# Marketing database

Code name:
The Radio  and  Television  Broadcasters  Laws  of  1998  to 2016

Objective:
Law Consolidating and Reviewing the Laws Regulating the establishment, installation and operation of radio and television broadcasters of 1998 to 2016

Target_audience_details:
“minor” means a person under the age of eighteen (18) years

Child_directed_marketing_details:
Television advertising and teleshopping of alcoholic beverages  may  not  be  aimed  specifically  at  minors  or,  in  particular,  depict  minors consuming alcoholic beverages

Measure_content_alcohol_details:
Television advertising and teleshopping of alcoholic beverages shall comply with the following conditions;
a) it  may  not  be  aimed  specifically  at  minors  or,  in  particular,  depict  minors consuming these beverages; 
(b)it  shall  not  link  the  consumption  of  alcohol  to enhanced  physical  performance  or to driving;
c)it  shall  not  create  the  impression  that  the  consumption  of  alcohol  contributes towards social or sexual success; (d)
it  shall  not  claim  that  alcohol  has  therapeutic  qualities  or  that  it  is  a  stimulant,  a tranquilizer or a sedative; 
€it shall not encourage immoderate consumption of alcohol or present abstinence or moderation thereof in a negative light;
(f)it shall not place emphasis on high alcoholic content as being a positive quality of the beverages.

Implementation_procedure_details:
media service providers, including  the Cyprus Broadcasting Corporation, shall submit  to the Authority
for approval within one year at the latest from the application of this Law, and after their consultations  amongst  themselves,  a 
common Code  of Practice regarding inappropriate audiovisual commercial communications, on the basis of a list of unhealthy foods which is  drawn  up  and  reviewed  periodically  by  the  competent  authorities  of  the  Ministry  of Health of the Republic.

Monitoring_responsible:
The Cyprus Radiotelevision Authority is responsible to monitor international developments in the audiovisual media services’ sector and  to  submit  suggestions  to  the  Council  of  Ministers  for  the  improvement, modernization and upgrading of the relevant legislation

Monitoring_independence_details:
Authority” means the independent Cyprus Radiotelevision Authority

Monitoring_frequency:
The Cyprus Radiotelevision Authority is responsible to  draw  up  a  report  every  three  years  on  the  development  of  pluralism  and  the concentration  of  shares  in  media  service  providers,  which  it  shall  submit  to  the Council of Ministers and the House of Representatives, a summary of which shall be published in at least two daily newspapers;

Monitoring_report_details:
(1)  The  annual  balance  sheet  and  the  operating  results  of  each  licensed  television  or radio broadcaster shall be published in at least two daily newspapers within nine months from the end of the financial year.
(2) A copy  of the balance sheet and report shall be sent within the same deadline to the Authority and the House of Representatives

Code_description:
Law Consolidating and Reviewing the Laws Regulating the establishment, installation and operation of radio and television broadcasters of 1998 to 2016


Objective:
To regulate the advertising of alcoholic beverages, plant protection products, firearms and ammunition and funeral-related activities.

Media_PointOfSale_details:
In the stores is prohibited the samples distribution of infant formulae and the reference to a discount or a special advantage.

Measure_content_details:
(1) Advertising of foods may bear nutrition or health claims under directly applicable legislation of the European Union
(2) Food advertisement must meet the requirements laid down in the Act on food and tobacco, in particular as regards the indication of the country of origin, information indicating that food is the Czech Republic, directly applicable European Union legislation on the provision of food information to consumers and directly applicable legislation of the European Union, which lays down the rules for the use of designations of origin, geographical indications and traditional food
(3) In addition, the advertising food must contain clear, legible (when printed advertising), the text “food supplement”.
(4) Advertising of food for particular nutritional uses  must contain clear, legible when printed advertising, ‘food for particular nutritional uses’.                                                                                                                                                                                                                                       1) Advertising of infant formulae food must only contain scientific and factual data, may be marketed only in publications aimed at the care of infants and young children and in scientific publications, and may not lead to the conclusion that infant formulae is equivalent or better to breast milk.
2) In the stores is prohibited advertising which is capable of encouraging the public to buy the infant formulae, distribution of samples, a particular issue, the reference to a discount or a special advantage.
3) Manufacturers and distributors of infant formulae shall not transmit to the public free of charge or at a discount products, samples or gifts to sales promotion. The prohibition referred to in the first sentence also applies to the transfer of subsidised products, samples or any other promotional gifts to pregnant women, mothers and members of their families; the prohibition under the first sentence shall not apply to gifts or subsidised health care, charitable or humanitarian institutions for their internal use or for distribution outside these institutions and organisations.                                                                                                                                 4) The advertising of infant formula food must contain the necessary information on the correct use of the product and may not act against the breastfeeding,
5) shall not contain the term ‘humanizované” or “maternizované’ or a similar expression, that create the impression that it will fully replace natural breastfeeding.
6 )shall include a clear text: An “Important Notice” pointing to a preference and recommending that a product has been used only on the advice of independent experts in the field of medicine, nutrition or medicines or other persons professionally engaged in caring for infants and young children,
7) shall not contain images of infants or any other figure or claims which might idealise for breast milk. It may, however, include graphic representations for easy identification of the product and for illustrating methods used.
8) The advertising of infant formulae and follow-on formulae, to pregnant women and mothers of young children, must always include clear information referred to in specific legal regulations.

Measure_content_alcohol_details:
The advertising of alcoholic drinks should not;
a) encourage immoderate consumption of alcohol or negative or evaluate abstinence or moderation ironic,
b) be aimed at people aged under 18, in particular those persons or persons under 18 years of age as optimistic about, displayed in the consumption of alcoholic beverages or not use elements, means or actions, reach out to persons under the age of 18 years
c) connect alcohol consumption increased performances or be used in connection with driving,
d) create the impression that the consumption of alcohol contributes towards social or sexual success;
e) to claim that the alcohol in the drink has therapeutic qualities or that it is a calming effect and/or a means of resolving personal conflicts;
f) emphasise the alcohol content as a positive quality of the beverages.

Measure_content_general_details:
Advertising shall not, with respect to persons under the age of 18 years,
a) promote behaviour detrimental to their health or to their psychological or moral development;
b) take advantage of their special trust vis-à-vis their parents or guardians or other persons;
c) inappropriately present them in dangerous situations.

Monitoring_responsible:
1) the Council for radio and television broadcasting for advertising distributed in radio and television and in on-demand audiovisual media services and for sponsorship of radio and television and in on-demand audiovisual media services                      2) the Ministry of Health for advertising of health care and for sponsorship in this field                                                                                      3) The State Agricultural and Food Inspectorate for the requirements laid down by the Law on foodstuffs, in particular as regards the indication of the country of origin, information indicating that food is the Czech Republic, for a nutrition or health claim in accordance with the directly applicable EU legislation on nutrition and health food

Non_compliance_consequences_details2:
The supervisory body may order the removal or termination of advertising which is in breach of the Act, and may establish a reasonable timeframe for compliance. It may also prohibit inadmissible comparative advertising or advertising constituting unfair business practice, such as infringements under directly applicable legislation of the European Union. The supervisory body shall be entitled to block the commencement of distribution of unauthorised comparative advertising or advertising constituting unfair business practice.

Code_description:
This Act incorporates the relevant legislation of the European Union 1) governing the regulation of advertising which constitutes unfair business practice, comparative advertising, advertising for tobacco products, medicinal products for human use, veterinary medicinal products, foodstuffs and infant formulae and follow-on formulae, and lays down the general requirements for advertising and the distribution thereof, including sanctions for breaches of obligations pursuant to this Act and determining the supervisory bodies.


Objective:
To make provisions for the regulation of all sound and television broadcasting services in Malta; as well as to provide for the powers, duties and financial resources of the Broadcasting Authority set up in accordance with the Constitution; to provide for the exercise and performance by the Authority of functions in addition to those established by the Constitution, which functions shall include that of issuing licences in respect of radio and television services in Malta; to make provision in respect of all such powers as may be necessary in
order for the Authority to fulfil its functions in accordance with the Constitution and this Act; and to make provisions in respect of matters ancillary thereto or connected therewith.

Media_ProductPlacement_details:
Subject to the provisions of this article, product placement shall be prohibited.                                                                                                                           In any event programmes shall not contain product placement of: alcoholic drinks of more than 1.2% alcohol during programming which is broadcast between 6.00 a.m. and 9.00 p.m.; infant formula

Media_Sponsorship_details:
The showing of a sponsorship logo during children’s programmes, documentaries and religious programmes shall be prohibited.

Measure_age_alcohol_details:
audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages;                                                                                                                                                                           Advertising and teleshopping for alcoholic beverages shall comply with the following criteria:
(a) it may not be aimed specifically at minors or, in particular, depict minors acquiring or consuming such beverage;

Measure_time_alcohol_details:
Advertising of alcoholic drinks of more than 1.2% alcohol during programming which is broadcast between 6.00 a.m. and 9.00 p.m is prohibited

Measure_content_alcohol_details:
Advertising and teleshopping for alcoholic beverages shall comply with the following criteria:
(1) it shall not link the consumption of alcohol to enhanced physical performance or to driving;
(2) it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;
(3) it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, or sedative, or a means of resolving personal conflicts;
(4) it shall not encourage immoderate consumption of alcohol or present abstinence therefrom or moderation therein in a negative light;
(5) it shall not place emphasis on high alcoholic content as being a positive quality of the beverages.

Measure_time_general_details:
The proportion of advertising spots and teleshopping spots within a given clock hour shall not exceed 20% (Doesn't apply to Radio services)                                                                                                                                                                                                                                                                     The amount of time given to advertising on radio services shall not exceed twenty-five per centum within one hour period, provided that part of such advertising time may be aggregated to a continuous period not exceeding two hours in each twelve hou period. For the purposes of this Schedule, a twelve hour period shall be understood to mean between 06.00 and 17.59 hours and between 18.00 and 05.59 hours.

Code_description:
It is an Act which makes provisions for the regulation of all sound and television broadcasting services in
Malta


Code name:
The Brewers of Europe advertising guidelines

Objective:
These Guidelines are intended for use throughout the Member States of Europe and accession countries. They are not meant to replace existing national codes, but rather to provide a common basis to be incorporated into national codes, to fill in gaps where necessary. Where no codes exist, the Guidelines will provide the basis for codes for beer. Increased consistency will help to ensure that self-regulation is effective.

Scope_details:
• the establishment of a code for beer;
• the implementation of means of ensuring compliance with the code;
• a communications strategy.

Target_audience_details:
Commercial communications about beer should not be aimed at minors or show minors consuming beer. Minors are defined as: “Young people below the legal age under national law”

Target_audience_specific_details:
Drivers: Commercial communications about beer should not directly or indirectly associate consumption with the act of driving vehicles of any kind..

Media_exemptions:
• Non-advertising materials and activities
• statements to the media, government agencies or the public about issues of societal concern such as the risks or benefits related to the consumption of beer
• educational messages about responsible drinking or the role of alcohol consumption in society.

Media_AD_non_broadcast_details:
- printed media
- cinema
- outdoor events
- Internet

Media_PointOfSale_details:
All point of sale material. Sampling is allowed at licensed or private premises, trade fairs or occasions in accordance with local regulations. No sampling of beer should be offered to minors.

Measure_age_alcohol_details:
1. Commercial communications about beer should not be aimed at minors or show minors consuming beer.
2. Commercial communications should not promote beer in media, programmes or at events where the majority of the audience are known to be minors.

Measure_location_alcohol_details:
Commercial communications should not promote beer  at events where the majority of the audience are known to be minors.

Measure_time_alcohol_details:
Commercial communications should not promote beer in media, programmes where the majority of the audience are known to be minors.

Measure_content_alcohol_details:
Commercial communications should:
• be legal, decent, honest and truthful and conform to generally accepted principles of fair competition and good business practice.
• be prepared with a due sense of social responsibility and be based on principles of fairness and good faith; under no circumstances should they be unethical, offend against generally prevailing standards of taste and decency or otherwise impugn human dignity and integrity.
1.Commercial communications about beer should not encourage excessive or irresponsible consumption, nor present abstinence or moderation in a negative way.
2. Commercial communications about beer should not suggest an association with violent, aggressive, dangerous or anti-social behaviour.
3. Commercial communications about beer should not show people who appear to be intoxicated or in any way imply that intoxication is acceptable.
4. Commercial communications about beer should not directly or indirectly associate consumption with the act of driving vehicles of any kind..
5. Commercial communications about beer should not associate consumption with the operation of potentially dangerous machinery or with the performance of potentially hazardous activities, portray the act of consumption prior to or during activities, or in locations, which are potentially hazardous.
6. Commercial communications about beer must not attribute the property of preventing, treating or curing a human disease or refer to such properties
7. Commercial communications on health aspects are allowed to the extent specifically permitted by the law of the country where the communication is made. This includes reference to government issued sensible drinking guidelines or limits.
8. Commercial communications should not create any confusion as to the nature and strength of beer.
9. Commercial communications should not present high alcoholic strength in itself as a positive quality of the brand or as a reason for choosing it. On the other hand, messages may not imply that consuming beer of low alcohol content will avoid misuse.
10. Commercial communications should not create the impression that consumption of beer enhances mental ability or physical performance, e.g. when in engaging in sports.
11. Commercial communications should not create the impression that consumption of beer enhances social or sexual success.
12. No promotion should encourage irresponsible or anti-social behaviour or alcohol misuse, in particular excessive consumption.

Implementation_procedure_details:
The self-regulatory system should ideally be capable of dealing with all forms of brand advertising or marketing communications, regardless of the medium used.Where it is not possible for the self-regulatory body to handle all forms of such communications, the boundaries of its responsibilities should be clearly defined and communicated to consumers.

Monitoring_complaints_details:
The recommended procedures for a complaints handling system are set out below. 
1. A complaints handling system should have a contact address and be widely publicised.
2. Complaints should be made in writing. A complaint can be made by consumers (either individuals or consumer bodies), organisations or competitors. The complaint should contain details of the commercial communication, where and when it appeared and the grounds for the complaint.
3. On receipt of the complaint, an acknowledgement should be sent to the complainant and the advertiser should be informed. A time schedule for dealing with the complaint should be indicated.
4. The secretariat may advise the complaints committee on relevant jurisprudence, case history etc.
5. The decision of the complaints committee should be sent in writing to the complainant and the advertiser.
6. The SRO/SRB should regularly publish the decisions of the complaints committee
7. The national SRO/SRB should keep records of the number and nature of complaints and the decisions of the complaints committee in order to report regularly on the functioning of the Code.
8. If a complaint is upheld and the advertiser refuses to comply with the CC’s ruling, sanctions should be imposed as appropriate according to local customs.
9. An appeal procedure should be set up.                                                                                                                                                                               10. If cross border complaints are received by an SRO/SRB, they should be sent to the EASA who will forward them to the relevant SRO/SRB in the country of origin.

Non_compliance_prescreening_details:
If a campaign fails to pass pre-clearance the revised campaign will need to be cleared before it can be used. Pre-clearance may also be imposed on advertisers who have breached the codes in the past as an additional sanction

Non_compliance_consequences_details2:
The SRO/SRB can  use a range of sanctions, including adverse publicity through the publication of the committee’s decisions; media refusal of advertisements against which the complaints committee has upheld a complaint; imposing pre-clearance of further advertisements by the offending advertiser.

