligation of information imposes itself to any promotion, aimed at the public, by print copies and publications edited by the producers or distributors of these products."

Products_exempted:
"The provision does not apply to infant food, the marketing of which is prohibited except in printed publications specifically designed for health professionals. It does not apply to alcoholic beverages either, which are subject to specific rules."

Scope_products_nonalcoholic beverages_details:
Drinks with added sugar, salt or sweeteners

Scope_products_foods_details:
The notion of “processed food” has not been defined in law, but it is accepted that it should be interpreted broadly to cover all food that has undergone a process of transformation.

Media_exemptions:
Yes. It does not apply to packaging, brand advertising and sponsorship arrangements.

Media_AD_broadcast_details:
Commercial communications on TV and radio for drinks with added sugar, salt or sweeteners, or for processed food, must contain a health message.

Media_AD_non_broadcast_details:
Commercial communications in cinema, print as well as internet advertising (including both third-party websites and the websites of food business actors themselves) for drinks with added sugar, salt or sweeteners, or processed food, must contain a health message.

Media_PointOfSale_details:
It does not apply to packaging and, therefore, consumers are not exposed to the [health] message at point of sale either.

Measure_content_details:
Through the health messages, consumption of fruit and vegetables and engagement in physical activity are encouraged: - “For your health, eat at least five portions of fruit and vegetables a day”; - “For your health, engage in regular physical activity”; - “For your health, avoid eating too much added fat, sugar or salt”; - “For your health, avoid snacking between meals”.

Measure_criteria_details:
Drinks with added sugar, salt or sweeteners, or processed food must contain a health message. Processed food has not been defined by law, but it is accepted that it should be interpreted broadly to cover all food that has undergone a process of transformation. The provision does not apply to infant food, the marketing of which is prohibited except in printed publications specifically designed for health professionals. It does not apply to alcoholic beverages either, which are subject to specific rules. Four main health messages are listed: - “For your health, eat at least five portions of fruit and vegetables a day”;
- “For your health, engage in regular physical activity”;
- “For your health, avoid eating too much added fat, sugar or salt”;
- “For your health, avoid snacking between meals”.
Furthermore, "Advertisers must ensure that the four main health messages rotate: they must use them all equally in each of their campaigns… Advertisers must also ensure that the health messages appear clearly and can easily be distinguished from the commercial message they accompany, and that they cover at least 7% of the advertising surface covered or - for radio advertising - they must be broadcast immediately after the advert."

Implementation_procedure_details:
The Public Health Act was adopted on 9 August 2004. The article L 2133-1 of the Public Health Code took effect on 1 March 2007.

Code_description:
Article L 2133-1 of the Public Health Code mandates that "commercial communications for drinks with added sugar, salt or sweeteners, or for processed food, must contain a health message. For commercial communications on the Internet, on television or on the radio, this obligation only applies to messages broadcasted from the French territory and received on this territorry. The same obligation of information imposes itself to any promotion, aimed at the public, by print copies and publications edited by the producers or distributors of these products." The Public Health Act was adopted on 9 August 2004. The article L 2133-1 of the Public Health Code took effect on 1 March 2007.


Code name:
Act XLVIII of 2008 on Basic Requirements and Certain Restrictions of Commercial Advertising Activities

Objective:
To set  code of conduct regarding:
"…the protection of the health of citizens, with particular attention to minors 
the suppression of incidents that may be detrimental to public policy, 
to protect the interests of enterprises which honor the requirements of fair business practices
to foster the enforcement of codes of conduct established within the framework of self-governance, Parliament has adopted the following Act."

Scope_details:
It is a generic code on commercial advertising activities, with a section (18) on alcoholic beverages.

Scope_products_alcoholic beverages_details:
The Act refers to alcoholic beverages in general.

Target_audience_details:
The code targets all population; however, it specifically targets children and young persons (under 18) - sections 8, section 18 (alcoholic beverages), section 19 and section 21.

Target_audience_children_details:
Children: persons under the age of fourteen; young person: persons between the age of fourteen and eighteen.

Media_exemptions:
Yes. "Unless otherwise provided by specific other legislation, advertisements may be conveyed to natural persons by way of direct contact (hereinafter referred to as “direct marketing”), such as through electronic mail or equivalent individual communications".

Media_AD_broadcast_details:
"No advertisement may be disseminated relating to alcoholic beverages… immediately preceding any programs for children or young persons, during the full duration thereof, and immediately afterwards". However, it does not specify whether these programmes are on TV, radio or any other platform.

Media_AD_non_broadcast_details:
"No advertisement may be disseminated relating to alcoholic beverages: a) on the outside of the first page of any printed media, or on the home page of a website; b) in theaters or cinemas…"

Media_ProductPlacement_details:
"No advertisement may be disseminated addressed to children and young persons containing a presentation to enter any games of chance". Product placement is not mentioned though.

Media_ProductDesign_details:
"No advertisement may be disseminated relating to alcoholic beverages… on goods which have been clearly designed and manufactured for the purpose of a toy, including the packaging of such goods".

Measure_age_alcohol_details:
"No advertisement may be disseminated relating to alcoholic beverages that:
a) is addressed to children or young persons [under 18];
b) depicts children or young persons [under 18]…"

Measure_location_alcohol_details:
"No advertisement may be disseminated relating to alcoholic beverages […] in theaters or cinemas before 20:00 hours […] in institutions of public education and in health care institutions, or on any outdoor advertising media situated within a two hundred-meter radius from the entrance thereof."

Measure_time_alcohol_details:
"No advertisement may be disseminated relating to alcoholic beverages […] in theaters or cinemas before 20:00 hours, as well as preceding any programs for children or young persons, during the full duration thereof, and immediately afterwards".

Measure_content_alcohol_details:
"No advertisement may be disseminated relating to alcoholic beverages that […] encourages immoderate consumption of alcohol or presents abstinence from the consumption of alcoholic beverages or moderation in a negative light; links the consumption of alcohol to enhanced physical performance or to driving; creates the impression that the consumption of alcohol contributes towards social or sexual success; claims that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts; places emphasis on high alcoholic content as being a positive quality of the beverages".

Measure_criteria_alcohol_details:
The code refers to alcoholic beverages in general (as described above).

Measure_location_general_details:
"No advertisement of any kind may be disseminated in child welfare and child protection institutions, kindergartens, grammar schools and in dormitories for students of grammar schools."

Implementation_procedure_details:
"This Act - with the exceptions set out in Subsection (2) - shall enter into force on 1 September 2008, and shall apply to  proceedings opened after the time of its entry into."

Monitoring_details:
There is one chapter on "Vested Responsibilities" and another one on "Proceedings in Connection with Infringements of the Provisions of this Act"; however, it is not specified whether they foresee monitoring or evaluation.

Non_compliance_assessment_details:
"At the request of the competent authority the advertiser shall provide proof to verify the authenticity of any fact contained in the advertisement. In the event of the advertiser’s failure to comply, the fact in question shall be construed as untrue. The authority’s notice shall contain a warning for the advertiser to this effect."

Non_compliance_prescreening_details:
Not mentioned. However, it is stated that "the competent authority or the court shall prohibit the dissemination of an advertisement not yet published, if it deems that publication of such advertisement would violate the relevant provisions on commercial advertising. No penalty shall be imposed simultaneously with a ban of publication."

Non_compliance_consequences_details2:
Section 23 of the Act: "The advertiser, the advertising service provider and the publisher of advertising shall all bear responsibility for any violation of the provisions of this Act, with the exceptions set out in Subsections (2)-(7). The advertiser, the advertising service provider and the publisher of advertising shall bear joint and several liability for any damage caused due to the violation of these provisions… the publisher of that advertising:… shall be liable"

Code_description:
"(1) This Act applies to advertisers, advertising service providers and publishers of advertising in connection with their commercial advertising activities, to sponsorship and to the codes of conduct applied in connection with these activities.
(2) Special provisions relating to commercial advertising disseminated in connection with certain goods or through certain means of communication may be prescribed in an act or in an implementing decree. Unless otherwise provided for in specific other legislation, the provisions of this Act shall apply to any infringement of the aforesaid regulations.
(3) Advertising published within the framework of audiovisual and radio media services shall be subject to Act CIV of 2010 on Freedom of the Press and on the Basic Rules Relating to Media Content, as well as to Act CLXXXV of 2010 on Media Services and on the Mass Media."


Objective:
"The aim of the law is to regulate the sale and advertising of energy drinks."

Scope_products_nonalcoholic beverages_details:
"Energy drinks are non-alcoholic beverages intended for consumption without modification and which contain stimulating or tonic substances, including caffeine with a total content from all sources of 150 mg/l, carbohydrates, amino acids, minerals and vitamins, including vitamin B and other food ingredients which comply with the rules and regulations on the handling of foodstuffs. Energy drinks should not be used to compensate for fluid loss due to dehydration."

Target_audience_details:
"Energy drinks may not be sold to people under the age of 18, and they may not buy the drinks… may not be offered free of charge to people under the age of 18 as part of a tasting, as a gift or as a consideration for purchasing other goods or services"; "At the point of sale, a note "High caffeine content. Not recommended for pregnant and breastfeeding women." should be displayed."

Child_directed_marketing_details:
"Energy drinks may not be advertised in mass media if more than 35% of the target population are under 18."

Media_AD_broadcast_details:
The Law only mentions the term "mass media". "Energy drinks may not be advertised in mass media if more than 35% of the target population are under 18". Furthermore, it refers that "Information is to be included in advertisements for energy drinks cautioning against their overuse. This information shall take up at least 10% of the advertisement."

Media_PointOfSale_details:
"At the point of sale, a note "High caffeine content. Not recommended for pregnant and breastfeeding women." should be displayed".

Measure_age_details:
"Energy drinks may not be sold to people under the age of 18, and they may not buy the drinks… Energy drinks may not be offered free of charge to people under the age of 18 as part of a tasting, as a gift or as a consideration for purchasing other goods or services."

Measure_location_details:
"The sale of energy drinks is prohibited on the premises and on the grounds of educational establishments."

Measure_content_details:
"Information is to be included in advertisements for energy drinks cautioning against their overuse. This information shall take up at least 10% of the advertisement. The information shall be provided in black and white at the bottom of the advertisement and the size of the letters shall be such that the text is as large as technically possible in the space allotted t it"; "The advertising of energy drinks may not:
1) associate the use of energy drinks with sports activities and include any indication that energy drinks restore the proper fluid balance in the body;
2) create an impression that energy drinks may be used with alcoholic drinks";
"In retail outlets, energy drinks should be displayed away from other foodstuffs so that they can be easily identified. At the point of sale, a note "High caffeine content. Not recommended for pregnant and breastfeeding women." should be displayed."

Measure_criteria_details:
All energy drinks may not be sold or offered to people under the age of 18 (and they may not buy them). Energy drinks are defined as "non-alcoholic beverages intended for consumption without modification and which contain stimulating or tonic substances, including caffeine with a total content from all sources of 150 mg/l, carbohydrates, amino acids, minerals and vitamins, including vitamin B and other food ingredients which comply with the rules and regulations on the handling of foodstuffs."

Implementation_procedure_details:
"This law shall be enforced by the State Revenue Service and other responsible monitoring and inspecting authorities. The law shall enter into force on 1 January 2014."

Monitoring_details:
The law does not provide details on monitoring and evaluation; however, it is mentioned that "authorities which under the law are charged with the monitoring and inspection of the handling of energy drinks and institutions and officials who are authorised to adopt decisions on administrative offences should notify the State Revenue Service within three days of any cases where energy drinks have been sold to people under the age of 18."

Monitoring_frequency:
Not mentioned. However, it is stated that "Authorities which under the law are charged with the monitoring and inspection of the handling of energy drinks and institutions and officials who are authorised to adopt decisions on administrative offences should notify the State Revenue Service within three days of any cases where energy drinks have been sold to people under the age of 18."

Code_description:
"The aim of the law is to regulate the sale and advertising of energy drinks."; "This law shall be enforced by the State Revenue Service and other responsible monitoring and inspecting authorities. The law shall enter into force on 1 January 2014."


Objective:
To prohibit the sale of energy drinks to minors.

Media_AD_broadcast_details:
This Law prohibits advertising of energy drinks in public media intended for minors.

Media_Sponsorship_details:
"The Law on Advertising therefore prohibits display of energy drinks as products of sponsors" but does not specify which techniques.

Measure_age_details:
"Sale of energy drinks to minors is strictly prohibited".

Measure_location_details:
"[This] Law prohibits display of energy drinks as products of sponsors or advertising them by other means in: educational institutions attended by minors; at premises where concerts, sports, charity and other events intended for minors are held, as well as in advertising materials for such events; at premises where theatre plays, movies and films intended for minors are shown, as well as in advertising materials for this type of entertainment".

Measure_content_details:
"A warning sign that "energy drinks should not be consumed with alcohol" must always be present in permitted advertising of energy drinks".

Measure_criteria_details:
It is strictly prohibited to sell energy drinks - non-alcoholic beverages excluding coffees which contain at least 150mg caffeine per litre, independent of whether other stimulants are added - to minors.

Code_description:
Since January 2014, the Lithuanian government has prohibited companies producing energy drinks from sponsoring venues and events frequented by, or organising events for, persons under 18, such as schools, cinemas, theatres and sporting events. Advertising energy drinks in media, campaigns or contests, or distributing them for advertising purposes among persons under 18 is also banned. Additionally, since July 2014, sale and promotion of energy drinks must be accompanied by a "Do not consume with alcohol" warning.

Link:
http://www.sorainen.com/legal/newsflash/2016/lt-faf-feb-2016/en.html#en_7 (need the official link to the law)


Code name:
Alcohol Marketing, Communications and Sponsorship Codes of Practice

Designer_name:
Department of Health and Children, the Drinks Industry Group of Ireland (DIGI), Alcohol Beverage Federation of Ireland (ABFI), Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI).

Objective:
"The purpose of these Codes is to reduce the exposure of young people to alcohol advertising and marketing. The Codes also aim to limit the overall level of alcohol advertising and sponsorship across all media in Ireland."

Scope_products_alcoholic beverages_details:
The code refers to alcohol but does not define what it encompasses.

Target_audience_details:
The code targets all population; and has a strong focus on children and young people. "For the purposes of these Codes children/young people are defined as those under the age of 18. Adults are therefore defined as those over 18 years of age."

Child_directed_marketing_details:
In order for alcoholic drinks to be advertised/sponsored, they "must have an adult audience profile of 75% or greater…"; Cinema: "Alcohol advertising will only be shown with films targeting an adult audience and where it is deemed that the attendances will have an adult audience profile of 75% or greater."; Print media: Alcohol advertisements will only be carried in consumer publications where the adult readership is 75% or greater. A consumer publication or issue is taken to mean the complete edition published that day to include any supplements or advertising inserts."; Digital (non-broadcast) media: "Advertising for alcohol should only be booked by an alcoholic drinks advertiser or its agency or placed by the media owner on any website with an adult audience profile of 75% or greater. Where a profile is not available every reasonable effort should be made to ensure that it is not aimed at young people."; Sponsorship: "Alcohol brands companies may not sponsor any sporting competitions, leagues, events or competitors (individual or team) of any form, local or national, where said league, competition, team or events are designated specifically for participants under 18 years of age or where their audience (attending or viewing via broadcast) has a profile of less than 75% of adults.

Media_AD_broadcast_details:
"The provisions of these Codes apply to all alcohol advertising, purchased in any media, based in the Republic of Ireland, and/or aimed at the Irish marketplace".
Television: "No alcohol sponsorship of sports programming will be allowed including any sports bulletins. No solus/whistle breaks advertising spots for alcohol brands will be allowed during sports broadcasting".
Radio: " No alcohol sponsorship of sports programming will be allowed including any sports bulletins".

Media_AD_non_broadcast_details:
Cinema: "The Cinema Industry will not accept alcohol advertising from strength alcohol brands i.e. brands with ABV > 25% or their Ready To Drink variants."; Outdoor media: "Notwithstanding the provisions allowable for particular formats listed below, at all times a maximum of 25% of total inventory, by format, will apply to alcohol advertising per cycle per media owner" - more info under the tab "Measures food" (location). Print media: Alcohol advertisements will only be carried in consumer publications where the adult readership is 75% or greater. A consumer publication or issue is taken to mean the complete edition published that day to include any supplements or advertising inserts. No alcohol ads will be allowed in parts of consumer publications aimed at young people i.e. comics, teenage magazines. Publications will not make outer wrap rounds available to alcohol advertisements. No alcohol sponsorship of sports pages or sports supplements will be allowed."; Digital (non-broadcast) media: "As a general rule at all times alcohol advertising or promotions shall not exceed a maximum of 25% of total advertising space available by site/format".

Media_Sponsorship_details:
The code refers to events, but not specifically schools."Alcohol brands companies may not sponsor any sporting competitions, leagues, events or competitors (individual or team) of any form, local or national, where said league, competition, team or events are designated specifically for participants under 18 years of age or where their audience (attending or viewing via broadcast) has a profile of less than 75% of adults. Alcohol Drinks Companies will not sponsor: racing/rallying by mechanically propelled vehicle. [Advertisning events -] All temporary advertising materials around the venue, posters, directional signs etc. should be removed within three working days, after the event."; "Promotions at events: "No promotional mechanics, games etc will be allowed at these events designed to encourage excessive consumption."

Measure_age_alcohol_details:
Under 18. Television: "No alcohol advertising will be placed in any programme specifically aimed at children/young people"; Radio: "No alcohol advertising will take place during any programme aimed specifically at young people"; Cinema: "Alcohol advertising will only be shown with films targeting an adult audience and where it is deemed that the attendances will have an adult audience profile of 75% or greater"; Print media: "Alcohol advertisements will only be carried in consumer publications where the adult readership is 75% or greater. No alcohol advertisements will be placed in any consumer publication or part thereof aimed specifically at young people or 3rd Level Students i.e. campus publications. No alcohol ads will be allowed in parts of consumer publications aimed at young people i.e. comics, teenage magazines"; Digital (non-broadcast) media: Advertising for alcohol should only be booked by an alcoholic drinks advertiser or its agency or placed by the media owner on any website with an adult audience profile of 75% or greater. In the case of sites that offer age targeting filters such as social networking and e-mail sites (e.g. Bebo, MySpace, Facebook, Hotmail, Yahoo, etc.) any advertising for alcohol should be age targeted to 18 years old and upwards using those sites’ age targeting software"; Sponsorship: Alcohol brands companies may not sponsor any sporting competitions, leagues, events or competitors (individual or team) of any form, local or national, where said league, competition, team or events are designated specifically for participants under 18 years of age or where their audience (attending or viewing via broadcast) has a profile of less than 75% of adults. Alcohol Drinks Companies will not sponsor: any individuals, teams, bands or acts or concerts featuring such bands or acts which are below the legal drinking age; individuals or bands or acts or concerts featuring such individuals, bands or acts whose target audience profile is 25% or more over the age of 18. Alcohol branded merchandise should not be designed to overtly appeal to those below the legal drinking age. Children’s sizes in branded merchandise will not be produced for any sponsorship."

Measure_location_alcohol_details:
Cinema: "The Cinema Industry will not accept alcohol advertising from strength alcohol brands i.e. brands with ABV > 25% or their Ready To Drink variants. No alcohol advertisements will be shown outside of the main advertising reel." Outdoor media: Notwithstanding the provisions allowable for particular formats listed below, at all times a maximum of 25% of total inventory, by format, will apply to alcohol advertising per cycle per media owner. The Outdoor Media Association (OMA) will not place advertising for any alcoholic drinks within 100 metres of a primary or secondary school entrance. This restriction will also apply to specifically designated Youth Clubs, Scouting and Girl Guide premises. No bus shelter wrap rounds for alcohol advertising will be allowed. A maximum of one display of alcohol advertising shall be visible at the same time on a bus shelter from any one viewpoint. No wrap rounds on individual buses. No full side or full rear displays of alcohol advertising allowed to be carried on the exterior of any bus. A maximum of 25% of the aggregate bus exterior panels will carry alcohol advertising limited to one format only i.e. T-Sides. A maximum of one in four bus interior panels will display alcohol advertising. No train or light rail wrap rounds will be allowed. A maximum of one in three train/light rail exterior panels will display alcohol advertising. A maximum of one in four train/ light rail interior panels will display alcohol advertising. No full side or full rear displays of alcohol advertising are allowed to be carried on the exterior of any train/light rail. No wrap rounds allowed on taxis. Only one display of alcohol advertising is allowed to be carried on the exterior of any taxi. Advertising of any alcoholic drink brand in a bus or train station or on the interior of any bus, train or taxi will be within the maximum weighting of 25% of the overall advertising space available. A maximum of one advertising display on a Prismatic/Scrolling unit will display alcohol advertising. A maximum of one advertising display in any group of hoardings will display alcohol advertising. There will be no Mesh Building Banners for alcohol advertising. No additional large permanent advertisements on buildings, bridges etc. [excluding licensed premises) will be erected. There will be no alcohol advertising on designated school buses."; "In stadia with a capacity of more than 10,000 people, permanent, branded alcohol-advertising signage should constitute no more than 25% of all the advertising space available at any given time. Where there are branded sponsorship events, in these stadia, involving a sole sponsor, their branded alcohol-advertising signage should constitute no more than 25% of all the advertising space available, during the event." "At all events soft drinks and minerals must be available for sale at all bars. Water should be freely available at major events e.g. concerts."

Measure_time_alcohol_details:
Television - "Where alcohol advertising is permissible under audience profiling a maximum of 25% of sold advertising time and only one in four advertisements for alcohol products is permissible across the broadcast day excluding the period from 6 a.m. to 10 a.m. Additionally no more than two advertisements for alcohol products can appear in any commercial break. The full provisions of this clause are specifically intended to apply to the peak viewing periods from 6pm to 11.30pm… Family ‘breakfast’ TV time (6am -10am) will be treated as children’s viewing time and will not carry any alcohol advertising."
Radio - Where alcohol advertising is permissible according to the audience profiling a weighting ceiling will apply whereby alcohol advertising will be limited to no more than 25% and only one in four advertisements for alcohol products across the broadcast day excluding the period from 6 a.m. to 10 a.m. Additionally no more than two advertisements for alcohol products can appear in any commercial break. The full provisions of this clause are specifically intended to apply to the peak listening periods from 10am to 2pm. Family ‘ breakfast’ radio time (6am -10am) will be treated as children’s listening time and will not carry any alcohol advertising."
Cinema - "Where alcohol advertising is permissible under audience profiling, advertising from all alcohol brands should account for no more than 25% of total advertising minutage sold per screening."
Sponsorship (advertising the event) - "All temporary advertising materials around the venue, posters, directional signs etc. should be removed within three working days, after the event."

Measure_content_alcohol_details:
Television - "Every TV Broadcaster regulated in the Republic of Ireland will enforce a Code of Conduct for their presenters ensuring that speech content that glamorises or encourages over-consumption or misuse of alcohol is prevented"; Radio - "A Code of Conduct for presenters whereby speech content that glamorises or encourages over consumption or misuse of alcohol will be enforced by the Independent Broadcasters of Ireland (IBI), RTE and the BCI Radio Stations."
Sponsorships: "Alcohol Drinks Companies will not sponsor: sports that focus on aggression e.g. boxing or wrestling. [In venues] alcohol should be sold responsibly and in accordance with the licensing laws and guidance from the Gardai. In order to prevent rapid or excessive consumption, consideration should be given, at major events, to limiting the amount of alcohol that can be purchased by an individual per occasion. Prominent and visible responsible drinking promotional activity will take place at major events sponsored by alcohol brands or companies. The promoter will reserve the right to refuse admission [to events] to intoxicated persons without compensation and will publicise same on ticketing."

Measure_criteria_alcohol_details:
The code refers to alcohol in general. It does not provide a 'definition' for alcoholic beverages.

Implementation_procedure_details:
"The new codes will be effective from 1st July, 2008 but will allow for some flexibility across various media to take account of pre-bookings of advertising. However, measures will be fully effective from 1st October, 2008. The Codes will run for a two year period up to the end of June 2010."

Monitoring_responsible:
Monitoring Body appointed by the Minister for Health and Children. "The Body will be known as the Alcohol Marketing Communications Monitoring Body (AMCMB). The Body will have an independent Chair and will consist of one representative nominated by the advertising industry, one representative nominated by the alcohol industry, one representative from the Broadcasting Commission of Ireland and two representatives nominated by the Department of Health and Children". Furthermore, "A Consultative Panel will be established to bring the views and the concerns of a broader constituent of stakeholders to the attention of the AMCMB in its consideration of the operation and implementation of the Codes."

Monitoring_review_details:
Other - Monitoring Body (as described above).

Monitoring_independence_details:
Not mentioned. It only declares that "the Body will have an independent Chair". Furthermore, it is stated that "the Body will also commission, if necessary, independent research across all media to assess adherence and effectiveness of the provisions of the Codes. This research will be funded by the Department of Health and Children."

Monitoring_funding:
As mentioned above, when it comes to funding, it only declares that "the Body will also commission, if necessary, independent research across all media to assess adherence and effectiveness of the provisions of the Codes. This research will be funded by the Department of Health and Children."

Monitoring_frequency:
Annually. "The Body will produce an Annual Report for the Minister for Health and Children which will be published. Immediately following publication, the Code partners will be required to meet and consider the findings and recommendations contained in the Report and advise what further action, if any, that may be necessary."

Monitoring_complaints_details:
"Complaints alleging breaches of the Codes will be investigated by the Advertising Standards Authority for Ireland (ASAI) who will report its findings to the AMCMB. All complaints upheld will be published and will also be notified to their appropriate regulatory or statutory body. The offending body will be required to take immediate steps to ensure that a similar breach does not occur. The offending body will be required to notify the AMCMB of the measures it has taken to remedy the situation."

Non_compliance_assessment_details:
"The sale of alcohol at many events is controlled by the promoter or sponsored party and it is the responsibility of these parties to put in place adequate controls to ensure adherence to this code."

Non_compliance_prescreening_details:
"All alcohol advertisements must be pre-vetted and carry the Central Copy Clearance Ireland (CCCI) stamp of approval before acceptance by any media".

Non_compliance_consequences_details2:
"Where compliance with the Codes is not achieved, the AMCMB will report the issue to the Code partners who will recommend what further action might be pursued.
The Codes on Television and Radio broadcasting will be linked to the Broadcasting Commission of Ireland’s (BCI) general advertising codes and any adverse finding by the AMCMB will be notified to the BCI.
The Alcohol Industry via ABFI and the advertising industry via IAPI will implement a training and accreditation programme to raise awareness and promote compliance of these Codes for all employees involved in the advertising and promotion of alcohol."

Code_description:
"The new codes will be effective from 1st July, 2008 but will allow for some flexibility across various media to take account of pre-bookings of advertising. However, measures will be fully effective from 1st October, 2008."; "These codes complement the ASAI Code, and specifically address the placement and volume of alcohol advertisements and alcohol sponsorship, with a view to limiting the exposure to alcohol marketing of those under 18."


Code name:
Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks

Objective:
"This Code seeks to ensure that alcohol is promoted in a socially responsible manner and only to those aged over 18."

Scope_details:
"A drink is any alcoholic drink above 0.5% abv, packaged for sale and sold in the off-trade to the final consumer. In the on-trade, a drink is any alcoholic drink served as part of producer-led promotional activity, or producer-approved or supported co-promotional activity. This includes a product developed or marketed primarily as an alcoholic ‘drink’, even if it is classified as a foodstuff rather than a drink for the purposes of licensing or customs and excise legislation, or even if it appears to be solid or heavily textured, or an aerosol (or can be made to be, for example by freezing or shaking), rather than liquid. This also includes a barrel (i.e. a draught drink) or permanent dispenser unit."

Products_exempted:
Yes. Guidance note: "The Code does not apply to drinks below 0.5%. However, if a drink below 0.5% abv shares the same brand or branding, or is a variant of a drink that is subject to the Code, then it is the view of the Advisory Service that the spirit of the Code will apply in the same way to that product."; "Alcoholic drinks served in the on-trade that are neither pre-packaged nor covered under the definition of co-promotional activity are outside the remit of the Code".