Code_description:
These Guidelines give practical advice to brewing companies and brewing trade associations, to help them address this challenge and ensure that none of their commercial communications causes offence or gives rise to misuse.


Code name:
International Council of Beverages Associations-Guidelines on Marketing to Children
International Council of Beverages Associations Guidelines on Marketing to Children
Guidelines on Marketing to Children

Designer_name:
International Council of Beverages Associations (ICBA)

Objective:
To help  positively  transform  the  landscape  of  children’s  advertising by   covering  even  more  programming  and  marketing  communications  to  children  under  the age of 12.

Products_exempted:
This commitment does not apply to :plain water (mineral, source, purified, sparkling, and/or still), fruit or vegetable juice, and dairy based beverages

Scope_products_nonalcoholic beverages_details:
all non-alcoholic beverages including soft drinks, sports drinks, energy drinks, flavored and/or enhanced waters, ready to drink teas and coffees

Target_audience_details:
This commitment covers marketing to children under the age of 12 years

Child_directed_marketing_details:
ICBA members commit not to place any marketing communications in covered media where 35% or more of the audience consists of children under the age of 12 years.
In addition, members agree not to engage in marketing communications to children in primary 
schools, which are defined as schools responsible for the education of children under the age of 12.

Media_exemptions:
Existing company owned, brand equity characters are not covered by this commitment. Forms  of  marketing  that  are  not  under  the  direct  control  of  the  brand  owner, such  as  packaging,  in -store  and  point  of  sale,  or  marketing  communications  with  user generated content, are not covered by this commitment.

Media_AD_non_broadcast_details:
adio,  print,  cinema,  online  (including company-owned  websites  and  company controlled  content  in  social  media), outdoor marketing

Media_ProductPlacement_details:
product placement, DVDs, interactive games

Media_Sponsorship_details:
licensed  characters,  celebrities,  and  movie  tie-in

Measure_age_details:
No marketing communications for specified covered beverages in any paid, third party media where the audience consists of 35% or more of  children  under  the  age  of  12 years. No marketing communications to children in primary schools, which are defined as schools responsible for the education of children under the age of 12.

Measure_location_details:
No marketing communications to children in primary schools, which are defined as schools responsible for the education of children under the age of 12.

Monitoring_report_details:
"ICBA will publish reports to demonstrate compliance with these Guidelines." However on their webpage only reports from 2009-2012 are available (http://www.icba-net.org/key-topics/marketing-to-children/).

Code_description:
Through these Guidelines, ICBA members commit not to place any marketing communications in 
covered media where 35% or more of the audience consists of children under the age of 12 years (2008 Guidelines: 35%).
In addition, members agree not to engage in marketing communications to children in primary 
schools, which are defined as schools responsible for the education of children under the age of 12.


Code name:
EU Audiovisual Media Services Directive (AVMSD) - Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010

Designer_name:
The European Parliament and the Council of the European Union

Objective:
"The overarching objective of the AVMSD is to create a single market for audiovisual media services whilst ensuring at the same time a high level of protection of objectives of general interest, inter alia the protection of minors and human dignity as well as promoting the rights of persons with disabilities. The AVMSD's main objective is articulated into a number of more specific objectives:
• Create a level playing field for emerging audiovisual media services;
• Guarantee conditions of fair competition;
• Strengthen the competitiveness of the European audiovisual industry;
• Protect and empower consumers (audiences), in particular minors and people with a visual or hearing disability;
• Contribute to the support of cultural and linguistic diversity and heritage in Europe;
• Safeguard media pluralism, freedom of expression and information.

Scope_products_alcoholic beverages_details:
The Directive refers to 'alcoholic beverages' in general.

Scope_products_nonalcoholic beverages_details:
The Directive refers to 'foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended'.

Scope_products_foods_details:
The Directive refers to 'foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended'.

Target_audience_details:
The Directive is directed at all population. When it comes to the marketing of alcoholic beverages, minors are specifically targeted. As for the marketing of food products and non-alcoholic beverages, children's (programmes) are the target.

Target_audience_age2_details:
Food products and non-alcoholic beverages

Media_exemptions:
Yes. Private websites and services consisting of the provision or distribution of audiovisual content generated by private users for the purposes of sharing and exchange within communities of interest. Any form of private correspondence, such as e-mails sent to a limited number of recipients… Exclude all services the principal purpose of which is not the provision of programmes, i.e. where any audiovisual content is merely incidental to the service and not its principal purpose. Examples include websites that contain audiovisual elements only in an ancillary manner, such as animated graphical elements, short advertising spots or information related to a product or non-audiovisual service. For these reasons, games of chance involving a stake representing a sum of money, including lotteries, betting and other forms of gambling services, as well as on-line games and search engines, but not broadcasts devoted to gambling or games of chance, should also be excluded from the scope of this Directive… Not covering audio transmission or radio services… Stand-alone text-based services should not fall within the scope of this Directive… The definition of media service should exclude natural or legal persons who merely transmit programes for which the editorial responsibility lies with third parties… The scope of this Directive should not cover electronic versions of newspapers and magazines… This Directive should not include public service announcements and charity appeals broadcast free of charge.

Media_AD_broadcast_details:
Television advertising and teleshopping for alcoholic beverages shall comply with the criteria described under tab 'Measures alcohol'.

Media_ProductPlacement_details:
"Product placement shall be prohibited". However, it "shall be admissable in the following cases unless a Member State decides otherwise: a) in cinematographic works, films and series made for audiovisual media services, sports programmes and light entertainment programmes; b) where there is no payment but only the provision of certain goods or services free of charge, such as production props and prizes, with a view to their inclusion in a programme. The derogation provided for in point a) shall not apply to children's programmes. Programmes that contain product placement […] shall not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services […] viewers shall be clearly informed of the existence of product placement. Programmes containing product placement shall be appropriately identified at the start and the end of the programme, and when a programme resumes after an advertising break, in order to avoid any confusion on the part of the viewer.

Media_Sponsorship_details:
Audiovisual media services or programmes that are sponsored […] shall not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services. Viewers shall be clearly informed of the existence of a sponsorship agreement. Sponsored programmes shall be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distintive sign thereof in an appropriate way for programmes at the beginning, during and/or at the end of the programmes.

Measure_age_details:
Member States and the Commission shall not encourage media service providers to develop codes of conduct regarding inappropriate audiovisual commercial communications, accompanying or included in children's programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Measure_content_details:
Member States and the Commission shall encourage media service providers to develop codes of conduct regarding inappropriate audiovisual commercial communications, accompanying or included in children's programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Measure_age_alcohol_details:
Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors.

Measure_content_alcohol_details:
Audiovisual commercial communications shall not be aimed specifically at minors and shall not encourage immoderate consumption of alcoholic beverages.
Television advertising and teleshopping for alcoholic beverages shall comply with the following criteria: a) it may not be aimed specifically at minors or, in particular, depict minors consuming these beverages; b) it shall not link the consumption of alcohol to enhanced physical performance or to driving; c) it shall not create the impression that the consumption of alcohol contributes towards social or sexual success; d) it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts; e) it shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; f) it shall not place emphasis on high alcoholic content as being a positive quality of the beverages.

Measure_time_general_details:
"The transmission of films made for television (excluding series, serials and documentaries), cinematographic works and news programmes may be interrupted by television advertising and/or teleshopping once for each scheduled period of at least 30 minutes. The transmission of children’s programmes may be interrupted by television advertising and/or teleshopping once for each scheduled period of at least 30 minutes, provided that the scheduled duration of the programme is greater than 30 minutes"; "The proportion of television advertising spots and teleshopping spots whithin a given clock hour shall not exceed 20%"; "Teleshopping windows shall be clearly identified as such by optical and acoustic means and shall be of a minimum uninterrupted duration of 15 minutes."

Measure_content_general_details:
Audiovisual commercial communications shall not: encourage behaviour prejudicial to health or safety.
Audiovisual commercial communications shall not cause physical or moral detriment to minors. Therefore they shall not directly exhort minors to buy or hire a product or service by exploiting their inexperience or credulity, directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons, or unreasonably show minors in dangerous situations.

Implementation_procedure_details:
This Directive shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union.

Monitoring_details:
"The Commission shall, within 2 months following notification of the measures taken by the Member State, take a decision on whether the measures are compatible with Union law. If it decides that they are not, the Member State will be required to put a end to the measures in question as a matter of urgency".

Monitoring_responsible:
A contact committee. "A contact committee is established under the aegis of the Commission. It shall be composed of representatives of the competent authorities of the Member States. It shall be chaired by a representative of the Commission and meet either on his initiative or at the request of the delegation of a Member State".

Monitoring_frequency:
Every 3 years. "Not later than 19 December 2011, and every 3 years thereafter, the Commission shall submit to the European Parliament, to the Council and to the European Economic and Social Committee a report on the application of this Directive and, if necessary, make further proposals to adapt it to developments in the field of audiovisual media services, in particular in the light of recent technological developments, the competitiveness of the sector and levels of media literacy in all Member States. That report shall also assess the issue of television advertising accompanying or included in children’s programmes, and in particular whether the quantitative and qualitative rules contained in this Directive have afforded the level of protection required.".

Code_description:
"The AVMSD provides for a minimum harmonisation of certain aspects of national legislation related to audiovisual media services, with a view to facilitating the circulation of audiovisual media services in the Internal market on the basis of the country of origin principle. The Member States are free to apply more detailed or stricter rules in the fields coordinated  by the AVMSD to providers under their jurisdiction, as long as those rules are consistent with the general principles of the European Union law."


Code name:
General Law on Audiovisual Media services (Ley 7/2010, de 31 de marzo, General de la Comunicación Audiovisual)

Objective:
This Law regulates the audiovisual communication of state coverage and establishes the basic norms in audiovisual matter without prejudice to the powers reserved to the Autonomous Communities and Local Authorities in their respective fields.

Scope_details:
- To adapt the current legislation to the evolution of the audiovisual media in terms of exponential increase in radio and television signals, increase in the quality of the audiovisual signal and the emergence of the Internet.
- To regulate and order advertising content with clear criteria, giving security to companies and protecting citizens from dominant positions of opinion.
- To transpose Directive 2007/65 / EC on Audiovisual Communication Services of the European Parliament and the Council of December 11, 2007 into Spanish legislation 
-To codify, liberalize and modernize the old and scattered Spanish current legislation, grant security and stability to the public and private sectors, in the short and medium term, through a basic legal framework flexible enough to adapt to the dynamism that by definition this sector has before the vertiginous and continuous technological evolution.

Scope_products_alcoholic beverages_details:
All alcoholic beverages higher than 20% vol or under 20% vol if advertised in television within a defined slot of time and if addressed to children or if it promotes immoderate consumption .

Target_audience_details:
Prohibition of:  television advertising for alcoholic beverages higher of 20% vol,  television advertising for alcoholic beverages under 20% vol issued outside the time slot between 20.30 and 6 hours the following day and advertising for alcoholic beverages under 20% vol when: it is directed to minors, it promotes immoderate consumption or it associates consumption with the improvement of physical performance, social success or health.

Media_exemptions:
a) The electronic communications networks and services used for the transport and dissemination of the audiovisual communication services signal, its associated resources and the technical equipment necessary for the reception of audiovisual communication. 
b) Individuals or legal entities that only broadcast or transport the signal of audiovisual programs whose editorial responsibility corresponds to third parties.
c) Non-economic audiovisual communications, with the exception of non-profit community audiovisual communication services of article 32 of this Law, as well as services that do not constitute mass media, and in general any activities that do not compete for the same audience as television broadcasting. In particular, websites with private ownership and those with audiovisual content generated by private users are excluded from the scope of the Law.

Measure_content_details:
The competent audiovisual authority shall promote among the providers of the television audiovisual communication service the promotion of codes of conduct in relation to inappropriate audiovisual commercial communication, which accompanies or includes children's programs for food and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fats, trans fatty acids, salt or sodium and sugars, for which an excessive intake in the total diet is not recommended.

Measure_age_alcohol_details:
Audiovisual commercial communications in television for alcoholic beverages under 20% vol addressed to minors are banned.

Measure_time_alcohol_details:
Television advertising for alcoholic beverages under 20% vol issued in the slot between 8:30 PM and 6 AM are banned.

Measure_criteria_alcohol_details:
Television advertising for alcoholic beverages higher of 20% vol are banned. Advertising for alcoholic beverages under 20% vol are banned if promotes immoderate consumption or associates consumption with the improvement of physical performance, social success or health.

Measure_age_general_details:
Minors have the right to have their image and voice not used in audiovisual communication services without their consent or that of their legal representative, in accordance with current regulations. The dissemination of the name, image or other data that allow the identification of minors in the context of criminal acts or issues that discuss their guardianship or filiation is prohibited

Measure_content_general_details:
Any commercial communication that violates human dignity or promotes discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation is prohibited. Likewise, any advertising that uses the image of the woman with an abusive or discriminatory character is prohibited. Covert commercial communication, use of subliminal techniques, commercial communication that encourages harmful health behaviors is prohibited.

Measure_other_general_details:
The providers of the audiovisual communication service are subject to the provisions of this Law if they are established in Spain. 
The public authorities and service providers will promote the full enjoyment of audiovisual communication for people with disabilities and the use of good practices that avoid any discrimination or negative impact on such people.

Implementation_procedure_details:
Section 2 of Chapter II of Title II of the Law (includes the restriction of advertising of alcoholic beverages) shall be applicable after three months from the entry into force of this Law.

Monitoring_details:
The State Council of Audiovisual Media (CEMA) will be the regulating and supervising body of the sector. The provisions of this Law are applicable to all the Autonomous Communities, respecting, in any case, the exclusive and shared competences regarding the means of communication and self-organization attributed to them by the respective Statutes of Autonomy.

Monitoring_responsible:
The State Council of Audiovisual Media (CEMA).

Monitoring_review_details:
The Autonomous Communities will exercise the powers of supervision, control and active protection to ensure compliance with the provisions of this Law

Monitoring_independence_details:
CEMA will exercise its powers under the principle of independence of the political and economic powers. The Autonomous Communities shall exercise the powers of supervision, control and active protection to guarantee compliance with the provisions of this Law and, where appropriate, the sanctioning power in relation to audiovisual communication services.

Non_compliance_consequences_details2:
The sanctioning procedure in audiovisual matters will be governed by the general principles set forth in Chapter II of Title IX of Law 30/1992, of November 26, on the Legal Regime of Public Administrations and the Common Administrative Procedure and their regulatory development. The not compliance with the ban on audiovisual advertising listed in article 18 is considered serious infraction. Serious infractions will be sanctioned with a fine of 100,001 to 500,000 euros for television audiovisual communication services and 50,001 to 100,000 for radio programs, for electronic communication service providers and for program catalog service providers.