Target_audience_details:
The code targets all population and has some sections which specifically target children under 18. "A drink, its packaging and any promotional material or activity should not in any direct or indirect way:… h) have a particular appeal to under-18s…". Furthermore, it should not "incorportrate images of people who are, or look as if they are, under 25 years of age, where there is any suggestion that they are drinking alcohol or they are featured in a significant role. Images may be shown where people apper only in an incidental context".

Child_directed_marketing_details:
"In the case of sponsorship, those under 18 years of age should not comprise more than 25% of the participants, audience or spectators"

Media_exemptions:
Yes. "The Code does not apply to wholesaler or retailer-led promotional materials and activities unless i. a wholesaler or retailer is defined as a producer [definition page 6], and is promoting its own products; or ii. They are part of any co-promotional activity that has the approval or support of the producer. The Code does not apply to any materials or activities whose sole purpose is to educate people about the use and misuse of alcohol".

Media_AD_non_broadcast_details:
"A drink, its packaging and any promotional material or activity should not in any direct or indirect way a) give the higher alcoholic strength, or intoxicating effect, undue emphasis…". "'Promotional material and marketing activity' encompasses websites […] whenever these are generated by the producer to promote a drink to the UK market."

Media_DirectMarketing_details:
"'Promotional material and marketing activity' encompasses [...] sampling whenever these are generated by the producer to promote a drink to the UK market."

Media_ProductPlacement_details:
"'Promotional material and marketing activity' encompasses […] co-promotional material and activity […] brand merchandise…". None of the options are specifically stated though.

Media_Sponsorship_details:
The code declares that "educational materials targeted at under-18s should not be branded with either a company's corporate or product branding; whereas educational materials aimed at over-18 may feature either"; "'Promotional material and marketing activity' encompasses […] sponsorship…".

Media_PointOfSale_details:
"'Promotional material and marketing activity' encompasses point-of-sale material and activity…"

Media_ProductDesign_details:
"The alcoholic nature of a drink should be communicated on its packaging with absolute clarity. A drink, its packaging and any promotional material or activity should not in any direct or indirect way: a) give the higher alcoholic strength, or intoxicating effect, undue emphasis…"

Measure_age_alcohol_details:
"A drink, its packaging and any promotional material or activity should not in any direct or indirect way: have a particular appeal to under-18s (in the case of sponsorship, those under 18 years of age should not comprise more than 25% of the participants, audience or spectators)".

Measure_content_alcohol_details:
"The alcoholic nature of a drink should be communicated on its packaging with absolute clarity. A drink, its packaging and any promotional material or activity should not in any direct or indirect way: a) give the higher alcoholic strength, or intoxicating effect, undue emphasis. A product’s lower alcoholic strength may be emphasised proportionately when it is below the average strength for similar beverages. Factual information about alcoholic strength may be given; b) suggest any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour; c) suggest any association with, acceptance of, or allusion to, illicit drugs; d) suggest any association with sexual activity or sexual success; e) suggest that consumption of the drink can lead to social success or popularity; f) encourage illegal, irresponsible or immoderate consumption, such as drink-driving, binge-drinking or drunkenness; g) urge the consumer to drink rapidly or to ‘down’ a product in one […] i) incorporate images of people who are, or look as if they are, under 25 years of age, where there is any suggestion that they are drinking alcohol or they are featured in a significant role. Images may be shown where people appear only in an incidental context; or j) suggest that the product has therapeutic qualities, or can enhance mental or physical capabilities".

Measure_criteria_alcohol_details:
"A drink is any alcoholic drink above 0.5% abv, packaged for sale and sold in the off-trade to the final consumer. In the on-trade, a drink is any alcoholic drink served as part of producer-led promotional activity, or producer-approved or supported co-promotional activity. This includes a product developed or marketed primarily as an alcoholic ‘drink’, even if it is classified as a foodstuff rather than a drink for the purposes of licensing or customs and excise legislation, or even if it appears to be solid or heavily textured, or an aerosol (or can be made to be, for example by freezing or shaking), rather than liquid. This also includes a barrel (i.e. a draught drink) or permanent dispenser unit."

Implementation_procedure_details:
"The Portman Group’s Code of Practice was first introduced in April 1996. Fifth Edition (updated 14 December 2015)"

Monitoring_review_details:
"It is the responsibility of the producer to ensure a drink’s packaging complies with food information regulations and all other relevant regulations and legislation."

Monitoring_report_details:
It is a report on complaints and the general population has to request it. "Annual report which is available to the Government, alcohol interest groups, police, licensing authorities, the media and members of the public who request it."

Monitoring_complaints_details:
"Anyone can make a complaint against any product or promotion that they consider is in breach of the Code. Complaints are considered by an Independent Complaints Panel and its decisions are published." http://www.portmangroup.org.uk/complaints

Adherence_details:
Code signatories can be found here http://www.portmangroup.org.uk/codes/alcohol-marketing/code-of-practice/code-signatories ("the Code applies to all companies involved in the production of alcohol. All companies in the alcoholic drinks industry, including retailers, should indicate their support for the Code and their willingness to abide by the decisions of the Independent Complaints Panel by becoming Code Signatories").

Non_compliance_assessment_details:
"It is the responsibility of all companies connected with the alcoholic drinks industry in the UK (whether as producers, importers, wholesalers or retailers) to comply with this Code."

Non_compliance_consequences_details2:
"In instances where the Chair of the Panel decides that a matter is appropriate for Fast Track, the company must provide an assurance that the product or promotion will be suitably amended or withdrawn. The company must then work with the Portman Group’s Advisory Service to agree amendments to bring the product/promotion in line with the Code. The complainant will be notified of the agreed changes… Where a complaint is resolved through Fast Track, the case will be published as such on the Portman Group's website, which will give the name of the company, the category of complainant, the date and the type of activity (e.g. packaging, point-of-sale). No press release is issued to the media by the Portman Group. Details of the complaint are confidential between the Portman Group, complainant and producer. The Panel is the final arbiter of the Code; if a subsequent complaint is received about a product, promotion or piece of marketing activity that has previously been amended through Fast Track, the matter will automatically be referred to the Panel for decision."

Code_description:
"It applies to the naming, packaging and promotion of alcoholic drinks and provides a procedural framework for influencing, regulating and controlling industry practice. The alcoholic drinks industry is committed to promoting its products in a socially responsible manner and only to those over 18. The Code is supported by the industry, including producers, importers, wholesalers, retailers and trade associations… The Code complements and is consistent with the Broadcast Committee of Advertising Practice UK Code of Broadcast Advertising (BCAP Code) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct  Marketing (CAP Code)".


Objective:
To improve children and adolescents protection and protection tools to address communication and information technology challenges and abuse.

Scope_details:
'General marketing code' on the abusiveness of advertising and marketing communication directed at children and adolescents.

Target_audience_details:
It targets "children and adolescents" - under 18.

Target_audience_age_details:
No products. It addresses advertising and marketing communication.

Media_AD_broadcast_details:
Marketing communication includes, among other tools, television commercials and radio spots (see more details under the tab "measures general").

Media_AD_non_broadcast_details:
Marketing communication includes, among other tools, printed advertisements, banners and web pages (see more details under the tab "measures general").

Media_ProductPlacement_details:
"Marketing communication" means any commercial communication activity, including product placement at points of sale (see more details under the tab "measures general").

Media_Sponsorship_details:
The practice of directing advertising and marketing communication to the child, with the intention of persuading the child to consume any product or service and using, among others, the following aspects: persons or celebrities with appeal to the child public, is considered abusive. What is described under article 2 of the code apply to events, public spaces, among others.

Media_PointOfSale_details:
Marketing communication includes, among other tools, product placement at points of sale. It is considered abusive: promotion with distribution of prizes or gifts with appeal to children.

Media_ProductDesign_details:
Marketing communication includes, among other tools, packaging and discounts. It is considered abusive: promotion with distribution of prizes or gifts with appeal to children; promotion with competitions or games with appeal to children.

Measure_location_general_details:
Events, public spaces, nurseries and schools of 'early childhood' education.

Measure_time_general_details:
Advertising and marketing communication carried out, among other means and places, in events, public spaces, webpages, television channels, at any time, through any medium and any media, either products or services related to childhood or adolescents and adults.

Measure_content_general_details:
It is considered abusive directing advertising and marketing communication to children, with the intention of persuading them to consume any product or service using, among others, the followiing aspects: i) children's language, special effects and excessive colour; ii) soundtracks of children's songs or being sung by children's voices; iii) child representation; iv) persons or celebrities with appeal to children; v) characters or children presenting; vi) cartoon or animation; vii) dolls and similars; viii) promotion with distribution of prizes or gift with appeal to children; and ix) promotion with competitions or games with appeal to children. General principles to be applied to advertising and marketing communication aimed at the adolescents: to not induce, even implicitly, a feeling of inferiority in the adolescent, if he/she does not consume a certain product or service; to give priority to a true presentation of the product or service offered, clarifying its characteristics and functioning, especially considering the peculiar characteristics of the target audience for which it is intended.

Implementation_procedure_details:
Published on the 4th of April 2014 (this resolution comes into force on the day of publication).

Code_description:
This Resolution addresses the abusiveness of advertising and marketing communication directed at children and adolescents, in accordance with the national policy on child and adolescent care provided for in arts. 86 and 87, items I, III, V, of Law No. 8,069, of July 13, 1990.


Code name:
German Standards Advertising Council Code of Conduct on Commercial Communication for Alcoholic Beverages

Objective:
To regulate alcohol consumption advertising with regards to the protection of children and young people.

Scope_products_alcoholic beverages_details:
"Alcoholic beverages are all beverages containing alcohol in any quantity, excluding beverages that are allowed to be designated alcohol-free."

Target_audience_details:
It targets all population; however, it has some provisions which are directly targeted at children. "Minors are all persons to whom the sale of advertised alcoholic beverages is prohibited under the German Protection of Minors Act (Jugendschutzgesetz)". Guidelines for social media: "In the social media channels of manufacturers of alcoholic beverages the available platform-specific age limits should be employed (e.g. Option/Default value “Alcohol-related“ [Facebook],”Age restriction“ [YouTube], “Alcohol-related“ with the specification “16 years and over“ and “18 years and over" [Google+]. If there is no age-specification function available on a digital platform, an age indication should follow, that the content is exclusively intended for persons legally permitted to purchase and consume alcohol."

Media_AD_broadcast_details:
The explanatory notes on the code: "… this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example on TV […] radio."

Media_AD_non_broadcast_details:
The explanatory notes on the code: "… this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example […] outdoor advertising, in newspapers and magazines […] online and mobile advertising, advertising in social networks..."

Media_DirectMarketing_details:
The code does not specify direct marketing.

Media_ProductPlacement_details:
The explanatory notes on the code: "… this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example […] product placement or display".

Media_Sponsorship_details:
"Commercial communication for alcoholic beverages shall neither be shown on sports kits worn by sports teams comprising minors nor be conveyed in advertising and sponsoring campaigns that are directly related to minors… Commercial communication for alcoholic beverages shall not show athletes drinking or promoting drinking. The explanatory notes on the code: "… this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example […] sponsorship".

Media_PointOfSale_details:
The explanatory notes on the code: "… this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example […] advertising at point of sale".

Measure_age_alcohol_details:
"Commercial communication for alcoholic beverages shall not be conveyed by media the majority of whose editorial content addresses minors".

Measure_content_alcohol_details:
"Abusive consumption - Commercial communication for alcoholic beverages shall not promote abusive consumption of alcoholic beverages or trivialise such consumption. Commercial communication of ‘flat-rate’ and ‘all you can drink’ offers can also constitute promotion of abusive consumption if the event being advertised is identifiably designed to foster irresponsible consumption of alcoholic beverages. Commercial communication for alcoholic beverages shall not display any person who has visibly consumed too much alcohol or gives the impression that such consumption is acceptable. Commercial communication for alcoholic beverages shall not create any association between the consumption of such beverages and violent, aggressive or dangerous conduct. Commercial communication for alcoholic beverages shall promote responsible consumption of alcoholic beverages and shall not disparage abstinence from such beverages.
Minors - Commercial communication for alcoholic beverages shall neither promote drinking of alcoholic beverages by minors nor show minors in the act of drinking or promoting the drinking of such beverages. Commercial communication for alcoholic beverages shall not make any claim or representation to the effect that minors are not old enough to consume alcoholic beverages and so provoke drinking. Commercial communication for alcoholic beverages shall not show persons stating that they drank alcoholic beverages as minors. Commercial communication for alcoholic beverages shall neither be shown on sports kits worn by sports teams comprising minors nor be conveyed in advertising and sponsoring campaigns that are directly related to minors.
Sportspersons - Commercial communication for alcoholic beverages shall not show athletes drinking or promoting drinking.
Safety - Commercial communication for alcoholic beverages shall not show any person drinking or promoting drinking while driving a vehicle. Commercial communication for alcoholic beverages shall not create any association between the consumption of alcoholic beverages and the driving of a vehicle. Commercial communication for alcoholic beverages shall not show consumption of alcoholic beverages in situations constituting a breach of safety rules.
Health claims - Commercial communication for alcoholic beverages shall not make any claim to cure, relieve or prevent any ailment. Commercial communication for alcoholic beverages shall not claim that alcoholic beverages have any medicinal effect. Commercial communication for alcoholic beverages shall not show persons wearing clothing typical of the healthcare professions, healthcare trades or the pharmaceutical trade. 
Alcohol content - Commercial communication for alcoholic beverages shall not present high alcohol content as a positive quality of a brand or as a reason to purchase it. Commercial communication for alcoholic beverages shall not give the impression that a beverage’s low alcohol content prevents abusive consumption. 
Anxiety, disinhibition and conflict - Commercial communication for alcoholic beverages shall not make any claim relating to the disinhibiting effect of alcoholic beverages. Commercial communication for alcoholic beverages shall not make any claim relating to the elimination or relief of anxiety. Commercial communication for alcoholic beverages shall not make any claim or representation relating to the elimination or resolution of psycho-social conflicts. 
Performance - commercial communication for alcoholic beverages shall not make any claim relating to improvement of physical performance as a result of consuming alcoholic beverages. Commercial communication for alcoholic beverages shall not give the impression that consumption of alcoholic beverages promotes social or sexual success. 
Age of Depicted Individuals - Individuals depicted in commercial communication for alcoholic beverages must at minimum be and give the impression of being young adults." n/a - "In their social-media channels, it should always be made clear by manufacturers of alcoholic beverages that they are officially responsible for the operation of the respective offering. In addition to the necessary transparency for the user, this also provides for their own security (distinguishing them from “fan sites“, which cannot be controlled by the company)".

Measure_criteria_alcohol_details:
"Alcoholic beverages are all beverages containing alcohol in any quantity, excluding beverages that are allowed to be designated alcohol-free."

Non_compliance_consequences_details2:
DEUTSCHER WERBERAT RULES OF PROCEDURE: "Article 8 Resolution of complaint by modification of advertisement
(1) If the advertiser and/or advertising agency agrees to modify or discontinue an advertisement that is subject to complaint, Deutscher Werberat notifies the complainant in writing and, where Article 7(2) applies, the advertising medium.
(2) In exceptional cases, Deutscher Werberat can still decide whether the complaint would have been upheld… Article 11 Upholding of complaints
(1) If Deutscher Werberat upholds a complaint, it first notifies the advertiser and/or advertising agency and sets it a deadline by which it may agree to modify or discontinue the advertisement.
(2) If the advertiser and/or advertising agency agrees to modify or discontinue an advertisement that is subject to complaint, Deutscher Werberat notifies the complainant and, where Article 7(2) applies, the advertising medium.
(3) If the advertiser and/or advertising agency refuses to modify or discontinue the advertisement or if no statement is received by the stated deadline (Article 11(1)), Deutscher Werberat notifies the complainant and, where Article 7(2) applies, the advertising medium of its decision.".

Code_description:
"First adopted in 1976 by the umbrella organisation the German Advertising Federation (ZAW) and frequently updated since then, this applies to all forms of commercial communication (online and offline). It includes classic advertising, for example on TV, outdoor advertising, in newspapers and magazines, on the radio, but also online and mobile advertising, advertising in social networks, sponsoring, product placement or display advertising at point of sale. The rules contained in the Code are the central benchmark for the advertising of alcoholic beverages. They provide that everything is to be avoided in commercial communication for this product group which could be misunderstood as an invitation to abuse or an incitement to excessive consumption. Special provisions apply to the protection of children and young people."


Code name:
Code for marketing of food and drink aimed at children

Designer_name:
The Norwegian Food and Drink Industry Professional Practices Committee (MFU, 'Matbransjens Faglige Utvalg')

Objective:
"This Code is meant as a supplement to other marketing legislation and regulations, including the Norwegian Marketing and Broadcasting Acts. This Code applies to marketing aimed at consumers in Norway, including online sales of groceries."; "The aim of the Code is to raise the awareness of the business community regarding the challenges of marketing food and drink to children and young people, and to help ensure that this group is shielded from untoward impact by the market. In particular, it is important to avoid marketing which makes it hard for parents and others to give children dietary advice and a healthier diet."

Products_exempted:
"Foods which meet the criteria of the "Regulations for voluntary labelling of foods with the Keyhole Symbol of 17 June 2009, no. 665" are exempted from the prohibition on marketing aimed at children."

Target_audience_details:
"Marketing of products on the Product List (http://www.mfu.as/37543-The-Product-List) must not be specifically aimed at children under 13 years."

Target_audience_children_details:
"Children are a particularly vulnerable group, who need to be protected from marketing aimed specifically at them."

Child_directed_marketing_details:
Guidance note:
"Assessment of when marketing is specially aimed at children
Section 2 of the Code states that marketing of products listed in the Guidance must not be specially aimed at children under 13 years. The question is then, when should marketing be considered as being specially aimed at children under 13 years?  Section 5 of the Code states that an overall assessment must be made, in which three factors in particular must be considered. Account must be taken of:
a)     the extent to which the marketed products have particular appeal for children
b)     the extent to which the medium used has particular appeal for children
c)      the extent to which the advertising elements used have particular appeal for children 
It should be emphasized that a product with a particular appeal for children will never in itself be regarded as marketing."

Media_exemptions:
Yes. 
"The word marketing means initiatives for promoting sales. The following are not to be regarded as marketing: a) The actual product, including packaging
b) Ordinary display of products at the point of sale c) Sponsorship which only includes the use of the sponsor's name, the sponsor's trademark or the product trademark, including the distribution of samples with the consent of parents and other responsible persons".

"It should be clarified that a product and its packaging etc. will not in themselves be regarded as marketing specifically aimed at children in contravention of the Code, see Section 2a. However, in the overall assessment it shall be assumed that the more child-focused a product is, the more stringent requirements will apply to the media and methods permitted to be used in marketing.
When assessing whether marketing is specifically aimed at children, an overall assessment must be made, with emphasis on the following: a) To what extent does the marketed product, including packaging, have particular appeal for children?... B) To what extent do the media used have particular appeal for children?... C) To what extent do the advertising elements used have particular appeal for children…"

Media_AD_non_broadcast_details:
"The following marketing of products, covered by the product list, is considered specifically aimed at children under 13 years and will involve an infringement of this Code:
- Advertising in cinemas in connection with films that are specifically aimed at children under 13 years and that start before 18:30 hours…"

Media_ProductPlacement_details:
"The following marketing of products, covered by the product list, is considered specifically aimed at children under 13 years and will involve an infringement of this Code:
- ...
- Interactive games specifically aimed at children and where a product's trademark, or other elements of the marketing of the product, form an integral part…"

Measure_age_details:
"Marketing of products on the Product List (http://www.mfu.as/37543-The-Product-List) must not be specifically aimed at children under 13 years."

Measure_location_details:
Cinemas and schools. "Advertising in cinemas in connection with films that are specifically aimed at children under 13 years and that start before 18:30 hours". In the guidance note: "It should be clarified that schools must not be an advertising arena… Any initiative aimed at schools must be devised in consultation with the school."

Measure_time_details:
"Advertising in cinemas in connection with films that are specifically aimed at children under 13 years and that start before 18:30 hours."; Guidance note: "TV programmes transmitted before 21.00 hours will normally be seen by children, and under the Code no advertising with particular appeal for children for products covered by the regulations may be broadcast before 21:00 hours."

Measure_content_details:
"Marketing of food and drink should aim to encourage a balanced and varied diet. For example, marketing should not encourage or urge over-consumption"; The following elements are analysed to assess whether an advertising is of particular appeal to children: "- Whether childlike language is used; - Whether graphic characters and/or animation are used which are particularly appealing to children; - Whether children are involved in the marketing; - Whether persons are used in the marketing that are particularly appealing to children, such as youth actors, pop stars, super heroes or famous child hosts from TV; - Whether toys, games, contests, etc. are used in the marketing which particularly appeal to children".

Measure_criteria_details:
Foods which meet the criteria of the "Regulations for voluntary labelling of foods with the Keyhole Symbol of 17 June 2009, no. 665" are exempted from the prohibition on marketing aimed at children. When assessing whether products fall within the self-regulation scheme, the following should be considered:
1. Inclusion in a particular customs tariff category
2. Ingredients, composition and use, and whether a product can be regarded as being intended for inclusion in the self-regulation scheme based on this (i.e. similar ingredients as products in a particular customs tariff category)". Complete product list: http://www.mfu.as/37544-Complete-product-list

Implementation_procedure_details:
"The new code applies from 1 September 2016".

Monitoring_responsible:
The Norwegian Food and Drink Industry Professional Practices Committee (MFU, 'Matbransjens Faglige Utvalg'). "MFU's tasks: … Monitoring the industry ban on marketing certain types of food and drink to children under 13 years…"

Monitoring_report_details:
There is an "activity report" from 2013: http://www.mfu.as/39644-Activity-Report

Monitoring_complaints_details:
"If you feel that a marketing activity infringes the MFU Code and Guidance, you can complain about the activity to MFU, the Norwegian Food and Drink Industry Professional Practices Committee. A case will then be compiled based on the information submitted. The complainant will remain anonymous throughout the process. The enterprise complained about will be entitled to make a response to the complaint, following which the complaint will be discussed by MFU. The complainant will be notified of decisions made and the decision will also be published on the MFU website." (http://www.mfu.as/submitting-a-complaint)

Non_compliance_consequences_details2:
"The enterprise complained about will be entitled to make a response to the complaint, following which the complaint will be discussed by MFU. The complainant will be notified of decisions made and the decision will also be published on the MFU website." It is a "name and shame" system, as decisions made by MFU will be made public.

Code_description:
"Marketing of the products on the Product List must not be specifically aimed at children under 13 years. The word marketing means initiatives for promoting sales.
The following are not to be regarded as marketing:
a) The actual product, including packaging
b) Ordinary display of products at the point of sale
c) Sponsorship which only includes the use of the sponsor's name, the sponsor's trademark or the product trademark, including the distribution of samples with the consent of parents and other responsible persons
TV advertising broadcast after 21:00 hours will not be regarded as marketing specifically aimed at children."


Objective:
To set self-regulatory policies designed to prevent discriminatory advertising that violates or distorts human dignity.

Scope_details:
It is a general code, which addresses advertisement of tobacco, alcohol, medication, weapons, nutritional suplements and slimming products.

Target_audience_details:
It targets all population; however, it has some provisions which are directed at children.Children: "all persons who are below the age of 12 years". Young people: "all persons who are between the ages of 12 and 18 years".

Media_exemptions:
The code refers to advertisements, however, it does not detail specific techniques.

Measure_age_alcohol_details:
Under 18. "The advertisement of products that are unsuitable for children, such as alcohol […] must not be aimed at children".

Measure_content_alcohol_details:
"Children - Advertising must not depict any dangerous, unhealthy or reckless actions or incite children to act in such a way […]. The advertisement of products that are unsuitable for children, such as alcohol, tobacco, medication, weapons, nutritional supplements and slimming treatments as well as certain services (such as lottery games, betting) must not be aimed at children […]. Advertising must not work with representations that cause children to demand/persuade their parents or third parties to purchase a certain product directly. Advertising aimed at children must be specifically labelled or marked as such, so that it cannot be mistaken for part of the programme or an editorial piece."
Alcohol - "Advertisements should not encourage the excessive or abusive consumption of alcohol. Advertising should not include trivialising representations. Representations such as the driving of a vehicle or the operation of machinery in conjunction with the consumption of alcohol must be avoided. Advertising should not evoke an impression that alcohol consumption has therapeutic effects and that it may help to solve personal or social problems".

Measure_criteria_alcohol_details:
It refers to alcohol but does not define what "alcohol" encompasses.

Monitoring_complaints_details:
https://www.werberat.at/beschwerde.aspx (translated from German) If you, as a consumer, feel bothered, injured or misled by an advertising campaign, fill out the online form. Your complaint will be forwarded directly to the office and will of course remain completely anonymous.

Code_description:
"The ethics code of the advertising industry constitutes a core area of the Austrian system for the protection of consumers against the misuse of advertising… The ethics code for the advertising industry - i.e. the full scope of self-restriction guidelines voluntarily accepted by the Austrian advertising sector include basic rules applied to alcohol and children and young people advertisement...The Code has been voluntarily created by the advertising industry for the benefit of all consumers as well as for the economy itself. We have made it our mission to correct, among other things, misguided developments or abuses in advertising and thus both as a mouthpiece for consumers and responsible advertising companies."


Code name:
Law on Food Safety and Nutrition (Ley 17/2011, de 5 de julio, de seguridad alimentaria y nutrición)

Objective:
- Setting the foundations for the planning, coordination and development of strategies and actions that promote information, education and health promotion in the field of nutrition and especially the prevention of obesity.
- Establishing the means that facilitate the collaboration and coordination of the competent public administrations in matters of food security and nutrition.
- Regulating procedures for the evaluation, management and communication of food risks, as well as the regulation of action procedures in cases of crisis or emergencies.

Scope_details:
It is a law on food safety and nutrition.

Target_audience_details:
It targets all population; Children of specific age (under 15): article 46 of the law.

Media_exemptions:
The law refers to advertisements, however, it does not detail specific techniques: the competent authorities shall promote the co-regulation agreements with economic actors and providers of the audiovisual commercial communication service, which regulate the commercial communications of food and beverages directed at the population under 15 years old, in order to help prevent obesity and promote healthy habits.

Measure_age_details:
Food advertising to children under 15 years old. This law states that the competent authorities should promote co-regulation agreements with economic actors and providers of the audiovisual commercial communication service (which regulate the commercial communications of food and beverages directed at the population under 15 years old) in order to help prevent obesity and promote healthy habits.

Measure_location_details:
Selling food and beverages high in saturated fat, trans fats, salt and sugar is not permitted in kindergartens and school centres. Kindergartens and school centres will be spaces protected from advertising. Furthermore, campaigns to promote food, nutritional education or physical activity as well as sponsorship of teams and sports events should be authorised in advance by the competent authorities, in line with criteria set by health authorities.

Measure_criteria_details:
The law refers to food and beverages high in saturated fat, trans fats, salt and sugar; however, it does not specify criteria to classify foods and beverages as such.

Implementation_procedure_details:
The law came into effect the day after its publication in "Boletin Oficial del Estado".

Monitoring_details:
If the codes of conduct (regarding advertisement directed at children under 15) have not been adopted within one year after the law enters into force, the government will establish regulations governing such commercial communications to guarantee the protection of children and youth.

Monitoring_responsible:
AECOSAN and the Spanish Regional Education and Health Administrations monitor enforcement of the law.

Non_compliance_consequences_details2:
AECOSAN may request the advertiser the withdraw or rectify illicit advertisisng that affects the collective or diffuse interests of consumers and users both in the field of food safety aimed at human consumption and in relation to nutrition and health claims. Furthermore, infractions will be sanctioned by the competent Public Administrations with fines according to the following graduation:
a) Minor infractions, up to 5,000.00 euros.
B) Serious infractions, between 5,001.00 euros and 20,000.00 euros.
C) Very serious infractions, between 20,001.00 and 600,000.00 euros

Code_description:
Criteria for the authorisation of food promotion campaigns, nutritional education and promotion of sports or physical activity campaigns were developed jointly by the Spanish Agency for Consumer Affairs, Food Safety and Nutrition (AECOSAN) and the Region Health Authorities, and implemented in July 2015.


Code name:
Code of Marketing Communication Self-Regulation

Designer_name:
Institute for Advertising Self-Regulation (Instituto dell'Autodisciplina Pubblicitaria)

Objective:
"The Code of Self-Regulation aims to ensure that marketing communication, while performing an extremely useful role in the economy, is carried out as a service to the public, with special consideration given to its influence on consumers.
The Code defines activities that, while legal, are in contrast with the aforesaid; the rules reflect the behaviour that communication must conform to, and constitute the legal basis for marketing communication self-regulation."

Scope_details:
The Code has a section on "Product categories". It includes alcoholic beverages; cosmetics and personal hygiene products; food supplements and health foods; physical and aesthetic treatments; medicinal products and curative treatments".

Scope_products_alcoholic beverages_details:
The code refers to "alcoholic beverages" as a whole.

Scope_products_nonalcoholic beverages_details:
The code refers to "health foods"; however, there is no information on what is meant by "health foods".

Scope_products_foods_details:
The code refers to "health foods" and "infant formula and baby food" in specific. There is no information on what is meant by "health foods".

Target_audience_details:
The code refers to all population. It also targets "children and young people" as well as "minors". Children are considered individuals under 12; however, no definition is provided for "young people".

Target_audience_age_details:
Alcoholic beverages ("marketing communication […] should not […] depict styles of drinking behaviour that project moderation, wholesomeness and responsibility")

Target_audience_age2_details:
Alcoholic beverages ("marketing communications must not […] target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol; make direct use [of] signs, symbols, drawings […]")

Target_audience_adults_details:
The code refers to all population. E.g. "… This principle aims to safeguard the primary interest of the population in general…"

Media_exemptions:
Yes. "For the purposes of the Self-Regulatory Code, the distribution of promotional material for educational aims, as requested by public or private schools and supervised by teaching staff, does not constitute marketing communication."

Media_AD_broadcast_details:
For the purposes of the Code, the term "marketing communication" shall refer to advertising and all other forms of communication including corporate and institutional messages whose aim is to promote the sale of goods or services regardless of the modalities used, as well as forms of communication…"

Media_ProductPlacement_details:
"Marketing communications must not… make direct use [of] signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors…"

Measure_content_details:
"Marketing communication relating to food supplements and health foods should not claim to have properties that do not correspond to the actual characteristics of the products, or that the products do not actually possess.
Furthermore, such marketing communication should not encourage consumers to make nutritional errors and should avoid referring recommendations or statements of a medical nature.
These rules also apply to infant formula and baby foods, products designed to wholly or partially substitute mother's milk, products used for weaning and food supplements for children."

Measure_age_alcohol_details:
Under 18. "Marketing communications must not […] target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol; make direct use [of] signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors […]"

Measure_content_alcohol_details:
"Marketing communications must not:
- encourage excessive, uncontrolled, and hence harmful consumption of alcoholic beverages;
- depict an unhealthy attachment or addiction to alcohol, or generally lead people to believe that resorting to alcohol can solve personal problems;
- target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol;
- make direct use signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors;
- associate the consumption of alcoholic beverages with the driving of motorised vehicles;
- induce the public to believe that the consumption of alcoholic beverages promotes clear thinking and enhances physical and sexual performance, or that the failure to consume alcohol implies physical, mental or social inferiority;
- depict sobriety and abstemiousness as negative values;
- induce the public to disregard different drinking styles associated with the specific features of individual beverages and the personal conditions of consumers;
- stress high alcoholic strength as being the principal feature of a beverage."

Measure_criteria_alcohol_details:
The code refers to alcoholic beverages in general.

Implementation_procedure_details:
First edition dated May 12th, 1966. 63rd edition effective March 8th, 2017.

Monitoring_details:
Title III (Governing bodies and competence), mentions two bodies: Jury and Review Board. "The Jury is composed of members appointed by the Istituto dell'Autodisciplina Pubblicitaria, and chosen from among experts in law, consumer affairs and communication… The Review Board, aimed to protect the general interests of consumers, is composed of members appointed by the Institute, and chosen from among experts in legal affairs, advertising, consumer affairs and media." Further, there are Expert witnesses - "a list of expert witnesses shall be chosen from among acknowledged authorities on specific matters and appointed by the Istituto dell'Autodisciplina Pubblicitaria to support the Jury" - and the Secretariat - "certifies the existence of cases pending before the Jury and, on request of interested parties, issues written statements to this effect".

Monitoring_responsible:
Jury - "examines the marketing communication submitted to it and judges it according to the provisions of the Code".

Monitoring_frequency:
Not mentioned. However, the code states that "the Jury and the Review Board and its sub-groups meet whenever required. The meetings are convened by their respective Presidents with at least three days' advance notice. Such notice may be shortened in the event of emergency situations.

Monitoring_complaints_details:
Title IV: "Anyone who believes he or she has suffered prejudice from marketing communication activities contrary to the Code may request the intervention of the Jury against those who, having accepted the Code in one of the forms set out in the preliminary and general rules, have undertaken activities alleged to have caused damage to the petitioner." Furthermore, through the following website, any person can make a complain: http://www.iap.it/activities/for-citizens/report-an-issue/?lang=en

Non_compliance_assessment_details:
"The Review Board:
- autonomously submits to the Jury any marketing communications that have been reported to it or that it believes to be non-compliant with the provisions of the Code safeguarding consumer interests or marketing communication in general…"

Non_compliance_prescreening_details:
"The Review Board can provide a copy advice, on the request of interested parties, under the provisions contained in the relevant Regulation, as to whether the final but not yet publicised marketing communication submitted to it actually complies with the provisions of the Code safeguarding consumer interests".

Non_compliance_consequences_details2:
"If the decision establishes that the marketing communication does not comply with the provisions of the self-regulatory code, the Jury orders the offending parties to refrain from using it within the term set forth in the relevant Regulations."

Code_description:
"The Code of Marketing Communication is binding for advertisers, agencies, advertising and marketing consultants, media of any kind, and for anyone who has accepted the Code directly or by membership of an association, or through an agreement to execute marketing communication."


Objective:
To establish a body of rules with which all advertising should comply.

Scope_details:
This Code applies to all advertising for foods specifically intended for the Dutch market.

Scope_products_nonalcoholic beverages_details:
"Any industrially prepared and as a rule packaged foodstuffs and drinks, intended for use by consumers."

Scope_products_foods_details:
"Any industrially prepared and as a rule packaged foodstuffs and drinks, intended for use by consumers."

Target_audience_details:
The code targets all population and has specific provisions on children (minors, who have not yet reached the age of 13).

Child_directed_marketing_details:
The code refers to "television program specifically intented for children" and "advertisement specifically aimed at children", but does not specify what that means.

Media_exemptions:
Yes. "Comic characters and/or animated figures developed by or by order of the advertiser himself do not fall within the definition of a children's idol". These characteres and figures are thus excluded.

Media_AD_broadcast_details:
"This Code applies to all advertising for foods specifically intended for the Dutch market".

Media_AD_non_broadcast_details:
"This Code applies to all advertising for foods specifically intended for the Dutch market".

Media_Sponsorship_details:
The code does not have any provision addressing sponsorship; however, it refers to another code "with respect to sponsorship the most recent version of "the Schools for primary and secondary education and sponsorship Covenant" applies".

Measure_age_details:
"An advertisement for a food product, which is associated with a certain television program specifically intended for children [who have not reached the age of 13], shall not be broadcast in the advertising blocks during and immediately after that programme."

Measure_location_details:
"It is not allowed to advertise foodstuff at primary schools except advertising supported by the government..."

Measure_time_details:
"An advertisement for a food product, which is associated with a certain television program specifically intended for children [who have not reached the age of 13], shall not be broadcast in the advertising blocks during and immediately after that programme."

Measure_content_details:
"In an advertising message for foodstuff, statements referring to taste, portion size and a possible contribution of the commended food to a healthy eating pattern shall be correct and complete. In addition to the provisions of this code the present laws and regulations concerning labelling, nutritional value indications, and food and health claims apply to an advertising message for food products. In an advertising message for foodstuff a health claim may only be used if it can be based on solid research results. Commendation of a food product by referring to a certain quality which does not have a distinctive capacity within the relevant group of products is not allowed, if the referral is intended to distinguish the food product from other products in the same group in a misleading manner. If in an advertisement a food product is shown as part of a meal, the shown meal shall comply with the Guidelines for Good Food, established by the Health Council of the Netherlands. Advertisements shall not show excessive consumption of any food product. An advertisement for food with a lower energy value than the original product may not lead to higher consumption of that product than of the food product with the original, higher energy value. Children - In an advertisement specifically aimed at children the commendation of the product shall not make the impression that consumption of the commended food renders them a higher status and greater popularity within their age group than the consumption of any other food product. A children's idol is not allowed to actively commend a food product and/or related 'premiums' (free gifts) or services in radio and/or television advertisements specifically aimed at children. Schools - At schools for secondary education no promotional activities shall be held which are only intended to motivate the students to excessively consume the commended foods at the time. At schools for secondary education only small packages of a food product shall be commended. With respect to sponsorship the most recent version of "the Schools for primary and secondary education and sponsorship Covenant" applies.

Implementation_procedure_details:
"Coming into force and evaluation
This Code became operative on 2 June 2005.
The transitional period for packaging material, developed prior to the date of this Code becoming operative, is 12 months.
The Code will be evaluated each year and if necessary revised."

Monitoring_details:
Information on monitoring and evaluation was not found. However, it is stated that "the Code will be evaluated each year and if necessary revised".

Monitoring_frequency:
"The Code will be evaluated each year and if necessary revised".

Code_description:
This Code applies to all advertising for foods specifically intended for the Dutch market. It is a:
"…self-regulating system of advertising, which means that the advertising industry takes sole responsibility for the content and distribution of advertising messages. The three parties that constitute the advertising industry (advertisers, advertising agencies and the media) have formed an agreement regarding the rules with which advertising messages should comply. They also assume responsibility for the timely correction and/or suppression of conflicting advertising messages."


Code name:
Children's Food & Beverage Advertising Initiative (CAI)

Objective:
"The Canadian Children's Food and Beverage Advertising Initiative (Children's Advertising Initiative) is a voluntary initiative by leading Canadian food and beverage companies (Participants). In April 2007, Participants announced their collaborative commitment to use their creativity and marketing activities to promote and support healthy dietary choices and healthy lifestyles to children under 12 years of age."

Products_exempted:
"Plain white milk (2%, 1% and skim), pure vegetables and fruit, and beverages (including water enhancers) that meet the Food and Drug Regulations for “low calorie” and “low sodium” (diet soft drinks excluded) are exempt from the uniform nutrition criteria and are permitted to be advertised to children under 12 years of age."

Child_directed_marketing_details:
It differs from company to company. Child direct marketing is defined when accounts for more than 25-35% or more of audience.

Media_AD_broadcast_details:
"Participants commit that 100% of their television, radio […] advertising directed primarily to children under 12 years of age will be for products that represent healthier dietary choices (better-for-you products)…"

Media_AD_non_broadcast_details:
"Participants commit that 100% of their […] print and internet advertising directed primarily to children under 12 years of age will be for products that represent healthier dietary choices (better-for-you products)…"

Media_DirectMarketing_details:
"Mobile media such as cell phones, smart phones, tablets, other personal digital devices and through word of mouth where advertising on those media is primarily directed to children under 12."

Media_ProductPlacement_details:
"Product Placement: Participating companies commit to not paying for or actively seeking to place their food or beverage products in the program/editorial content of any medium primarily directed to children under 12 for the purpose of promoting the sale of those products."

Media_ProductDesign_details:
To not advertise "… games that are age-graded on the label and packaging as being primarily directed to children under 12".

Measure_age_details:
To not advertise food and beverages which do not meet the CAI Uniform Criteria to children under 12 years of age.

Measure_location_details:
"Participating companies remain committed to adhering to standards established by schools individually and by school boards overall. Furthermore, participants will commit to not advertising food or beverage products in elementary schools – pre-kindergarten through Grade 6… This limitation will not apply to displays of food and beverage products, charitable /not-for-profit activities including fundraising, public service messaging and educational programs."

Measure_criteria_details:
Uniform Nutrition Criteria White Paper to determine whether a certain food or beverage is adequate for advertising purposes to children under 12 years.

Implementation_procedure_details:
The initiative was implemented in April 2007 and last updated in December 2015.

Monitoring_responsible:
Advertising Standards Canada (Ad Standards).

Monitoring_review_details:
"Participants have committed to review the criteria every three years after implementation, or sooner if there is a significant change to Canada’s nutrition policies. An independent dietitian will be included in the review team"; "Ad Standards audits Participants' compliance".

Monitoring_independence_details:
"As Standards conducts an annual independent spot check of advertising directed to children on major children's channels".

Monitoring_report_details:
"Ad Standards publishes annual compliance reports identifying those companies that meet their commitments as well as those who have failed to do so. Ad Standards also responds to all public inquiries relating to these reports." http://www.adstandards.com/en/childrensinitiative/archivedComplianceReports.html

Monitoring_complaints_details:
"Canada's self-regulatory system [...] includes a rigorous system for responding to consumer complaints about advertisements under the provisions of Canadian Code of Advertising Standards (Code), which covers all media".

Adherence_details:
There are 18 participant companies (http://www.adstandards.com/en/childrensinitiative/participantCommitments.html)

Non_compliance_assessment_details:
"Ad Standards is responsible for auditing commitments by participating companies. In order to confirm compliance by participating companies, auditing includes the review of advertising materials, product information, and media impression information submitted to Ad Standards on a confidential basis."

Non_compliance_prescreening_details:
"Children's food and beverage commercials are subject to the requirements of The Broadcast Code for Advertising to Children. Adherence to this broadcast code, including preclearance of each children's commercial by a committee that includes industry and parent representatives, is a condition of broadcast license by the Canadian Radio-television and Telecommunications Commission."

Code_description:
"The Canadian Children's Food and Beverage Advertising Initiative (CAI) is an important component of our industry’s advertising self-regulatory framework. Since the program's inception in 2007, the CAI has continued to change the landscape of food and beverage advertising to children under the age of 12. The CAI has also expanded its membership, increased its scope beyond traditional media, and its Participants have reformulated many products to enhance their nutritional profile."


Code name:
Children's Food and Beverage Advertising Initiative (CFBAI)

Designer_name:
Council of Better Business Bureaus (CBBB)

Objective:
"To respond to requests from the FTC, other federal agencies and the Institute of Medicine that self-regulation and the food industry do more to improve food advertising to children due to concerns about childhood obesity… CFBAI’s goal is to improve the mix of foods advertised to children to encourage healthier dietary choices".

Products_exempted:
"The CFBAI decided that certain types of products, when marketed separately, should be exempted from nutrient criteria. These include the following:
1. Fruit products (fresh, canned, dried, refrigerated, or frozen) without added sugars;
2. Vegetable products (fresh, canned, dried, refrigerated, or frozen) without added fats and that meet FDA regulations for “very low sodium” (≤ 35 mg per RACC);
3. Beverages, including bottled waters, that meet FDA regulations for “low calorie” (≤ 40 calories per RACC)20 and “very low sodium” (diet sodas are excluded from this exemption); and
4. Sugar-free mints and gum, as these products are essentially calorie free and thus not associated with obesity."

Target_audience_age2_details:
Food products and non-alcoholic beverages - "Most participants have a policy to not engage in advertising primarily directed to children under age 6"

Child_directed_marketing_details:
"- The Core Commitments define child-directed advertising as advertising to audiences in which children under age 12 make up at least 35% of the audience. This means that children under age 12 make up at least 35% of the audience. This is a minimum threshold.
- Several participants use even more rigorous thresholds and define child-directed advertising as advertising to audiences in which children under age 12 comprise as little as 25% or 30% of the audience.
- Where there is no reliable audience demographic data, CFBAI and its participants determine whether advertising is child-directed based on assessment of other factors, such as the target audience as reflected in the company’s media plan, where else the food or website or app is advertised, and the overall impression of the ad or website considering multiple factors considered as a totality, e.g., language, graphics, subject matter, or use of age-screening tools."

Media_AD_broadcast_details:
"The Core Principles require that participants advertise to children under age 12 only foods that meet CFBAI’s uniform nutrition criteria on media that is covered under the program.
The Core Commitments apply to child-directed advertising on covered media, including: TV, radio…"

Media_AD_non_broadcast_details:
The Core Principles require that participants advertise to children under age 12 only foods that meet CFBAI’s uniform nutrition criteria on media that is covered under the program.
The Core Commitments apply to child-directed advertising on covered media, including: TV, […] print, third-party websites, company-owned websites…"

Media_DirectMarketing_details:
The Core Commitments apply to child-directed advertising including Word-of-mouth.

Media_ProductPlacement_details:
"Product placement is not allowed. Product placement is defined as paying for or actively seeking to place foods in child-directed program/editorial content to promote the sale of those foods."

Media_Sponsorship_details:
"The Core Commitments apply to child-directed advertising on covered media, including:… Licensed characters, celebrities and movie tie-ins". However, sponsorship is not mentioned.

Measure_age_details:
To not advertise food and beverages which do not meet the Category-Specific Uniform Nutrition Criteria to children under 12 years of age.

Measure_location_details:
"Participants commit to not advertise branded foods to children in elementary schools. This covers items such as pencils, backpacks, posters, book covers or tray liners. This commitment does not apply to communications with adults, or to food and beverage displays, items given to school administrators, or activities that schools may initiate or seek out from participants, such as donations, fundraising activities, or public service messaging.
CFBAI has published a Fact Sheet [https://bbbprograms.org/siteassets/documents/cfbai/esfactsheetfinal.pdf] to provide additional guidance regarding the elementary school commitment."

Measure_criteria_details:
Category-Specific Uniform Nutrition Criteria (https://bbbprograms.org/siteassets/documents/cfbai/cfbai-category-specific-uniform-nutrition-criteria.pdf) to determine whether a certain food or beverage is adequate for advertising purposes to children under 12 years.

Implementation_procedure_details:
CFBAI was launched in 2007. In 2010 it expanded its "traditional" media coverage to include new media platforms such as mobile apps and strengthened its minimum audience threshold to a standard of 35% children under age 12. In 2013, the science-based uniform nutrition criteria was adopted. In 2016 a niche program for the confectionary industry was created.

Monitoring_details:
"CFBAI’s evaluation consists of two components. First, CFBAI conducts its own assessments of advertising in covered media to determine whether the participants have met the commitments in their individual pledges (i.e., to advertise only foods that meet CFBAI’s nutrition criteria in child-directed advertising or to not engage in child-directed advertising). Second, CFBAI reviews the annual self-assessments that each participant is required to submit. CFBAI also investigates any complaints that we may receive."

Monitoring_responsible:
Council of Better Business Bureaus (CBBB)

Monitoring_independence_details:
"CFBAI independently monitors advertising on various platforms on a regular basis, including TV (including Spanish-language children's programs), video on demand (“VOD”), print, radio, the internet (including company-owned websites, third-party websites and child-directed YouTube channels), and mobile apps".

Monitoring_complaints_details:
"CFBAI has committed to review public inquiries relating to compliance. We did not receive any complaints relating to participants’ compliance with their pledges. As noted earlier, academics and groups interested in CFBAI’s work often have reported that their independent reviews show CFBAI participants are complying with their commitments."

Adherence_details:
There are 18 participants. "CFBAI’s participants currently are The American Licorice Company; Burger King Corporation; Campbell Soup Company; The Coca-Cola Company; Conagra Brands Inc.; The Dannon Company, Inc.; Ferrero USA, Inc.; General Mills Inc.; The Hershey Company; Kellogg Company; The Kraft Heinz Company; Mars, Incorporated; McDonald’s USA, LLC; Mondelēz Global LLC; Nestlé USA; PepsiCo, Inc.; Post Foods, LLC and Unilever United States."

Non_compliance_assessment_details:
"CFBAI publishes an annual report on compliance and progress."

Code_description:
"Development and implementation of the uniform nutrition criteria, which went into effect on December 31, 2013"
"The Council of Better Business Bureaus (CBBB) and 10 leading food and beverage companies created CFBAI in 2006 to respond to requests from the FTC, other federal agencies and the Institute of Medicine that self-regulation and the food industry do more to improve food advertising to children due to concerns about childhood obesity.
As CFBAI participants, the companies agree to comply with the CFBAI Core Commitments in their child-directed food advertising. Since 2013 this means that all participants’ foods advertised to children under age 12 must meet CFBAI’s uniform category-specific nutrition criteria. CFBAI participants have made hundreds of recipe changes to improve the foods they advertise to children, including increases in the amounts of food groups and beneficial nutrients and decreases in the amounts of calories and nutrients–to-limit including sugar, sodium and saturated fat."


Code name:
Law of Nutritional Composition of Food and Advertising (Ley 20.606)

Objective:
To set regulation on nutritional composition of foods and advertising.

Target_audience_details:
It is prohibited to offer and advertise to children under 14 years food items high in calories, fat, sugar, salt or other nutrients/components determined by the «Reglamento Sanitario de los Alimentos» ("se prohíbe su ofrecimiento o entrega a título gratuito a menores de 14 años de edad, así como la publicidad de los mismos dirigida a ellos").

Target_audience_children_details:
Minors are considered children under 14 years.

Media_exemptions:
Not mentioned. The code refers to: gifts, contests, games or other element of child attraction; All forms of promotion, communication, recommendation, propaganda, information or action to promote the consumption of a certain product; toys, accessories, adhesives, incentives or others similar (in mass media but not specific platforms/techniques).

Measure_age_details:
To not advertise foods high in calories, fat, sugar and salt (as determined by criteria to be set by the Ministry of Health) - "high in" category - to children under 14 years.

Measure_location_details:
Promotion, marketing, or advertising of foods in the "high in" category mentioned in the law is prohibited in pre-schools, primary and secondary schools ("Los alimentos a que se refiere el artículo anterior no se podrán expender, comercializar, promocionar y publicitar dentro de establecimientos de educación parvularia, básica y media").

Measure_content_details:
Food advertising in mass media should include a message, whose characteristics are defined by the Ministry of Health, promoting healthy lifestyles ("Toda publicidad de alimentos efectuada por medios de comunicación masivos deberá llevar un mensaje, cuyas características determinará el Ministerio de Salud, que promueva hábitos de vida saludables").

Measure_criteria_details:
To not advertise foods which do not meet the Criteria defined by the Ministry of Health to children under 14 years.

Implementation_procedure_details:
Publication Date: 06-07-2012; Promulgation Date: 06-06-2012. The Ministry of Health must implement and execute this law, through the Undersecretariat of Public Health, in one year from the date of its publication in the Official Gazette ("El Ministerio de Salud deberá dar cumplimiento y ejecutar las materias a que se refiere esta ley, por medio de la Subsecretaría de Salud Pública, en el plazo de un año a contar de la fecha de su publicación en el Diario Oficial").

Non_compliance_consequences_details2:
Infringements to the provisions of this law will be sanctioned according to Book Ten of the Sanitary Code ("Las infracciones a las disposiciones de esta ley serán sancionadas de acuerdo al Libro Décimo del Código Sanitario")

Code_description:
The code sets regulation on food nutritional composition and advertising practices. It is prohibited to offer and advertise to children under 14 years food items high in calories, fat, sugar, salt or other nutrients/components determined by the «Reglamento Sanitario de los Alimentos».


Code name:
Broadcasting Regulations (No. 153 of 28 February 1997)

Objective:
To regulate advertising on broadcasting and audiovisual on-demand services.

Scope_details:
It is a "general" code on "advertising and its relationship to children and young people under the age of 18".

Target_audience_details:
Although the "section 3-6" is called "advertising and its relationship to children and young people under the age of 18", in order to assess whether a programme is to be regarded as a children's programme, the factor "whether children under the age of 13 are participants" shall be given importance.

Target_audience_age_details:
Advertising (in general) - as desbribed above.

Child_directed_marketing_details:
A programme is to be regarded as a children's programme when children are deemed to be the primary target group for the programme. In the assessment of whether a programme is to be regarded as a children's programme, importance shall be attached, inter alia, to the following factors:
- the content and form of the programme,
- whether children under the age of 13 are participants,
- when the programme is broadcast,
- who are potential viewers in relation to the time of broadcast,
- actual viewers,
- the use of language in the programme.

Media_exemptions:
Not mentioned (these are regulations on broadcast advertising specifically).

Media_AD_broadcast_details:
"No advertisements may be broadcast for products or services of special interest to children and young people that involve the participation of persons or figures who in the preceding 12 months have featured regularly or over a long period of time as important elements in programmes for children or young people on a radio or television channel received in Norway."

Measure_age_general_details:
"In the assessment of whether advertising is specifically directed at children, importance shall be attached, inter alia, to the following factors: … - whether children under the age of 13 are participants…"

Measure_time_general_details:
"In the assessment of whether advertising is specifically directed at children, importance shall be attached, inter alia, to the following factors: … - the time at which the advertisement is broadcast…"; "No advertisements may be broadcast ten minutes immediately before or after a children's programme".

Measure_content_general_details:
"In the assessment of whether advertising is specifically directed at children, importance shall be attached, inter alia, to the following factors: … - whether animation or other form of presentation which particularly appeals to children is used…"

Measure_criteria_general_details:
n/a - it is a "general" code on "Advertising and its relationship to children and young people under the age of 18"

Implementation_procedure_details:
"These Regulations shall enter into force immediately [28 February 1997]".

Non_compliance_consequences_details2:
"The financial penalty shall be determined on the basis of a basic amount and the broadcaster’s listening or viewing figures"; "In the event of infringement of provisions of Chapter 3 of the Act or of Regulations laid down in pursuance of Chapter 3, the Norwegian Media Authority may prohibit the company from broadcasting advertisements for a period of one or more days."

Code_description:
"Section 3-6. Advertising and its relationship to children and young people under the age of 18".


Code name:
Code of Responsible Commercial Communications and Ethical Standards

Objective:
"The Code of Responsible Commercial Communications and Ethical Standards of Brewers aims to protect the interests of beer consumers and not of beer producers. Our responsible commercial communications's goal is to keep beer drinkers in the country well informed…"

Target_audience_details:
The code targets all population; nevertheless, there is a 'section' specifically aimed at "minors" ("young people below the legal age - 18 years").

Media_exemptions:
Yes. It is stated: "In accordance with internationally accepted norms for commercial communications, we exclude non-advertising materials and activities; statements to the media, state agencies or the public about issues of societal concerns such as the risks or benefits related to beer consumption; educational messages about responsible drinking or the role of alcohol consumption in the society".

Media_Sponsorship_details:
"For the purpose of the System for Responsible Commercial Communications, we will assume that it includes all sorts of brand advertising or marketing communications to consumers including sponsorships and promotion events…"

Media_ProductDesign_details:
"For the purpose of the System for Responsible Commercial Communications, we will assume that it includes all sorts of brand advertising or marketing communications to consumers including […] product names, labelling and packaging."

Measure_age_alcohol_details:
"Commercial communications about beer should not be aimed at minors or show minors consuming beer […] should not promote beer in media, programmes or at events where the majority of the audience are known to be minors […]. Placement of age-check on the websites for commercial communications (brand websites) of beer producers is obligatory […]"; "No sampling of beer should be offered to minors".

Measure_location_alcohol_details:
"Commercial communication about beer should not promote beer […] at events where the majority of the audience are known to be minors".

Measure_content_alcohol_details:
The code has specific sections on the content of the marketing messages related to responsible consumption; children and adolescents/minors; driving and machine operation; health and moderate consumption; performance; promotion and sampling. Responsible consumption: "Commercial communications about beer should not encourage excessive or irresponsible consumption, nor present abstinence or moderation in a negative way […] should not suggest an association with violent, aggressive, dangerous or anti-social behaviour […] should not show people who appear to be intoxicated or in any way imply that intoxication is acceptable […]. Placement of a special wording to avoid misuse is obligatory to be put in any TV, press, print, billboard and cinema of UBB members […]. The slogan to avoid misuse is obligatory "Consume with pleasure and moderation". This text might contain or might not contain the name of the brand, which is a subject to the advertisement. The said slogan should be written in Bulgarian". Children and adolescents/minors: "Commercial communications about beer should not […] show minors consuming beer […]". Driving and machine operation: "Commercial communication about beer should not directly or indirectly associate consumption with the act of driving vehicles of any kind; In the commercial communications for beer it is forbidden the act of driving to precede or to coincide with the act of drinking beer; Commercial communications about beer should not associate consumption with the operation of potentially dangerous machinery or with the performance of potentially hazardous activities". Health and moderate consumption: "Commercial communications about beer must not attribute to the beverage the property of preventing, treating or curing a human disease or refer to such properties; Commercial communications about beer should comply with specific legal requirements, including reference to government issued sensible drinking guidelines or limits. Labelling, presentation, and advertisements of beer must conform to the legislation of the Republic of Bulgaria; Commercial communications about beer should not create any confusion as to the nature and strength of beer; Commercial communications about beer should not present high alcoholic strength in itself as a positive quality of the brand or as a reason for choosing it. On the other hand, messages may not imply that consuming beer of low alcohol content will avoid misuse". Performance: "Commercial communications should not create the impression that consumption of beer enhances mental ability of physical performance, e.g. when engaging in sports; Commercial communications should not create the impression that consumption of beer enhances social or sexual success". Promotion and sampling: "No promotion should encourage irresponsible or anti-social behaviour or alcohol misuse, in particular excessive consumption; Sampling is allowed at licensed or private premises, trade fairs or occasions in accordance with local regulations. (Sampling includes tasting)."