Code_description:
Particularly, the article 18 (within title 2, chapter II, Section 2) on forbidden advertising in any of its forms lays down the ban on: - television advertising for alcoholic beverages higher than 20% vol, - television advertising for alcoholic beverages under 20% vol issued outside the time slot between 20.30 and 6 hours the following day and, - advertising for alcoholic beverages under 20% vol when directed to minors, promotes immoderate consumption or associates consumption with the improvement of physical performance, social success or health.


Code name:
Act 40/1995 on the regulation of advertising and amending and supplementing Act 468/1991 on radio and television broadcasting

Objective:
This Act incorporates the relevant legislation of the European Union governing the regulation of advertising which constitutes unfair business practice, comparative advertising, advertising for tobacco products, medicinal products for human use, veterinary medicinal products, foodstuffs and infant formulae and follow-on formulae, and lays down the general requirements for advertising and the distribution thereof, including sanctions for breaches of obligations pursuant to this Act and determining the supervisory bodies. It shall regulate the advertising of alcoholic beverages, plant protection products, firearms and ammunition and funeral-related activities. It also defines different actors involved in advertising or for the purposes of this Act such as sponsors, advertisers, processors, disseminators.

Scope_details:
For alcoholic  beverages: The scope is to regulate the advertising  in particular communication media i.e. periodicals and non-periodical publications, radio and television broadcasting, on-demand audiovisual media services, audiovisual products, websites, carriers of audiovisual works, posters and leaflets. Specifically for the alcoholic beverages the law states that the advertising must not:  encourage immoderate consumption of alcoholic beverages or to negatively or ironically evaluate abstinence or restraint; be addressed to persons under 18 years of age; combine the use of alcohol with increased performance or be used in connection with driving; create the impression that alcohol consumption contributes to social or sexual success; declare that alcohol in a beverage has medicinal properties. For food and baby food advertising must comply with European legislation in relation with the characteristics declared and not lead to confusion in terms of quality, durability, properties.

Scope_products_foods_details:
Advertising of "Food suplements" and of "Food for particular nutritional uses" must include a clear and legible label. Advertising of infant formulas must contain scientific correct information and must not lead to the conclusion that is better than breastfeeding.

Target_audience_details:
The Law is directed to all population through the communication media services by regulating the advertising. In particular for alcoholic beverages is states not to target persons under the age of 18 years. For the advertising of food and baby food the Law is  directed to all population.

Measure_content_details:
Misleading advertising regarding the quality, durability, propertiesof food and baby food. Advertising of infant formulas must contain scientific correct information and must not lead to the conclusion that is better than breastfeeding.

Measure_age_alcohol_details:
Advertising of alcoholic beverages addressed to persons under the age of 18

Measure_content_alcohol_details:
Advertising of alcoholic beverages encouraging inmoderate consumption. Deceptive advertising on better performance thanks to alcohol or claiming for particular qualities or properties of the alcoholic beverages as medicinal, therapeutic, ecc.

Monitoring_responsible:
Supervisory bodies:  The Council for radio and television broadcasting and in on-demand audiovisual media services and The State Agricultural and Food Inspectorate for the requirements laid down on foodstuffs.

Non_compliance_consequences_details2:
The supervisory body may order the removal or termination of advertising which is in breach of the Act, and may establish a reasonable timeframe for compliance. The supervisory body shall be entitled to block the commencement of distribution of unauthorised comparative advertising or advertising constituting unfair business practice.

Code_description:
The law at Section 4 on alcoholic beverages states some criteria for their advertising as: not to encourage immoderate consumption, not to treat ironically the abstinence, not to be addressed to persons under the age of 18 years, not to link alcohol consumption with positive features: better performances,  therapeutic qualities, social and sexual success.
The law at Sections 5d,5e,5f on food and baby food states that the advertising must comply with European legislation in relation with: nutritional  and health properties declared; not mislead composition, durability, attribution of particular effects or origin; include clear and understandable text in labelling, etc. Particularly for baby food it states that only scientific and factually correct information must be included in the advertising and never encourage the public to replace the natural breastfeeding.


Code name:
Law 65/2017 on the protection of health from the harmful effects of addictive substances

Objective:
The purpose of this Law is to protect the health of the population by regulating and limiting the sale, the delivery and the use of addictive substances i.e. tobacco, alcohol, narcotic and psychotropic substances; it also regulates the examination of presence of these substances in people's body.   The measure also regulates the competence of the administrative authorities and territorial self-governing units in the implementation of this Act.

Scope_details:
This Act (Title III) states the prohibition of selling alcoholic beverages outside food shops, health facilities, schools, children 'care service/legal protection' institutions, events for persons under the age of 18 years, on means of transport with some exceptions, in sporting events with some exceptions, to persons who should perform an activity in which, due to the previous ingestion of the alcoholic beverage, it could endanger human health or harm property. It is forbidden to sell, manufacture and import toys imitating the shape and appearance of the packaging of alcoholic beverages. A person selling or serving alcoholic beverages must be over 18 years of age unless this activity is part of training. For occasional sales of alcoholic beverages the seller must notify the authorities not later than 5 working days before the sale: the tax identification number, the type and quantity of spirit drink offered for sale, the place of sale, etc. The sale by means of distance communication is forbidden for persons under 18 years of age and the sellers must indicate this clearly in a text, they must identify themselves as well as not disseminate personal data of the consumer. The municipality may prohibit by decree the consumption of alcoholic beverages in public places accessible to persons younger than 18 years of age. Alcohol testing can be carried out when there is the suspicion of potential dangerous behaviour for the person (being tested), for others, for properties, for public spaces, etc.

Products_exempted:
Alcoholic beverages, with the exception of spirituous beverages under the directly applicable European Union rules governing the definition and description of spirit drinks, may be marketed in the context of occasional sales of wine tasting, grape must in fermentation, publicly accessible festivals, traditional, cultural, dance and similar events; public alcoholic beverages containing no more than 4,3% vol. of alcohol and wine may be sold in the context of occasional sales. Spirits can be sold in the context of occasional sales only for the tasting of spirits, the annual, farm and traditional market, public festivities, traditional, cultural, dance and similar events

Target_audience_details:
This Act limits the sale, delivery, consumption and use of alcoholic beverages. So the final target are sellers, consumers, authorities.

Target_audience_age_details:
The sale is forbidden for persons under 18 years of age, directly, by distance communication or in events organised for them .

Measure_age_alcohol_details:
Sale of alcoholic beverages is forbidden for persons under 18 years. A person selling or serving alcoholic beverages must be over 18 years of age unless this activity is part of training.

Measure_location_alcohol_details:
Sale of alcoholic beverages is forbidden in some locations: outside foodshops, health facilities, schools, children 'care service/legal protection' institutions, events for persons under 18 years of age, on means of transport with some exceptions, in sporting events with some exceptions.

Measure_content_alcohol_details:
Sale of alcoholic beverages is forbidden to persons who should perform an activity in which, due to the previous ingestion of the alcoholic beverage, it could endanger human health or harm property. It is forbidden to sell, manufacture and import toys imitating the shape and appearance of the packaging of alcoholic beverages.

Measure_criteria_alcohol_details:
It is define an alcoholic beverage when it contains more than 0,5% by volume of ethanol.

Implementation_procedure_details:
Vendors or other operators shall be obliged to adapt their activities to the conditions stipulated by this Act within 90 days from the date of entry into force of this Act.

Monitoring_details:
The municipality with delegated powers, The Czech Trade Inspection, The State Agriculture and Food Inspection Authority, The Czech School Inspectorate, The State Labor Inspection Office, The Municipal Trade Licensing Office, Excise Administrator

Non_compliance_consequences_details2:
Regarding natural persons: CZK 30000 in case of an offense under paragraph 1 (a) concerning the sale of smoking aids, electronic cigarettes or alcoholic beverages. Regarding legal persons: several types of fine depending on which was the offense but also their activity can get a prohibition from six months to two years.

Code_description:
This Act (Title III) states the prohibition of selling alcoholic beverages in some places, in some events, to persons who perform some activities. It states the prohibition of selling, manufacturing or import toys imitating the packaging of alcoholic beverages. It states the conditions for occasional sales of alcoholic beverages. It defines some terms of sale or supply of alcoholic beverages. It regulates the sales by means of distance communication.  Among other measures that limit the use of drugs (Title IV) this act states that the municipality may prohibit the consumption of alcoholic beverages or restrict the sale, supply and consumption of alcoholic beverages in certain days, hours or places. The Act (Title V) refers also to the alcohol and other drugs testing which should be applied under certain circumstances to certain individuals.


Objective:
By regulating the operation of the electronic mass media this law aims at ensuring freedom of expression, general access to socially significant information and development of free democratic discussion. The objective is also to determine: the procedures for the formation, registration, operation and supervision of the electronic mass media; the legal status of the public electronic mass medium and to plan the sources and the procedures for the financing necessary for the production and distribution of programmes.

Scope_details:
Advertising and teleshopping of other alcoholic beverages (than wine and beer) is prohibited. The electronic mass media shall develop a publicly available code of conduct where they indicate the basic principles of the operation thereof, the accepted conditions of ethical activity, regulations regarding inappropriate audio and audiovisual commercial communications, including those the target audience of which is minors and which may negatively affect the psychological and physical development of minors, as well as shall indicate the measures which facilitate the availability of services for persons with impaired vision or hearing. The code of conduct shall also include regulations regarding inappropriate audiovisual commercial communications, intended for children, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt and sugars, excessive intakes of which in the overall diet are not recommended.

Scope_products_alcoholic beverages_details:
Advertising and teleshopping of beer and wine is permitted.

Target_audience_details:
It is a general code directed to all population; however, there are specific provisions for minors.

Media_exemptions:
The restrictions on audio and audiovisual commercial communications referred to alcoholic beverages shall not apply to the transmission of sporting and similar events in which advertising materials are placed in the background of events (advertising posters in stadiums, names of merchants and emblems, trademarks).

Measure_age_alcohol_details:
Audio and audiovisual commercial communications regarding alcoholic beverages must not: be addressed to minors and minors must not participate in them

Measure_content_alcohol_details:
Audio and audiovisual commercial communications regarding alcoholic beverages must not link alcohol consumption with driving, enhanced physical  performance,  therapeutic qualities, or social and sexual success; must not encourage immoderate consumption of alcohol

Implementation_procedure_details:
The National Electronic Mass Media Council has the right to suspend the operation of an electronic mass medium for a period of up to seven days if it during a year, has repeatedly violated this Law and it has the right to annul a broadcasting permit if within a month from the day the Council has issued a warning regarding violation of the provisions, does not stop violation of the relevant provision or has repeatedly violated the relevant provision.

Monitoring_responsible:
The National Electronic Mass Media Council

Monitoring_review_details:
Public Advisory Council formed by: Representatives of associations, foundations, professional institutions and other organisations active in the field of the mass media, education, culture, science and human rights

Monitoring_report_details:
The National Electronic Mass Media Council shall publish an annual report on the implementation of the public service remit of the public mass media and their financial activities on the Internet homepage and submit it to the Commission of Human Rights and Public Affairs of the Parliament of the Republic of Latvia

Code_description:
This Law states (Section 36) some restrictions on audio and audiovisual commercial communications related to alcoholic beverages. The advertising and teleshopping of some alcoholic beverages is prohibited. Audio and audiovisual commercial communications regarding alcoholic beverages must not be addressed to minors and minors must not participate in them; must not link alcohol consumption with driving, enhanced physical  performance,  therapeutic qualities, or social and sexual success; must not encourage immoderate consumption of alcohol.

[there are ammendments from 2019 not included here]


Code name:
Code of ethics of advertising in Luxembourg

Designer_name:
Advertising Council of the Grand Duchy of Luxembourg (CPL)

Objective:
The purpose of this Code is to define  general and specific principles and rules of conduct to be applied to all forms and vectors of advertising. It is aimed at achieving advertising responsible from a social, economic and environmental point of view.

Scope_details:
The purpose of this Code is to define  general and specific principles and rules of conduct to be applied to all forms and vectors of advertising.

Target_audience_details:
The CPL considers that self-discipline and self-regulation must be based on codes shared and unanimously respected by all actors in the sector i.e. advertisers, advertising creators, agencies and advertising boards as well as to the written press, radio television and telematics of the Grand Duchy of Luxembourg.

Target_audience_children_details:
'Minors' are also mentioned. Alcohol advertising will not address directly minors and will avoid their representation in its message.

Measure_age_alcohol_details:
Alcohol advertising will not address directly minors and will avoid their representation in its message.

Measure_content_alcohol_details:
Alcohol advertising will refrain from encouraging irresponsible consumption and excessive and it will avoid any connection with the driving of a vehicle.

Measure_age_general_details:
Advertising must not abuse natural credulity, lack of experience and specific sensitivities of children and adolescents. Professionals refrain from creating specific categories of advertising targeting corresponding to the interests of children whose age is less than or equal to 12 years

Measure_content_general_details:
Sales promotion can not be presented in a way that is likely to mislead persons to whom it is directed as to its value, nature or means of access. Advertisement must comply with the general principles of advertising ethics: veracity, loyalty and honesty, decency, social responsibility, respect and protection of privacy as well as with the specific rules of conduct (related to children, to health products, to sales promotion).

Monitoring_responsible:
Commission for Ethics in Advertising (CLEP)

Monitoring_review_details:
Commission for Ethics in Advertising (CLEP)

Monitoring_independence_details:
The application of the Code falls within the competence of the Luxembourg Commission for Ethics in Advertising (CLEP), an independent body set up by the CPL

Non_compliance_prescreening_details:
The Commission of Luxembourg for Advertising Ethics (CLEP) processes requests for screening prior to the broadcast of advertisements that are freely submitted by advertisers, agencies and media.

Code_description:
The code defines the general principles of advertising ethics such as: veracity, loyalty and honesty, decency, social and environmental responsibility, respect of privacy and compliance with rules and the code of the International Chamber of Commerce.  Among the specific rules of conduct in relation with alcohol, it states that advertising will refrain from encouraging irresponsible and excessive consumption. It will not address directly minors and will avoid their representation in its message. In addition, it will avoid any connection with the driving of a vehicle.


Code name:
Requirements as to advertisements, methods of advertising and directions applicable to alcoholic drink advertising, sponsorship and teleshopping

Objective:
This code aims at regulating some requirementes of the advertising and teleshopping for alcohol. This subsidiary legislation shall be read in conjunction with paragraph 19 of the Third Schedule to the Broadcasting Act.

Scope_details:
The scope is to regulate the advertising and teleshopping for alcohol in terms of: distribution - not permitted between 6 a.m. and 9 p.m.-; protection of young people - not addressed to persons younger than 18 years, not involving children in the advertisements and not involving any personality who has a particular appeal to people under 18 years of age-; some criteria that the message must avoid - as to imply that the consumption of alcohol is essential to social success, that is an essential attribute of masculinity or femininity, that has therapeutic qualities.

Target_audience_details:
This subsidiary legislation is directed to all population through the advertising and teleshopping services by regulating them however, there are specific provisions for people under the 18 years of age.

Target_audience_age_details:
The adverstising and teleshopping must not be addressed to persons younger than 18 years, not involving children in the advertisements and not involving any personality who has a particular appeal to people under 18 years of age.

Media_exemptions:
These Requirements as to Advertisements, Methods of Advertising and Directions shall not apply to any advertisements or promotional campaigns undertaken to dissuade the public from excessive or immoderate drinking.