Implementation_procedure_details:
"This Code and relevant documents are adopted and signed by all UBB beer producing members on February 1, 2005. Supplemented and amended by General Assembly - Minutes No. 143 from January 29, 2008 and Minutes No. 150 from January 28, 2009."

Monitoring_details:
"The USB Self-regulatory Council is made up of representatives of all member companies and is obliged to ensure the observance of the Code of Responsible Commercial Communications and Ethical Standards, as well as the implementation of mechanisms that guarantee the compliance of the communications strategy of the brewing industry itself to the Code. The membership of the Council, its structure and activities are defined by guidelines approved by all brewing unions associated in UBB."

Monitoring_complaints_details:
"Following the established self-regulation rules and practices of our European colleagues, we aim to construct a complete system for responsible commercial communications, which consists in part of empathy, concern and adequate actions in case of complaints from consumers or their associations, who believe that the principles of the Code have been breached. In such cases the Council is obliged to review the case, prepare a position and communicate it to all involved sides."

Adherence_details:
There are 8 companies which have signed up the code.

Code_description:
"This Code and relevant documents are adopted and signed by all UBB beer producing members on February 1, 2005. Supplemented and amended by General Assembly - Minutes No. 143 from January 29, 2008 and Minutes No. 150 from January 28, 2009."; "The Code "sets the norm for loyalty towards consumers and proper market conduct… guidelines for responsible advertising, sponsorships and beer brand promotions…"; "The basic principles of responsible commercial communications of the brewers in Bulgaria are prepared with due respect and sense of social responsibility. The established norms are based on good faith, equity and impartiality. Advertisements, sponsorships and beer promoting events must be legal, decent, honest, and conforming to generally accepted principles of fair competition and good business practice. No circumstances should provoke the neglect of these standards and cause unethical attitude towards the audience, offences against standards or good tast and decency, or undermine human dignity and integrity in any way."


Code name:
Hellenic Code for Advertising-Communication (ΕΚΔ-Ε)

Designer_name:
Council for Communication Control, a civil non-profit company

Objective:
"To demonstrate to society the responsibility and correct way of functioning of the advertising market
To increase the trust of consumers in advertising 'speech' ('διαφημιστικό λόγο' )
To demonstrate that the advertising market handles consumers' private life and preferences with responsibility
To secure increased responsibility in advertising communications addressed to children and young people
To protect the freedom of expression of all that deal with advertising communications
To find practices and flexible solutions in potential disagreements
To minimise the need for regulation and other state interventions"

Scope_details:
The Code refers to all advertisement for any kind of products and services, as well as all forms of commercial and social communication.

Scope_products_alcoholic beverages_details:
The Hellenic Code has general provision for all types of marketed products, and additional has a specific annex for Alcoholic drinks and another specific annex for Beer products

Scope_products_nonalcoholic beverages_details:
The Hellenic Code has general provision for all types of marketed products, and additional has a specific annex for food and non-alcoholic beverage products.

Scope_products_foods_details:
The Hellenic Code has general provision for all types of marketed products, and additional has a specific annex for food and non-alcoholic beverage products.

Target_audience_details:
It is a general code that addresses various topics. Article 18 addresses general provisions for children and young people, while a specific annex chapter deals with general principles for marketing to children, which for general purposes are defined as persons under 14 years. In addition, three  specific annexes have provisions for food and non alcoholic beverages, alcoholic beverages, and beer products. Among these three annexes there are specific articles addressing i) marketing to children below 18 years for alcoholic beverages,  ii) marketing to young persons under 17 for beer products and iii)  articles which are targeted at children and their parents for food and non-alcoholic beverages. The alcoholic drink and beer annexes are almost identical, with some exceptions (e.g. age limit of 18 vs 17 respectively)

Child_directed_marketing_details:
Indirectly:  The code  defines a child as a person below 14 years of age for general advertisment purposes, while specific limits exist for advertisment of alcoholic drinks and beer products. Specific articles in the code refer to children's programmes or programmes likely to be seen by children. For alcoholic drinks the adult audience is defined instead. See 'measures' section.

Media_exemptions:
Yes. The code excludes product placement, funding without a commercial or communication scope, or donations, unless a specific sponsorship element has been inserted. The code also distinguishes, in digital marketing, between user generated content adopted/recognised/approved/promoted by the advertising company or not -the latter is excluded

Media_AD_broadcast_details:
The Code refers to all advertisement for any kind of products and services, as well as all forms of commercial and social communication.

Media_AD_non_broadcast_details:
Under the special chapter for digital media marketing, the code covers any media offering digital and interactive communications, such as the internet, online services, as well as digital and communication networks, including telephony. Also, one article refers specifically to provisions for digital marketing to children. The provisions are general and apply to all marketed products.

Media_DirectMarketing_details:
Under the special chapter on direct marketing, the code covers every activity of direct marketing, independent of form, medium or content. Also, specific provisions for telefone sales are under the special chapter on digital and telephone media marketing.The provisions are general and apply to all marketed products.

Media_ProductPlacement_details:
The Code refers tos all forms of commercial and social communication.

Media_Sponsorship_details:
Under the special chapter of sponsorships, the code has provisions related to the company's brand/image, company logos, products and activities and events of any kind. It also covers sponsorship of commercial and non-commercial organisations. The provisions are general and apply to all marketed products.

Media_PointOfSale_details:
Under the special chapter of sales promotions, the code has specific provisions for offers of any kind of gifts or discounts, of reduced prices and free offers, of distribution of free samples and vouchers, and of activities related to charities. The provisions are general and apply to all marketed products.

Media_ProductDesign_details:
Under the special chapter of sales promotions, the code has specific provisions for discount and/or advertising vouchers. The provisions are general and apply to all marketed products.

Measure_content_details:
Health and Nutrition claims should be supported by strong scientific evidence that is accessible to consumers, while consumer preference studies should not be used in advertisement to give credibility if they don't have statistical validity. The 1924/2006 health claims regulation is specifically mentioned. Advertisement should not encourage or overlook the possibility of overconsumption, while portion sizes should be compatible with the relative depictions, and should not undermine the importance of a balanced and healthy nutrition.  Advertisement texts, sounds and images should not mislead consumers on the real characteristic of food products, such as taste, size, composition, and nutritional value. Products that don't aim to be food replacements should not be presented as such. Advertisement targeted at children should not give the sense of urgency or the impression that a food product is very cheap, if the latter is not correct. Food and non-alcoholic beverage advertisement should not mislead children and young people on issues related to prestige and popularity amongst peers, success in school, sports or intelligence. Advertisement should not undermine the role of parents and other adults responsible for the upbringing of children by guiding children's choices in nutrition and lifestyle. Food and non-alcoholic beverage advertisements should not directly invoke children to convince parents to buy, on their behalf, the advertised products. In children oriented food and non-alcoholic beverage advertisement, TV, radio or press personalities, alive or in the form of cartoons, should not be used in a way that makes distinction between TV, radio or press content and commercial promotion difficult.

Measure_age_alcohol_details:
Alcoholic beverage advertisement must take place in media where at least 70% of their audience is expected to be above 18 and must not take place in mass communication media that target exclusively minors. It is forbidden to sponsor sport events for minors and broadcasts for children for persons or entities that have as a main activity the production or promotion of alcoholic drinks.

Measure_location_alcohol_details:
Advertisement of alcoholic drinks should not be projected in cinemas before, during and after movies directed exclusively at minors. The use of advertisement billboards, posters, and any form of outdoor advertisement of alcoholic products is forbidden at sport centres, during events organised exclusively for minors. Commercial communications should not use the working environment as a scene for alcohol advertisement; in addition, they should not associate alcohol consumption with use of factory machinery or other dangerous work activities or conditions.

Measure_time_alcohol_details:
Advertisement of alcoholic drinks should not be broadcasted before, during and after radio/TV programmes directed at minors.

Measure_content_alcohol_details:
Minors or public personalities that have influence in young people should not be used in marketing promotion campaigns. Models that have not completed their 25th year of age cannot participate in advertisements of alcoholic drinks. Commercial communications should not present in any way consumption of alcoholic drinks associated with driving of motorised vehicles of any kind, or present alcohol consumption as a means of prevention, treating or curing disease or other pathological conditions. Commercial communications should not create the impression that alcohol consumption increases mental or physical performance, or that alcohol consumption is required for social or sexual success. Commercial communications should not cause confusion as to the nature of alcoholic drinks and their alcohol content. The communication strategy for alcoholic drinks should emphasise logical consumption and not abuse, and must not encourage over- and without measure- consumption, and must not give negative characteristics to alcohol restraint or abstention. Commercial communications should not adopt any connections with violent, dangerous, aggressive or antisocial behaviour. Sampling (including taste testing) is not allowed in persons of young age. When allowed by law, substantiated communications related to carbohydrates, calories or other nutritional components can in certain cases be appropriate. Commercial communications must include the planning, organisation and promotion of common actions, such as information campaigns to sensitise citizens and especially minors on the consequences of alcohol abuse. Any communication can include the message 'enjoy responsibly'.

Measure_criteria_alcohol_details:
The commercial communication can refer to the maximum allowed legal consumption limits as a measure of logical and responsible consumption.

Measure_content_general_details:
one of the annexes of the code deals specifically with substantiation of the content of the communication message, e.g. on validity of statistics, comparisons between products, 'best in class' or 'cheapest in class'c claims, exaggerated content etc.

Monitoring_complaints_details:
Downloadable form for general advertisement as well as specific rules to online behaviour advertisement and an accompanying online form.

Non_compliance_assessment_details:
There are two assesment review committees, a 1st degree and a 2nd degree committee that can review the decisions of the 1st degree committee if an appeal is filed. The 1st degree committee convenes when: a complaint is made, or without a complaint but by independent action/own motion by the president of the Council of Communication Control (the owner of the code), or when voluntary pre-control/pre-assessment opinion is requested on non-published material, or to review modified communication material after prior decision of the assessment committee.

Non_compliance_consequences_details2:
Communications that do not comply with the code can be i) modified to comply or ii) withdrawn completely. If the communication persists, contrary to the decision of the committee, the committee notifies all media channels to stop the particular communication. In addition, when continuous non-compliance occurs, and to protect its reputation and the integrity of self-control system, the Council can make this issue public.

Code_description:
"The Hellenic Code of Advertising-Communication (2007 edition) structure and content is based on the CONSOLIDATED ICC CODE OF ADVERTISING & MARKETING COMMUNICATION PRACTICE of the International Chamber of Commerce (ICC). The Code is provided for by Law Ν2863/2000, published on the offical government gazzete  ΦΕΚ Α262/29 of November 2000. The Law calls for the creation, by all advertising-related private sector stakeholders, of a body for self-pledge and self-regulation. This Council of Communications Control is the body responsible for drafting and maintaining the Code. The Code refers to all advertisement for any kind of products and services, as well as all forms of commercial and social communication. The code sets rules of professional conduct and moral behaviour that must be kept towards the citizen-consumer, from anyone dealing with advertisement, i.e. those that are being advertised, the advertisers, the advertising media, as well as the contractors and their authorised representatives."


Code name:
ICC Advertising and Marketing Communication Practice - Consolidated ICC Code (including, ICC Framework for Responsible Marketing Communications of Alcohol & Framework for Responsible Food and Beverage Marketing Communications 2012)

Objective:
"The Code is intended to achieve the following objectives:
 - to demonstrate responsibility and good practice in advertising and marketing communications across the world;
 - to enhance overall public confidence in marketing communications; to respect privacy and consumer preferences; to ensure special responsibility as regards marketing communications and children/young people;
 - to safeguard the freedom of expression of those engaged in marketing communications (as embodied in article 19 of the United Nations International Covenant of Civil and Political Rights);
 - to provide effective practical and flexible solutions; to minimise the need for detailed governmental and/or inter-governmental legislation or regulations."

Scope_details:
"The term ‘alcohol’ refers to a liquid that contains ethanol (ethyl alcohol, commonly called ‘alcohol’) and is intended for drinking. In most countries with a legal definition of ‘alcoholic beverage’ a threshold for content of ethanol by volume in a beverage is set at ≥ 0.5% or 1.0%. The predominant categories of alcoholic beverages are beers, wines and spirits. Where a legal definition of alcoholic beverages does not exist, this Framework applies to all beverages of an alcoholic strength above 1% by volume."

Target_audience_details:
It is directed at all population; however, there  are some provisions which are targeted at minors ("products unsuitable for children or young people should not be advertised in media targeted to them; Material unsuitable for children should be clearly identified as such; Websites devoted to products that are subject to age restrictions such as alcohol…should undertake measures to restrict access to such websites by minors;") and at-risk groups ("marketing communications of alcohol should not depict or be addressed to at-risk groups, e.g. pregnant women"). Furthermore, "for the purpose of all privacy-related sections, including sections on online behavioural advertising, and in the absense of relevant local regulatory or self-regulatory definitions, the Consolidated ICC Code refers to "children" as 12 and under."

Target_audience_children_details:
"The term 'alcohol' refers to those below the legal purchase age… For the purpose of this Framework, in countries where there is no legal purchase or consumption age minors are defined as those below the age of 18."

Child_directed_marketing_details:
"Marketing communications of alcohol should be placed only in media where it is reasonably expected to meet applicable audience composition targets (i.e. where the audience composition can reasonably be expected to meet the agreed target of people that are not minors, those under legal purchase age as defined previously in this Framework)… Global producers of beer, wine, and spirits have adopted ICAP public commitments (http://commitments.global-actions.org/) including to undertake independently verifiable measures (using reasonably available data) to support placement of advertising of their products in media which have a minimum 70% adult audience."

Target_audience_specific_details:
"Marketing communications of alcohol should not depict or be addressed to at-risk groups, e.g. pregnant women."

Media_exemptions:
Yes. "The ICC Code sets forth general principles governing all marketing all marketing communications, and includes separate sections on sales promotions , sponsorship, direct marketing, digital interactive marketing and environmental marketing…; however, "The Code does not apply indiscriminately to every type of corporate communication. For example, the Code does not apply to corporate public affairs messages in press releases and other media statements, or to information in annual reports and the like, or information required to be included on product labels. Likewise, statements on matters of public policy fall outside the scope of the Code… Communications whose primary purpose is entertaining or educational and not commercial, like the content of television programmes, films, books magazines or video games, are not included to be covered by this code".

Media_AD_broadcast_details:
It applies to marketing communications in their entirety, including television and radio (see more information under the tabs 'measures').

Media_AD_non_broadcast_details:
"Websites devoted to products that are subject to age restrictions such as alcohol […] should undertake measures to restrict access to such websites by minors".

Media_DirectMarketing_details:
"The chapter covers all forms of promotion, including - premium offers of all kinds; - reduced price and free offers; - the distribution of stamps, coupons, vouchers and samples; - charity-linked promotions; - prize promotions of all kinds, including incentive programmes; - promotional elements used in connection with other marketing communications, such as direct marketing and sponsorships."

Media_ProductPlacement_details:
"Promotions, prizes or games linked to marketing alcohol, including on digital media, should not be open to minors".

Media_PointOfSale_details:
"Promotions, prizes or games linked to marketing alcohol, including on digital media, should not be open to minors".

Measure_age_details:
"Advertisements should not include any direct appeal to children to persuade their parents or other adults to buy advertised products for them".

Measure_content_details:
"Application in the context of food and beverage marketing communications of this principle means that nutritional information and claims about nutrition and health benefits should have a sound scientific basis. Claims should be conveyed consistent with the nature and scope of the evidence, providing the consumer with supportable information.
Nutritional information and claims should also be judged by the likely perception of the reasonable consumer, especially where children are concerned.
Food and beverage marketing communications should not encourage or condone excess consumption and portion sizes should be appropriate to the setting portrayed.
Marketing communications should not undermine the importance of healthy lifestyles. 
Where claims or terminology used in marketing communications might reasonably be interpreted by a consumer as health or nutrition claims, they should be supportable with appropriate scientific evidence.
Copy, sound and visual presentations in marketing communications for food and beverage products should accurately represent the material characteristics of the product featured, such as taste, size, content nutrition or health benefits, and should not mislead consumers concerning any of those characteristics.
Food products not intended to be substitutes for meals should not be represented as such.
All nutritional and health-benefit information and claims for food and beverage products should have a sound scientific basis.
Consumer taste or preference tests should not be used in a way that might imply statistical validity if there is none.
Testimonials should be based on well accepted and recognized opinion from experts.
Food and beverage marketing communications should not undermine the promotion of healthy balanced diets, or the importance of a healthy active lifestyle.
Marketing communications directed towards children for food and beverage products should not create a sense of urgency, or inappropriate price minimisation.
While fantasy, including animation, is appropriate in communication with younger as well as older children, care should be taken not to exploit a child’s imagination in a way that could mislead him/her about the nutritional benefits of the product involved.
Food and beverage marketing communications should not mislead consumers about potential health or other benefits from the consumption of the advertised product. In marketing communications to children, this includes such things as status or popularity with peers, success in school or sports, or intelligence.
Food product marketing communications should not undermine the role of parents and other adults responsible for a child’s welfare in guiding diet and lifestyle choices.
Advertisements should not include any direct appeal to children to persuade their parents or other adults to buy advertised products for them.
Sales promotion offers addressed to children should provide the conditions of any premium offer, sweepstake or contest being advertised in terms that children can understand.
Marketers should strive to be sure that children understand which products must be purchased, if any, to receive a premium; and for sweepstakes and contests, the conditions of entry, types of prizes and the likelihood of winning."

Measure_age_alcohol_details:
Marketing communications of alcohol should be intended for persons of legal purchase age and should not be intended to primarily appeal to minors (i.e. making it more attractive to minors than to persons of legal purchase age).

Measure_content_alcohol_details:
"As an overriding principle, all marketing communications of alcohol should be so designed to market products to persons of legal purchase age in a responsible and appropriate manner.
Marketing communications should not incite or condone illegal behavior, excessive consumption or undermine healthy lifestyles.
Marketing communications should not use themes, images, symbols or portrayals likely to be offensive, derogatory or demeaning.
If a marketing communication is to be used in more than one country, the cultural and religious sensitivities of all the countries involved should be respected.
Alcohol marketing communications should not mislead consumers or create confusion about the nature (i.e. whether it is an alcoholic or non-alcoholic beverage) or the strength of an alcoholic beverage.
Marketing communications should portray alcohol products and drinkers in a responsible manner.
Alcohol products and drinkers may be portrayed as part of responsible social experiences and activities.
Marketing communications should not depict situations where alcohol is being consumed excessively or in an irresponsible manner. Persons should not be portrayed in a state of intoxication or in any way that suggests it is socially acceptable conduct nor should they promote the intoxicating effect of alcohol consumption. This includes using intoxication as a subject for amusement.
Marketing communications should not contain claims or representations that suggest individuals can attain social, professional, educational, or athletic success or status as a result of alcohol consumption.
Marketing communications should avoid portraying abstinence or moderate consumption in a negative way and implying those who do not drink are at a disadvantage to those who drink.
Marketing communications should not present the consumption of alcohol as a means of removing social or sexual inhibitions, achieving sexual success, or making an individual more sexually attractive.
Sexualized or otherwise indecent images should not be used; particular care should be taken with regard to nudity.
Marketing communications should not be associated with violent, aggressive, hazardous, illegal or anti-social behavior; They should not be associated with illegal activity of any kind, or make reference to drugs or the drug culture.
The consumption of alcohol should not be associated with abusive or violent relationships or situations.
Marketing communications should not depict alcohol consumption in a manner associated with the attainment of adulthood or the “rite of passage” to adulthood.
Marketing communications should portray and reflect moderate and responsible consumption by individuals of legal purchase age. ‘Moderate and responsible’ refers both to the amount of alcohol consumed and to the way in which it is consumed.
Sales promotions should not encourage excessive or irresponsible consumption.
Marketing communications that refer to the alcohol content of a product should do so in a straight forward and factual manner and not present higher alcohol strength as a principal basis for appeal.
Marketing communications may provide facts about product contents, including calories, but should not suggest that alcohol can prevent, treat or cure illness or that alcohol offers a remedy for personal problems such as loneliness, stress or boredom. Consequently, marketing communications should not link such information to any health, fitness or weight-control claims except as a relevant and truthful reference to official guidelines or recommendations, or as otherwise permitted by law.
Marketing communications of alcohol should not depict or be addressed to at-risk groups, e.g. pregnant women.
Marketing communications should not portray people in situations or activities in which drinking would be unsafe. Consequently, they should not portray alcohol being consumed by a person who is engaged in, or is immediately about to engage in, any activity that requires a high degree of alertness or physical coordination.
In particular, marketing communications should not portray, encourage or condone driving any motorized form of transportation while intoxicated.
Marketing communications should be intended for persons of legal purchase age.
Marketing communications should not be intended to primarily appeal to minors (i.e. making it more attractive to minors than to persons of legal purchase age). Therefore, marketing communications should avoid featuring settings, music, games, language, characters or personalities, for example, that are primarily appealing to minors. This does not preclude communications directed to a wider, adult audience that may have incidental or unintended appeal to persons under legal purchase age. 
Marketing communications should not show minors (or people likely to be perceived as such) drinking alcohol.
Marketing communications of alcohol should be placed only in media where it is reasonably expected to meet applicable audience composition targets (i.e. where the audience composition can reasonably be expected to meet the agreed target of people that are not minors, those under legal purchase age as defined previously in this Framework).
Alcohol company controlled websites marketing alcohol should include age affirmation mechanisms, using reasonably available technology intended to limit access by minors."

Measure_criteria_alcohol_details:
"The term ‘alcohol’ refers to a liquid that contains ethanol (ethyl alcohol, commonly called ‘alcohol’) and is intended for drinking. In most countries with a legal definition of ‘alcoholic beverage’ a threshold for content of ethanol by volume in a beverage is set at ≥ 0.5% or 1.0%. The predominant categories of alcoholic beverages are beers, wines and spirits. Where a legal definition of alcoholic beverages does not exist, this Framework applies to all beverages of an alcoholic strength above 1% by volume."

Implementation_procedure_details:
Article 25 Implementation:  "The Code, and the principles enshrined in it, should be adopted and implemented, nationally and internationally, by the relevant local, national or regional self-regulatory bodies. The Code should also be applied, where appropriate, by all organizations, companies and individuals involved and at all stages in the marketing communication process."… Further, there is an "Implementation Guide for the ICC Marketing Codes".

Monitoring_complaints_details:
Administration of promotions - "complaints should be efficiently and properly handled"; "Information should include, where relevant… the full name and address of the promoter and an address to which complaints can be directed (if different from the address of the promoter)".

Non_compliance_consequences_details2:
Administration of promotions: "defective goods or inadequate services should be replaced, or appropriate financial compensation given. Any costs reasonably incurred by consumers as a direct result of any such shortcoming should be reimbursed immediately on request".

Code_description:
"ICC has been a major rule-setter in marketing and advertising since 1937 when it issued the first ICC Code on Advertising Practice… The ICC Code sets forth general principles governing all marketing communications, and includes separate sections on sales promotion, sponsorship, direct marketing, digital interactive marketing and environmental marketing. The application of self-regulation in marketing communication for alcohol requires that it be legal, decent, honest and truthful and prepared with a due regard for social responsibility and all other general principles of the Code apply… Countries seeking to establish or enhance marketing self-regulation codes for alcohol can look to the ICC principles as the baseline global standards and use the interpretation of this framework to easily adapt them into national codes according to varying cultures and contexts."


Code name:
Marketing Code of Conduct (Código de Conducta Publicitaria)

Designer_name:
Association for Self-regulation of Commercial Communications (Asociación para la Autorregulación de la Comunicación Comercial). Non-for-profit association comprised of advertisers, advertising agencies, media and professional associations.

Objective:
To set advertising activity norms for all industry within the AUTOCONTROL association.

Scope_details:
General code of conduct, applicable to any communication activity aiming at encouraging, directly or indirectly and by any means, the procurement of goods and services, or strengthening brands and commercial names. These deontologic rules also apply to any advertisement emmited by any private natural person or legal entity, aiming at promoting certain attitudes or behaviours. Rules are not applicable to political advertising.

Products_exempted:
Not applicable to political advertising.

Scope_services_details:
The Code mentions services (in general) but does not detail which services are addressed.

Target_audience_specific_details:
specifically mentions adolescents without defining age range

Measure_age_general_details:
Advertising targeting children shall be extremely careful. It shall not exploit naivety, lack of maturity, lack of experience or natural credulity of children and adolescents, nor shall it take advantage of their sense of loyalty. Advertising directed to children or adolescents, or likely to have an influence on them, should not contain statements or visual presentations that may cause mental, moral or physical harm. Regarding health protection: Advertising will avoid encouraging recipients, especially adolescents, to acquire behaviours that may be harmful to their health.

Measure_content_general_details:
Advertising targeting children shall be extremely careful. It shall not exploit naivety, lack of maturity, lack of experience or natural credulity of children and adolescents, nor shall it take advantage of their sense of loyalty. Advertising directed to children or adolescents, or likely to have an influence on them, should not contain statements or visual presentations that may cause mental, moral or physical harm. Regarding health protection: Advertising will avoid encouraging recipients, especially adolescents, to acquire behaviours that may be harmful to their health.

Measure_other_general_details:
Certain limitations apply; advertisement shall be non-discriminatory, shall not encourage dangerous behaviours, shall not encourage behaviours negative to the environment, nor shall it encourage illegal behaviours or violence.

Implementation_procedure_details:
This Code was approved at the Extraordinary General Assembly held on December 19, 1996, as established in the Statutes of the Association for Self-Regulation of Commercial Communication. Latest version, with the modifications approved by the Ordinary General Assembly, on April 26, 2011.

Monitoring_responsible:
There is an organ, the "Jury of Advertisement", in charge of reviewing the fulfilment of the code. Rules apply to this Jury, and are presented in an independent document, regarding who is part of the Jury, extra-judicial procedures, complaint procedures. The direction of the association can establish a specific annual plan to review fulfilment of the code (or sectorial codes when these apply) to groups or categories of advertisment which can be grouped based on specific and homogeneous criteria. 25% of its members are nominated by AECOSAN (Spanish Agency of Consumption, Food Safety and Nutrition), the rest are nominated by the Board of Directors of AUTOCONTROL, among independent experts in law, communication and advertising. None of them can have a working relationship with AUTOCONTROL associates. It is formed by a President, six Deputy Presidents, and eighteen members. They can act in Plenary or in sections. Its operation is governed by the provisions in the Rules of the Jury.

Monitoring_review_details:
There is an organ, the "Jury of Advertisement", in charge of reviewing the fulfilment of the code. Rules apply to this Jury, and are presented in an independent document, regarding who is part of the Jury, extra-judicial procedures, complaint procedures. The direction of the association can establish a specific annual plan to review fulfilment of the code (or sectorial codes when these apply) to groups or categories of advertisment which can be grouped based on specific and homogeneous criteria. 25% of its members are nominated by AECOSAN (Spanish Agency of Consumption, Food Safety and Nutrition), the rest are nominated by the Board of Directors of AUTOCONTROL, among independent experts in law, communication and advertising. None of them can have a working relationship with AUTOCONTROL associates. It is formed by a Prsident, six Deputy Presidents, and eighteen members. They can act in Plenary or in sections. Its operation is governed by the provisions in the Rules of the Jury.