Measure_content_details:
The Authority shall encourage media service providers to develop codes of conduct regarding inappropriate audiovisual
commercial communication, accompanying or included in children’s programmes , of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Measure_age_alcohol_details:
The adverstising and teleshopping must not be addressed to persons younger than 18 years. The adverstising and teleshopping must not involve children in the advertisements and must not involve any personality who has a particular appeal to people under 18 years of age.

Measure_time_alcohol_details:
Advertisements and teleshopping for alcoholic drinks shall not be broadcast between 6.00 a.m. and 9.00 p.m.  It shall not be permissible to use the brand name of an alcoholic drink for a sponsored activity between 6.00 a.m. and 9.00 p.m.

Measure_content_alcohol_details:
The message must not imply that the consumption of alcohol is essential to social success, that it is an essential attribute of masculinity or femininity, that it has therapeutic, stimulant or sedative qualities. The may not promote drinking while driving or whilst using potentially dangerous machinery. Within an advertisement alcoholic drinks shall not be seen to be consumed in a working place environment

Measure_other_alcohol_details:
Reference to "cut-price drinks", "happy hour drinks", "buy two and get one free", "money-off coupons" and similar advertisements or teleshopping that encourage excessive or immoderate consumption are unacceptable. Alcoholic drink retailers may however refer to price reductions for their stock.

Code_description:
It regulates the distribution of advertisements and teleshopping for alcohol in certain hours of the day. It states that the advertising must not  be addressed to persons under the age of 18 years and it must not include people who have a particular appeal to people younger than 18. The advertising message must not link alcohol consumption with: social success, resolving personal problems, daily routines, enhanced performances, therapeutic, stimulant or sedative qualities, driving or working environment. It had to avoid cut-price offers policy.

Citation:
Government Notice 267 of 2007. S.L.350.24


Objective:
This Act gives the minister of Health, Welfare and Sport the competence to regulate alcohol advertising.

Measure_age_alcohol_details:
It is prohibited to provide alcoholic beverages commercially or otherwise than to a person who has not been established to have reached the age of 18.

Code_description:
In the interests of public health, some rules will be laid down with regard to the content of advertising for alcoholic beverages, the target groups to which such advertising is addressed, as well as the time and manner in which and the place where advertising is made. It is forbidden to advertise alcoholic beverages which do not comply with theses rules. This prohibition does not apply to advertisements for alcoholic beverages, in which only indications concerning the brand, type and price, as well as the place where that drink is supplied.


Objective:
To change the task of the public service broadcaster in the light of developments in technology, media supply, media production, distribution and media use and to relax the advertising rules for commercial broadcasters and to make other necessary adjustments.

Scope_details:
This is a general code for the media industry.

Measure_time_alcohol_details:
Broadcasters are not allowed to transmit all alcoholic beverages advertisements on television and radio from 6 am to 9 pm. For sponsored programs the statement is structured in such a way that  between 6 a.m. and 9 p.m. the mention of sponsors who are engaged in the production or sale of alcoholic beverages, is done by neutral mention or display of name or (logo) brand

Measure_age_general_details:
Advertising or teleshopping messages are not included in programs specifically intended for children under the age of twelve. Programs intended specifically for children under the age of 12, provided that the programmed duration of the program exceeds thirty minutes, will include advertising or teleshopping messages at most once per programmed 30-minute period.

Measure_time_general_details:
The program offer on a program channel consists of advertising or teleshopping messages for a maximum of twelve minutes per hour. In the case of a sponsored program, the mention is made at the beginning or the end of the program and can also be made at the beginning or the end of the advertising message or advertisements included in the program.

Measure_content_general_details:
Subliminal techniques are not used in advertising and teleshopping messages, sponsored program offers and program offers with product placement. Programs will only include advertising or teleshopping messages if they do not affect the integrity, character or consistency of the relevant program or the rights of right holders.

Measure_other_general_details:
Advertising and teleshopping messages are clearly distinguished from the other content of the program range by acoustic or visual means. Advertising and teleshopping messages in the program range are placed in such a way that they are included in blocks, which blocks for television program supply including frames last at least one minute; on Sundays do not immediately precede or connect directly to programs of a religious or spiritual nature.

Monitoring_responsible:
Dutch Institute for Alcohol Policy (STAP)

Code_description:
Advertising and teleshopping messages are clearly distinguished from the other content of the program range by acoustic, visual or spatial  means and the program offer does not contain advertising and teleshopping messages for alcoholic beverages between 6 a.m. and 9 p.m.; for sponsored program offers the statement is structured in such a way that between 6 a.m. and 9 p.m. the mention of sponsors who are engaged in the production or sale of alcoholic beverages, is done by neutral mention or display of name or (logo) brand.


Objective:
The purpose of this Law is to protect the health of the population under 16 years of age, by regulating and limiting the advertising of some types of food and beverages. Specifically it regulates the places where the ads of these products should be forbidden and also introduces some concepts of the content that should be avoided and/or clarified in the advertising.

Scope_products_nonalcoholic beverages_details:
Beverages  high in energy, salt, sugar, saturated fats and trans fats

Scope_products_foods_details:
Foodstuffs high in energy, salt, sugar, saturated fats and trans fats

Target_audience_age_details:
Foodstuffs and beverages containing foodstuffs, foodstuffs, sugar, saturated fats and trans fats

Media_AD_broadcast_details:
The advertising of foodstuffs and beverages of high energy value, salt, sugar, saturated fatty acids and processed fatty acids content shall also be prohibited in television program services and on-demand audiovisual and radio services on the 30-minute period before and after children's programs, and television programs with a minimum audience audience of less than 25% and less than 16 years of age; insertion of advertising in their interruptions

Media_AD_non_broadcast_details:
The advertising of foodstuffs and beverages of high energy value, salt, sugar, saturated fatty acids and processed fatty acids content shall also be prohibited in publications intended for children under 16 years of age; on the Internet, through websites or social networks.

Media_DirectMarketing_details:
The advertising of foodstuffs and beverages of high energy value, salt, sugar, saturated fatty acids and processed fatty acids content shall also be prohibited in mobile applications for devices using the Internet, where their content is intended for persons under 16 years of age.

Measure_age_details:
Advertising of food and non alcoholic beverages  high in energy,  salt,  sugar, saturated fats and trans fats must be forbidden if aiming at children under 16 years of age, in certain locations and times.

Measure_location_details:
In pre-school, primary and secondary schools; In public playgrounds; In sports, cultural and recreational activities organized by the schools and television programs with a minimum audience audience of less than 25% and less than 16 years of age.

Measure_time_details:
In television program services and on-demand audiovisual and radio services on the 30-minute period before and after children's programs

Measure_content_details:
It is forbiden to communicate characteristics of foodstuffs and beverages high in energy,  salt,  sugar, saturated fats and trans fats as beneficial to health, omitting the harmful effects of such high levels. Advertisement of these products should not relate the consumption of the product to potential health benefits; encourage excessive consumption; disregard non-consumers; create a sense of urgency or necessity in the consumption of the advertised product; transmit the idea of facilitation in its acquisition, minimizing its costs; associate consumption of the product with the acquisition of status, social success, special skills, popularity, success or intelligence; use in advertising advertisements figures, wishes, personalities and mascots, among others, that are related to programs aimed at children

Measure_criteria_details:
For each of these food categories (Chocolate and candy products; Cake and pastry products; Snacks; Oily seeds; Juices; Milk; Vegetal drinks; Soft drinks; Ice creams; Cornflakes; Yogurt; Cheese; Ready-cooked meals; Butter and fats; Bread; Dough, rice; Meat, fish and eggs; Meat products and cold meat; Preserved fish; Fresh or frozen fruits and vegetables; Processed fruits and vegetables, Sauces and condiments) specific thresholds above which marketing is restricted are defined: energy (from 40 kcal to 225 kcal /100g), total sugar (from 2.5 g to 15 g /100 g), added sugar (0 g for beverages, processed fruits and vegetables, sauces and condiments), salt (from 0.3 g to 1.3 g /100 g), saturated fats (from 0.75 g to 20 g /100 g) and trans fats (if exceeds 2 g /100g). Annex 1

Implementation_procedure_details:
This law shall enter into force 60 days after its publication.

Monitoring_details:
This law shall be subject to periodic successive impact assessment, every five years, in particular with regard to compilation of the relevant indicators, regarding the food consumption patterns of children under 16 years, regarding the characterization of the food communication aimed at them and their general health

Non_compliance_consequences_details2:
From € 1750 to € 3750 or from € 3500 to € 45000, depending on whether the offender is a natural or legal person

Code_description:
This Code introduces restrictions on the advertising of foods high in energy, salt, sugar content, saturated fats and trans fats addressed to persons under 16 years of age. According to this law the ads of such products should be forbidden: In pre-school, primary and secondary schools; In public playgrounds; In sports, cultural and recreational activities organized by the schools, In television program services and on-demand audiovisual and radio services on the 30-minute period before and after children's programs, and television programs with a minimum audience audience of less than 25% and less than 16 years of age. This law also establishes that the content of the advertising of these products should be clear and objective avoiding to relate the consumption of the product to potential health benefits and avoiding to encourage excessive consumption. The law also explains the definition of these products as those containing a quantity of such components which, according to the available scientific knowledge, jeopardize a varied, balanced and healthy diet. It advice also to take into account the recommendations of the World Health Organization and the European Union, for their definition.


Code name:
Act No. 282/2016 Coll., on food requirements for which advertising is admissible and can be offered for sale and sold in schools

Objective:
This Decree regulates the requirements for foodstuffs for which advertising is permitted in schools and schools facilities and the requiremente for foodstuffs that can be sold in schools and schools facilities.

Scope_details:
The scope is to forbid the sale and advertising in schools of food products that do not comply with some healthy requirements, to authorise the sale and advertising in schools of some healthy products and to authorised the sale, in justified cases, of food products that not comply with this decree requirements.

Products_exempted:
This Decree does not apply to school meals under other legislation.

Scope_products_nonalcoholic beverages_details:
"non-alcoholic drinks", "energizing or stimulant drink"

Scope_products_foods_details:
Foods containing sweeteners, trans fatty acids derived from partially hardened fats, energizing or stimulant drink or food intended for athletes, fried or grilled foods

Target_audience_details:
The scope is aimed to pupils until compulsory schooling by regulating the sale and advertising of foodstuff in schools and schools facilities

Target_audience_age_details:
It is aimed to pupils until compulsory schooling attending schools

Measure_age_details:
It is aimed to pupils until compulsory schooling attending schools

Measure_location_details:
The sale and advertise of  food products that do not comply with some healthy requirements is forbidden in schools and schools facilities.

Measure_criteria_details:
For each of these food categories (Processed fruit and vegetables; Dry nuts, oil seeds and legumes; Meat products; Fishery and Aquaculture products; Milk products; Bakery products; Non-alcoholic drinks and Packaged and unpackaged baked products) specific thresholds above which marketing is restricted are defined: salt (from 0.5 g to 2.5 g /100 g), sugar (from 5 g to 11 g /100 g), fats (from 5 g to 30 g /100 g). Annex

Measure_other_details:
Sale and advertisement of products that: not contain sweeteners (excluding sugar-free chewing gum or caffeine), non-alcoholic beverages with tea extract,  do not contain trans fatty acids, are not an energy or stimulant drink or food intended for athletes or for persons with increased physical performance.

Implementation_procedure_details:
This Decree shall come into effect on the fifteenth day after its promulgation

Code_description:
It establishes the following requirements that food must comply to be sold and advertised in schools and schools facilities:  not contain sweeteners, trans fatty acids derived from partially hardened fats, not be energy or stimulant drink or food intended for athletes, they are not fried or grilled. It also establishes that the following food can be sold and advertised in schools and schools facilities: unprocessed fruit and unprocessed vegetables (which mean fruit and vegetables which have not undergone any treatment resulting in a substantial change in their original state), fruit and vegetable juices and nectars.
The Decree authorises the sale and offer to be sold of Foods that do not comply with the requirements of this Decree in schools and schools facilities, under certain circumstances i.e. premises providing education exclusively to pupils attending after compulsory schooling, premises which are intended exclusively for adults, sales as part of an activity taking place outside the period of education.


Code name:
DIRECTIVE (EU) 2018/1808   amending Directive 2010/13/EU on the provision of audiovisual media services (Audiovisual Media Services Directive) in view of changing market realities

Designer_name:
The European Parliament and The Council Of The European Union

Objective:
To face the rapid and significant evolution of the audiovisual communication services market due to the current convergence between television and internet services by providing a legal framework that allows to achieve a balance between access to online content services, consumer protection and competitiveness. This scope will be pursued by amending some articles of Directive 2010/13/EU (AVMSD).

Media_exemptions:
The limitation regarding the maximum of 20% of television advertising spots and teleshopping spots within the period between 6.00 and 18.00 and within the period between 18:00 and 24:00, shall not apply to Sponsorships and Product placement.

Media_ProductPlacement_details:
The liberalisation of product placement has not brought about the expected take-up of this form of audiovisual commercial communication. In particular, the general prohibition of product placement, albeit with some exceptions, has not created legal certainty for media service providers. Product placement should thus be allowed in all audiovisual media services and video-sharing platform services, subject to exceptions.  	
Product placement should not be allowed in news and current affairs programmes, consumer affairs programmes, religious programmes and children's programmes.

Media_Sponsorship_details:
Its definition has changed regarding Directive 2010/13/EU, it inludes video-sharing platform services.

Measure_content_details:
Member States shall encourage the use of co-regulation and the fostering of self-regulation through codes of conduct regarding inappropriate audiovisual commercial communications, accompanying or included in children's programmes, for foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular fat, trans-fatty acids, salt or sodium and sugars, of which excessive intakes in the overall diet are not recommended.

Measure_age_alcohol_details:
Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages

Measure_content_alcohol_details:
Member States shall encourage the use of co-regulation and the fostering of self-regulation through codes of conduct regarding inappropriate audiovisual commercial communications for alcoholic beverages. Those codes shall aim to effectively reduce the exposure of minors to audiovisual commercial communications for alcoholic beverages.

Measure_age_general_details:
Member States shall ensure that video-sharing platform providers under their jurisdiction take appropriate measures to protect minors from programmes, user-generated videos and audiovisual commercial communications which may impair their physical, mental or moral development as establishing and operating age verification systems for users of video-sharing platforms. Personal data of minors collected or otherwise generated by video-sharing platform providers shall not be processed for commercial purposes, such as direct marketing, profiling and behaviourally targeted advertising. For the purposes of the protection of minors, the most harmful content shall be subject to the strictest access control measures.

Measure_time_general_details:
It is important that broadcasters have more flexibility and are able to decide when to place advertising in order to maximise advertisers' demand and viewers' flow. It is also necessary, however, to maintain a sufficient level of consumer protection in that regard because such flexibility could expose viewers to an excessive amount of advertising during prime time. The proportion of television advertising spots and teleshopping spots within the period between 6.00 and 18.00 shall not exceed 20 % of that period. The proportion of television advertising spots and teleshopping spots within the period between 18.00 and 24.00 shall not exceed 20 % of that period.

Measure_content_general_details:
Audiovisual commercial communications shall not cause physical, mental or moral detriment to minors; therefore, they shall not directly exhort minors to buy or hire a product or service by exploiting their inexperience or credulity, directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons, or unreasonably show minors in dangerous situations.

Implementation_procedure_details:
The original AVMSD has applied since 5 May 2010. The changes introduced by Directive (EU) 2018/1808 have applied since 18 December 2018 and has to become law in the EU countries by 19 September 2020.

Monitoring_responsible:
With a view to ensuring the consistent application of the Union audiovisual regulatory framework across all Member States, the Commission established ERGA by Commission Decision of 3 February 2014 (15). ERGA's role is to provide technical expertise to the Commission in its work to ensure a consistent implementation of Directive 2010/13/EU in all Member States and to facilitate cooperation among the national regulatory authorities or bodies, and between the national regulatory authorities or bodies and the Commission.The Commission should be free to consult ERGA on any matter relating to audiovisual media services and video-sharing platforms. ERGA should assist the Commission by providing technical expertise and advice and by facilitating the exchange of best practices, including on self- and co-regulatory codes of conduct. In particular, the Commission should consult ERGA in the application of Directive 2010/13/EU with a view to facilitating its convergent implementation. Upon the Commission's request, ERGA should provide non-binding opinions on jurisdiction, on measures derogating from freedom of reception and on measures addressing the circumvention of jurisdiction. ERGA should also be able to provide technical advice on any regulatory matter related to the audiovisual media services framework, including in the area of hate speech and the protection of minors, as well as on the content of audiovisual commercial communications for foods high in fat, salt or sodium and sugars.

Code_description:
Directive (EU) 2018/1808 amends and updates the AVMSD, as part of the digital single market strategy, in order to: extend certain audiovisual rules to video-sharing platforms as well as audiovisual content shared on certain social media services;  introduce flexibility on restrictions applicable to TV;  strengthen the promotion of European content;  protect children and tackle hate speech more effectively; reinforce the independence of national regulatory authorities; encourage Member States to ensure that self- and co-regulation, including codes of conduct, is used to effectively reduce the exposure of children to audiovisual commercial communications regarding foods and beverages that are high in salt, sugars, fat, saturated fats or trans-fatty acids and regarding alcoholic drinks. 
Audiovisual advertising must be readily recognisable as such, and must not: use subliminal techniques; prejudice respect for human dignity; include or promote discrimination;    encourage behaviour prejudicial to health or safety; encourage behaviour grossly prejudicial to the protection of the environment. 
Banned audiovisual advertising includes: cigarette and tobacco advertising, including for electronic cigarettes and refill containers; alcohol advertising aimed specifically at minors or encouraging immoderate consumption, among a range of restrictions; advertising for prescription medicines and treatment; advertising exploiting children’s inexperience or credulity and trust in adults, or unreasonably showing minors in dangerous situations.
Additional requirements cover sponsorship and product placement, and broadcasters have increased flexibility over advertising time, with a new limit of 20% within the period between 6.00 and 18.00 and the period between 18.00 and 24.00.
Member States shall promote and take measures for the development of media literacy skills.


Code name:
Commitments of responsibility – soft drink sector

Objective:
To contribute to the achievement of the objectives of the food policy of the Republic of Slovenia by signing a commitment of responsibility  protecting children and ensuring that consumers are well-informed in order to choose the most appropriate alternative.

Media_ProductDesign_details:
Non-alcoholic beverage manufacturers have been trying for years to inform the consumer of the energy value of our products through the labels on the packaging. The signatories are committed to ensuring that, by 2020, at least 60% of their products have energy value information on the front of the packaging, undertake to emphasize on the packaging of our products their energy or energy character and provide information on the reduced sugar content of nutrition claims (eg low energy value / reduced energy value / no energy value / low sugar content / no sugars / no added sugars).

Measure_age_details:
Not to advertise to children under the age of 12. The goal is to keep at least 95% of ads from television programs where children under 12 represent over 35% of viewers. In print, cinema media, and websites that have no viewer demographics, we will do our best to prevent our ads from appearing where we believe that over 35% of viewers are children.

Measure_location_details:
Soft drink manufacturers are already trying to respect the non-commercial character of schools today. The signatories advocate that there are no advertising messages in primary and secondary schools, and that where their products are sold in high schools, the full range is always offered.  Since schools are a specific area, the signatories should work with the competent ministry with the aim of reviewing progress on the achievement of the above objectives each year.

Measure_content_details:
By 2020 at least 90% of producers will promote the healthy lifestyle of the wider society by financially or otherwise supporting events aimed at the movement of the Slovenian population. The signatories are committed to further promoting the healthy lifestyles of this sector employees.

Implementation_procedure_details:
2016 onwards for the 'no advertising to children under 12 years of age'; 2020 for the 'energy value labelling'; 2020 for the 'promoting a healthy life' issue.

Code_description:
The signatories are committed to ensuring: that children under the age of 12 shall not be the target of commercial activity from 2016 onwards;  to behaving responsibly in schools by working with the competent ministry;  by 2020, at least 60% of our products have energy value information on the front of the packaging offering  the consumer the widest possible range of beverages (different nutritional profiles), especially those with or without reduced energy value and with little or no added sugar and at least 90% of producers will promote the healthy lifestyle of the wider society by financially or otherwise supporting events aimed at the movement of the Slovenian population.


Code name:
Commitments of responsibility – dairy sector

Designer_name:
The seven signatory companies: Ekolat doo, Ljubljanske mlekarne doo, Loška mlekarna, KGZ zoo, Celeia dairies, Krepko dairies, Kele & Kele doo, Planika dairies, Pomurske mlekarne dd and the National Institute of Public Health

Objective:
To improving the composition of certain categories of dairy products, in particular those containing added sugar.

Scope_details:
The dairy sector. One of the main goals of the program is to expand the range of food products with lower sugar, salt and fat content and higher nutrient levels that are more desirable in terms of health (dietary fiber, vitamins, minerals).

Monitoring_funding:
The three-year Survive program is co-financed by the Ministry of Health of the Republic of Slovenia

Code_description:
The signatories want to achieve the objective of reducing the sugar content of selected categories of dairy products by 10% by the end of 2020. In addition, they will offer and promote products of various nutritional profiles to consumers, in particular products with reduced sugar content.


Code name:
Act Regulating the Sanitary Suitability of Food, Products and Materials Coming into Contact with Food (Official Gazette of the Republic of Slovenia, Nos 52/00, 42/02 and 47/04)

Objective:
This law sets out the conditions that must be fulfilled by foodstuffs, food additives and articles and substances that come into contact with foodstuffs, and regulates health control of their production and marketing in order to protect human health, protect interests and enables smooth circulation in the internal market and abroad, monitoring of the health suitability of foodstuffs and products and substances in contact with foodstuffs, and interdepartmental and international cooperation in the field of nutrition and nutrition health issues.


Code_funding:
The Oireachtas ( legislature of Ireland) i.e. the President of Ireland and the two houses (lower and upper house)

Objective:
Since  alcohol consumption has major public health implications and is responsible for a considerable burden of health, social and economic harm at individual, family and societal levels, this Bill is part of a 
comprehensive suite of measures to reduce excessive patterns of alcohol consumption and resultant social, economic and health harms.

Media_Sponsorship_details:
It shall be an offence for a person to sponsor of: 	an event in relation to which the majority of participants or competitors are children,	an event aimed particularly at children, or	an event that involves driving or racing mechanically propelled vehicles.

Measure_age_alcohol_details:
Advertising of alcohol products is forbiden in children's clothing and in a publication aimed particularly at children or a publication which is likely to include a readership of which more than 20 per cent comprise children.

Measure_location_alcohol_details:
Advertisement of alcohol products is forbiden in a park or open space owned or maintained by a local authority, in a public service vehicle, in a train, in a light rail vehicle, in a train or bus station, at designated stopping places (where passengers may board buses or railway vehicles), at schools, including the grounds of the school or within 200 metres of the perimeter, at places where an early years service is carried on or within 200 metres of the perimeter or in playground owned or maintained by a local authority or within 200 metres of the perimeter

Measure_time_alcohol_details:
A person shall not advertise an alcohol product: during a sports event in or on a sports area, during an event aimed particularly at children or where the majority of participants are children

Measure_content_alcohol_details:
Labelling must contain a warning informing the public of the danger of alcohol consumption, the direct link between alcohol and fatal cancers, the quantity in grams of alcohol and the energy value in kJ and kcal. It should include also: details of a website (established by the Executive) that provides public health information in relation to alcohol consumption:

Measure_other_alcohol_details:
It is forbiden to advertise or promote the sale of an alcohol product at a price that is below the minimum price.

Implementation_procedure_details:
Depending on the subsections of the Act, they will come into operation not earlier than one year, 18 months or 3 years after the date on which the order concerned is made by the Minister.

Monitoring_review_details:
The Minister shall, not later than 3 years after the commencement of this section, carry out a review of sectiosn 13 to 20

Non_compliance_assessment_details:
By authorised officers appointed by the Executive for the purposes of this Act.

Non_compliance_consequences_details2:
Depending on the sections and subsections the offender is violating or not showing compliance with, the measures can be:  imprisonment for a term not exceeding 6 months to imprisonment for a term not exceeding 3 years and/or fines not exceeding €2,000 to fines not exceeding €250,000. Offenses : Section 8

Code_description:
This Act ensures that the supply and price of alcohol is regulated and controlled in order to minimise the possibility and incidence of alcohol related harms;  confers the power on the Minister for Health to regulate the alcohol price; provides for the labelling of alcohol products including health warnings, alcohol content and energy content; provides for restrictions in relation to the advertising and sponsorship of alcohol products, generally and in relation to children; provides procedures in relation to the exposure for sale and advertising of alcohol products in specified licensed premises;  confers power on the Minister for Health to make regulations for the purpose of prohibiting or restricting the sale of alcohol products in certain circumstances.


Code name:
Code of Standards for Advertising and Marketing Communications (7th Edition)

Designer_name:
Board of the Advertising Standards Authority for Ireland (ASAI)

Objective:
The primary objective of the Code is to regulate commercial marketing communications in the interest of consumers ensuring, so far as possible, that all marketing communications are prepared with a sense of responsibility both to the consumer and to society. The ASAI code applies to all marketing communications for food products, non-alcoholic beverages and food supplements, and should be read together with the relevant legislation: Regulation (EU) No. 1169/2011, Commission Implementing Regulation (EU) No. 1337/2013 and Statutory Instruments S.I. No. 556/2014.

Media_exemptions:
The Code does not apply to: Flyposting; Packages, wrappers, labels, tickets, timetables and menus, unless they advertise another product or a sales promotion or are recognisable in a marketing communication; Point-of-sale displays, except those covered by the promotional marketing rules or when part of a wider advertising campaign; Classified private advertisements, including those online;  Press releases and other public relations material; The content of books and editorial material in media; Oral communications, including telephone calls; Sponsorship;

Measure_age_details:
For children under 16, marketing communications should not seem to encourage children to eat or drink a product only to take advantage of a promotional offer and should avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption. Marketing communications that are targeted through their content directly at pre-school or primary school children, should not include licensed characters or celebrities popular with children.

Measure_content_details:
Marketing communications should not: encourage excess consumption, show healthy active lifestyle in a negative manner, make reference to consumer preferences implying not reliable statistical validity. Nutrition and Health claims may be used in marketing communications only if they are listed in the Annex of the EU Regulation  and in the EU Register respectively. Marketing communications that contain nutrition claims should be supported by documentary evidence. Claims for dietary supplements should comply with the EU regulations. Marketing communications for infant formula are prohibited unless they appear in scientific publications.

Measure_age_alcohol_details:
Alcohol marketing communications should not be placed in media primarily intended for children. Marketing communications should not be directed at children or in any way encourage them to start drinking. Aspects of youth culture and treatments that are likely to appeal to children should not be used. Treatments should not portray adolescent, juvenile, childish or immature behaviour. Marketing communications should not feature personalities or characters (real or fictitious) that would have a particular appeal to children.

Measure_content_alcohol_details:
Marketing communications for alcohol should include a responsibility message to drink alcohol responsibly, considering mainly, its social dimension, the message to children and in the interests of health and safety. Marketing communications for alcohol should not: show, imply or encourage immoderate or irresponsible drinking or regular solitary drinking; portray drinking games or sessions; present abstinence or moderation in a negative light; attempt to influence non-drinkers of any age to drink or to purchase alcoholic drinks;  make fun of over-indulgence in respect of alcohol or its after-effects; claim that alcohol has therapeutic qualities or that it is a stimulant;  depict any direct association with the consumption of alcoholic drinks and activities or locations where drinking alcohol would be unsafe, unwise or unacceptable

Measure_criteria_alcohol_details:
Alcoholic drinks are defined as those that exceed 1.2% alcohol by volume. Advertisers should ensure that low-alcohol drinks (i.e. those that contain 2.8% alcohol by volume or less) are not promoted in a way that encourages inappropriate consumption.

Measure_other_alcohol_details:
Marketing communications or promotions should not combine alcohol with a gift that has particular appeal to under-18s.

Measure_age_general_details:
Marketing communications addressed directly or indirectly to children, or marketing communications likely to be seen or heard by a significant proportion of them, should have regard to the special characteristics of children and the ways in which they perceive and react to marketing communications.

Measure_content_general_details:
Particularly for children the code states that marketing communications should not: denigrate a healthy lifestyle, mislead children as to the potential benefits from consumption of the product, either physically, socially or psychologically, disparage good dietary practice, encourage poor nutritional habits.

Implementation_procedure_details:
The 7th Edition of the Code of Standards for Advertising and Marketing Communications in Ireland came into effect on 1st March 2016

Monitoring_responsible:
The Advertising Standards Authority for Ireland, the Board, the Complaints Committee, the Review Panel and the Executive

Monitoring_review_details:
A Review Panel (“the Panel”) consisting of three members will be appointed by the Board of the ASAI.

Monitoring_report_details:
Publication of the Case Reports of the Complaints Committee, including names of advertisers, promoters and agencies involved, is an important element of the self-regulatory system. A marketing communication which breaks the rules must be withdrawn or amended and the media will refuse to publish a marketing communication which fails to conform to Code requirements.

Code_description:
According to this code marketing communications for food should not: encourage excess consumption, show people who choose a healthy active lifestyle in a negative manner, disparage good dietary practice, make reference to consumer taste or preference tests in any way that might imply statistical validity or use scientific terms to ascribe validity if there is no such validity; should not mislead children as to the potential benefits from consumption of the product, either physically, socially or psychologically.
The code defines Nutrition claims, Health claims and Reduction of disease risk claims and proposes that Nutrition claims may be used in marketing communications if they are listed in the Annex of Regulation (EC) No 1924/2006, lastly amended by Regulation (EU) No 1047/2012; Health claims may be used in marketing communications if they are listed in EU Register of nutrition and health claims made on foods. The codes also establishes which statements are not acceptable in claims included in marketing communications.
Regarding alcohol advertising and promotion, the code states that it should be consistent with the need for demonstrating responsibility and moderation in consumption, particularly for children.