Monitoring_independence_details:
It is stated that the Jury of Advertisement is formed by independent persons, and the Jury is independent in its functions. Members must abstain in case of conflict of interests. However, The Jury headquarters are located in the Association for Self-regulation of Commercial Communications headquarters.

Monitoring_complaints_details:
The Advertisement Jury is an extra-judicial organ which solves disputes and complaints. Complaints are submitted to the Jury of Advertisement and a procedure is followed  with clear deadlines regarding summoning the claimed party or parties to answer within 5 working days. All decisions and resolutions are published through their journal, web page or other AUTOCONTROL media.

Adherence_details:
Adherence is declared in the AUTOCONTROL webpage (https://www.autocontrol.es/autocontrol/quienes-somos/). At the moment, it has more than 500 direct members and 2,000 indirect ones, which are related with approximately 70% of the advertising investment in Spain.

Non_compliance_assessment_details:
Disputes and complaints regarding commercial communications are solved by the Jury of Advertisement. (https://www.autocontrol.es/wp-content/uploads/2017/12/reglamento-del-jurado-de-la-publicidad-autocontrol.pdf)

Non_compliance_prescreening_details:
There is a legal advice service in the AUTOCONTROL association, which includes a service of Preview (Copy Advice®) to ensure compliance with legal framework and voluntary codes of conduct of a certain advertisement before its emission.  It is a confidential, voluntary and non-binding (except if foreseen in specific sectorial codes) report. In 2013, the 'Cookie advice service' Was launched, in the form of legal and technical consulting service to help advertisers comply with legal and self-regulatory requirements on cookies (data sent by websites and stored on users' computers to retain information about their preferences). Another service called 'Web Advice Advertisement'consists of the detailed analysis of deontologic correctness of advertising content in a certain webpage (service offered to advertisers regarding their business webpages).

Non_compliance_consequences_details2:
Jury resolutions, when an infringement is determined, will contain one or several of these pronouncements: a) declaration of incorrectness of the advertisement; b) the advertiser is urged to definitively cease advertising or rectify the advertisement; c) warning; d) dissemination of the resolutions deemed pertinent by the Board of Directors, in cases considered by the Jury as especially serious; e) in case of violation of EASA Best Practice Recommendation on Online Behavioural Advertising, urge the withdrawal, either from the trust seal of the European Interactive Digital Advertising Alliance (EDAA), or the identification icon of the EDAA online behavioural advertising (OBA icon).

Code_description:
This Marketing Code of Conduct is based on the International Code of Conduct of Advertising Practices from the International Chamber of Commerce (ICC; 1996). The code expresses deontological commitments which, complementing the applicable legal measures, the industry voluntarily assumes in its advertising activity.
The code is binding for all industry partners forming the AUTOCONTROL association. These deontologic norms are applied to all advertisement and communication practices conducted by its members.

Citation:
Marketing Code of Conduct (Código de Conducta Publicitaria). Autocontrol. Spain 2011


Code name:
Código de auto-regulação em matéria de comunicação comercial de alimentos e bebidas dirigida a crianças [Code of Self-Regulation on Commercial Communication of Foods and Beverages directed at Children]

Designer_name:
Auto Regulação Publicitária (ICAP) [Self-regulation advertising]

Objective:
To promote corporate responsibility for food and beverage advertising aimed at children.

Scope_details:
The principles and rules contained in the Code apply to commercial communication, including advertising, of food and drinks directed at children.

Target_audience_details:
Children are considered individuals under 12 years old.

Child_directed_marketing_details:
A commercial communication is considered to be directed at children when it meets the following criteria: - if the general concept of communication, through its content, language and/or images used, is specifically designed to attract the attention and interest of children; - when the communication is broadcast on a medium or advertising medium, at time periods, programming blocks, sessions or spaces directed at a majority audience of children (average audience with a minimum of 35%); - when the promoted product is intended for children; - when children, or those who can be deemed as such, have a participation/behaviour that is determinant in commercial communication; - when the use of fictional characters and/or people are related to children; - when the award of prizes and similar, derived from contests, sweepstakes and the like, are mainly intended for a public of children.

Media_exemptions:
No. Commercial communication must be interpreted broadly so as to be able to designate any form of communication produced directly by or on behalf of a market operator which essentially seeks to promote products or influence consumer behavior.

Media_Sponsorship_details:
Special caution when using individuals who are popular among children.

Measure_age_details:
Advertisement of food and beverage to children under 12 should follow the provisions specified in the boxes "time" and "content".

Measure_location_details:
Abstention from using commercial communications related to food products in primary schools (up to 4th grade) is recommended, except when specifically requested by or agreed with the school and intended for educational purposes.

Measure_time_details:
Commercial communication of food and drinks to children using personalities or characters of recognised popularity, including fiction, children's programmes or movies, shall not be used in the intervals immediately before, during or after the broadcasting such programmes or movies.

Measure_content_details:
Commercial communication of foods and beverages directed at children should avoid the use of very excessive commercial pressure. Actors involved in this market should take into account eating habits and healthy lifestyles and should not encourage, approve or condescend sedentary lifestyles.
Veracity: Special precautions should be taken in the design, implementation and dissemination of commercial communication of food and drink to children in such a way that written, sound and visual presentations are not likely to mislead them about the promoted product. Care should be taken not to exploit the child's imagination to create expectations that may lead to dangerous situations or activities threatening his/her physical or moral integrity, his/her ingenuity in the moment of distinguishing between fantasy and reality. Commercial communication of food and beverages directed at children should faithfully represent the material characteristics of the product. Commercial communication of food and drink to children should not mislead them by suggesting that the promoted product has particular characteristics when all similar products have such characteristics. Commercial communication of food and drinks to children should not mislead them about the potential benefits, particularly for health, resulting from the purchase or consumption of the promoted products.
Social responsibility: Whenever advertising of food and drink to children should convey information deemed to be additional, it shall be expressed in understandable, readable and prominent language. If this information is printed on overprint, you should caution the size of the indications, the contrast with the background and the length of time in the medium in question. The advertising recommendation made by children should only be used for goods or services addressed to them and from which a reasonable use by the children is expected. Commercial communication of food and drink to children should refrain from using children well above or below normal weight, according to commonly accepted standards, avoiding that they may be impaired in their dignity and that their physical characteristics are an example of a less appropriate food conduct. Commercial communication of food and drink to children must not induce a product to be within the reach of any family budget, nor should it include any direct appeal to children to persuade adults to purchase the advertised products. Commercial communication of food and drink to children should not suggest that the possession or use of a particular good or service will give the child physical, social or psychological advantages over others of the same age or that the non-acquisition of the good or service will have the opposite effect.
Health: safeguarded by the principle of legality, commercial communication of foods and beverages directed at children, whether or not made through nutrition claims, should not attribute or suggest that a product has properties for the prevention, treatment and cure of human diseases or mention such properties. Food and beverage advertising directed at children should not contain situations that demonstrate disregard for health or healthy living practices. Commercial communication of food and drink to children should not give rise to the belief that a product has properties or effects equivalent to those of a medicinal product. Commercial communication of food and drink to children should not be condescending or encourage excess consumption. Commercial communication of food and drink to children who are not considered meal substitutes should not suggest that a product substitutes for any main meal (breakfast, lunch and dinner). Commercial communication of food and drink to children who have a food or drink promoted in the context of a meal should seek to show other foods in order to foster healthy eating habits.
Security: Commercial communication of food and drink to children should prohibit, in particular, any type of message affecting the safety of the child. Commercial communication of food and drink to children should not show the use of the promoted product in a risky or inappropriate way, particularly that which is easily imitated by children. Commercial communication of foods and beverages should not show children, unaccompanied by parents or the adults responsible for them, to accept food or drinks from strangers. Commercial communication of food and drink should not, in any way, induce or encourage violence. Commercial communication of food and drink should not encourage the coexistence of children with strangers or entry into unknown or dangerous places. 
Commercial communication of food and beverages directed at children should naturally be understood by them as such and should have special caution when using characters with a high degree of popularity among them. Situations, scenarios and styles evocative of children's programs should not be used in commercial communication aimed at children, so that they are not confused and so that they can clearly distinguish the contents of commercial communication from other programming. Real or fictitious characters with a high degree of popularity among children may also participate in educational and / or public health campaigns promoted by food companies whose specific purpose is to promote, among children, healthy eating habits and / or physical activities. In these campaigns the name or logo of the product / company that promotes these actions may appear. Fiction characters created specifically for advertising purposes related directly or indirectly to the promoted product may participate in commercial communication of food and beverages directed at children.
Sales promotions aimed at children, including raffles, contests, discounts and offers, must clearly, easily and comprehensively inform the children of the conditions of the promotional offers, such as the terms of participation and types of prizes. Tactics in commercial communication that may inappropriately pressure the sale should be banned.

Measure_content_general_details:
The use of clear and simple language is always advisable. Commercial communication can never exploit children's trust in their parents, teachers or other persons reponsible for their care.

Implementation_procedure_details:
This new version of the code came into force on the 16 January 2018, after approval in General Assembly in November 2017.

Monitoring_details:
There is a monitoring system in place that ensures the cessation or timely correction of illicit publicity.

Monitoring_responsible:
Own initiative and/or by agreement with the agents responsible for advertising or by the respective placement.

Non_compliance_assessment_details:
Whenever it is considered that certain advertising is illicit and/or censored by the Code of Conduct of Self-Regulation or by the current legislation, a complaint can be sent to the JE - Júri de Ética, the body responsible for the resolution of disputes and formed by independent members, resolving the conflict out of court.

Non_compliance_prescreening_details:
The copy advice system | Opinions is a confidential legal advice about advertising of an ad campaign before it is released.

Non_compliance_consequences_details2:
When the JE-Jury of Ethics considers that there is a violation of the rules, the Advertiser is requested to modify and / or terminate the advertisement.

Code_description:
"The principles and rules contained in the Code apply to commercial communication, including advertising of food and drink targeted at children.
The code must take into account the general Code for Self-Regulation of Advertising and seeks to ensure good commercial practices for the public's interest."


Code name:
Código de auto-regulação da comunicação comercial em matéria de bebidas alcoólicas - vinhos e bebidas espirituosas [Code of self-regulation of commercial communication on alcoholic beverages - wines and spirits]

Objective:
To set  standards regarding alcoholic beverages advertisement

Scope_products_alcoholic beverages_details:
The principles and standards contained in the Code apply to commercial communications of alcoholic beverages in respect of Wines and Spirits, in any Media and platforms considered as such by the legislation in place. Although alcohol is not the main product promoted or commercialised, commercial communication may be subject to the rules of this Code.

Target_audience_details:
It is targeted at all population, with some specific provisions on vulnerable groups (elderly, people with disabilities, minors and pregnant women).

Child_directed_marketing_details:
Programmes directed at children are those which have more than 30% minors as audience.

Target_audience_specific_details:
Special attention should be paid to vulnerable groups, namely elderly, people with disabilities, minors and pregnant women.

Media_exemptions:
No. "Commercial communication" is considered advertising, as well as other techniques, such as promotions, sponsorships, direct marketing (including digital) and should be interpreted broadly so as to be able to encompass any form of communication produced directly, by or on behalf of a market operator who essentially promotes products or influences consumer behaviour.

Media_AD_broadcast_details:
"Commercial communication of alcoholic beverages shall not be conveyed […] in radio and television immediately before, during interruptions or immediately after the sessions / programs directed at minors."

Media_AD_non_broadcast_details:
"Commercial communication of alcoholic beverages shall not be conveyed […] in cinemas immediately before, during interruptions or immediately after the sessions / programs directed at minors.";

Media_DirectMarketing_details:
"Commercial communication" means advertising, as well as other techniques, such as […] direct marketing, including digital […]".

Media_ProductPlacement_details:
Names, logos, trademarks and other distinctive or similar signs of alcoholic beverages shall not appear on clothing, toys or other products when originally designed for minors.

Media_Sponsorship_details:
Commercial communication should not present public personalities or "figures" (real or fictitious) that have a particular notoriety with the universe of minors and that are part of it, in order to promote the consumption of alcoholic beverages.

Media_PointOfSale_details:
Commercial communication should not promote alcoholic beverages by adding to it a benefit or expectation of this benefit, whether in cash or gender, if it embodies an incentive to irresponsible consumption. Abstain from exposing for sale alcoholic beverages outside the places of sale and/or consumption.

Measure_age_alcohol_details:
Minors (as defined by law) - 18 anos. "Special attention should be paid to vulnerable groups, namely […] minors" (see what is described below).

Measure_location_alcohol_details:
Commercial communication of alcoholic beverages shall not be conveyed in cinemas and theatres immediately before, during interruptions or immediately after the sessions directed at minors.

Measure_time_alcohol_details:
Commercial communication of alcoholic beverages shall not be conveyed in cinemas, theatres, radio and television immediately before, during interruptions or immediately after the sessions/programmes directed at minors.

Measure_content_alcohol_details:
The commercial communication should ban: - any suggestions for association with illegal, violent, aggressive, dangerous or antisocial behaviours; - any appeal for the irresponsible consumption of alcoholic beverages; - any situation in which the dominant impression is the irresponsible consumption of alcoholic beverages; - the presentation of people who appear to have drunk in excess; - any affirmation or suggestion of criticism of abstinence and/or moderate consumption of alcoholic beverages; - the disparagement or, in any way, to ridicule the consumption of non-alcoholic beverages; - Any situations that neglect the sensibilities of the general public. Special precautions should be taken with vulnerable groups, in particular elderly, people with disabilities, minors and pregnant women.
Health: The commercial communication of alcoholic beverages should not associate the irresponsible consumption of alcoholic beverages with health, namely recommending or suggesting their consumption by health professionals or other individuals dressed up with clothes of these professionals, unless if there is generally accepted scientific evidence. The commercial communication of alcoholic beverages must not contain situations which demonstrate to neglect health and/or healthy lifestyle.
Security: The commercial communication should not present situations in which safety can be questioned as a consequence of the consumption of alcoholic beverages, unless for educational purposes.
Minors: The message of commercial communication should not use individuals under 21 years of age, or who appear to be under 21, drinking or encouraging the consumption of alcoholic beverages. Names, logos, trademarks and other distinctive or similar signs of alcoholic beverages shall not appear on clothing, toys or other products when originally designed for minors. Commercial communication should not present public personalities or "figures" (real or fictitious) that have a particular notoriety with minors and who are part of the 'children's universe', in order to promote the consumption of alcoholic beverages. The commercial communication of alcoholic beverages should not convey any situation that transmits the idea that, because minors are not old enough to drink, they have the desire or anxiety to consume alcoholic beverages. Commercial communication of alcoholic beverages, unless for pedagogical purposes, should not present persons testifying that they consumed alcoholic beverages when they were minors. Commercial communication should not use/convey languages, expressions, sound, graphics and audio-visual resources recognized in the 'universe of minors' and those who are part of it. Commercial communication of alcoholic beverages shall not be conveyed: - if it refers to prizes exclusively intended for minors, in particular toys and games; - together with editorial content specifically intended for minors; in cinemas, theatres, radio and television immediately before, during interruptions or immediately after the sessions / programs directed at minors.
Pregnant women: commercial communication should not be directed at pregnant women or, in any case, persuade them to drink alcoholic beverages. Commercial communication should not show pregnant women drinking alcoholic beverages.
Driving: commercial communication, even indirectly, must not: - associate the consumption of alcoholic beverages with driving; - suggest that a product can disguise/distort the effect of alcohol, in particular on tests to drivers. Commercial communications with alerts on alcohol testing should include prominent warning about the dangers of drinking and driving.
Work place: commercial communications should not promote the consumption of alcoholic beverages in the workplace or to persons at work, with the exception of places and/or persons with professions related to alcoholic beverages, where consumption may be presented in a responsible way.
Sales promotion: commercial communications should not promote alcoholic beverages by adding to it a benefit or expectation of this benefit, whether in cash or gender, if it embodies an incentive to irresponsible consumption. The actors in the sector should: - take special caution in the promotion or supply of alcoholic beverages, in particular to minors who can legally buy alcoholic beverages; - abstain from offering minors any type of commercial material containing references to alcoholic beverages; - abstain from exposing for sale alcoholic beverages outside the places of sale and/or consumption. This restriction does not apply to duly authorized events or celebrations, unless the assistance is mostly made up of minors; - take special precautions in sales promotions involving any type of gambling, including betting, if they are factors that encourage the abusive consumption of alcoholic beverages; - communication of sales promotion that requires multiple purchases of alcoholic beverages for immediate consumption should not promote abusive consumption.
Social and sexual aspects: commercial communication of alcoholic beverages must not: - give the impression that their consumption promotes social, sexual, emotional, sporting or maturity success; - display images of women or men from a discriminatory or ethically objectionable perspective; - show situations where people are portrayed after consumption, even if moderate, of alcoholic beverages and gaining certain aptitudes and being successful only after consumption; - evoke a pleasant or friendly environment associated with the irresponsible consumption of alcoholic beverages; - promote the encouragement or induction of immoderate consumption, either alone or in groups. Special cautions must therefore be taken into account, in particular regarding the quantity, the number of times and the way in which the act of drinking is presented or suggested; - convey or suggest excessive behaviours as a cause of consumption of alcoholic beverages. 
Alcohol content: The beverages should not be promoted as being more or less intoxicating because of their low or high alcohol content. When commercial communications indicate the alcohol content, this information should be for informational purposes only, clarifying the attributes of the product. Commercial communications should not: - suggest that alcoholic drinks have more or less positive consequences; - cause any confusion as to the alcohol content in the alcoholic beverage; create the impression that it is an alcoholic beverage with a lower alcohol content, or a non-alcoholic beverage, when it is not; compare favourably with a non-alcoholic beverage; - underestimate, overestimate or conceal the actual alcohol content of the alcoholic beverage; - give the impression that beverages with lower alcohol content prevents abusive/irresponsible drinking. To motivate the consumer to adopt a responsible attitude, the messages sent through the Media should contain the educational reference "BE RESPONSIBLE. DRINK WITH MODERATION" (code's annex).

Code_description:
The principles and standards contained in the Code apply to commercial communications of alcoholic beverages in respect of Wines and Spirits, in any Media and platforms considered as such by the legislation in place. The Code prevails over any other standards adopted by ICAP, rules which are more favourable to the consumer.


Scope_details:
(1) Media service providers shall establish rules of conduct regarding inadequate audiovisual commercial communications, accompanying or included in children's programmes, of foods containing nutrients and substances with a nutritional or physiological effect, such as fat, trans fatty acids, salt or sodium and sugars whose over-consumption in the overall diet is not recommended, and make them public.
(2) Code of conduct must be designed in such a way as to enable children to develop healthy eating habits in accordance with dietary guidelines issued by the Minister responsible for health.

Scope_products_alcoholic beverages_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Target_audience_details:
The Act is directed at all population. It has an article on 'audiovisual messages for foods in programmes for children':
(1) Media service providers shall establish rules of conduct regarding inadequate audiovisual commercial communications, accompanying or included in children's programmes, of foods containing nutrients and substances with a nutritional or physiological effect, such as fat, trans fatty acids, salt or sodium and sugars whose over-consumption in the overall diet is not recommended, and make them public.
(2) Code of conduct must be designed in such a way as to enable children to develop healthy eating habits in accordance with dietary guidelines issued by the Minister responsible for health.

Media_exemptions:
Yes. Audiovisual media services are excluded from services whose main purpose is not to provide audiovisual programming, that is, when audiovisual elements present in the service are only incidentally linked to the service itself, for example:
- web pages with animated elements, short advertising spots or information related to a product or service that does not fall within the scope of audiovisual media services;
- independent, text-based services;
- electronic versions of newspapers and magazines;
- gambling with a cash deposit, lotteries, bets and other forms of gaming services;
- online games;
- search engines.

Television advertising under this Act shall not include unpaid announcements regarding the provision of public services, cultural events, promotion of health, charity campaigns and actions of general interest for the security of the inhabitants of the Republic of Slovenia, as well as other public interest in the public interest, announcements related to warning about harmful food and beverages and the free presentation of works of art, the free quotation of producers, organizers or sponsors or donors of works of art and cultural and artistic events and charity campaigns, as part of the media presentation of these works, events or actions.

Media_AD_broadcast_details:
Television advertising and teleshopping shall not be broadcast in a television programme:
- for the duration of individual programme units, unless they are reproduced in such a way that the substantive integrity of the broadcast is not affected;
- in a way that would violate the rights of holders of copyright and related rights.

Media_ProductPlacement_details:
Promotinal placement of products, except in cases provided for by this Act, is prohibited. Promotional placement of products is permitted:
- in cinematographic works, films, documentary films, serials and serials made for audiovisual media services, as well as in sports and entertainment programmes, or
- in cases where there is no payment, certain goods or services, such as production props and prizes, are provided free of charge in order to be included in the programme.
Product placement shall not be permitted in programs intended for children.

Media_Sponsorship_details:
Viewers must be clearly informed of the existence of sponsorship (sponsorship announcement). The sponsored programme content must be clearly marked as such, stating the sponsors name, logo, or any other symbol of it or the distinguishing sign. The sponsor's name, logo or any other symbol thereof or its distinguishing sign must be indicated at the beginning, after possible interruptions and at the end of the sponsored program.

Measure_age_details:
Indirectly, restrictions are mentioned. Providers shall establish rules of conduct in relation to inadequate audiovisual commercial communications that accompany programs intended for or for children of a child about foods containing nutrients and substances having a nutritional or physiological effect, such as fat, trans fatty acids, salt or sodium and sugars whose over-consumption in the whole diet is not recommended, and make them public.

Measure_criteria_details:
Code of conduct must be designed in such a way as to enable children to develop healthy eating habits in accordance with dietary guidelines issued by the Minister responsible for health. http://www.mz.gov.si/fileadmin/mz.gov.si/pageuploads/javno_zdravje_2015/prehrana/prehranske_smernice-oglasevanje_072016.pdf

Measure_age_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_location_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_time_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_content_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_criteria_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_other_alcohol_details:
It is stated that audiovisual commercial communications for alcoholic beverages shall be governed by specific rules.

Measure_age_general_details:
Television programmes shall not broadcast any program content that could seriously impair the physical, mental or moral development of children and adolescents, in particular such content containing pornography or unjustifiably presenting violence.

Measure_time_general_details:
Program contents [that may affect the physical, mental or moral development of children and adolescents], which are not suitable for children and adolescents up to the age of 12, may start to be broadcast after 9 pm, and content that is not suitable for children and adolescents up to the age of 15 after 10 pm. Programme contents that are not suitable for children and adolescents up to the age of 18 can be played after 24:00. The program content referred to in this paragraph may be played no later than 5 am.

The total amount of television advertising and teleshopping in the television program must not exceed 12 minutes within each hour, unless otherwise provided by this Act.
The total volume of television advertising and teleshopping in each television program of the Radiotelevizija Slovenija shall not exceed ten minutes within each hour, but shall not exceed seven minutes within each hour between 18:00 and 23:00.
During the period from 6:00 pm to 11:00 pm, television broadcasting windows may not be broadcast in any television program of the Radiotelevizija Slovenija.

Measure_content_general_details:
Audiovisual commercial communications must not cause physical, mental or moral harm to minors, and therefore audiovisual commercial communications must not, in particular:
- encourage minors to buy or lease products or services due to their inexperience or insatiability;
- encourage minors to persuade their parents or others to buy advertised goods or services;
- to exploit the trust of minors in parents, teachers or other persons;
- to ruse young people in dangerous situations ruthlessly.

Implementation_procedure_details:
On 19 October 2011, the Act on Audiovisual Media Services (Zakon o avdiovizualnih medijskih storitvah - ZAvMS) was adopted and entered into force on 17 November 2011

Monitoring_details:
Tenderers shall send a copy of the code of conduct to the ministry responsible for the media and to the Agency within 15 days of their adoption and inform them within the same period of time of each change.

Monitoring_responsible:
The Agency shall carry out administrative and inspection supervision over the implementation of this Act.

Monitoring_frequency:
Television broadcasters shall keep records of each day of the programme for at least six months with all published programmes, advertising and other content broadcasted whithin 24 hours, in the form and manner specified in detail by the Agency. On-demand audiovisual media service providers must, for at least six months, keep records of programme content and accompanying advertising and other content after having been last offered for viewing or listening, with accompanying information, in the form and imanner specified in detail by the Agency.
In the event of a technical failure due to which the publisher or the provider has not saved a certain part of the broadcast of the audiovisual content, the issuer or the provider shall inform the agency in writing within three days of the failure and extent of the program. 

Tenderers shall send a copy of the code of conduct [rules of conduct regarding inadequate audiovisual commercial communications, accompanying or included in children's programmes, of foods containing nutrients and substances with a nutritional or physiological effect, such as fat, trans fatty acids, salt or sodium and sugars whose over-consumption in the overall diet is not recommended, and make them public] to the ministry responsible for the media and to the Agency within 15 days of their adoption and inform them within the same period of time of each change.

Non_compliance_consequences_details2:
In the event of violation of the provisions of this Act, the authorised person of the Agency has the right and the duty to:
- lay down measures to remedy irregularities and deficiencies in a manner and within a time-limit which it determines;
- carry out procedures in accordance with the Minor Offenses Act;
- announce a criminal offense or criminal charge for an offense prosecuted ex officio;
- propose to the competent authority the adoption of measures.
In the event of violation of the provisions of this Act in the framework of inspection, the Agency may:
- suspend the permit to the broadcaster;
- cancel the license for the broadcaster. 

Further, a fine of EUR 6,000 to EUR 60,000 may be imposed on an offender who is a legal person or tenderer who is a sole trader (articles 43, 44 and 45)

Code_description:
Being exclusively dedicated to AVMS, the Act brought revised jurisdiction criteria and all obligations arising from the Directive, such as rules on identification, accessibility, incitement to hatred, protection of minors, events of major importance, short news extracts and on promotion of European audiovisual works, both in linear and in on-demand services. The latter are expected to notify their activity to the national regulator, as the Act introduced the establishment of an official database of non-linear AVMS providers.
The new Act includes provisions on audiovisual commercial communications stemming from the Directive, together with rules on product placement, sponsorship and teleshopping.


Designer_name:
The Hungarian Advertising Self-Regulatory Board (ÖRT) and The Hungarian Advertising Association

Objective:
"The Hungarian Code of Advertising Ethics has been drawn up with the purpose of providing professional and ethical norms for those engaged in advertising activities in Hungary. It is envisaged that through its application, in line with the respective sections of European Union directives acknowledging self regulation and based on the devotion and results of the advertising industry towards self regulation, the self-regulation is recognized by the Hungarian Parliament in the preambles to the Act on fundamental conditions of economic advertising activities and the Act on prohibiting unfair commercial practices towards consumers is implemented".

Scope_details:
This is a general code with specific provisions on food and alcohol.

Target_audience_details:
The Act targets all population and has specific provisions on "children and young people" - article 13; nevertheless, it does not define what children and young people are i.e. what age it corresponds to. Furthermore, when it comes to food advertising, there are specific provisions for "children" (with no further info on what is meant by children). As for alcohol advertising, "high health risk groups" such as pregnant women, and "children and minors" are specifically addressed (Article 19 - Regulations on advertising alcoholic beverages).
There is also an article on "digital advertisements for children and minors" (article 30): (1) In the event that the digital marketing communication addresses a certain age group of children and minors lawfully, it must be secured that the presentation of the marketing message was appropriate both from the lingual points of view both as far as presentation are concerned.
(2) No consumer segments addressing children under the age of 12 can be created with a view to perform online behavioural advertising targeting them.

Child_directed_marketing_details:
For advertising alcoholic drinks: "when selecting the media it must be provided that at least 70% of the audience can reasonably be expected to be of 18 or older. Alcoholic beverages may not be advertised/promoted in media or at events where at least 30% of the audience is predictably child or underage."

Target_audience_specific_details:
As explained above - "high health risk groups" such as pregnant women.

Media_exemptions:
Yes. "Except for the political advertisements, editorial contents, including also previews, classified advertisements verbal communication at the spots of sale, official announcement of public services, press releases, and product placement, irrespective of their forms and places of publication, the Code covers all other advertisements published, including also the public service advertisement, sales promotion and all other forms of commercial communication."

Media_AD_broadcast_details:
Advertisements published or broadcasted on traditional media are covered by the Code.