Code name:
Criteria for authorising campaigns for food promotion, nutritional education or the promotion of sport or physical activity in nurseries and schools, with the aim of fostering healthy eating habits, encouraging physical activity and preventing obesity

Region:
Asturias,  the  Canary Isles,  Castilla-La  Mancha,  Catalonia,  the  Valencia  Community,  Galicia,  Madrid,  Murcia and the Basque Country

Subregion:
Health national + regional authorities consensus  criteria

Designer_name:
Spanish  Agency  for  Consumer  Affairs, Food  Safety  and  Nutrition

Code_funding:
Ministry of Health, Social Services and Equality -Spanish  Agency  for  Consumer  Affairs, Food  Safety  and  Nutrition

Objective:
To  foster healthy eating habits, to encourage physical activity and to prevent obesity by putting  into action  article  40.7  (Chapter VII) from  the  Food  Safety  and Nutrition  Law  of  July  2011;  the document object of this code is the outcome of the working group.

Scope_details:
Define criteria for authorising campaigns for food promotion, nutritional education or the promotion of sport or physical activity in kindergartens and primary schools, with the aim of promoting healthy eating habits and encouraging  physical activity and  preventing  obesity. Specially for Foods  and Drinks that are likely to be included in the context of a healthy diet.

Target_audience_details:
Children attending kindergardens and primary schools.

Media_AD_non_broadcast_details:
Any material included in campaigns for food promotion, nutritional education or the promotion of physical activity

Media_DirectMarketing_details:
Any product included in campaigns for food promotion, nutritional education or the promotion of physical activity

Media_Sponsorship_details:
In  a second   phase,   the   criteria   will   be   developed   for   the   authorisation  of  the sponsorship of teams and sports events in schools and included in Article 40.7

Measure_location_details:
According to the WHO, schools, kindergartens and other educational establishments are privileged institutions acting in loco parentis and nothing that occurs in them should prejudice a child's well-being. The EU Action Plan on Childhood Obesity 2014-2020 includes "Promoting healthier environments, especially in schools and pre-schools".

Measure_content_details:
Regarding the campaigns in schools, the information in these campaigns shall not confuse the school children, shall respect ethical standards, shall be based on scientific evidence, shall no promote the consumption of salt, saturated fats, trans fats or added sugars and shall consider aspects relating to diversity equality, respect, cultural and environmental aspects, food sustainability, reflecting the plural and contemporary society of today. In addition,  it  shall  not  contain  images  which  may  lead  to  discrimination  due  to weight.

Measure_other_details:
The distribution of foods such as fruit and vegetables is permitted.

Measure_content_general_details:
Regarding the campaigns in schools, no advertising of any commercial brand is allowed, not gifts can be distributed containing brands, logotypes or publicity references. An informative leaflet containing the main features of the campaign should be distributed and also the families of the students should be informed.

Implementation_procedure_details:
This document is applicable from six months after its approval by the Inter-territorial Council of the National Health System plen
ary meeting.

Monitoring_details:
The Administrations proposes the creations of an Obesity Observatory (which actors: the Ministry of Health and Consumer Affairs, Autonomous Communities, Town Councils, Scientific societies, foundations and associations, the food industry and Consumer organisations).

Monitoring_responsible:
An efficient, easy-to-access, transparent procedure shall be established between the competent regional education and health authorities.

Non_compliance_prescreening_details:
The prior authorisation(to carry out the campaign) is required of the educational authorities based on the criteria established by the health authorities. To facilitate the assessment of the campaign it shall be submitted a report containing: description and justification (purposes, activities, etc.), summary information and the fore cast for the final report.

Code_description:
The schools and kindergartens must be protected publicity -free zones. The code recognises: the  right  of  school  children  and  the  duty  of  the  administration to implement the integral preventive protection of health, the role of the promotion of health in the education system, the importance of the truthfulness of the information provided to minors as well as the stimulation of their critical capacity when it comes to promoting healthy lifestyles. Prior authorisation from educational authorities in accordance with the health authorities, campaigns for food promotion, nutritional education and promotion of physical activities could be carried out in schools and kindergarden. Some criteria for assessing the authorisation for such campaigns are defined. The  health  authorities  shall  publish  the  criteria  that serve as reference for the  campaigns  for  food  promotion,  nutritional  education or the promotion of sport or physical activity on their web  page.


Code name:
The ARPP Recommendations; Food Behaviours Recommendations & Recommendations for Food for children under three years old - Alcohol Code

Designer_name:
Autorité de régulation professionnelle de la publicité (ARPP)

Objective:
The ARPP Recommendations constitute the ethical framework of the advertising in France. Foods Behaviours is among its horizontal themes. Food for children under three years old and Alcohol code are among its by topic themes.

Scope_details:
"Food behaviours" is mong its Transversal recommandations (13) , it refers to food as well as to drinks, it applies to all adverts no matter the persons represented and no matter the audience; while "Alcohol" and "Food products for children under 3 years old code" are among its Sectorial recommendations (15)

Target_audience_details:
Marketing communications including Food behaviours and Alcoholic beverages are addressed to all the population. There is also a dedicated chapter for Food for children under three years old.

Measure_age_details:
The advertising industry decided to promote well-balanced diets and healthy physical activities, especially in adverts aimend at youngsters.

Measure_content_details:
Regarding  food for children under three years old, the advertisement must: not show industrial products as suitable for specific nutritional needs; not denigrate other products when bio organic food are advertised; highlight the absence of certain ingredients forbidden by regulation (colorants, etc); be accurate when presenting the difference betwee usual products and products for children under 3 years old. Regarding the food behaviours the advertisement should: show or represent a well-balanced diet, not encourage excessive consumption, not encourage nibbling, not encourage substitutions between categories, not encourage food waste, not spead messages contrary to sport values. Children shouln't be led to think that food can change their daily life by exceptional performances.

Measure_age_alcohol_details:
Marketing communication must not target minors, not communicate if the audiences is made of less than 70% of adults.

Measure_content_alcohol_details:
Marketing communication must: not encourage excessive consumption; be clear and accurate regarding the nature of the drink or its alcohol degree; not link the consumption with therapeutic qualities, better performances, any type of success, etc.; not show cardrivers or the use of potentially dangerours machines, avoid to evoke characters appealing to minors. The code defines also which indications of the content in labelling is allowed.

Monitoring_details:
The Observatory's (L’Observatoire des pratiques publicitaires digitales) role is: to objectively measure the degree of non-compliance based on an analysis of advertising practices conducted on Top  Publishers in France  according to a pre-established benchmark and to set indicators to assess improvement trends on an ongoing basis.

Monitoring_responsible:
Monitoring of the proper implementation of the Codes is conducted by ARPP as part  of  its  monitoring  and  ethical  review  activities.  It is reinforced by the Jury de déontologie publicitaire (JDP), the third body associated with ARPP. The process is then 
completed by an Advertising Ethics Reviewer.

Monitoring_review_details:
The revision of ARPP ’codes have involved all its bodies: The Advertising Ethics Committee (CEP), the Joint Council for Advertising (CPP) and the Jury of Ethical Advertising (JDP). In carrying out its tasks, the CPP has examined each existing code and decided on its maintenance, update or deletion.  Following CPP’s opinions, drafting groups for the revision of the codes have opened, in which only professionals who are ARPP members, participate (Article 5 of the ARPP Rules of Procedure).

Monitoring_independence_details:
The JDP strives to improve the efficiency of the ethics system. This independent jury is composed of impartial experts recommended by CEP (Conseil  de  l’Ethique  Publicitaire) and CPP (Conseil Paritaire de la Publicité), and by ARPP’s Board of Directors, which appoints its Chairman.

Monitoring_report_details:
ARPP leads a systematic analysis of the advertisements on a given theme, period and selected media. Results are published.

Non_compliance_assessment_details:
Ethical  assessment:  ARPP  takes  the  initiative,  or  responds  to  a  request,  most  frequently indicated in a charter of commitments signed with the public authorities.

Non_compliance_prescreening_details:
During the development of their advertising projects, ARPP members can ask for confidential advice in order to ensure their compliance with the rules of positive law and self-regulatory rules. All advertising broadcast on television and / or TV on demand, must systematically be previewed by ARPP, in application of a partnership agreement.

Code_description:
The promotion of well-balanced diets and healthy physical activities should be consistent with the recommendations of the French National Nutrition and Health Program (PNNS). The advertising should not encourage an excessive consumption, good food behaviours or healthy lifestyles shoul not be disparaged, physical exercise should not be used as an excuse for excessive consumption, nibbling shouln't be presented as substitutable to a meal, nutritional comparisons are allowed only for products belonging to the same food category, adverts should avoid: encouraging food wasting, stigmatization of persons because of their size and messages contrary to sport values.
Regarding  food for children under three years old, the code establishes how industrial products, organic products and the absence of non authorized ingredients must be advertised.
The Alcohol code establishes that marketing communication must comply with law n°93-32 of January 1991.


Code name:
Memorandum of Cooperation on changes to the promotion of child-friendly non-alcoholic beverages

Designer_name:
Ministry of Health, Latvian Federation of Food Companies and Latvian Soft Drinks Manufacturers Association

Objective:
To protect children's health and the basic principles of a healthy diet by following the agreed 'Guidelines for Manufacturers and Distributors' in the advertising of non-alcoholic beverages.

Measure_age_details:
This Memorandum applies to children under 12 years of age. Content of webpages and creation of related technology should be addressed to reach visitors over 12 years old. If audiences are made of over 50% of children under 12 years of age, no advertisements in television programs, programs and movies that are directly targeted at children under 12.

Measure_content_details:
Informing the public on healthy lifestyles, balanced nutrition and the basic principles and nutrients of a healthy diet.

Monitoring_responsible:
The Parties(Ministry of Health,  Federation of Enterprises  and Latvian Association of Soft Drinks Entrepreneurs ) acting by delegation, shall jointly evaluate this at least twice a year progress of the Memorandum and examine issues related to cooperation further promotion.

Code_description:
The memorandum considers the participation of entrepreneurs in helping the public sector to educate the public by offering consumers information about active lifestyles, balanced nutrition, the basic principles and nutrients of a healthy diet, and also engaging entrepreneurs in voluntary product labeling system to facilitate consumer information. It also suggest to avoid targeting children under 12 years old in marketing and advertising communications on television, in press and on the Internet.


Code name:
Broadcasting Code for the Protection of Minors - 350.05

Objective:
The code aims to protect minors by regulating the advertising in broadcasting

Scope_details:
CHECK IF BELOW IS ALL IN ALL THE THREE CATEGORIES

Target_audience_details:
This Code refers to minors who are under eighteen years of age

Measure_content_details:
Advertisements for confectionery and snack foods shall not suggest that such products may be substituted for balanced meals.

Measure_other_details:
Codes of conduct should be developed regarding inappropriate audio-visual commercial communication, accompanying or included in children’s programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Measure_time_alcohol_details:
Advertisement for alcoholic drinks shall not be transmitted during minors' programmes or in advertisement breaks immediately before or after them.

Measure_age_general_details:
This Code refers to minors who are under eighteen years of age.

Measure_content_general_details:
Advertisements shall not: include any material that may result in harm to minors either physically, mentally or morally; exagerate or mislead about any features including the size, qualities or capabilities of products or services; take advantage of the natural credulity of minors, of their sense of loyalty; invite minors to purchase products or services by distance means

Code_description:
This code lists all the aspects the broadcasting advertisement shall not include or shall comply with in order to protect minors. Particularly for confectionery and snack foods, ads shall not suggest they can replace balanced meals; advertisement for alcoholic drinks shall not be transmitted during, immediately before or after minors' programmes; the advertisement of foods and beverages containing nutrients and substances with a nutritional or physiological effect,  as fat, trans-fatty acids, salt/sodium and sugars could be present in audio-visual commercial communication in children's programmes only in compliance with codes fo conduct.


Code name:
Code of Conduct of Austrian broadcasters regarding inappropriate audio-visual commercial communication in connection with children's programs and food

Designer_name:
The Association of Telecommunications and Broadcasting Societies of the Austrian Federal Economic Chamber (WKO), the Austrian Broadcasting Corporation (ORF) and the Association of Austrian Private Broadcasters

Objective:
Through this Code these organisations are committed to put in place self-regulatory mechanisms for broadcasters in order to protect children when audiovisual commercial communications for foods/drinks, are included in programmes for audience that include minors under 12 years of age.

Scope_details:
Audiovisual commercial communications including Food and drinks containing nutrients or substances having a nutritional or physiological effect, in particular, those such as fat, trans fats, salt/sodium and sugars should not encourage excessive consuption as part ofthe overall diet.

Measure_time_details:
The code applies to audiovisual commercial communications issued immediately before, after (commercial breaks) or during programs for children

Measure_content_details:
Audiovisual commercial communications must not: Cause harm to children either physically or mentally; Show children in dangerous situations; Counteract a healthy diet; Link the consumption with improved performance or social success; Encourage excessive consumption of the advertised products; Suggest a therapeutic or disease preventive effect; Misleadinglyu suggest positive effects for a balanced overal diet by comparing the amount of carbohydrates, fat or protein;

Monitoring_complaints_details:
Complaints may be brought to the Austrian Advertising Council

Code_description:
This Code of Conduct includes a voluntary commitment by the audiovisual commercial communications broadcasters accompanying or included in children's programs that enclose food and drinks containing nutrients or substances having a nutritional or physiological effect, in particular, those such as fat, trans fats, salt / sodium and sugars, which are not recommended for excessive intake as part of the overall diet. Among the general principles, audiovisual commercial communications for these foods should not: oppose a healthy/active lifestyle, encourage excessive consumption, discourage consumption of fresh fruit or vegetables. Among the special requirements, audiovisual communications for these foods should not: establish any link between consumption of advertised foods and school performance, contain any negative statements about persons who wish to reduce the consumption of them, sugest that it could replace a meal, sugest a therapeutic effect, cause harm to children either physically or mentally, be used to direct purchases by children, show or require children to convince third parties to purchase them.


Objective:
The code constitutes a set of principles that should be obeyed by advertisers in Poland in addition to the compulsory legal regulations. The standards include two anexes, one for Beer and another for food COPY  from PDF

Scope_details:
The code for standards of advertising in its Appendix 1 (Beer) and 2 (Food for children under 12 years), establishes which criteria the advertising may comply with.

Products_exempted:
Food products that meet specifics nutritional criteria (See Appendix 2a for details on the categories of food and their threshold values for key nutrients), based on accepted scientific bases and/or national and international dietary recommendations.There are three categories of food products for which this framework does not provide any criteria for advertising to children under 12 years of age i.e. Sugar and sugar-based products (Chocolate, jam or marmalade, non-chocolate candy and other sugar products); Non-alcoholic drinks and Potato chips.

Target_audience_details:
Food: Standards of Food Advertising Aimed at Children under 12 (Appendix 2) and Nutritional criteria for self-regulation on advertising of food to children under the age of 12 (Appendix 2a).     Beer: advertising may not be addressed at people under the age of 18 years.