Media_AD_non_broadcast_details:
On the Internet website of the company or the brand it must be clearly and well visibly indicated that the given site may only be visited only by those who are above the age limit. In order to provide this advertiser must provide that the given site may only be visited after the visitor giving their date of birth. On the Internet site of the company or the brand, clear notice of alcohol responsibility message must be placed.

Media_DirectMarketing_details:
The Code covers all sorts of digital marketing communications i.e., any and all kinds of advertisements on the net, e-mails, by mobiles (i.e., sms, mms, bluetooth).

Measure_age_details:
Advertisers of food and non alcoholic beverages must pay attention in case of advertisements aiming at children not to apply personalities (live or animation) from radio, television or printed media for the trading of products, gifts or services in a manner that makes differentiating between the edited content and the commercial promotion difficult.
While fantasy, including animation, is acceptable in communication both towards younger or elder children, special care must be taken not to utilize child imagination in a manner that would be misleading concerning the dietary advantages of the product in question.
Food and advert non alcoholic beverages advertisements prepared applying characters renowned from children programs cannot be broadcasted in the environment of the same program.
Food and non alcoholic beverages drink advertisements addressing children cannot encourage them to eat or drink immediately at or before their night sleep.

Measure_content_details:
The health representations in an advertisement of food and non-alcoholic beverages must rely on verifiable scientific grounds included in the officially approved list of the representations. The representations in question must be communicated in a way and to an extent proportionate to the nature and strength of evidence, providing supporting information to the customers.
Advertisement of food and non alcoholic drinks may not be lenient or encouraging towards excessive consumption; sizes of portions must be proportionate to the scenery of the ad.
Advertisement of food and drinks shall not undermine the importance of a well balanced diet or of a healthy, active lifestyle.
In the advertisement of food and non alcoholic beverages, where the product is presented as part of a meal, other elements of the meal shall also reflect the principle of balanced nourishment.
Texts as well as vocal and visual elements used in the advertising of food and non alcoholic beverages must truthfully reflect such important product characteristics presented in the advertisement as taste, size, content, nutritional or health related advantages and shall not in any of the above characteristics be misleading to the consumers.
Products of food industry not suitable for substituting whole meals must not be presented as such.
Nourishment or health related comparisons must be placed on foundations that can be proved and supported objectively and are clearly understandable.
Advertisers of food and non alcoholic beverages must pay special attention in case of advertisements aiming at children not to apply personalities (live or animation) from radio, television or printed media for the trading of products, gifts or services in
a manner that makes differentiating between the edited content and the commercial promotion difficult.
While fantasy, including animation, is acceptable in communication both towards younger or elder children, special care must be taken not to utilize child imagination in a manner that would be misleading concerning the dietary advantages of the product in question.
Food and advert non alcoholic beverages advertisements prepared applying characters renowned from children programs cannot be broadcasted in the environment of the same program.
Food and non alcoholic beverages drink advertisements addressing children cannot encourage them to eat or drink immediately at or before their night sleep.
Advertisements of food and non alcoholic beverages must not mislead consumers about the possible positive health effect or other advantageous characteristic, positive physiological or social effect of the advertised product’s consumption. In advertisement addressing children or the young, the same applies to hinting at status in a community, popularity within an age group, school or sport success and the increase of intelligence.
Advertisement of food and non alcoholic beverages must not undermine the role of parents and other adults responsible for the wellbeing of a child in terms of their guidance in selecting diet and lifestyle.
Food and drink advertisements addressing children must not create the impression of urgency or disproportionate price reduction for instance by applying the expressions ‘now’ or ‘only’.

Measure_age_alcohol_details:
The advertisement of an alcoholic beverage cannot address children or minors nor can contain statement, audio or visual elements that are, as an age group, the primarily appealing for them. No child or minor can be featured in these advertisements and none of those featured can be younger than 25.

Measure_location_alcohol_details:
Alcoholic beverages may not be advertised/promoted in media or at events where at least 30% of the audience is predictably child or underage.

Measure_content_alcohol_details:
Advertisement of alcoholic beverages shall not suggest that consumption of alcohol before driving a person or driving motor vehicle is acceptable, including bicycles, power-boats, jet skis, snowmobiles and airplanes. An advertisement shall not suggest that consumption of alcohol before or during operating dangerous machinery or connected to any dangerous free time or work activity is acceptable.
An advertisement of alcoholic beverages shall not induce or encourage unlawful behaviour and shall not despise the importance of a healthy way of living.
An advertisement of alcoholic beverages cannot suggest that outstanding physical or mental performance can be reached as a result of the consumption of alcoholic beverages and cannot show anyone to reach outstanding performance during the consumption of alcoholic beverages. Especially, the advertisement cannot make the impression that the consumption of alcoholic beverages increases mental abilities or physical performance or has a stimulating effect whatsoever on the performance of tasks requiring utmost attention.
Advertisement of alcoholic beverages may not present alcohol consumption at the workplace, in connection with work. Exceptions from this rule are advertisements connected to product tasting, company visit, where it is presented connected to a professional’s work.
Advertisement of alcoholic beverages should not encourage or condone excessive or irresponsible alcohol consumption and cannot present abstinence or moderation consumption in any negative way. An advertisement should not show people who appear to be drunk or in any way imply that drunkenness is acceptable.
Advertisement of alcoholic beverages should not suggest any association with violent, aggressive, dangerous or antisocial behavior.
Advertisement of alcoholic beverages may not create any confusion as the nature and the strength of the product. It may present information on alcohol strength but may not create the impression that high alcohol content is the positive trait of the product. It cannot suggest that by consuming beverages of low alcohol content addiction or excessive drinking may be avoided.
An advertisement of alcoholic beverages may include information on the composition of the given alcoholic beverage and also on its calorie contents, but cannot claim on the grounds of the information as aforesaid that they are healthy, or reduce your weight, except if the relevant statutory provisions allow.
Advertisement of alcoholic beverages should not suggest that alcoholic products have therapeutic properties or that their consumption may help to preventing, treating or curing human disease. Information on nutrition value, carbohydrate content or calorie content may, under certain circumstances, be acceptable provided that they are lawful, true and applied with due care.
Advertisement of alcoholic beverages should not create the impression that consumption of alcoholic beverages my lead to social or sexual success. It should especially not suggest that alcohol consumption is a condition of social acceptance or success, that it enhances sexual performance, attractiveness or leads to the creation of a sexual relationship, or that it helps to overcome inhibition or shyness. Special care must be taken to provide that alcohol advertisement may not offend good taste or public taste, human dignity or honor.
Advertisement of alcoholic beverages should not show or aim at pregnant women.
An advertisement of alcoholic beverages cannot address high health risk groups, such as expectant mothers and cannot feature pregnant women.
The advertisement of an alcoholic beverage cannot address children or minors nor can contain statement, audio or visual elements that are, as an age group, the primarily appealing for them. No child or minor can be featured in these advertisements and none of those featured can be younger than 25.
An advertisement shall not use any – real or imaginary – objects, pictures, styles, symbols, colors, music or characters (especially cartoon characters, sportsmen or celebrities) that are primarily appeal the underage or are strongly linked to their thoughts or emotions. No brand logo and product tag can be used that primarily aim children and underage (names, logos, sports equipment, sport, game or other) and cannot suggest that it makes the consumer adult or adult like.
On the Internet website of the company or the brand it must be clearly and well visibly indicated that the given site may only be visited only by those who are above the age limit. In order to provide this advertiser must provide that the given site may only be visited after the visitor giving their date of birth.
On the Internet site of the company or the brand, clear notice of alcohol responsibility message must be placed.

Implementation_procedure_details:
"The Hungarian Advertising Association elaborated in Hungary in 1981 the Code of Advertis-ing Ethics as the first in the CEE region… The elaboration – amendment – of the advertising code is carried out jointly by ÖRT (Adver-tising Self Regulatory Board) and the Hungarian Advertising Association on the basis of ex-periences, advertising trends and eventual problems inside Hungary in addition to the ICC Codex."

Monitoring_responsible:
The Hungarian Advertising Self-Regulatory Board (ÖRT). "The Advertising Self Regulatory Board monitors the advertisements by product category or media type, so as to identify any problems possibly arising and to proceed if it is necessary".

Monitoring_review_details:
"The fields to be reviewed have been set in the annual work schedule of ÖRT."

Monitoring_complaints_details:
"In writing by a letter sent to the address of the Advertising Self Regulatory Board (Ön-szabályozó Reklám Testület, ÖRT, H-1066 Budapest, Teréz körút 38.) or via the Internet by completing the complaint registration form accessible on the ÖRT homepage." Link: http://www.ort.hu/en/self-regulation/complaint

Adherence_details:
"The signatories of the Code are Hungarian producer and advertising organisation who express their commitment with its contents by signing it."

Non_compliance_prescreening_details:
Copy advice - "the provision by a self-regulatory organisation (SRO) of an opinion as to whether or not an advertisement complies with advertising rules. It is provided on a confidential basis and usually accompanied by advice on the amendments necessary to bring a non-complying advertisement into line with the rules. Copy advice is provided on request to advertisers, agencies or the media. Copy advice provided by an SRO is not usually binding on advertisers, agencies or media which request it. They are, however, expected to comply with it, particularly if it has been provided by the SRO's adjudication committee"

Code_description:
"The system of rules for self-regulation is the code of advertising ethics recognising and suplementing the applicable laws"; "The Code is the collection of the practical, professional-ethical norms of those engaged in advertising activities in Hungary… The signatories of the Code are Hungarian producer and advertising organisation who express their commitment with its contents by signing it."


Code name:
Alkoholilaki 1102/2017 ( The Alcohol Act)

Objective:
The purpose of this act is to reduce the consumption of alcoholic substances by limiting and supervising related economic activity to prevent the damaging effects of alcohol on consumers, other persons and society in general.

Scope_details:
This act applies to the production, import, export, transport, sale and other delivery, use, possession and advertising of alcoholic substances.

Products_exempted:
The act does not apply to alcoholic substances which are medicines or pharmaceutical preparations in the meaning of the Medicines Act (395/1987).

Scope_products_alcoholic beverages_details:
1)	alcoholic substance means a substance and product which contains more than 1.2 per cent ethyl alcohol by volume; 2)	alcoholic beverage means a beverage which contains a maximum of 80 per cent ethyl alcohol by volume; 3)	spirits means ethyl alcohol or an aqueous solution of ethyl alcohol where the proportion of ethyl alcohol exceeds 80 per cent by volume; 4)	craft beer means an alcoholic beverage containing a maximum of 12 per cent ethyl alcohol by volume,

Media_AD_broadcast_details:
Advertising of mild alcoholic beverages is prohibited if it is done contrary to the Information Security Code (917/2014) in a television or radio programme between 7:00 and 22:00

Media_AD_non_broadcast_details:
strong alcoholic beverages may be advertised 1)	in print or online retail trade or serving price lists as well as manufacturers’ or wholesalers’ product catalogues, provided that the available beverages are presented to consumers in a consistent manner. The advertising of mild alcoholic beverages is allowed :
1)	at a public event referred to in the Assembly Act (530/1999) and a place permanently designated for it;
2)	a vessel used in international transport;
3)	on retail trade and serving premises;
4)	outside retail trade and serving premises for announcing availability and prices

Media_ProductPlacement_details:
Advertising of mild alcoholic beverages is prohibited if 1)	it involves the consumer’s participation in a game, lottery or competition

Media_PointOfSale_details:
strong alcoholic beverages may be advertised  	at places designated for the production, retail trade and serving of strong alcoholic beverages

Media_ProductDesign_details:
Advertising of mild alcoholic beverages is prohibited if it offers at a joint discount price two or several alcoholic beverage packages or doses in retail sale or serving on the premises.
3) it is offering or paying a rebate in retail sale and serving on the price of an alcoholic beverage which is calculated based on purchases of alcoholic beverages or other consumer goods and services; 4) it advertises a special price for an alcoholic beverage package which is valid for less than two months outside of a retail establishment

Measure_age_alcohol_details:
Minors or other persons to whom according to § 37 no alcoholic beverages may be sold

Measure_location_alcohol_details:
In a cinema showing a film which can be seen by people under 18 in accordance with the Motion Picture Law (710/2011),
	it is implemented and targeted at an audience in a public place referred to in the Public Order Act (612/2003)

Measure_time_alcohol_details:
If 	it is done contrary to the Information Security Code (917/2014) in a television or radio programme between 7:00 and 22:00

Measure_content_alcohol_details:
Advertising of mild alcoholic beverages and linking it to advertising of another product or service is prohibited if  such persons are depicted in it;
1)	it is aimed at minors or other persons to whom according to § 37 no alcoholic beverages may be sold, or if such persons are depicted in it;
2)	consumption of alcohol is linked to driving a vehicle;
3)	the alcohol content of an alcoholic beverage is emphasised as a positive quality;
4)	an abundant consumption of alcohol is described in positive terms, or temperance or moderate consumption of alcohol in negative terms;
5)	it gives the impression that alcohol increases performance or makes one socially or sexually more successful;
6)	it gives the impression that alcohol has medical or therapeutic properties or that is refreshes, calms or is a means to settle conflicts;
7)	it is contrary to moral principles, it uses methods that are inappropriate from the viewpoint of the consumer or otherwise gives untruthful or misleading information about alcohol, its use, effects or other properties;
8)	it is done contrary to the Information Security Code (917/2014) in a television or radio programme between 7:00 and 22:00, or in a cinema showing a film which can be seen by people under 18 in accordance with the Motion Picture Law (710/2011);
9)	it is implemented and targeted at an audience in a public place referred to in the Public Order Act (612/2003);
10)	it involves the consumer’s participation in a game, lottery or competition;
11)	its commercial implementer uses in its IT network service verbal or graphic content produced by consumers or uses the service to communicate its own or consumer-produced verbal or graphic content for sharing

Measure_criteria_alcohol_details:
It is prohibited to advertise the sale of strong alcoholic beverages.

Monitoring_responsible:
The National Supervisory Authority for Welfare and Health

Non_compliance_consequences_details2:
If alcoholic beverages are advertised contrary to the code, the supervisory authority may 1) prohibit the party commissioning the advertising or the executor of the advertising as well as those employed by them from continuing or repeating the action in violation of the provisions. 2) prohibit placing alcoholic substances on the market 3)remove them from the market 4) fine them for an alcohol offence unless a more severe penalty is laid down elsewhere in legislation

Code_description:
This code is a general one which applies to the production, import, export, transport, sale and other delivery, use, possession and advertising of alcoholic substances. The alcohol marketing is very briefly mentioned and mainly focuses on the content of the marketing messages.
Advertising of alcoholic beverages with 22% abv or more is banned. Advertising of milder alcoholic beverages is prohibited, among others, if 	its commercial implementer uses in its IT network service verbal or graphic content produced by consumers or uses the service to communicate its own or consumer-produced verbal or graphic content for sharing


Objective:
(1) The Advertising Act provides the definition of advertising, the general requirements, prohibitions and restrictions established for advertising and organisation of supervision and liability for violation of the Act.
(2) The provisions of the Administrative Procedure Act apply to the administrative proceedings prescribed in this Act, taking account of the specifications provided for in this Act.
(3) Where advertising is regulated by another Act, this Act applies with the specifications arising from the other Act.

Target_audience_details:
Child is a person who is less than 18 years of age.

Media_AD_broadcast_details:
the code applies to television and radio programmes from 7.00 to 22.00

Media_AD_non_broadcast_details:
the code applies to printed matter which is directed principally at children or on a page of printed matter where information directed principally at children is published, cinemas, outdoor,online (in social media networks, except for on the website and in the social media account of the handler of alcohol). 	Advertising of alcohol is prohibited on the front and back covers of newspapers or magazines or their additional publications, on tickets of events directed principally at children.

Media_ProductPlacement_details:
The code prohibits advertising of any consumer game, lottery or competition which is linked in the instructions, description, advertising or elsewhere to an alcoholic beverage or its trade mark

Media_PointOfSale_details:
The code prohibits the opportunity to get free alcohol samples or services or at a price which is lower than the normal retail price

Measure_location_alcohol_details:
In the buildings in the use of pre-school child care institutions, basic schools, upper secondary schools, vocational educational institutions, hobby schools, youth centres, youth associations, permanent camps for the youth and project camps for the youth, except outside schooling and education period when an event for adults takes place in such building;  2) in the buildings intended for sports, except on the sales premises of alcoholic beverages; 3) in the buildings of health care and social welfare institutions; 4) in the buildings of the Defence Forces, the National Defence League and the police; 5) in the buildings of custodial institutions; 6) in the buildings of cinemas, museums and performing arts institutions, except on the sales premises of alcoholic beverages;  9) at the location intended principally to children for recreational activities;  13) as outdoor advertising;

Measure_time_alcohol_details:
in television and radio programmes from 7.00 to 22.00

Measure_content_alcohol_details:
Advertising of alcohol may only include the following concerning the product: 1) name; 2) type; 3) manufacturer's name; 4) trade mark;
 5) country of origin; 6) geographical area; 7) ethanol content in per cent by volume; 8) image of sales packaging; 9) properties (colour, aroma, taste); 10) serving suggestion. Auditory and visual design of information presented in advertising shall not: 1) contain a living being, a picture or image, except for human voice; 2) contain an animated image of inanimate objects; 3) incite to buy or consume alcohol; 4) depict the serving or consumption of alcohol; 5) link alcohol to any important dates, events, activities or seasons; 6) otherwise leave an impression that alcohol is a natural part of life and that consumption of alcohol has a positive effect; 7) link alcohol to driving; 8) place emphasis on high ethanol content as being a positive quality of beverages; 9) imitate the voice of well-known persons or characters or the voice of persons or characters known from films, television, music or entertainment programmes or events directed principally at children.
Advertising of alcohol shall include the textual warning"Attention! This is an alcoholic beverage. Alcohol may cause damage to your health."

Advertising which target group is primarily children shall not: 1) create the impression that the acquisition of certain goods or the use of certain services will give the child an advantage over other children or that the lack thereof will have the opposite effect;
 2) create the feeling of inferiority in children;
 3) incite children to behave or act in a manner which has or may have the effect of bringing children into unsafe conditions;
 4) contain elements which frighten children;
 5) exploit the trust children place in their parents, teachers or other persons

Measure_location_general_details:
Advertising is prohibited on the premises in the use of pre-school child care institutions, basic schools, upper secondary schools and vocational educational institutions.

Measure_content_general_details:
Advertising which target group is primarily children shall not: 1) create the impression that the acquisition of certain goods or the use of certain services will give the child an advantage over other children or that the lack thereof will have the opposite effect;
 2) create the feeling of inferiority in children;
 3) incite children to behave or act in a manner which has or may have the effect of bringing children into unsafe conditions;
 4) contain elements which frighten children;
 5) exploit the trust children place in their parents, teachers or other persons

Monitoring_details:
State supervision over compliance with the requirements provided for in this Act and legislation established on the basis thereof, shall be exercised by the Consumer Protection Board.

Monitoring_responsible:
Consumer Protection Board and the rural municipality or city government within its administrative territory with regard to outdoor advertising.

Non_compliance_consequences_details2:
Upon failure to comply with a precept, the upper limit of the penalty payment imposed pursuant to the procedure provided for in the Substitutive Enforcement and Penalty Payment Act is 3200 euros.

Code_description:
The Advertising Act provides the definition of advertising, the general requirements, prohibitions and restrictions established for advertising and organisation of supervision and liability for violation of the Act. This Act applies to alcohol advertisment, especially on children.


Objective:
To define the rules of professional ethics and ethical conduct that must be observed by all advertisers, advertisers, SMEs, as well as their principals and agents.
Code for beer: The aim is to ensure that beer is promoted only to adults and that advertisements promote only responsible consumption

Products_exempted:
The Code does not apply to government / government ads or ads of political ideas and suggestions or ads of political parties, MPs and other political figures.

Scope_products_alcoholic beverages_details:
The Cypriot Code has general provision for all types of marketed products, and additional has a specific annex for Alcoholic drinks and another specific annex for Beer products

Scope_products_nonalcoholic beverages_details:
The Cypriot Code has general provision for all types of marketed products, and additional has a specific annex for food and non-alcoholic beverage products.

Scope_products_foods_details:
The Cypriot Code has general provision for all types of marketed products, and additional has a specific annex for food and non-alcoholic beverage products.

Target_audience_details:
It is a general code that addresses various topics with general provisions for children and young people, while a specific annex chapter deals with general principles for marketing to children, which for general purposes are defined as persons under 12 years. In addition, three  specific annexes have provisions for food and non alcoholic beverages, alcoholic beverages, and beer products. Among these three annexes there are specific articles addressing i) marketing to children below 18 years for alcoholic beverages,  ii) marketing to young persons under 18 for beer products and iii)  marketing to pregnant women for alcoholic beverages .

Media_AD_non_broadcast_details:
the internet, newspapers and magazines in all kinds of external media
advertising such as posters, signs, electronic monitors, etc.

Media_DirectMarketing_details:
brochures, catalogs, mail messages with advertising messages and presentations, promotional messages and promotional material sent by fax, elec

Media_ProductDesign_details:
advertising messages in product packaging

Measure_content_details:
Health and Nutrition claims should be supported by strong scientific evidence that is accessible to consumers, while consumer preference studies should not be used in advertisement to give credibility if they don't have statistical validity. Advertising in its entirety should not mislead the consumer:
• in terms of the characteristics of the foodstuff / beverage, and in particular the nature, identity, properties, composition / ingredients, quantity, sustainability, origin or provenance, mode of manufacture or production, portion size, nutritional value, etc.
• performance in the food / drink, results or properties that it does not have.
• by hinting that the food / drink has particular characteristics while in fact, all similar foods / beverages have these same characteristics.  Advertisement should not encourage or overlook the possibility of overconsumption, while portion sizes should be compatible with the relative depictions, and should not undermine the importance of a balanced and healthy nutrition. Health claims referring to recommendations of individual doctors or healthcare professionals or associations, with the exception of international, European, national and / or pan-Cypriot medical associations and / or health-related establishments, are not permitted.

Measure_age_alcohol_details:
Ads should not be directed to minors or show minors to drink alcoholic beverages.

Measure_content_alcohol_details:
Advertisements should not encourage or overlook excessive or irresponsible consumption, or show abstinence or moderation in any negative way. Ads should not show people who seem drunk or suggest in any way that drunkenness is acceptable. Advertisements should not imply, encourage any relationship with violent, aggressive, unlawful, dangerous or antisocial behavior. Advertisements should avoid creating a sense of acceptance of the drug culture or illegal drugs, and generally any link or reference to the above. Advertisements should not show alcohol consumption as a challenge. Minors or public personalities that have influence in young people should not be used in marketing promotion campaigns. Models that have not completed their 21th year of age cannot participate in advertisements of alcoholic drinks. Commercial communications should not present in any way consumption of alcoholic drinks associated with driving of motorised vehicles of any kind, or present alcohol consumption as a means of prevention, treating or curing disease or other pathological conditions. Ads should not show pregnant women drinking spirits and will should not target pregnant women. Commercial communications should not create the impression that alcohol consumption increases mental or physical performance, or that alcohol consumption is required for social or sexual success. Commercial communications should not cause confusion as to the nature of alcoholic drinks and their alcohol content.

Monitoring_complaints_details:
The FED deals with complaints / complaints from consumers and / or businesses about issues that concern them in advertising after receiving a written request to check an advertisement and see if it is inconsistent with the Code of Conduct. Note that, especially for consumers and their colleagues, the process is free of charge.

Non_compliance_prescreening_details:
Advertisers' Agencies or their agents, who publish, transmit and distribute advertisements, should exercise proper control before accepting and presenting them to the public.

Non_compliance_consequences_details2:
The GF Committees, if they consider that an ad does not comply with the provisions of the Code, may request:
Withdrawal of advertising
Modifying it in order to comply with the Cyprus Code of Conduct for Communication.

Code_description:
In its content and structure, the Cyprus Code of Ethics for Communication is based on the relevant code of the International Chamber of Commerce (ICC). The Cyprus Code concerns all forms of advertising and communication for products or services. The word "advertising" is taken in its broadest sense and includes all forms of communication and promotional and promotional activities.
In addition to the Code, specialized annexes have been set up to focus on issues that concern consumers and to be able to specify the provisions of the General Code in these areas. These annexes concern:
Ads and Kids
Food and Non-Alcoholic Beverages
Promotional Activities
Alcoholic beverage
Beer


Code name:
ALKOHOLIO KONTROLĖS (LAW ON ALCOHOL CONTROL)

Objective:
1. The purpose of this Law is to reduce the general consumption of alcohol, its availability, especially to minors, alcohol abuse, the damage caused by it to health and the economy and to establish the legal principles of granting economic entities the right to manufacture, sell, bring in, import and export the alcohol products, regulated in this Law.
2. This Law shall regulate the relations involving the production, sale, stocking, transporting, bringing in, importing, exporting, consumption, advertising and sponsorship and shall establish the basics of State alcohol control of the Republic of Lithuania.
3. The provisions of this Law have been harmonised with the legal acts of the European Union which are indicated in the Annex of the Law.

Scope_details:
Advertising of alcohol means the information which is disseminated in any form and through any means and which is connected with commercial, economic and financial activities of undertakings and promotes the acquisition or consumption of alcohol products.

Scope_products_alcoholic beverages_details:
1) Alcoholic beverages means the beverages whose ethyl alcohol strength by volume exceeds 1.2 % (in respect of beer – exceeds 0.5 %). 2) Spirits : ethyl alcohol strength of which does not exceed 22 percent. Alcoholic beverages’ means beverages with an alcoholic strength between 1 and 50 percent. 3)Alcohol products means non-denatured alcohol and denatured (including dehydrated) ethyl alcohol (hereinafter referred to as “ethyl alcohol”), alcoholic beverages, alimentary and non-alimentary alcoholic solutions with fragrant material additives (hereinafter referred to as “alcoholic solutions”) and raw materials containing ethyl alcohol (hereinafter referred to as “raw materials”). 4)Naturally fermented alcoholic beverages means alcoholic beverages in which all of the ethyl alcohol is obtained through alcohol souring means, without further distilling and adding any alcohol products which contain distilled or rectified ethyl alcohol.

Target_audience_details:
In the Republic of Lithuania it shall be prohibited for persons under 20 years of age the consumption of alcoholic drinks. Companies, legal persons and branches of the promotion activities shall be prohibited for alcoholic beverages to persons under the age of 20.  Advertising shall be prohibited in the Republic of Lithuania.

Media_exemptions:
The following do not in themselves constitute advertising for alcoholic beverages, briefings, which are reserved for the alcohol business professionals, as well as manufacturers of alcoholic beverages or trading companies, legal entities or their branches registered names (in the case of alcoholic beverages in the name of the manufacturer is an integral part of their European legal entities or their branches in the registered name and trade marks and trade marks when they are used on these companies, legal entities or their branches or building and transport. Advertising does not include manufacturers of alcoholic beverages or trading companies, legal persons and their branches registered names or trade marks, names or trademarks and the broadcasters under the jurisdiction of the Republic of Lithuania and the retransmitted programmes broadcast or retransliuotojų and where those names and images are incidental compared to broadcast the programmes retransmitted images, as well as legal acts of the Republic of Lithuania on the spirit drink and/or (commercial) of the primary or secondary packaging (group) for the labelling particulars and other information on the labelling of alcoholic beverages for sale) display (presentation of the group, the subgroup, the spirit drink in the category of spirit drink geographical indication in the country of origin, the region of alcoholic beverage producers or traders in alcohol beverages, names and trade marks, the price of an alcoholic beverage when such information is made available for retail or catering areas where alcoholic beverages are sold to the consumer whether or not the manufacturers of alcoholic beverages or trading companies’ websites.

Media_AD_broadcast_details:
Advertising shall be prohibited  in the  television and radio programmes aimed at children and adolescents;

Media_AD_non_broadcast_details:
Advertising shall be prohibited in the newspapers, journals, books,

Media_ProductPlacement_details:
Alcohol advertisment is prohibited on the outside covers of newspapers and independent supplements thereof, also outside covers of journals and books;beverages.

Media_Sponsorship_details:
It is prohibited to 1) has among participants athletes, doctors, political figures and persons famous in art and science circles, and other famous public figures, and uses their person, name, picture, etc 2)It shall be prohibited to give out alcoholic beverages as prizes or along with them, at lotteries, games and contests.