Target_audience_age2_details:
Food advertisement aimed at children except for products that meet specified nutricional criteria based on accepted scientific dietary recommendations

Media_Sponsorship_details:
Sponsorship must be performed in the manner which is easy to be read and understood, they should indicate all the interested parties and the content of their liabilities to the sponsor, must be clearly formulated and cannot violate the prevailing standards of decency, should never be operated in such a way as to endanger artistic or historical objects, cannot be misleading as to the sponsored entity, brand or other identification of the sponsored, in particular where the sponsored event is presented on the radio or television, the sponsored event cannot have a negative impact on natural environment.

Measure_age_details:
Advertising of food products cannot be addressed directly to children under the age of 12 years, assuming that these children account for 35 percent or more of the audience of the broadcast.

Measure_location_details:
Advertising of food products may not be conducted in any form in elementary schools

Measure_content_details:
Advertising of food products may not: encourage unhealthy dietary habits or unhealthy lifestyle; use phrases such "buy now", "must have it"; contain direct appeal to children to persuade parents to buy; mislead regarding characteristic and benefits; suggest that advertised product has special nutritional characteristic; encourgage to use product in dangerous or inappropriate way. Advertisements containing generalphrases as "environmentally friendly" or "ecologically safe" cannot be misleading.

Measure_criteria_details:
WHAT ABOUT APPENDIX 2 A MENTIONED IN THE SCOPE???

Measure_age_alcohol_details:
Beer advertising may not be addressed at people under the age of 18 years; may not contain images of people under 25 years old; use images of peoples which influence minors in a special way; suggest that beer is essential to becoming an adult

Measure_content_alcohol_details:
Beer advertising must not; use images, symbols, persons and topics regarded as offendive, derogatory or humiliating; encourage aggressive behaviour; promote sexual promiscuity; suggest that its consumption can positive influence sexual performance; show beert as a mean fo overcoming life's problems; suggest that beer has healing properties or prevents illneesses or has properties of a stimulating, anaesthetic or sedative drug; suggest that consumption of beer with low alcohol content does not lead to alcohol abuse; present consumption in moderate quantities in a negative light; present intoxicated peoplet as socially approved.

Measure_age_general_details:
If necessary due to security reasons, both advertisements as well as products addressed to children or young people must contain express information for which age group the product is intended.

Measure_location_general_details:
The recommendations  of this Code apply particularly to advertisements shown in cinemas before children’s movies and to outdoor advertising.

Measure_time_general_details:
The recommendations  of this Code apply particularly to advertisements broadcasted close to children’s programming.

Measure_content_general_details:
Advertisement addressed to children or young people cannot: contain any statements which may constitute a health hazard; exploit their natural credulity; be a hazard to their further physcical, mental or moral development; suggest that the possession or use of the product will ensure to them social or psychological advantage over others; undermine the authority of parents; contain orders to persuade adult persons to purchase the advertised items.

Monitoring_complaints_details:
Managed by the Rada Reklamy Committee of Advertising Ethics

Code_description:
Beer advertising may not: use images or symbols that can be offensive, encourage anti-social behaviour, promote sexual promiscuity, create the image of beer as a means to solve life's problems, encourage excessive consumption, present intoxicated people, suggest that consumption of  low-alcohol beer does not lead to alcohol abuse, be addressed at people under 18 years of age, contain images of people of less than 25 years old, suggest that beer is essential to becoming an adult or to achieve success, suggest that beer has healing/sedative properties, show pregnant women. Advertisement of food products may not: be directly aimed at children under 12, be conducted in elementary schools, encourage unhealthy diet, contain direct call to purchase by using pushing phrases, suggest the advertised product has special nutritional characteristics, etc


Objective:
The Agreement among the largest television broadcasters includes the rules for the dissemination of advertising and sponsorship regarding food or drinks containing ingredients which presence in excessive amounts in the daily diet is not recommended.

Measure_time_details:
Before, after and during Children TV programs

Measure_content_details:
Advertising or sponsorship statements regarding food or beverages containing ingredients which presence in excessive amounts in a daily diet is not advisable.

Measure_other_details:
Television broadcasters undertake to require advertisers to submit a statement on the compliance of the advertising content with the nutritional criteria

Implementation_procedure_details:
The agreement will come into force on January 1, 2015

Code_description:
Children's Programs will not be accompanied by advertising or sponsorship statements regarding food or beverages containing ingredients which presence in excessive amounts in a daily diet is not advisable.


Code name:
The Ethical code for food product advertising targeting children

Objective:
To responsibly advertise food and non-alcoholic beverages, in order to support parents’ efforts of promoting healthy life styles and decreasing overweight and obesity.The companies have agreed to adhere to these pledges in Romania, in compliance with certain general ethical rules.

Target_audience_details:
Children between 3 and 12 years of age. Advertising addressed to children defines advertising materials broadcast during a program that has audience ratings of least 50% among the “under 12” age group

Measure_age_details:
Not target children under 12 with food ads, except for those food products that strictly comply with specific nutritional criteria. Advertising materials broadcast during a program that has audience ratings of least 50% among the “under 12” age group.

Measure_location_details:
No advertising in primary schools, except for the case when the communication is specifically requested by, or mutually agreed with the school management, for educational purposes. Not make outdoor advertising at a distance lower than 50 meters from kindergartens and primary schools, targeting children under 12, if these products do not comply with the minimum nutritional criteria based on accepted scientific proofs and /or national and international nutritional guides.

Measure_content_details:
The advertising of food will not target children under 12, except for those food products that strictly comply with specific nutritional criteria, based on accepted scientific proofs and/or national and international nutritional guides. Famous characters from TV, movies, cartoons, etc will only be used to advertise products that comply with the minimum nutricional criteria

Measure_criteria_details:
WHAT ARE THE SPECIFIC NUTRITIONAL CRITERIA ("the minimum nutritional criteria based on accepted scientific proofs and /or national and international nutritional guides.") MENTIONED IN AUDIENCE, SETTINGS AND CONTENT???

Measure_other_details:
The companies commited to not undermine parent's authority with their advertising practices by not encouraging children to impose their wishes in buying food or non-alcoholic beverages.

Monitoring_complaints_details:
The Romanian Advertising Council (RAC) and its Ethical Committee will evaluate, upon request, any notifications signaling violations of this Code. The Organization decisions will be submitted to both the requesting party, and the company promoting the product, the latter having the obligation to take amending measures for any ads violating this Code.

Code_description:
The advertising will: communicate in the spirit of truth, be implemented in compliance with the national and EU legislation, support appropriate sizing of product servings discouraging excessive consumption, strictly comply with reality regarding taste, composition, nutritional value or health benefits, be implemented in compliance with the ethical values of society. On the other hand the advertising will not: resort to vulgarity or verbal violence or offensive and impolite behavior in communication, affect human dignity in any way, use any promotional services of those media channels resorting to styrategies that might exploit violence or sex.


Code name:
The Code of Advertising Practice - Rules of responsible commercial communication for beer

Objective:
The Code represents a set of ethical rules to be observed by all those involved in advertising and in any form of commercial communication, in order to provide a proper, honest and decent communication observing the law and the practice principles in advertising which would ensure a fair competition, the consumer’s protection and the general public interest against the potential negative consequences of advertising.

Scope_details:
The code invites the brewing industry to develop commercial communications for beer in a creative manner and in line with the following criteria: drinking as a pleasurable personal or social experience; drinking as a social activity, and responsible consumption as a source of enjoyment and relaxation; responsible consumption as part of a healthy lifestyle for vast majority of consumers; drinking should done with moderation.

Target_audience_details:
Commercial communication shall not: be primarily intended to appeal to persons below national purchasing age (i.e. 18 years old), show any people drinking, unless they are, act and reasonably appear to be over 25 years old, be specifically aimed at minors or show minors consuming beer.

Media_AD_non_broadcast_details:
Internet ads and sites, their content and related technologies should be designed for adults. Active filters shall be installed on brand sites to ensure that entry is restricted to people over the legal purchase age and purchase prohibited to anyone younger than 18 years. Content that may be especially attractive to minors must be avoided.

Media_DirectMarketing_details:
No promotions may be directed to persons under the legal drinking age, the content of promotional material should not appeal primarily to people under 18 years. It is recommended to be particularly vigilant about participation of consumers who may drive following promotional activities and the exposure of a "don't drive after drinking" message.

Media_Sponsorship_details:
General sports sponsorship that features brand logos or slogans are acceptable as long as there is no suggestion that alcohol consumption contributes to athletic success, except non alcoholic beer

Media_PointOfSale_details:
May not be offered to minors;  free beer may only be offered in designated hospitality areas; samples must consist in one measure only (50 cl); anyone tasting a sample must be warned that the sample contains alcohol

Media_ProductDesign_details:
Commercial communication must always ensure that packaging, marketing materials as well as advertising for alcoholic and non alcoholic versions of a beer are recognizably different and distinctive.

Measure_age_alcohol_details:
Not to be addressed to people under 18 years of age; not to show drinking people under 25 years of age; not aimed to minors or show minors consuming beer

Measure_location_alcohol_details:
Not be placed in close proximity and within clear view of a school, high-schools, kindergarden, playground, worship places or other site used primarily for children persons below national drinking age on a radius of 150 m.

Measure_time_alcohol_details:
Not during broadcast media that may have an underage audience of more than 25%

Measure_content_alcohol_details:
Encourage to insert a responsible consumption message on products labels surface. Beer advertisement must not: encourage excessive or irresponsible consumption; show abstinence or moderation in a negative way; encourage aggressive behaviour; suggest physical power as a result of consuming alcohol beverages; show Athletes and actors consuming alcoholic beverages; show people drinking in unsafe situations;  depict consumpion of beer while or prior to driving any kind of vehicle; create any confusion on the nature and strength of beer (low alcohol);

Monitoring_responsible:
The Romanian Advertising Council (RAC) and its Ethical Committee

Monitoring_complaints_details:
It includes:  The institution of the Ethics Committee (Art.37),  The case files (Art.38), The meeting of the Ethics Committee (Art.39), The decision of the Ethics Committee (Art.40).

Non_compliance_assessment_details:
The written intimation against any member of the Brewers of Romania Association will be sent directly to the Romanian Advertising Council, in attention of the president, copy to the executive secretary and, possibly, a copy to the general manager of Brewers of Romania Association.

Code_description:
Particularly for Beer (in its Annex 1) the code aims to ensure that beer marketing is directed only at those above the legal purchasing age and is carried out with sufficient regard so as not to encourage excessive or irresponsible consumption. The commercial communications should be properly regulated, so that they are seen to be legal, decent, honest, truthful and socially acceptable. The code specifically establishes the criteria to comply with in relation to: responsible drinking, underage, driving, health claims and acohol content, link with social & sexual success and association with hazardous activities.


Objective:
Purpose of the Code is to help advertising in the Slovak Republic to serve its best to the submitters of advertising and the public, to fulfil ethical aspects required by Slovak citizens, to maintain standards of truth, honesty and fairness and to respect internationally accepted principles of advertising practice elaborated by the International Business Association.

Measure_content_details:
Only reliable messages and proven allegations referred to nutition and health, based on scientific outcomes. Advertisement of food should present truthfully the characteristics (size, shape, look, composition, durability, content, origin). The advertiser should avoid to present junk food in a way that recommends its over-consumption. Allegations concerning the food referring to nutrition and health should be verified with scientific reasons.

Measure_age_alcohol_details:
An advertisement is inadmissible if it contains consumption of an alcoholic beverage or its suggestion by a minor (under 15 years of age). Advertising of alcohol shall not in any form use minors, even indirectly by presenting fictitious persons, animated charecters or figures stimulant of minors.

Measure_location_alcohol_details:
Not in public events or in a communication medium intended solely for minors, not in close proximity of schools, playgrounds, etc. If the advertisement is carried out through theme websites, the accessibility of such online space for people over 18 years should be advised.  Not admissible to indicate alcohol consumption on places where is generally prohibited, on a cementery or a sacred site or their vicinity.

Measure_content_alcohol_details:
Advertisements shall not: inform that the product has a particular remarkable effect or acts quickly; enphasize the content of alcohol in drinks as a sign of their quality; state that the alcohol acts as a stimulant or a sedative; picture alcohol consumption in socially poor or degrading environment; suggest that alcohol is a means of resolving personal problems; suggesto that alcohol consumption is necessary for professional, academic, sporting, sexual or social success.

Measure_other_alcohol_details:
Not be directed at risk groups of consumers (pregnant or lactating women or minors). Not represent people who are drunk.

Implementation_procedure_details:
The Code becomes effective on 1 September 2010

Monitoring_responsible:
Council and Arbitration Committee of the Council

Monitoring_complaints_details:
Complaints and suggestions for verification of a particular advertisement may be submitted by any legal or natural person; it shall be submitted to the business address of the Council, it will be assessed by the Committee, assessed and reviewed

Code_description:
According to this Code, for food and/or soft drinks, the advertising should: present truthfully the characteristics (size, shape, composition, durability, origin, etc) of food, allege nutrition and health features only if verified with scientific reasons, correspond the variety and composition of food with generally accepted principles of nutritive equilibrium, be attentive to food and soft drinks' portions proposed and should not doubt the promotion of healthy food and lifestyle. For alcoholic beverages this code establishes some criteria on the advertisement's location, the characteristics of alchoholic beverages, the attitude towards alcohol consumption, the presence of minors, etc.


Objective:
To promote freedom of expression, freedom of information, media literacy, diversity and pluralism in media and to enhance consumer protection in this area, irrespective of the type of media employed.

Measure_content_details:
In commercial communications and teleshopping it shall be prohibited to 	encourage minors to consume foods and beverages containing nutrients and substances with a nutritional and physiological effect, excessive intakes of which in the overall diet are not recommended, in particular fat, trans-fatty acids, salt/sodium and sugars.

Measure_other_alcohol_details:
Commercial communications for tobacco products, alcoholic beverages and the operation of lotteries or betting which is not licensed under law in Iceland shall be prohibited.

Measure_age_general_details:
Advertisements and teleshopping spots shall not be permitted in a programme intended for children under the age of 12.

Measure_time_general_details:
Between 9.00 p.m. and 5.00 a.m., content which is not considered suitable for minors may be transmitted in a linear schedule providing that it is preceded by a clear warning.

Measure_content_general_details:
Media service providers presenting audiovisual content may not transmit content, including commercial communication and teleshopping, which might have a harmful effect on the physical, mental or moral development of minors; in particular this refers to content involving pornography or gratuitous violence.

Monitoring_responsible:
Media Commission (Independent administrative committee under the Minister of Education, Culture and Science)

Monitoring_complaints_details:
Complaints arising from alleged violations of the provisions of this Act shall be submitted to the Media Commission. The Media Commission shall decide whether complaints received give sufficient occasion for further treatment. When dealing with matters under this Act, the Media Commission may rank them in order of priority. Furthermore, the Media Commission may look into matters at its own initiative. The Media Commission shall, as quickly as possible, take decisions on matters that are submitted to it.

Non_compliance_consequences_details2:
When determining fines, consideration shall be given to factors including the seriousness of the violation and the revenues which the media service provider derived from it. Fines can vary : the Media Commission may impose per diem fines of up to ISK 200,000  and executive fines to up to ISK 10 million. The person liable for a media service provider, its employees or its directors, who commit, or cause others to commit, violations of the following provisions of this Act, shall be fined or imprisoned for up to six months if there is a high degree of culpability

Code_description:
Article 38 states that it is prohibited in commercial communications and teleshopping to encourage minors to consume foods and beverages that may be considered as unhealthy. 
Article 41 states that advertisements and teleshopping spots shall not be permitted in a programme intended for children under the age of 12. This prohibition shall take effect 5 minutes before the beginning of a programme schedules intended for children under the age of 12 and shall last until 5 minutes after the end of transmission of such programme schedules)


Code name:
Advertising code for foodstuffs (FEVIA code)

Designer_name:
Fédération de l'industrie alimentaire belge (FEVIA)

Objective:
This code includes 10 principles that apply to all advertising intended for consumers of foodstuffs that can be purchased in Belgium. It states that advertising must be designed to respect the rules and the spirit of legislation, self-regulatory codes in general and the present code especially in order to maintain trust at a time in advertising and in the self-regulatory system.

Measure_content_details:
Any allegation or a health claim must be able to be scientifically proven appropriately. Advertisements for food can not: encourage or justify excessive consumption and portion size must be appropriate to the scene represented. Advertising for foodstuffs cannot denigrate the promoting healthy and balanced eating habits nor the importance of a healthy and active life. Advertisement addressed to children: cannot create a sense of urgency, cannot despise the role of parents and other adults who are responsible for the well-being of a child in the choice of diets and lifestyles. Offers promotion of sales addressed to children must mention the terms of the premium offer or the contest in terms children can understand.While the use of fantasy, including animation, is appropriate in advertising communication with children and young people, care must be taken not to exploit the imagination in a way that could mislead these as to the benefits of the product concerned. Advertisers must make every effort to be sure that children have a good understanding of the products to buy, where applicable, to receive the bonus and for the competitions; the conditions of participation, the types of prices and the probability of gain. Advertising for food can not deceive consumers' potential health benefits or other potential benefits arising from the consumption of the product presented. In advertising aimed at children and young people this includes among other things, references to status or popularity with comrades, school or sports success or intelligence.

Monitoring_responsible:
Advertising Ethics Jury (JEP) drafts an evaluation report each year

Code_description:
This code establishes that in advertising foodstuffs, nutritional or health claims should be scientifically proven providing the consumer with information verifiable and clearly understandable. Advertising should be attentive to excessive consumption, portion's size, denigrating healthy lifestyle; non-misleading communication should be proposed related to characteristics as staste, size, content, etc. Regarding advertising addressed to children, this should take into account the usage of media personalities, offers' promotion, not harm the parents' role  and that children have a good understanding of the products to buy. For children and/or young people the code recommend not to exploit the imagination and not link the consumption to any benefit/success.


Code name:
National Ethical Standards for Advertising and Commercial Communication in Bulgaria

Designer_name:
National Council for Self-regulation (NCSR)

Objective:
This code aims to demonstrate responsibility and good practice in advertising and marketing Communication in Bulgaria; to secure that advertising is exercised as a public service in such a way, as to consider the impact it has on the consumer; to enhance overall public confidence in marketing communication; to respect privacy and consumer preferences; to ensure special responsibility as regards marketing communication and children/young people; to safeguard the principles of the fair competition and sets the standards of ethical conduct.

Media_exemptions:
- editorial content;  corporate public affairs messages in press releases;  statements on matters of public policy; information required by law to be included on product labels;  political communication aiming to impact during local, national or international  lections;  independent review websites; blogs; communication with educational purpose;  communication whose primary purpose is entertaining or educational and not commercial;  communications from the State;  products of art, exhibited in private or publicly; the Products themselves;

Measure_content_alcohol_details:
Commercial communication should not portray or encourage drink driving or to give reasons to believe that the effect of alcohol consumption could be concealed.

Measure_criteria_alcohol_details:
The term “alcohol/alcoholic drinks” means beer, wine and spirit drink (as per § 1, p. 17 от Health Act, ‘Spirit Drinks’ are alcohol drinks above 15% volume content of alcohol)

Measure_content_general_details:
Such communications addressed to children or young people should not: undermine positive social behaviour, lifestyles and attitudes; advertise products unsuitable for children in media targeted to them; exploit inexperience or credulity (regarding a product’s performance and use);  make it difficult for them to distinguish between reality and fantasy; contain any statement or visual treatment that could have the effect of harming children or young people mentally, morally or physically; encourage them to engage in potentially hazardous activities or behaviour; suggest that possession or use of the promoted product will give a child or young person physical, psychological or social advantages; undermine the authority, responsibility, judgment or tastes of parents, include any direct appeal to children and young people to persuade their parents or other adults to buy products for them.

Monitoring_details:
The Code is not a legal act and does not address issues, regulated by the applicable laws. The Code is always applied within the framework of the law. It does not substitute the laws which regulate the advertising and commercial communication in Bulgaria, but acts as its ethical supplement. For avoidance of misunderstanding, when issues covered by the Code are also regulated by law, the legal aspects of the case are judged by the respective regulatory body.

Monitoring_responsible:
NCSR and its working bodies: Ethical Committee, Appeal Committee, Working Group for Code Interpretation, Monitoring Committee

Monitoring_frequency:
The NCSR will regularly review the Code’s provisions, to ensure that they continue to reflect the latest developments in society, the new marketing techniques and communication technologies. To ensure stability of its implementation, NCSR will aim to update the Code not more frequently than every two years

Monitoring_complaints_details:
The Code specifically treats Cross Border Complaints

Code_description:
The Code states that all marketing communication should be prepared with a due sense of professional responsibility to the consumer and the society and they should be legal, decent, honest and truthful. The Code clearly defines some considerations marketing communications must comply with related to: the use of technical/scientific data and technology ( these should be substantiated and supported by proo), the use of comparisons, the identification both of the advertisement as suche and of the marketing specialist, the use of the words "free" and "guaratee", the use of genuine, verifiable and relevant testimonials, the exploitation of goodwill; children and youth, data protection and privacy, transparency on cost of communication, environmental behaviour. Particularly regarding safety and health, commercial communication should not portray or encourage drink driving or to give reasons to believe that the effect of alcohol consumption could be concealed.


Code name:
Code of Advertising Practice - Alcoholic drinks, Food and beverage product advertising

Designer_name:
Czech Advertising Standards Council (RPR)

Objective:
To use advertising in the Czech Republic  in a  true, honest and decent way and to provide ethic principles additional to legal provisions. The Code aims also to inform the general public about advertising standards voluntarily accepted by entities that are engaged in or benefit from advertising and that have committed themselves to enforcing the standards by means of ethic self-regulation.

Measure_content_details:
Nutrition and health benefit claims should have a sound scientific basis. Advertisements should not: encourage excess consumption and portion sizes should be appropriate to the setting portrayed; undermine the promotion of a healthy, active lifestyle; undermine the promotion of healthy, balanced diets; mislead consumers concerning size, content, nutrition and health benefits. Where a food or drink product is presented in the context of a meal, a reasonable variety of foods should be shown, to reflect generally accepted good dietary practice.

Measure_age_alcohol_details:
Not be aimed at persons under 18 years of age, no depict persons as a consumer if it looks younger than 25 years.

Measure_location_alcohol_details:
Not promote alcoholic beverages in media, radio and TV programmes or during events where more than 30 percent of the target audience is known to be minors. Large outdoor billboards advertising alcoholic beverages must not be placed less than 300 metres from primary and secondary schools, playgrounds, and other venues frequented primarily by minors. Names of alcoholic beverages, their logos, or brands must not appear on children’s clothing, toys, or other products intended primarily for minors. Advertising must not depict or imply consumption of alcoholic beverages in the vicinity of religious sites and cemeteries.

Measure_time_alcohol_details:
Not be broadcast before, during, or immediately after TV and radio shows for children.

Measure_content_alcohol_details:
Advertising must not: encourage irresponsible consumption; depict violent, aggressive, or anti-social behaviour; use graphics, symbols, music, or cartoon characters that have a strong or evident appeal to children; depict any association between the consumption of alcohol and operation of motor vehicles; suggest that alcoholic beverages offer any therapeutic benefit; encourage pregnant or breastfeeding women; suggest that drinking low-alcohol beverages contradicts irresponsible consumption; suggest that consumption of alcoholic beverages leverages mental or physical abilities; help achieve social, sexual or material success

Measure_criteria_alcohol_details:
Alcoholic beverge: contains more than 0.5 volume percent of alcohol

Measure_content_general_details:
Advertisements shall not:  encourage violation of the law or create an impression of approval of unlawfulness; jeopardise the good name of advertising as such, or undermine its credibility as a service provided to consumers; promote or praise conduct detrimental to the environment beyond a socially acceptable level. Advertisements shall: be decent, honest and truthful; be created with a sense of responsibility to the consumer and the society; observe established principles of fair competition.

Monitoring_responsible:
Arbitration Board, whose members include representatives of the RPR member organisations, Members of the Parliament of the Czech Republic, advertisers, advertising agencies, and legal experts

Non_compliance_assessment_details:
The Advertising Council shall not examine compliance of advertisements with applicable legal regulations but rather assess complaints with respect to the Code.

Non_compliance_consequences_details2:
If the advertisement in question is in violation of the Code, the Board will recommend that the advertisement be withdrawn or amended.

Code_description:
The Code has a Special Advertising-Related Requirements section where it defines considerations regarding: value of goods, price comparisons, disrespecting competitors, protection of privacy and guarantee.  Regarding Alcoholic beverages the code states that the advertising must not: encourage irresponsible consumption, depict anti-social behaviour, be aimed at persons under 18 years of age, depict persons as a consumer if it looks younger than 25 years, depict any association between consumption and operation of motor vehicles, suggest therapeutic benefits from alcohol, etc
Regarding Food and beverage products, advertising should: represent accurately the characteristics (size, conten, nutrition and health benefits), include only scientific proven nutrition and health benefit claims, not encourage excessive consumption, not undermine the promotion fo healthy lifestyle


Objective:
The present Act regulates the rights, obligations and responsibilities of legal and natural persons that provide audio and audiovisual media services and services of electronic publications by electronic communication networks.

Scope_details:
Media service providers may develop codes of conduct regarding inappropriate audiovisual commercial communication, included in or accompanying children's programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended. Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages. In audiovisual or radio programmes, it shall be prohibited in any manner to encourage, promote and glorify violence and crime and encourage citizens, especially children and youth, to use alcohol.

Measure_content_details:
Commercial communication included in children's programs may develop codes of conduct in advertising foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Measure_age_alcohol_details:
Audiovisual commercial communications for alcoholic beverages shall not be aimed specificallyt  aminors. 	Advertising and teleshopping for alcohol and alcoholic beverages may not depict minors consuming these beverages.

Measure_content_alcohol_details:
It shall be prohibited in any manner to encourage, promote and glorify violence and crime and encourage citizens, especially children and youth to use alcohol. -	Advertising and teleshopping for alcohol and alcoholic beverages shall not link the consumption of alcohol to enhanced physical performance or to driving; shall not create the impression that the consumption of  alcohol contributes towards social or sexual success; shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts; shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; shall not place emphasis on high alcoholic content as being a positive quality of the beverages.

Measure_time_general_details:
Children’s programmes, when their duration is less than 30 minutes, shall not be interrupted by advertising spots and/or by teleshopping spots. The children's programmes may be interrupted by advertising and/or teleshopping once for each scheduled period of at least 30 minutes, provided that the scheduled duration of the programme is greater than 30 minutes.

Measure_content_general_details:
In advertising and teleshopping aimed at minors or using minors, anything that could jeopardise their interests shall be avoided, their particular sensitivity and susceptibility shall be taken into consideration, and moral or physical detriment to minors shall not be caused.

Implementation_procedure_details:
This Act shall enter into force on the eighth day from its publication in the Official Gazette.

Code_description:
This is a general code that applies to all media services and establishes the principles regarding: language, freedom of expression, location where the provider of audiovisual media service should be established, the activity of publishing audiovisual radio programs in relation with human, culture, education rights, the techniques the commercial communication uses, the content of the messages, the role of the Council for Electronic media, etc.


Code name:
The Slovenian Code of Advertising Practice

Objective:
To protect the interests of the Slovenian advertising industry, while maintaining a good ear for the consumer and respectful attitude towards society and the Slovenian language. This code will  follow the provisions of the ICC (Consolidated Code of Advertising and Marketing Practices) Code, but will include only those segments that directly or indirectly relate to communication.

Measure_content_details:
Only truthfull information regarding nutrition claims. Not misleading information on date of manufacture of the product, its energy value, use or quantity.

Measure_age_alcohol_details:
Alcoholic beverages should not be targeted at young people and should target alcohol users. May not show people under 25 years of age.

Measure_content_alcohol_details:
Alcohol advertising should not: encourage excessive alcohol consumption or promote positive causal link between drinking alcohol and success in social or sexual life; show-call abstinence or moderate drinking in a negative light; link alcohol consumption to increased physical capacity,  nor should it suggest a positive link between alcohol consumption and sports; display alcohol in connection with driving a vehicle or in connection with other potentially hazardous activities; give the impression that alcohol has healing effects ;  indicate the low alcohol content of the advertised product in related to the denial of abuse.

Measure_criteria_alcohol_details:
Advertising of alcoholic beverages in excess of 15% by volume of alcohol is prohibited

Implementation_procedure_details:
This Code shall enter into force when adopted by the Assembly of Members of the WHO, and shall apply from 1 October 2009

Non_compliance_assessment_details:
Advertising Tribunal, which can judge any advertising in the area based on this Code. The judgment of the Advertising Tribunal is final. The adjudication of the Advertising Tribunal in specific cases also constitutes an interpretation of this Code

Code_description:
The Article 22 on Food and non-alcoholic beverages, states that advertising should not: underestimate the importance of a healthy lifestyle and active lifestyle, encourage excessive consumption, include information (its energy value, date of manufacture, etc.) that could mislead consumers, misuse research results or citations from scientific publications. If the advertising includes nutrition claims, those, should be scientifically demonstrable and designed to be understood by the consumers.


# Media_ADNonbroadcast

Media_ADNonbroadcast:
Online (e.g. search engines, social networks, blogs)


# Media_DirectMarketing

Media_DirectMarketing:
Home catalogues and leaflets (doorstep selling)


Media_DirectMarketing:
Promotional food sampling events (incl. schools)


# Media_OnpointSale

Media_onpointsale:
Displays in check-outs, paying points, end-of-aisles


# Media_ProductDesign

Media_ProductDesign:
Fun and attractive colourings, designs of product


Media_ProductDesign:
Fun and attractive colourings, designs of package


Media_ProductDesign:
On pack/ in pack vouchers, gifts, puzzles, games


# Media_ProductPlacement

Media_ProductPlacement:
Promotional placement in TV, radio, films, computer games


Media_ProductPlacement:
Branded toys, brand equity characters, character endorsement


Media_ProductPlacement:
Branded computer games and games on websites, advergames


# Media_Sponsorship

Media_Sponsorship:
Programmes/ campaigns, e.g. school breakfast/lunches


Media_Sponsorship:
Sport activities and teams, athletes, celebrities


# Scope

Scope:
Service sector (e.g. restaurants, cafes)