Media_PointOfSale_details:
the following means of promoting alcoholic beverage sales are prohibited : to organise dissemination of alcoholic beverage samples free of charge

Media_ProductDesign_details:
the following means of promoting alcoholic beverage sales are prohibited : to give alcoholic beverages as a premium, a supplement to an item of goods or as a present; on postcards, envelopes and postage stamps

Measure_age_alcohol_details:
Alcohol advertisment shall be prohibited

Measure_location_alcohol_details:
Outdoor alcohol advertising, except for beer, beer blends with non-alcoholic beverages and naturally fermented wine and cider, shall be prohibited in the Republic of Lithuania
Alcohol advertisment shall be prohibited at concerts, circus, discotheques, youth sport and leisure time events, other mass events, theatre presentations, movie and video film demonstration locations, except for the retail outlets located at sites of such events. At mass events (except for events intended for children and adolescents of up to 18 years of age) the name and (or) trade mark of the undertaking, European legal person or its branch which is sponsoring the event and is the producer and seller of alcoholic beverages whose sales are permitted at mass events, may also be displayed provided that by their content and form they do not contradict the requirements of legal acts; 5) at education, science and training institutions; at all healthcare institutions; inside and outside of means of public transport; at petrol stations and areas thereof, except for the alcohol retail outlets located there;

Measure_time_alcohol_details:
Alcohol advertisment shall be prohibited in programmes being broadcast from 6:00 to 23:00 (except for the international art, cultural or sports events broadcast or rebroadcast directly or continuously);

Measure_content_alcohol_details:
In outdoor advertising of beer and beer blends with non-alcoholic beverages and naturally fermented wine and cider (except in cases when only the names and/or trademarks of the undertakings which produce or sell the alcoholic beverages are displayed on outside advertising) a warning inscription must appear regarding the harmful effect of alcohol upon health. The Ministry of Health shall determine the form and content of this text and its place in advertising. Alcohol advertising of all forms shall be prohibited in the Republic of Lithuania if it: 1) features persons under 18 year of age in promotion campaigns;
2) has among participants athletes, doctors, political figures and persons famous in art and science circles, and other famous public figures, and uses their person, name, picture, etc.; 
3) links consumption of alcohol with improvement in physical condition;
4) links consumption of alcohol with driving;
5) links consumption of alcohol with physical activity improvement, personal problem resolution;
6) links consumption of alcohol with stimulating, sedating and other beneficial characteristics;
7) links consumption of alcohol with social success and enhanced sexual activity;
8) favourably portrays immoderate consumption of alcoholic beverages or negatively responds to abstinence or moderation;
9) presents greater ethyl alcohol strength by volume as an advantage of alcoholic beverages; 
10) presents false and/or misleading information about alcoholic beverages.

Non_compliance_assessment_details:
Compliance with the requirements set in this Article shall be controlled by the Drug, Tobacco and Alcohol Control Department, municipal institutions (violations of prohibitions in outdoor advertising).

Non_compliance_consequences_details2:
1) Failure to meet the requirements set out in the European legal persons, and their branches receive EUR 289 eight hundred and sixty eight euros shall be imposed a fine for the infringement committed repeatedly within two years of the imposition of the fine, eight hundred sixty eight euros and one thousand four hundred and forty eight euros shall be imposed.” 2) Remove the information hosting service provider used for disseminating information on alcohol advertising or advertising of alcohol to be achieved

Code_description:
The Law regulates the relationship with respect to alcoholic products, foodstuffs, spirit of other products containing ethyl alcohol, production, trade, storage, import, export, consumption, and lay down the foundations for the alcohol in the Republic of Lithuania. 
The Amendment (in force since 1st January 2018) replaces some excisting articles of the previous Law, one of which is specific on alcohol advertising.


Objective:
The purpose of this Act is to prevent detrimental societal, social and health effects caused by alcoholic substances by controlling the consumption of alcohol.

Scope_details:
It is prohibited to advertise, indirectly advertise or otherwise promote the sales of strong alcoholic beverages.

Scope_products_alcoholic beverages_details:
Alcoholic beverage means a beverage with an alcohol strenght exceeding 2,25 percent by volume. Low-alcohol beverages or having an alcohol strength of no more than 2,25 is referred to as “light beverages”.

Target_audience_details:
Marketing may not be aimed specifically at or depict children or young adults who have not attained the age of 25 years.

Media_exemptions:
Alcohol advertisment is allowed 1) on premises where alcoholic beverages are produced or retailed and on licensed premises;
2) in a printed retail price list or a retail price list presented in an information network so that all beverages available to consumers are presented in a uniform manner; and
3) to those involved in the sales of alcoholic beverages, but not in an information network open to consumers
at public events referred to in the Assembly Act (530/1999) and in places used for that purpose on a permanent basis;
4) on board vessels used for international traffic;
5) on retail sale premises and licensed premises; and
6) outside of retail sale premises and licensed premises in respect of information on the availability and prices of beverages.

Media_AD_broadcast_details:
Advertisments of alcoholic beverages to consumers in radio, television broadcasts or pay-per-view services should not be used. This also applies to satellite television broadcasts subject to the Radio and Television Act (2010: 696)

Media_AD_non_broadcast_details:
Alcohol advertisment is prohibited in public presentation of an audiovisual programme allowed to persons under 18 years of age in a cinema;

Media_ProductPlacement_details:
Alcohol advertisment is prohibited if participation by consumers in a game, lottery or competition is used there; and the commercial operator carrying it out uses in the information network service administered by the operator verbal or audiovisual content produced by consumers or delivers verbal or audiovisual content produced by the operator or consumers through the service for distribution by consumers

Media_ProductDesign_details:
It is prohibited to offer at a joint discount price two or several alcohol beverage packages or doses in retail sale or serving on the premises.
It is prohibited to advertise outside retail sale or serving premises a special price for an alcohol beverage package or dose limited to apply for less than two months.

Measure_age_alcohol_details:
Marketing may not be aimed specifically at or depict children or¬ young do not older than 25 years

Measure_location_alcohol_details:
Advertising is prohibited if it is carried out or aimed at the general public in public places referred to in the Public Order Act (612/2003);

Measure_time_alcohol_details:
Advertising is prohibited if  it is carried out in television and radio operations in accordance with the Act on Radio and Television Operations (744/1998) between 7 and 21 o’clock

Measure_content_alcohol_details:
1)Any advertising or other marketing measure must not be intrusive or out-reach or encourage the use of alcohol
2) Commercial advertisements in periodicals or other publications on which the Freedom of the Press Act applies  must not be larger than 2100 millimetres. The advertisement shall clearly indicate the beverage’s alcohol content but must not produce a high alcoholic strength as a positive property.
3) consumption of alcohol is there linked to driving a vehicle;
4) the alcohol content of an alcoholic beverage is there emphasized as a positive quality;  
5) an abundant consumption of alcohol is described there in positive terms, or  temperance or moderate consumption of alcohol in negative terms;
6) it gives an idea that alcohol increases the functional capacity or makes one socially or sexually more successful;
7) it gives an idea that alcohol has medical or therapeutic properties or that is refreshes, calms or is a mean to settle conflicts;
8) it is contrary to good manners, it uses methods that are inappropriate from the viewpoint of the consumer or otherwise gives untruthful or misleading information about alcohol, its use, effects or other properties; 
9) participation by consumers in a game, lottery or competition is used there; and  
10) the commercial operator carrying it out uses in the information network service administered by the operator verbal or audiovisual content produced by consumers or delivers verbal or audiovisual content produced by the operator or consumers through the service for distribution by consumers.

Measure_criteria_alcohol_details:
It is prohibited to advertise, indirectly advertise or otherwise promote the sales of strong alcoholic beverages.
	The  marketing of alcoholic light beverages to consumers shall be made in such a way that it cannot be confused with the marketing of alcoholic beverages. The marketing of alcoholic beverages containing a maximum of 15 % by volume of alcohol in commercial advertisements to consumers must be designed in such a way that it cannot be confused with the marketing of alcoholic beverages containing more than 15 % by volume of alcohol.

Monitoring_responsible:
the Swedish National Institute of Public Health

Non_compliance_assessment_details:
By the Swedish National Institute of Public Health

Code_description:
This Act applies to alcoholic substances, their production, importation, exportation, sale and other delivery, use, possession and transport, as well as to advertising alcoholic beverages.
In regard to alcoholic substances which are medicines or pharmaceutical preparations specific provisions are laid down.


Scope_details:
Indirect advertising is considered as any propaganda or publicity or advertising body, service, activity, product or item other than an alcoholic beverage which, by its design, presentation, uses a denomination, trade mark, emblem advertising or any other distinctive sign.
However, these provisions shall not apply to publicity or advertising of a product other than an alcoholic beverage which has been placed on the market before 1 January 1990 by a company legally or financially distinct from any undertaking which manufactures, imports or sells.

Scope_products_alcoholic beverages_details:
Alcoholic beverages:
2° Non-distilled fermented beverages, i.e.: wine, beer, cider, perry, mead, with natural sweet wines qualifying for the tax treatment of wines and blackcurrant creams and juices of fermented fruit or vegetables with 1,2-3 degrees of alcohol.
3° Natural sweet wines other than those belonging to group 2, liqueur wines, aperitifs with wine liqueurs and liqueurs laid down for strawberries, raspberries, blackcurrants or cherries, containing not more than 18 degrees of pure alcohol
4° rums, tafias, alcohols obtained from the distillation of wines, cider, perry or fruit, and bearing no addition of petrol or liqueurs sweetened with sugar, glucose or honey at the rate of not less than 400 grams per litre for aniseed-flavoured liqueur and not less than 200 grams per litre for other liqueurs and containing not more than half a gram of petrol per litre.
5° All other alcoholic beverages.

Scope_products_nonalcoholic beverages_details:
alcohol-free beverages: mineral or aerated waters, juice of fruit or vegetables which are not fermented or which have, following commencement of fermentation, no traces of alcohol greater than 1,2 degree, lemonade, syrups, herbal infusions, milk, coffee, tea, chocolate, etc.

Media_AD_broadcast_details:
Promotion or advertising, whether direct or indirect, of alcoholic beverages whose manufacture and sale are not forbidden are allowed only: By way of broadcasting radio and categories within the timeslots defined by Council of State Decree

Media_AD_non_broadcast_details:
Promotion or advertising, whether direct or indirect, of alcoholic beverages whose manufacture and sale are not forbidden are allowed only: 1) In the written press excluding publications aimed at youth, set out in the first paragraph of Article 1 of Law No 49-956 of 16 July 1949 on publications aimed at youth. 2) In the form of posters and signboards production areas  under conditions laid down by decree of the Council of State. 3)By listing the vehicles used for normal operations of the delivery of the beverages, since that registration shall contain only the description of the products and the name and address of the manufacturer, or depositories, to the exclusion of any other indication

Media_DirectMarketing_details:
Promotion or advertising, whether direct or indirect, of alcoholic beverages whose manufacture and sale are not forbidden are allowed only: the form sent by the producers, manufacturers, importers, traders, dealers or warehousekeepers, messages, Circulars, commercial catalogues and brochures, since such documents do not contain the particulars provided for in Articles L.18 and conditions of sale for the products they offer;

Media_Sponsorship_details:
Any sponsorship is prohibited where it has as its object or effect the or advertising, whether direct or indirect, of alcoholic beverages.  Promotion or advertising, whether direct or indirect, of alcoholic beverages whose manufacture and sale are not forbidden are allowed only:  In support of traditional festivities and fairs for local alcoholic beverages and conditions laid down by decree

Media_PointOfSale_details:
Promotion or advertising, whether direct or indirect, of alcoholic beverages whose manufacture and sale are not forbidden are allowed only: 1) in the form of posters and articles in specialised points of sale under conditions laid down by decree of the Council of State 2) tastings, presentations, under conditions laid down by decree

Measure_age_alcohol_details:
It shall be prohibited to provide, distribute or send minors notebook covers, blotter paper, format, or any object or by appointing an alcoholic beverage, praising the merits or bearing the trade mark or trade name of the manufacturer of such a beverage

Measure_location_alcohol_details:
Publicity or direct or indirect advertising of alcoholic beverages in which the manufacture and sale are not prohibited shall be permitted only:
1)posters and signs in production areas, in the form of displays and articles within the specialised sales premises, under conditions laid down by decree of the Council of State 2) ° In the interests of museums, universities or convoréries or internships of oenological initiation of a traditional character and in favour of presentations, tastings under conditions laid down by decree
3)Registration on the vehicles used for the normal operations of delivery of drinks, where such registration contains only the description of the products and the name and address of the manufacturer, agents or depositaries, to the exclusion of all other indications

Measure_content_alcohol_details:
The permitted advertising for alcoholic beverages is confined to indication of the degree of alcohol by volume, origin, name of the product, name and address of the manufacturer, and of depositaries and the method of production, selling arrangements and the pattern of consumption of the product. Such publicity may include references to production sites and distinctions obtained.
The packaging may only be reproduced if it complies with the above provisions. Any advertising for alcoholic drinks, with the exception of circular trade to individuals acting in their professional capacity must be accompanied by a message of health pointing out that alcohol abuse is harmful to health.

Measure_criteria_alcohol_details:
A decree of the Council of State shall lay down the conditions under which the originators of sponsorship may make known their participation through exclusive terms written in the documents distributed during this exercise

Non_compliance_consequences_details2:
Infringements shall be punishable by a fine of FRF 50 000 to 500 000 F. The upper limit of that fine may be increased to 50 p. 100 the amount of the unlawful expenditure. In the case of repeat offences, the court may prohibit one to five years the sale of the alcoholic beverage which is the subject of the transaction unlawful. The court orders, where appropriate, removal, abduction or confiscation of prohibited advertising costs of criminals.

Code_description:
This is a provision of the Code of pubs and measures against alcoholism which is in effect since 14th of June 2018. This applies to alcoholic and non-alcoholic beverages, their production, importation, exportation, sale and other delivery, use, possession and transport, as well as to advertising alcoholic beverages. It provides information about where advertisment is allowed rather than where it is prohibited.


Objective:
The purpose of this Act is to combat alcohol abuse.

Scope_details:
All kind of ads on alcohol and individual alcoholic beverages are prohibited. Furthermore, it is forbidden to show alcohol consumption or any other alcohol treatment in advertisements or information about other types of goods or services. An advertisement refers to any kind of notices to the public regarding marketing in the case of alcoholic beverages or alcohol-related items

Scope_products_alcoholic beverages_details:
According to this Act, alcohol shall mean any consumable liquid with a volume of more than 2.25% of pure alcohol. The ingredients that can be dissolved in liquids and have the alcoholic strength referred to as alcoholic beverages should be taken as an alcoholic drink.

Media_exemptions:
Exclude the prohibition of alcoholic ads:
1. Advertising in foreign languages ​​in foreign print media imported to Iceland, except for the main purpose of the publication or the import is to advertise alcohol.
2. Identity with company name and / or logo of normal alcohol catering equipment in a restaurant where alcoholic beverages are authorized.
3. Identity with a company name and / or logo on the conveyor of the alcohol manufacturer, product packaging, letter material or other directly related to his activity.

Media_AD_broadcast_details:
An advertisement refers to any kind of notices to the public regarding marketing in the case of alcoholic beverages or alcohol-related items

Media_AD_non_broadcast_details:
printed matter, cards or similar equipment

Media_ProductPlacement_details:
The prohibition applies to ads that include only the brand name and / or brand name of the alcohol manufacturer

Code_description:
This is a provission on the general Act (Áfengislög (Law on alcohol)) which applies to import, wholesale, retail and production of alcohol.  It has a small paragraph on alcohol advertising, which briefly mentions some marketing techniques that are prohibited.


Code name:
The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods and beverages

Designer_name:
German food sector and German Advertising Federation (ZAW)

Objective:
1) to ensure, to the full extent of their abilities, compliance with the legal requirements in the area of food and beverage advertising, in particular the provisions of the Act against Unfair Competition (Gesetz gege
n den unlauteren Wettbewerb - UWG), the Food and Feed Act (Lebensmittel- und Futtermittelgesetzbuch LFGB), the Regulation on nutrition and health claims made on foods (Verordnung über nährwert und 
gesundheitsbezogene Angaben über Lebensmittel) and the law for the protection of minors (Jugendschutzgesetz/JuSchG and Jugendmedienschutz-Stastavertrag/JMStV)  
2) to promote competitive commercial communication in accordance with the Code of Conduct and to work to inhibit advertising which contravenes these standards.

Scope_details:
Commercial communication is the use of any communication instrument by a business enterprise with the primary objective of promoting the sale of goods or services, ex-cluding editorial content.

Target_audience_details:
children are persons under 12 years old.

Target_audience_age_details:
food and non- alcoholic beverages advertisment

Media_AD_broadcast_details:
These comprehensive rules include the use of all communication tools, i.e. traditional advertising

Media_AD_non_broadcast_details:
These comprehensive rules include the use of all communication tools, i.e.  Advertising in digital media and networks.

Media_Sponsorship_details:
These comprehensive rules include the use of all communication tools, i.e.  Sponsorship

Measure_content_details:
Commercial communication for foods and beverages containing nutrients and substances with a nutritional or physiological effect, of which excessive intakes in the overall diet are not recommended, should not represent avoidance of consumption of this item in a negative manner.                                                                                                                                                                                                                                                             1) Commercial communication for foods and beverages should be designed in a way that doesn’t abuse the consumers’ confidence
 in the quality of the advertised product. 
 2)Commercial communication for foods and beverages should not undermine a healthy, active lifestyle. 
3) Commercial communication for foods and beverages should not undermine a balanced, healthy diet. 
4) Commercial communication for foods and beverages should not encourage excessive or one-sided consumption of the advertised products. 

 For Children: Account must be taken of the commercial inexperience and the need for protection of persons of this age group. 1) Commercial communication for foods and beverages should contain no direct demand for purchase or consumption addressed to children 2) Commercial communication for foods and beverages should contain no direct demand to children to induce their parents, other adults or other children to purchase the advertised product.  
3) Commercial communication for foods and beverages should not exploit the special confidence which children place in persons of trust such as parents and teachers.  
4) Commercial communication for foods and beverages directed to children should  not employ inducements to purchase (e.g. add-ons) and aleatory advertising (e.g. lotteries and prize competitions) in a way which exploits children’s commercial inexperience. In particular, commercial communication for foods and beverages should not attract children with excessive advantages in a non objective inappropriate manner.  
5) Commercial communication for foods and beverages should not suggest to children that the consumption of a particular product is irreplaceable in a complete and balanced meal. 
6) Commercial communication for foods and beverages should not deter children from acquiring a healthy, active lifestyle. 
7) Commercial communication for foods and beverages should not deter children from acquiring balanced, healthy dietary habits.

Monitoring_complaints_details:
Compliance with this Code, organisation of the complaints procedure and the assessment of complaints are the responsibility of the German Advertising Standards Council.

Non_compliance_assessment_details:
Compliance with this Code, organisation of the complaints procedure and the assessment of complaints are the responsibility of the German Advertising Standards Council.

Code_description:
These comprehensive rules include the use of all communication tools, i.e. traditional advertising as well as sponsorship or advertising in digital media and networks. The focus is in particular on vulnerable groups such as children. For example, commercial communication for foods and beverages must not contain direct demand messages for purchase or consumption addressed to children. Commercial communication for foods and beverages also must not contain messages that incite children to induce their parents, other adults or other children to purchase the advertised product.


Code name:
Advertising self-regulation code of "The Brewers of Spain"

Designer_name:
Cerveceros de España (The Brewers of Spain). The AUTOCONTROL Association is depository/trustee and guarantor of the code.

Objective:
To restrict the production of alcoholic products particularly targeted to children and teenagers
and promotions targeted at minors.
To ensure complaints against products not marketed according to these principles can be managed in an effective way and that, where appropriate, such products can be removed from the market ending improper marketing or promotion practices.

Scope_details:
Beer and, regarding minors, also alcohol-free beer.

Scope_products_nonalcoholic beverages_details:
Regarding minors, also alcohol-free beer

Target_audience_details:
Commercial communications will never be directed at people under medical treatment and in particular to pregnant women or can they give the impression that beer consumption has any therapeutic effect on them.

Target_audience_children_details:
It is forbidden to target children (under 18).

Target_audience_specific_details:
Pregnant women; people under therapeutic treatment; people performing sports.

Media_AD_non_broadcast_details:
Beer commercial communications (including alcohol-free beer) cannot be exhibited:
- in printed media directed to minors or on printed pages containing articles, report or information especially addressed to this audience.
- in cinemas or theatres immediately before, during or after shows specifically directed to minors.
- at a minimum distance equivalent to less than 100 linear meters, regarding the door(s) of access to pre-school, primary and secondary schools, once the Autonomous Communities provide the lists of schools for this purpose.

Beer commercial communications are not allowed in covers and back covers of daily newspapers.                                                                                                                                                                                                                                                                          Web pages of covered companies must present a clearly visible mechanism to discriminate against access by minors.

Media_DirectMarketing_details:
Specifically stated "direct promotion to consumers through mail, mobile telephone or internet".

Media_ProductPlacement_details:
Commercial communications specifically aimed at minors cannot be made through SMS via mobile phone, chat room and games.

Media_Sponsorship_details:
Avoid "sponsorship or advertising in events or media specifically aimed at minors"

Media_ProductDesign_details:
Avoid "use of designs or communication codes which may be intended for children or minor audiences"

Measure_age_alcohol_details:
Support any educational initiative of competent bodies and the development of educational-training actions with minors. 
Strongly support any legal provisions to prevent the purchase and consumption of beer by minors.
Commercial communications will not be directed, under any circumstances, to people under 18 years of age. Labelling of containers for final consumer, as well as packaging used for sale to the public of several units of these containers (contracted after entry into force of this Code) will incorporate a graphic depiction to inform that the product is only intended for people over 18 years.
Beer commercial communications, including alcohol-free beer, can only use actors at least aged 21.
Commercial communications may not use designs or communication codes or fiction characters or persons specifically related to children and minors, neither in the case of alcohol-free beer.
No beer or promotional material will be produced or distributed, neither for alcohol-free beer, specially designed for children and minors.
No event specifically intended for minors will be sponsored by beers (including alcohol-free beers), except those whose nature or social content are part of the performance of non-profit organisations traditionally dedicated to their training and development.
Web pages of companies to which this Code applies must have on their home website a clearly visible mechanism preventing access by minors.

Commercial communications specifically aimed at minors cannot be done via mobile phone SMS messaging, chat room or games.

Measure_location_alcohol_details:
Beer commercial communications (including alcohol-free beer) cannot be exhibited:
-In cinemas or theatres immediately before, during or after shows specifically directed to minors.
-at a minimum distance equivalent to less than 100 linear meters, regarding the door(s) of access to pre-school, primary and secondary schools, once the Autonomous Communities provide the lists of schools for this purpose.

Measure_time_alcohol_details:
Beer ads cannot be broadcast on commercial TV before 20:30, peninsular hour (estimated starting time of evening news), independently of the internal resolutions or regulations in each specific channel.
Beer ads (including alcohol-free beers) immediately before, during or after the broadcast of TV, radio or cinema programs that are specifically directed to a children/minor audience are banned.

Measure_content_alcohol_details:
Beer commercial communications:
-will not describe situations in which abusive consumption linked to psychotropic substances and/or tobacco is implied. 
-should not show inebriated people or highlight alcohol intoxication as an exemplary positive attitude. 
-will not indicate that beer consumption contributes to decreasing or eliminating feelings of anxiety, internal conflicts or social maladjustment. It may never be suggested that drinking beer on one's own may contribute to solving these problems. 
-may reflect the pleasure of communication and social interaction in association to drinking beer, but they should never imply that drinking is necessary for social or business success, nor that abstainers are less accepted or have less success than drinkers. Nor shall they encourage aggressive actions or violent behaviours, so beer consumption cannot be associated with handling of weapons and explosives. 
-will not claim or suggest that beer can contribute to sexual success or appeal, nor be helpful to overcome shyness.
-should not suggest that beer consumption is a sign of maturity, being not drinking a symptom of immaturity. They should not show people giving the impression that they consumed beer while still minors.
Beer commercial communications will not emphasise a higher alcoholic content compared to other beers as a positive characteristic.

Regarding drink-driving:
-Spanish Brewers commit to supporting any government measure to monitor and control compliance with current regulations.
-No commercial communication will suggest that there is a "safe level" for alcohol consumption, or that a product can hide the effects of alcohol on drivers' tests.
-In a beer commercial communication, do not relate the consumer to the act of driving.
-Ban hiring of advertising or sponsorship in magazines, TV spots, sections of daily press/radio which are specifically related to driving motor vehicles.
-Do not sponsor events specifically related to driving motor vehicles.
-Include sectorial messages in websites concerning the campaign "The road asks you for alcohol-free" ("La carretera te pide SIN").
-Commercial communications of alcohol-free beer may recommend it as an alternative of consumption when driving. 

Regarding the workplace, beer commercial communications:
-will not associate beer consumption with job performance or success, nor may they suggest that beer consumption has a positive effect on performance. 
-will not associate beer with the use of dangerous machines.
-will not associate beer consumption to a working environment, unless it is clearly established that the workday is over.

Other restrictions: commercial communication shall not reflect that beer consumption improves sports performance. Commercial communications will never be directed at people under medical treatment and in particular to pregnant women or can they give the impression that beer consumption has any therapeutic effect on them. Commercial communications will not make sexist references or any type of discriminatory reference respecting race, sexual orientation, religion, political inclination, etc. Commercial communications on TV ads, printed media and outdoor billboards must include a message stating the brand recommends responsible consumption (except when publicising a sponsorship).

Implementation_procedure_details:
The self-regulation deal was fully effective as of 15/05/2009, with an additional adaptation period for associated companies of 3 months from that date.

Monitoring_review_details:
Paritary Committee (2 members from The Brewers of Spain, 1 member from one consumers association, one member from another consumers association). If deemed necessary, the "Jury of Advertisement" mentioned in the "Association for Self-regulation of Commercial Communications' Marketing Code of Conduct" is required to intervene.

Monitoring_report_details:
It is foreseen that "the Commission will produce reports monitoring its activities, and will make them available to the public". The latest report is from 2014, available here: http://www.cerveceros.org/s_responsable.asp

Monitoring_complaints_details:
Paritary Committee (2 members from The Brewers of Spain, 1 member from one consumers association, one member from another consumers association). If deemed necessary, the "Jury of Advertisement" mentioned in the "Association for Self-regulation of Commercial Communications' Marketing Code of Conduct" is required to intervene. The Paritary Committee shall receive written complaints from individuals or institutions about commercial communications. "Emissor" and "receptor" are informed about the reception and admission of the complaint, including timing for its handling (not more than 15 working days from admission date). The Committee has maximum 3 days to admit a complaint from the moment it is received. The Committee studies the complaint against the Self-regulatory code and compares it with previous resolutions if applicable. The complaints are submitted to the Commission. Communications not emitted in the previous 12 months, or when the advertiser accepts the complaint and commits in written form to definitvely end its difussion, will not be handled. A claim will not be processed if it has already been resolved or is pending a judicial or administrative procedure. The procedure will be paralised if the claim is admitted to proceedings by the Courts of Justice. In case of discrepancy the complaint will be dealt with by Autocontrol's (Commercial Communications Self-Regulation Association). If the advertiser, media or agency would not respect its juror's decision a public denounce will be made for public knowledge. Complaints are received and processed. If deemed necessary, a resolution will require the advertiser to rectify or cancel the ad in maximum 10 working days from the date of reception of the resolution. It is foreseen that "the Commission will produce reports monitoring its activities, and will make them available to the public". The latest report is from 2014, available here: http://www.cerveceros.org/s_responsable.asp

Non_compliance_assessment_details:
The Complaints Committee will inform the complainant and the advertiser about its resolution. In case that the commercial communication does not comply with the Code principles, the advertiser will be requested to withdraw or adapt its commercial communication. In case that the commercial communication complies with the Code principles, the complainant will be informed.

Non_compliance_prescreening_details:
TV ads or projected ads (e.g. script, storyboard) of alcohol-containing beer will be subjected to prior evaluation before emission (Copy Advice)

Non_compliance_consequences_details2:
Failure to comply with the resolution issued by the Paritary Commission and the Autocontrol Jury may entail its publication on the websites of the members of the Monitoring Committee of the Code, regardless of its identification in the corresponding follow-up report. Repeated non-compliance with the commitments assumed in this Code, and in particular not meeting the rectification requirements, will be incompatible with belonging of those companies to The Brewers of Spain.

Code_description:
The present revision of the Code of Advertising Self-Regulation, signed on June 25, 2003, represents the effort by the brewing sector to respect the current legislation and their common will for the responsible exercising of our sales activity including: consumption and abuse: social responsibility, minors and beer, beer and driving, beer and work.
With regards to  promotion regulation on minors and beer:
-Use of designs or communication codes which may be intended for children or minor audiences
-Use of minors, or people looking like minors, drinking or encouraging beer consumption in campaigns
-Allusions and images related to the use of tobacco and drugs
-Links to violence or antisocial behaviour, 
-Suggestions of social or sexual success associated with alcohol consumption
- Incitement of consumption by minors
-Sponsorship or advertising in events or media specifically aimed at minors, 
-The free distribution of alcoholic beverages to minors, as well as the sale or free distribution of promotional products specifically designed for children and minors.


Code name:
The CAP Code - The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing

Code_funding:
The Advertising Standards Board of Finance

Objective:
"The Code is primarily concerned with the content of advertisements, promotions and direct marketing communications and not with the terms of business or products…"

Scope_details:
It is a general code with a wide variety of sections ranging from "financial products" to "electronic cigarettes". There is a section on "food, food supplements and associated health and nutrition claims" and another one on "alcohol".

Scope_products_alcoholic beverages_details:
"Alcoholic drinks are defined as drinks containing at least 0.5% of alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol."

Target_audience_details:
It is a general code directed at all population; however, there are specific provisions on children under 16 (food marketing) and children under 18 (alcohol marketing).

Target_audience_age_details:
Food products and non-alcoholic beverages (placement of HFSS foods in non-broadcast media)

Target_audience_age3_details:
Food products and non-alcoholic beverages ("ban on using promotions, licensed characters, and celebrities popular with children in advertising for HFSS products, directed through its content at under-12s")

Child_directed_marketing_details:
Alcohol: "marketing communications must not be directed at people under 18 through the selection of media or the context in which they appear. No medium should be used to advertise alcoholic drinks if more than 25% of its audience is under 18 years of age."
Food & beverages: "media that is obviously and overtly directed at children through its content (e.g. child-"focused on websites and children's magazines; other media that are not directed exclusively at children but where more than 25% of the audience is under 16."

Media_exemptions:
Yes. "The Code does not apply to a) broadcast advertisements (The BCAP Code sets out the rules that govern broadcast advertisements on any television channel or radio station licensed by Ofcom); b) the contents of premium-rate services, which are the responsibility of PhonepayPlus; marketing communications that promote those services are subject to PhonepayPlus regulation and to the CAP Code; c) marketing communications in foreign media; d) claims, in marketing communications in media addressed only to medical, dental, veterinary or allied practitioners, that relate to those practitioners' expertise; e) classified private advertisements, including those appearing online; f) statutory, public, police and other official notices or information, but not marketing communications, produced by public authorities and the like; g) works of art exhibited in public or private; h) private correspondence, including correspondence between organisations and their customers about existing relationships or past purchases; i) live oral communications, including telephone calls and announcements or direct approaches from street marketers; j) press releases and other public relations material not covered by part I above; k) editorial content; for example, of the media or of books and regular competitions such as crosswords; l) flyposting (most of which is illegal); m) packages, wrappers, labels, tickets, timetables and price lists unless they advertise another product or a promotion or are visible in a marketing communication; n) point-of-sale displays, except those covered by the promotional marketing rules or the rolling paper and filter rules; o) political advertisements; p) marketing communications for causes and ideas in non-paid-for space, except where they contain a direct solicitation for donations as part of the marketer's own fund-raising activities; q) website content not covered by I d and I h (see page 5 of the code), including (but not limited to) editorial content, news or public relations material, corporate reports and natural listings on a search engine or a price comparison site; r) sponsorship; marketing communications that refer to sponsorship are covered by the Code; s) customer charters and codes of practice; t) investor relations; u) 'heritage advertising' by of from companies, organisations or sole traders on their own websites, or in other non-paid for space online under their control, where that advertising is not part of their current promotional strategy and is placed in an appropriate context.

Media_AD_non_broadcast_details:
"The code applies to: posters and other promotional media in public places, including moving images; cinema […] advertisements in non-broadcast electronic media, including but not limited to: online advertisements in paid-for space (including banner or pop-up advertisements and online video advertisements); paid-for search listings; preferential listings on price comparison sites; viral advertisements (see III l); in-game advertisements; commercial classified advertisements; advergames that feature in display advertisements; advertisements transmitted by Bluetooth; advertisements distributed through web widgets and online promotions and prize promotions."

Media_DirectMarketing_details:
"The code applies to: advertisements in […] brochures, leaflets, circulars, mailings, e-mails, text transmissions (including SMS and MMS), fax transmissions, catalogues, follow-up literature and other electronic or printed material".

Media_ProductPlacement_details:
The code does not refer to "product placement"; however it states: marketing communications "should not feature or portray real or fictitious characters who are likely to appeal particularly to people under 18 in a way that it might encourage the young to drink"; The consultation document mentions that "the rules will […] prohibit brand advertising (including branding such as company logos or characters) that has the effect of promoting specific HFSS products, even if they are not featured directly; apply to all media, including advertising in online platforms like social networks and techniques such as advergames; "allow advertisements for non-HFSS products to use promotions and licensed characters and celebrities popular with children to better promote healthier options".

Media_Sponsorship_details:
The code does not apply to sponsorship; however "marketing communications that  refer to sponsorships are covered by the Code". Also, it states that "Licensed characters and celebrities popular with children must be used with a due sense of responsibility. Except those for fresh fruit or fresh vegetables, food advertisements that are targeted directly at pre-school or primary school children through their content must not include licensed characters or celebrities popular with children".

Measure_age_details:
Advertisement of food and beverage to children under 16 should follow the provisions specified in the boxes below.

Measure_location_details:
The provisions presented below apply to cinema.

Measure_content_details:
"Marketing communications that contain nutrition or health claims must be supported by documentary evidence to show they meet the conditions of use associated with the relevant claim, as specified in the EU Register. Claims must be presented clearly and without exaggeration… References to general benefits of a nutrient or food for overall good health or health-related well-being are acceptable only if accompanied by a specific authorised health claim. Comparative nutrition claims must compare the difference in the claimed nutrient to a range of foods of the same category which do not have a composition which allows them to bear a nutrition claim: a marketing communication may use one product as the sole reference for comparison only if that product is representative of the products in its category; the difference in the quantity of a nutrient or energy value must be stated in the marketing communication and must relate to the same quantity of food. Marketing communications must not condone or encourage excessive consumption of a food. Marketing communications must not condone or encourage damaging oral health care practices, especially in children. These are not acceptable in marketing communications for products within the remit of this section: claims that state or imply health could be affected by not consuming a food; Claims that state or imply a food prevents, treats or cures human disease. Reduction-of disease-risk claims are acceptable if authorised by the European Commission; Health claims that refer to the recommendation of an individual health professional. Health claims that refer to the recommendation of an association are acceptable only if that association is a health-related charity or a national representative body of medicine, nutrition or dietetics; references to changes in bodily functions that could give rise to or exploit fear in the audience; claims of a nutrition or health benefit that gives rise to doubt the safety or nutritional adequacy of another product; Health claims that refer to a rate or amount of weight loss.
Food supplements and other vitamins and minerals: CAP advises marketers to ensure that claims made for dietary supplements and other vitamins and minerals are in line with the requirements of the EU Regulation: Nutrition and health claims for food supplements must be permitted or authorised as provided for at rule 15.1.1 [page 70 of the code]. Marketing communications that contain nutrition or health claims must be supported by documentary evidence to show they meet the conditions of use associated with the relevant claim as specified in the EU Register. Marketers must not state or imply that a balanced or varied diet cannot provide appropriate quantities of nutrients in general. Individuals should not be encouraged to swap a healthy diet for supplementation, and without well-established proof, no marketing communication may suggest that a widespread vitamin or mineral deficiency exists. Marketing communications for foods must not claim to treat clinical vitamin or mineral deficiency.
Infant and follow-on formula: Except for those in a scientific publication or, for the purposes of trade before the retail stage, a publication of which the intended readers are not the general public, marketing communications for infant formula are prohibited. Marketing communications must not confuse between infant formula and follow-on formula.
Food and soft drink product marketing communications and children: Marketing communications must not condone or encourage poor nutritional habits or an unhealthy lifestyle in children. Marketing communications must not disparage good dietary practice or the selection of options, such as fresh fruit and fresh vegetables, that accepted dietary opinion recommends should form part of the average diet. Marketing communications featuring a promotional offer must be prepared with a due sense of responsibility. Except those for fresh fruit and fresh vegetables, food product advertisements that are targeted through their content directly at pre-school or primary school children must not include a promotional offer. Except those for fresh fruit or fresh vegetables, marketing communications must not seem to encourage children to eat or drink a product only to take advantage of a promotional offer: the product should be offered on its merits, with the offer as an added incentive. Marketing communications featuring a promotional offer must ensure a significant presence for the product. Marketing communications featuring a promotional offer linked to a food product of interest to children must avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption. Marketing communications must not encourage children to eat more than they otherwise would. Marketing communications for collection-based promotions must not seem to urge children or their parents to buy excessive quantities of food. Licensed characters and celebrities popular with children must be used with a due sense of responsibility. Except those for fresh fruit or fresh vegetables, food advertisements that are targeted directly at pre-school or primary school children through their content must not include licensed characters or celebrities popular with children. Licensed characters and celebrities popular with children may present factual and relevant generic statements about nutrition, safety, education or similar. Although children might be expected to exercise some preference over the food they eat or drink, marketing communications must be prepared with a due sense of responsibility and must not directly advise or ask children to buy or to ask their parents or other adults to make enquiries or purchases for them. Marketing communications must neither try to sell to children by directly appealing to emotions such as pity, fear or self-confidence nor suggest that having the advertised product somehow confers superiority; for example, making a child more confident, clever, popular or successful. Marketing communications addressed to children must not urge children to buy or persuade others to buy and must avoid high-pressure or hard-sell techniques. Nothing must suggest that children could be bullied, cajoled or otherwise put under pressure to acquire the advertised item. Products or prices must not be presented in marketing communications in a way that suggests children or their families can easily afford them. Claims referring to children's development and health are acceptable if authorised by the European Commission". Furthermore, since 1 July 2017 (CAP Consultation: food and soft drink advertising to children), the rules "allow advertisements for non-HFSS products to use promotions and licensed characters and celebrities popular with children to better promote healthier options".

Measure_criteria_details:
"Use the Department of Health (DH) nutrient profile model to differentiate between high in fat, salt or sugar (HFSS) and non-HFSS products".

Measure_age_alcohol_details:
"Marketing communications for alcoholic drinks should not be targeted at people under 18"

Measure_location_alcohol_details:
Work place - "only in exceptional circumstances may marketing communications feature alcohol being drunk by anyone in their working environment". Further, the code (see the provisions below) applies to cinema too.

Measure_content_alcohol_details:
"Marketing communications must be socially responsible and must contain nothing that is likely to lead people to adopt styles of drinking that are unwise. For example, they should not encourage excessive drinking. Care should be taken not to exploit the young, the immature or those who are mentally or socially vulnerable. Marketing communications must not claim or imply that alcohol can enhance confidence or popularity. Marketing communications must not imply that drinking alcohol is a key component of the success of a personal relationship or social event. The consumption of alcohol may be portrayed as sociable or thirst-quenching. Drinking alcohol must not be portrayed as a challenge. Marketing communications must neither show, imply, encourage or refer to aggression or unruly, irresponsible or anti-social behaviour nor link alcohol with brave, tough or daring people or behaviour. Marketing communications must neither link alcohol with seduction, sexual activity or sexual success nor imply that alcohol can enhance attractiveness. Marketing communications must not imply that alcohol might be indispensable or take priority in life or that drinking alcohol can overcome boredom, loneliness or other problems. Marketing communications must not imply that alcohol has therapeutic qualities. Alcohol must not be portrayed as capable of changing mood, physical condition or behaviour or as a source of nourishment. Marketing communications must not imply that alcohol can enhance mental or physical capabilities; for example, by contributing to professional or sporting achievements. Marketing communications must not link alcohol to illicit drugs. Marketing communications may give factual information about the alcoholic strength of a drink. They may also make a factual alcohol strength comparison with another product, but only when the comparison is with a higher-strength product of a similar beverage. Marketing communications must not imply that a drink may be preferred because of its alcohol content or intoxicating effect. There is an exception for low-alcohol drinks, which may be presented as preferable because of their low alcoholic strength. In the case of a drink with relatively high alcoholic strength in relation to its category, the factual information should not be given undue emphasis. Marketing communications that include a promotion must not imply, condone or encourage excessive consumption of alcohol. Marketing communications must not feature alcohol being handled or served irresponsibly. Marketing communications must not link alcohol with activities or locations in which drinking would be unsafe or unwise. Marketing communications must not link alcohol with the use of potentially dangerous machinery or driving. Marketing communications may feature sporting and other physical activities (subject to other rules in this section; for example, appeal to under-18s or link with daring or aggression) but must not imply that those activities have been undertaken after the consumption of alcohol. Only in exceptional circumstances may marketing communications feature alcohol being drunk by anyone in their working environment. Marketing communications must not be likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture. They should not feature or portray real or fictitious characters who are likely to appeal particularly to people under 18 in a way that might encourage the young to drink. People shown drinking or playing a significant role (see rule 18.16 [page 85 of the code]) should not be shown behaving in an adolescent or juvenile manner. People shown drinking or playing a significant role must neither be nor seem to be under 25. People under 25 may be shown in marketing communications, for example, in the context of family celebrations, but must be obviously not drinking. Marketing communications may give factual information about product contents, including comparisons, but must not make any health, fitness or weight-control claims. The only permitted nutrition claims are "low-alcohol", "reduced alcohol" and "reduced energy" and any claim likely to have the same meaning for the consumer."

Measure_criteria_alcohol_details:
"Alcoholic drinks are defined as drinks containing at least 0.5% of alcohol. For the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol"

Implementation_procedure_details:
"This twelfth edition of the Code comes into force on 1 September 2010. It replaces all previous editions".

Monitoring_responsible:
ASA. "The ASA gives equal emphasis to conducting a substantial research and monitoring programme by reviewing marketing communications that fall within its scope".

Monitoring_review_details:
"… the industry does not administer its own rules. That’s why it established the ASA as the independent body that investigates complaints and rules on whether ads should be changed or withdrawn." - ASA's website

Monitoring_independence_details:
"The Advertising Standards Authority (ASA) is the independent body that endorses and administers the Code". Furthermore, the ASA enforced new rules from 1 July 2017 (CAP Consultation: food and soft drink advertising to children).

Monitoring_funding:
The Advertising Standards Board of Finance - "The Advertising Standards Board of Finance sets the framework for industry policy making and is responsible for the Committee of Advertising Practice and for funding the self-regulatory system". ASA itself is funded by advertisers. Also, ASA does not receive Government funding. ASA is "funded by a voluntary levy, or in simple terms a charge, on the cost of advertising space, i.e. the amount of money advertisers pay media owners, such as billboard sites, newspapers, posters, online etc, to run their ads. The levy, which is 0.1% on the cost of buying advertising space and 0.2% on some direct mail ensures the ASA is adequately funded to keep UK advertising standards high. For example, that means where an ad costs £1,000 to appear on a billboard, £1 of that would be collected and go towards funding the ASA". ASA also receives a small income from charging for some seminars and premium industry advice services. The levy system means the ASA has the necessary resources to handle around 30,000 complaints each year and independently check thousands of ads every year. In addition, the funding supports CAP’s Copy Advice service which provides pre-publication advice to advertisers, agencies and the media". Https://www.asa.org.uk/about-asa-and-cap/about-regulation/our-funding.html

Monitoring_complaints_details:
"The ASA investigates complaints from any source against marketing communications in non-broadcast media. Marketers are told the outcome of the ASA Council's rulings and, if necessary, are asked to withdraw or amend their marketing communications". Website: https://www.asa.org.uk/about-asa-and-cap/about-regulation/complaints-about-the-asa.html

Non_compliance_assessment_details:
"Compliance with the Code is assessed according to the marketing communication's probable impact when taken as a whole and in context. That will depend on the medium in which the marketing communication appeared, the audience and its likely response, the nature of the product and any material distributed to consumers".

Non_compliance_prescreening_details:
"The ASA and CAP may require persistent offenders, or those whose marketing communications bring advertising into disrepute, to have some or all of their marketing communications vetted by the CAP Copy Advice team until the ASA and CAP are satisfied that future communications will comply with the Code".

Non_compliance_consequences_details2:
"If a marketing communication breaks the Code, the marketer responsible is told to amend or withdraw it. Most willingly undertake to do so. If they do not, the Compliance team will consider the sanctions available to it. The ASA and CAP do not adopt a legalistic attitude towards sanctions and they ensure that sanctions are both proportionate to the nature of the breach and effective. They focus on ensuring that noncompliant marketing communications are amended, withdrawn or stopped as quickly as possible". However, "If certain types of marketing communication, including those that are misleading or contain an impermissible comparison, continue to appear after the ASA Council has ruled against them, the ASA can refer the matter to Trading Standards for action under the Consumer Protection from Unfair Trading Regulations 2008 or the Business Protection from Misleading Marketing Regulations 2008. Trading Standards can seek an undertaking that the marketing communication will be stopped from anyone responsible for commissioning, preparing or disseminating it. If that is not given or is not honoured, Trading Standards can seek an injunction from the Court to prevent its further appearance. Anyone not complying can be found to be in contempt of court and is liable to be penalised".

Code_description:
"This twelfth edition of the Code comes into force on 1 September 2010. It replaces all previous editions". "Marketing (the Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications (marketing communications). The Code is primarily concerned with the content of marketing communications and not with terms of business or products themselves. Some rules, however, go beyond content; for example, those that cover the administration of sales promotions, the suitability of promotional items, the delivery of products ordered through an advertisement and the use of personal information in direct marketing. Editorial content is specifically excluded from the Code, though it might be a factor in determining the context in which marketing communications are judged". Furthermore, on 1 July 2017, new restrictions for advertisients of foods and soft drinks high in fat, salt and sugar came into force - "CAP Consultation: food and soft drink advertising to children. Regulatory Statement".


Code name:
Advertising Self-regulation Code of the Spanish Federation of Spirits (Federación Española de Bebidas Espirituosas - FEBE)

Designer_name:
The Spanish Federation of Spirits (Federación Española de Bebidas Espirituosas - FEBE)

Objective:
To specify the deontological principles that must be observed when advertising beverages to which the Code applies.

Products_exempted:
Beers, ciders and products from the winery sector as defined in Council Regulations EC 1493/99, on the common organisation of the market of wine and  EC 1601/91, laying down general rules on the definition, description and presentation of aromatized wines, aromatized wine- based drinks and aromatized wine-product cocktails.

Target_audience_details:
Advertising is not intended for minors, pregnant women, people under medical treatment, drivers, people while working. "Responsible consumption" advertising is intended for all adults.

Target_audience_adults_details:
"Responsible consumption" advertising and messages of moderation are intended for all adults.

Target_audience_children_details:
Advertising is not intended for minors (below 18 years of age).

Child_directed_marketing_details:
In printed or audiovisual media, the publicity can only be inserted in time slots, programmes or sections of which it is reasonably expected that the audience is composed at least 70% of adults.

Target_audience_specific_details:
Advertising is not intended for pregnant women, people under medical treatment, drivers, people at work.

Media_exemptions:
No. All forms of communication using any technique, format or media are included; however, product placement and appearance in printed and digital media without a remmuneration from the company are not considered advertisment (see details).
Brand extension (using a brand of one of the beverages to designate another product, be it alcoholic or not, or a service) is a right of the company. However, it may not be used as indirect advertising of a beverage whose advertising is banned in those media.

Media_AD_non_broadcast_details:
Advertisement may not be inserted in car magazines or other publications, or in supplements or sections mainly made of car contents. It will not be considered advertisement when beverages or their brands appear in written or digital publications, if its under an individual initiative of that media, it occurs occasionally or with informative intention, and as long as there is no direct or indirect economic remmuneration/compensation of any kind for the media from the FEBE-associated companies.

Media_DirectMarketing_details:
Schools not included.      when the said advertising is direct and, in particular, when it is a question of sending out leaflets, graphic advertising and other advertising media by any means to a particular consumer or predetermined consumers, in this case it must be sent to adults and, to this effect, its external presentation shall indicate the name of the adult to whom it is addressed and its internal content shall include the words “Not suitable for minors” or similar, clearly establishing that the said advertising is in no case intended for minors.

Media_ProductPlacement_details:
Advertising directed to children is prohibited. It will not be considered advertisement when beverages, their packaging or brands appear in a radio or television programme or show occasionally or with informative intention, and as long as there is no direct or indirect remuneration/compensation of any kind for the media from the FEBE-associated companies.

Media_Sponsorship_details:
Sponsorship related to children is prohibited

Measure_age_alcohol_details:
Advertising cannot be specifically directed to minors.
Minors may not star or appear in the advertising. 
Models must not be below 25 years of age.
Images, drawings, icons, fiction characters or publicly relevant people directly or mainly linked to minors may not be used in advertising.
On digital media, a mechanism to attest that the user is not a minor (under 18 years of age). Some digital contents are designed to be shared or downloaded by users; they must clearly specify they are not intended for minors.

Measure_location_alcohol_details:
Advertising cannot be inserted in cinema during, immediately before or immediately after programmes or shows specifically directed at, or whose audience is mainly made up of, minors.

Measure_time_alcohol_details:
Advertising cannot be inserted in television, radio or cinema during, immediately before or immediately after programmes or shows specifically directed at, or whose audience is mainly made up of, minors. 
Advertising cannot be inserted in television until the start of the evening news and, in no case, before 20:30.

Measure_content_alcohol_details:
Advertising may not encourage abusive consumption. A "responsible consumption" message must be included in visually perceptible advertising (except in labeling, nor when sponsorship or corporate advertising is being disseminated without promoting products or their consumption). The message shall be placed in a clearly visible place, shall have specific dimensions relative to the advertisement, shall be printed in a colour deeming it clearly readable and visible in relation to the background, shall be accompanied by the alcoholic strength of the product (with the same format and colour, and immediately after the message). Advertisements:
-may enhance the pleasure of communication and social interaction associated to responsible consumption, but may never suggest that not consuming is a sign of immaturity, failure in social or work life or in business, nor that non-consumers are less accepted or are less successful than consumers. 
-cannot show situations of sexual success, or suggest that consumption can contribute to work success, increase sexual attractiveness or overcome shyness.
-cannot show situations which imply that consumption contributes to decreasing or eliminating feelings of anxiety, internal conflicts or social maladjustment. It may never be suggested that consuming on one's own may contribute to solving these problems.
-cannot show situations from which it can be inferred that consumption increases physical or mental performance.
-cannot attribute to beverages the possibility of preventing, treating or curing diseases, or indicate its therapeutic properties, and cannot specifically target people under medical treatment.
-may not show or specifically target pregnant women.
-cannot show discriminatory or humiliating images of women, or women stereotyped images that could generate violence. 
-will not present situations of abusive consumption.
-may not present high alcohol content as a positive quality nor should it be inferred that the low alcohol content justifies immoderate use. 
-shall not show abstinence or moderation in a negative way.
-will not associate beverages with violence, aggression, danger or antisocial behaviours.
-may not associate consumption with performing a job implying responsibility over third parties or with the performance of a high risk activity, nor suggest a positive effect on such performance. 
Regarding road safety, advertisements: 
-may not suggest that there is any amount of alcohol that can be drunk without danger on driving and road safety. Nor will it show situations where alcohol consumption and driving of vehicles is associated, and vehicles or elements directly linked to driving may not appear in the ads, except in campaigns of responsible consumption.
Advertising communications are allowed within responsible consumption advertisements (Responsibility Advertising Message). These, however, may not create confusion among consumers, making them think that such Responsibility Advertising Message is a sectorial message. FEBE-associated companies willing to carry out Responsible Consumption Advertising shall therefore guarantee that there is sufficient difference between their Responsibility Advertising Message on the one hand, and FEBE's responsible consumption message. Hence their Responsibility Advertising Message:
-shall always be clearly linked to the brand or trademark of the associated company using it;
-may never be similar to FEBE's responsible consumption message, without using the same terms, even if structured differently, nor the same typography;
-will always be larger in size to FEBE's responsible consumption message, and shall appear in a clearly differentiated place where it may never be confused with FEBE's  responsible consumption message.
Regarding the Responsibility Advertising Message's content, it shall not:
-trivialize the responsible use of beverages to which this Code applies, appeal to fear or negative feelings, or denigrate or negatively impact FEBE's image or of any of its associates. 
-induce deceit;
-be associated with any content or conduct not permitted by this Code;
-be used as direct or indirect advertising of products or companies associated with FEBE, including advertising in those media in which the advertising of alcoholic beverages is not allowed, nor in any other way may it be used to evade legal prohibitions or from self-regulation in force regarding advertisement of beverages to which this Code applies. 
Advertising will avoid error in the graduation or alcoholic content of the beverage; visually perceptible advertising will inform in a clearly readable format about the alcoholic content of the product (except when disseminating a sponsorship or corporate advertising, if these do not promote products or their consumption).

Measure_criteria_alcohol_details:
Alcoholic beverages are those with an alcohol content above 1.2% vol. The Code covers advertising of spirits, beverages based on spirits, and/or beverages falling under taxation of alcohol and derived beverages, produced, commercialised or imported by FEBE-associated companies. Direct marketing and particularly when it comes to sending of brochures or other graphic/advertising media, to a specific consumer or group of consumers, it will in any case be directed to adults, including externally the name of the adult person and an internal message stating its content is not intended for minors. Corporate advertising is lawful, as long as it is not used as indirect advertising of certain beverages or brands, for which advertising is banned in the given media. Corporate advertising linked to relevant events in the legal and market situation of the company (e.g. an IPO or issuing of shares or obligations).
Brand extension/stretching is a recognised right. Nonetheless, advertising of a product identified with an identical or similar brand of an alcoholic product covered in this Code, shall not be used as a mean of indirect advertising of that product in media where its marketing is forbidden. Therefore, brand extension advertising shall at least:
-respond to a real and reasonable purpose of marketing the new product on the market,
-once the product has been launched on the market, in order to keep its advertising, it must prove a detectable weighted average distribution in an independent index that supports the continuity of its commercialisation,
-clearly identify the product object of advertising so the consumer is aware of its nature, putting all means in that the consumer perceives without confusion that the advertising is about a product different from that whose advertising is banned in that specific medium,
-will not use slogans, images or common and relevant motifs that can be associated by consumers to previous, simultaneous or later camapigns, related to the product whose advertising is banned in that specific medium.

Monitoring_review_details:
Autocontrol Jury (Advertisements Jury, see Code ID 36).

Monitoring_complaints_details:
Autocontrol Jury (Advertisements Jury, see Code ID 36). Associated companies may file complaints against advertising from other associated companies. The Spanish Federation of Spirits (FEBE) as such, or upon request from an associated company or a consumer, can also file in complaints.

Adherence_details:
In the foreword it is stated that FEBE groups more than 120 producing and distributing companies, which represents almost totally the spirits' sector.

Non_compliance_assessment_details:
The Autocontrol Jury has its own regulations.

Non_compliance_prescreening_details:
It is not mentioned in the code, but it exists as part of the Autocontrol code of conduct (ID 36).

Non_compliance_consequences_details2:
Jury resolutions may include the request to withdraw the advertisement or to modify it. Associated members recurrently producing advertising which is declared contrary to current legislation may be expulsed from the Spanish Federation of Spirits (FEBE).

Code_description:
This is a voluntary self-regulatory code of conduct, complementary to the Marketing Code of Conduct (ID 36). As a "sectoral" code, it establishes complementary voluntary deontological commitments in relationship to advertising of their specific products.

Citation:
Advertising Self-regulation Code of the Spanish Federation of Spirits (Federación Española de Bebidas Espirituosas - FEBE) (Spain, 2013)


